Kurica Creative Inc.

As a Creative Director with a focus on building the overall feel of the brand and its product, I bring visionary leadership in developing and executing brand identity and strategy. My ability to translate brand values into engaging and consistent design elements ensures a strong and memorable brand presence.

• Expertise in creating cohesive and compelling brand narratives
• Strong understanding of market trends and consumer insights
• Passion for storytelling and creating memorable brand experiences
• Working with influencers to promote the band
• Knowledge of industry trends and best practices in product design
• Excellent communication skills for presenting ideas and feedback to stakeholders
• Proficient in using design and project management software such as Adobe Creative Suite, Sketch, Figma, and Asana
• Strong strategic thinking and problem-solving skills
• Oversaw the allocation of resources, storyboard artists, editors, and other 
  production staff to meet project requirements
• Initiated regular check-ins with a team in a timely and insightful manner (emails, calls, video conferencing)
• Coordinated all aspects of on-site production operations within the production, ensuring smooth execution and adherence to project timelines
• Conducted regular production meetings to communicate project updates, address concerns, and resolve production-related issues
• Monitored and controlled production expenses
• Collaborated with the post-production team to facilitate the seamless transition from production to post-production phases
• Helped with preparing production reports, call sheets, and other administrative documents
• Identified target markets and set sales goals
• Stayed up-to-date with developments in AI & machine learning to use their applications in arts
• Collaborated closely with producers, directors, artists and department leads to develop production budgets and schedules

Creative Director

Founder

Yellow Pages / Pages Jaunes – Canada

Managed Social Media (SM) for a portfolio of accounts. Most of the accounts were small and medium-sized businesses in different industries, from e-commerce to legal services. As a SM Manager, I designed and evaluated marketing strategies, including social media advertising, brand development, and content production.   

• Achieved high account renewal rate by helping the clients achieve their Social Media targets
• Was in charge of creating high-spend Ad Campaigns
• Worked closely with the Sales and Account Management teams to ensure successful contract renewals
• Maintained continuous communication with multiple departments using 
  Salesforce and Teams
• Managed and tracked day-to-day project tasks using Asana
• Collaborated with the team of Social Media Campaign Managers and Ad 
  Specialists to ensure the results
• Prepared and presented reports on campaign performances to senior 
  Management
• Owned end-to-end client relationships
• Maintained relationships with platform representatives and other media partners
• Developed ROI guidelines for various industries, which were used to set 
  automated rules that pause unsuccessful ads and ad sets
• Created detailed marketing reports using cross-campaign data 
• Put together quarterly page reviews using Creative Studio
• Designed training materials about current design trends and Photoshop for the internal team 
• Gave a 40 min webinar on design trends and Photoshop
• Created and scheduled content using Canva Pro, Gain and Hootsuite
• Designed and pre-boosted content for increased engagement
• Conducted thorough research to identify target audiences and appropriate platforms for advertising
• Optimized daily media buying activities, including the creation of target 
  audiences, placement and bidding
• Designed visual Ads for various Facebook objectives and audiences
• Created campaigns using data-driven approaches, consistently generating lower than the industry CPC and high engagement rankings

Social Media Campaign Manager

Vission Technology Inc.

Developed and implemented the brand strategy for a tech start-up while working on their project VIS Chain (Blockchain for Auto insurance). After being promoted and started working on Digital Marketing strategies, I led the company to achieve top positions on Google search and other platforms.

• Organized projects using Jira
• Designed promotional content for all company's services and products 
• Helped copywriting team with preparing PR articles 
• Created and implemented advertising strategies for digital media promotions (Meta, LinkedIn)
• Using Adobe Creative Cloud edited photos, videos and graphics to create content
• Collaborated with external motion graphics and video productions
• Using Tableau created Marketing reports analyzing yearly performance
• Based on the reports made projections for the next year's social media performance 
• Helped my manager to develop a pricing strategy for the company's product bundles
• Developed SEO strategies for the keywords 'managed IT services Vancouver' to achieve 1st-page rankings 
• Used GoogleAnalytics to monitor user activity from primary social media channels
• Helped to develop unique on-site events to support the SEO strategy
• Prepared marketing materials on the topics of IT to raise public awareness of small business owners' struggles with technology
• Deployed paid social media advertising strategies ensuring high engagement

Marketing Specialist

• Created multiple versions of UI design for vission.ca
• Wrote press releases to inform about the company's IT advancements
• Created look-a-like audiences from the social media subscribers to guide them to website content
• Used A/B testing to identify the effects of the designed creatives on the potential clients
• Produced and presented a video at BC Tech Summit educating people about the company's core product, the GIS platform, and showcasing its main benefit to improve the future of green cities
• Using InDesign and Illustrator, designed infographics, brochures etc., to create a unique brand persona

Marketing Assistant

CityStudio Vancouver

Length of the project: 2 months 
Organizations: City Studio, the City of Vancouver, Mosaic
Goal: Develop a Tell-A-Friend Campaign

Our team prepared a comprehensive Marketing Strategy to help organizations such as Mosaic and S.U.C.C.E.S.S. to reach out to the settling immigrants in the Greater Vancouver Area. In the strategy, we used social mapping techniques to increase the local searchability of the program while educating the non-immigrant population about their benefits. 

• Worked closely with MOSAIC, the City of Vancouver and City Studio to develop a marketing strategy and implementation plan for the pilot project Tell-A-Friend
• Provided the final report, including practical recommendations and an operational plan, e.g. the budget, staff and volunteer resources 
• Given a comprehensive presentation of a report and the project plan to VIP Coordinator and Social Planner Nadia Carvalho, who invited our team to present the work at the VIP Annual Town Hall Event

Business Consultant

Creative Director at Kurica Creative Inc. I Art, AI & Sustainable Fashion

Mariya Gorbatenko is one of the top creative thinkers who operate at the nexus of art, technology and business. 

She founded Kurica Creative Inc. in 2020, a modern design studio that specializes in fashion art. At the heart of Kurica Creative's clothing line is a commitment to sustainable materials and healthy consumption practices. By combining innovative design with environmental consciousness, the studio aims to revolutionize the fashion industry, promoting eco-friendly alternatives without compromising on style. Through Kurica Creative Inc., she is paving the way for a more sustainable future in fashion, inspiring others to embrace and support responsible consumption.

**Only available for consultations on global marketing strategies for non-profit organizations 

She has over five years of marketing experience, including working for tech start-ups, media agencies and not-for-profit organizations. The key to a high-performing social media campaigns is a thorough understanding of the audience’s needs and interests. 

Mariya Gorbatenko

DramaWay

I primarily edit footage and images of DramaWay’s performances into promotional videos and reels for social media and projects. I also design graphics for ads, flyers, and educational media among other things and sometimes filming live performances.

-Edited full performance videos down to 60-second social media reels
-Designed eye-catching graphics and layouts for both print and web flyers and ads
-Edited intro branding video
-Edited 5 min mini-film showing the progression from backstage prep to onstage performance through montages 
-Designed promotional poster for mini-film
-Colour-corrected and graded footage
-Filmed theatrical performances
-Designed educational graphics for use in workshops

Video Editor/ Graphic Designer

Lopii Productions Inc.

From January to May of 2024, I worked as a junior video editor for the company. My main focus was on editing social media videos and reels for YouTube and Instagram from old episodes and unused footage. In addition to this I also Designed and animated graphics, and Designed Directors Look-Books for the company. 

-Sourced and edited clips down to 20-40 sec format for social media in Premiere Pro.
-Edited and reformated clips from 1920x1080 to 1080x1920 dimensions Primeir Pro.
-Edited Sizzle reels
-Searched through unused footage to construct outtake clips in Premiere Pro
-Designed “directors look-book” in InDesign and Illustrator.
-Designed and animated intros, outros, and transitions in After Effects.
-Designed and animated visual assets in Illustrator and After Effects for use in social media clips
-Participated in post-production meetings.

Junior Video Editor

I am currently interning for TDC where I help to produce content, as well as assisting in production tasks like setting up and tearing down shoots, and operating video and audio recorders such as the H4N Zoom Recorder, and EOS 5 and 7 Canon, Lumix G Series cameras. I also work in post-production, editing video and sound for interviews, mini-docs, and podcasts in DaVinci Resolve, Primer Pro, Adobe Audition, and Audacity. 

Key Tasks:

-Edited video and audio for video docs, interviews, and clip montages 
in DaVinci Resolve, Primer Pro, Adobe Audition, and Audacity  
-Recorded and edited audio for podcasts
-Created intro animations and animated lower thirds for videos in 
After Effects
-Operated EOS 5 and 7 Canon, Lumix G Series cameras, and H4N Zoom -Recorder for video shoots
-Set up and tore down sets for video shoots
-Hosted segments, interviews, and podcasts
-Designed promotional posters in Illustrator and InDesign

Video and Sound Editor/ Host 

Semper8 International Ltd. Media Group 

I have recently finished an internship at Semper8 International Ltd.’s Media group where I create eye-catching graphics to convey the imagery of scenes from their film and television treatments for use in look-books, posters, and other promotional materials.

Key Tasks:

-Sole designer for the creation of film production look-book which was used to reference look and feel from various cinematic elements such as cinematography and production design

-Led ideation meetings and facilitated discussions for look-book projects with company owners. 

-Produced designs from ambiguous requirements and incorporated feedback throughout the design process

-Used Photoshop and Illustrator to bring production characters and plot to life using stock images and composite art 

-Redesigned promotional flyer in Photoshop and InDesign, ensuring to prioritize the information hierarchy, typography, grid layout, and colour

Graphic Designer

Black Market Vintage Clothing Store

I worked at Black Market Vintage for thirteen years where I designed images for t-shirt prints, signage, and promotional material in Photoshop and Illustrator, as well as assisting in the store managerial duties and acting as head cashier. 


Key Tasks:

-Designed t-shirt prints in Adobe Photoshop and Illustrator

-Prepared designs for the printing process by separating them into colour layers, printing layers onto velum sheets and communicated with the printshop to assure quality and efficiency

-Created promotional materials including signage, poster, and flyers incorporating store branding elements and design trends

-Was designated key holder responsible for opening and closing duties of both the store and main till

-Ran the main till of the store while multitasking other duties

-Managed a team of 8-12 employees as well as scheduling, conflict resolution, and assigning daily responsibilities

Graphic Designer, Assistant Manager, Head Cashier

As a passionate creator who views life as a series of opportunities to explore new ideas and to construct innovative ways of communicating those ideas, I live to express myself, and I express myself as a way of life, whether it be through visual art, design, video editing, animation, or music. I have a lifelong hunger to learn and evolve as well as to contribute to the world and society around me. On top of my own art, I love taking other people's ideas and helping to amplify them to the attention-grabbing levels they deserve. There's a world of ideas, imagery, and sounds out there, and I want to explore the frontiers of that world.

I look forward to bringing my passion, drive, and skills to your project or team.

View my current portfolio here:
https://www.jaydraperartdesign.com/

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Mariya Gorbatenko

Jay Draper

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