Kurica Creative Inc.

As a Creative Director with a focus on building the overall feel of the brand and its product, I bring visionary leadership in developing and executing brand identity and strategy. My ability to translate brand values into engaging and consistent design elements ensures a strong and memorable brand presence.

• Expertise in creating cohesive and compelling brand narratives
• Strong understanding of market trends and consumer insights
• Passion for storytelling and creating memorable brand experiences
• Working with influencers to promote the band
• Knowledge of industry trends and best practices in product design
• Excellent communication skills for presenting ideas and feedback to stakeholders
• Proficient in using design and project management software such as Adobe Creative Suite, Sketch, Figma, and Asana
• Strong strategic thinking and problem-solving skills
• Oversaw the allocation of resources, storyboard artists, editors, and other 
  production staff to meet project requirements
• Initiated regular check-ins with a team in a timely and insightful manner (emails, calls, video conferencing)
• Coordinated all aspects of on-site production operations within the production, ensuring smooth execution and adherence to project timelines
• Conducted regular production meetings to communicate project updates, address concerns, and resolve production-related issues
• Monitored and controlled production expenses
• Collaborated with the post-production team to facilitate the seamless transition from production to post-production phases
• Helped with preparing production reports, call sheets, and other administrative documents
• Identified target markets and set sales goals
• Stayed up-to-date with developments in AI & machine learning to use their applications in arts
• Collaborated closely with producers, directors, artists and department leads to develop production budgets and schedules

Creative Director

Founder

Yellow Pages / Pages Jaunes – Canada

Managed Social Media (SM) for a portfolio of accounts. Most of the accounts were small and medium-sized businesses in different industries, from e-commerce to legal services. As a SM Manager, I designed and evaluated marketing strategies, including social media advertising, brand development, and content production.   

• Achieved high account renewal rate by helping the clients achieve their Social Media targets
• Was in charge of creating high-spend Ad Campaigns
• Worked closely with the Sales and Account Management teams to ensure successful contract renewals
• Maintained continuous communication with multiple departments using 
  Salesforce and Teams
• Managed and tracked day-to-day project tasks using Asana
• Collaborated with the team of Social Media Campaign Managers and Ad 
  Specialists to ensure the results
• Prepared and presented reports on campaign performances to senior 
  Management
• Owned end-to-end client relationships
• Maintained relationships with platform representatives and other media partners
• Developed ROI guidelines for various industries, which were used to set 
  automated rules that pause unsuccessful ads and ad sets
• Created detailed marketing reports using cross-campaign data 
• Put together quarterly page reviews using Creative Studio
• Designed training materials about current design trends and Photoshop for the internal team 
• Gave a 40 min webinar on design trends and Photoshop
• Created and scheduled content using Canva Pro, Gain and Hootsuite
• Designed and pre-boosted content for increased engagement
• Conducted thorough research to identify target audiences and appropriate platforms for advertising
• Optimized daily media buying activities, including the creation of target 
  audiences, placement and bidding
• Designed visual Ads for various Facebook objectives and audiences
• Created campaigns using data-driven approaches, consistently generating lower than the industry CPC and high engagement rankings

Social Media Campaign Manager

Vission Technology Inc.

Developed and implemented the brand strategy for a tech start-up while working on their project VIS Chain (Blockchain for Auto insurance). After being promoted and started working on Digital Marketing strategies, I led the company to achieve top positions on Google search and other platforms.

• Organized projects using Jira
• Designed promotional content for all company's services and products 
• Helped copywriting team with preparing PR articles 
• Created and implemented advertising strategies for digital media promotions (Meta, LinkedIn)
• Using Adobe Creative Cloud edited photos, videos and graphics to create content
• Collaborated with external motion graphics and video productions
• Using Tableau created Marketing reports analyzing yearly performance
• Based on the reports made projections for the next year's social media performance 
• Helped my manager to develop a pricing strategy for the company's product bundles
• Developed SEO strategies for the keywords 'managed IT services Vancouver' to achieve 1st-page rankings 
• Used GoogleAnalytics to monitor user activity from primary social media channels
• Helped to develop unique on-site events to support the SEO strategy
• Prepared marketing materials on the topics of IT to raise public awareness of small business owners' struggles with technology
• Deployed paid social media advertising strategies ensuring high engagement

Marketing Specialist

• Created multiple versions of UI design for vission.ca
• Wrote press releases to inform about the company's IT advancements
• Created look-a-like audiences from the social media subscribers to guide them to website content
• Used A/B testing to identify the effects of the designed creatives on the potential clients
• Produced and presented a video at BC Tech Summit educating people about the company's core product, the GIS platform, and showcasing its main benefit to improve the future of green cities
• Using InDesign and Illustrator, designed infographics, brochures etc., to create a unique brand persona

Marketing Assistant

CityStudio Vancouver

Length of the project: 2 months 
Organizations: City Studio, the City of Vancouver, Mosaic
Goal: Develop a Tell-A-Friend Campaign

Our team prepared a comprehensive Marketing Strategy to help organizations such as Mosaic and S.U.C.C.E.S.S. to reach out to the settling immigrants in the Greater Vancouver Area. In the strategy, we used social mapping techniques to increase the local searchability of the program while educating the non-immigrant population about their benefits. 

• Worked closely with MOSAIC, the City of Vancouver and City Studio to develop a marketing strategy and implementation plan for the pilot project Tell-A-Friend
• Provided the final report, including practical recommendations and an operational plan, e.g. the budget, staff and volunteer resources 
• Given a comprehensive presentation of a report and the project plan to VIP Coordinator and Social Planner Nadia Carvalho, who invited our team to present the work at the VIP Annual Town Hall Event

Business Consultant

Creative Director at Kurica Creative Inc. I Art, AI & Sustainable Fashion

Mariya Gorbatenko is one of the top creative thinkers who operate at the nexus of art, technology and business. 

She founded Kurica Creative Inc. in 2020, a modern design studio that specializes in fashion art. At the heart of Kurica Creative's clothing line is a commitment to sustainable materials and healthy consumption practices. By combining innovative design with environmental consciousness, the studio aims to revolutionize the fashion industry, promoting eco-friendly alternatives without compromising on style. Through Kurica Creative Inc., she is paving the way for a more sustainable future in fashion, inspiring others to embrace and support responsible consumption.

**Only available for consultations on global marketing strategies for non-profit organizations 

She has over five years of marketing experience, including working for tech start-ups, media agencies and not-for-profit organizations. The key to a high-performing social media campaigns is a thorough understanding of the audience’s needs and interests. 

Mariya Gorbatenko

Technogen India Pvt. Ltd.

Roles and Responsibilities:-
🧿Managed 25+ high-value European financial disputes (amounting to 2.6 million Euros), including cases related to contract violations, fraud, and regulatory non-compliance, achieving a settlement rate of 85%
🧿Reduced resolution times for customer financial disputes by 30% through the implementation of an early dispute intervention program
🧿Detailed analysis of all the disputed invoices and collaboration with respective stakeholders to resolve disputes and accelerate  payments, leading to a 20% improvement in payment cycle times
🧿Reduced delinquency rates by 12% by implementing requisite underwriting standards
🧿Prepared regular AR aging reports and provided detailed analysis to senior management to optimize cash flow
🧿Worked with the legal department to establish credit policies that improved dispute resolution timeframes by 10-15%
🧿Implemented an automation system for cash application, which reduced manual workloads by 50% and decreased posting errors by 25%

Senior Process Analyst

FA Fin Advisors Consulting Private Ltd

Roles and Responsibilities:-
🧿Estimated market sizes for 30+ industries, identifying trends and drivers while analyzing top players' market shares
🧿Conducted forensic analysis on 10+ companies, focusing on both qualitative and quantitative aspects for comprehensive insights
🧿Generated strategic insights from research findings, providing actionable recommendations for decision-making
🧿Utilized advanced quantitative analysis techniques for effective interpretation of market data
🧿Monitored and identified emerging trends within industries, staying updated on economic, technological, and regulatory developments
🧿Produced comprehensive reports presenting research findings and insights in a clear and concise manner
🧿Collaborated with clients to understand specific research needs and present findings, addressing queries effectively
🧿Worked with cross-functional teams to integrate research insights into overall business strategies
🧿Stayed abreast of industry best practices and advancements in research methodologies
🧿Engaged in professional development activities to enhance skills and knowledge

Senior Research Analyst

Naveco Power Inc.

Roles and Responsibilities:-
🧿Conducted budgeting and forecasting for P&L figures for the next two accounting periods using historical trend analysis
🧿Led an initiative to build project-specific cash flow models, assessing and ensuring the feasibility of projects
🧿Utilized historical trend analysis to forecast financial statement figures for the upcoming accounting periods
🧿Conducted in-depth financial analysis to identify trends and provide insights for strategic decision-making
🧿Prepared and presented accurate and timely financial reports to stakeholders, providing a clear overview of the company's financial performance
🧿Identified and implemented process improvements to streamline financial reporting and analysis, improving overall efficiency
🧿Collaborated with cross-functional teams and communicated financial insights to non-financial stakeholders, fostering a collaborative decision-making environment

Finance Manager

Moneypalm - Member : NSE, BSE, MCX & CDSL.

Roles and Responsibilities:-
🧿Conducted fundamental analysis for over 20 companies across various sectors, producing initiating coverage reports
🧿Released initiating coverage reports based on in-depth fundamental analysis of diverse companies, providing valuable insights for investors
🧿Monitored upcoming IPOs and stayed informed about related market updates and events
🧿Utilized financial data and market research tools to gather information, analyze trends, and make informed investment recommendations
🧿Kept tabs on market updates and events relevant to upcoming IPOs, facilitating informed decision-making for investors and stakeholders
🧿Assessed and communicated potential risks associated with investment opportunities, contributing to prudent decision-making
🧿Collaborated with cross-functional teams to gather insights from different perspectives and enhance the overall quality of analysis
🧿Communicated complex financial information and analysis to clients in a clear and understandable manner, fostering strong client relationships

Financial Analyst

HDFC Bank

Responsibilities:
🧿Conducted Credit Appraisals of multiple companies across the manufacturing, retail, trading and automotive sector
🧿Accountable for ensuring that the credit assessment and review is completed within the TAT
🧿Assessment of the creditworthiness of the potential customers and periodic reviews of the existing clients
🧿Managing relationships with the credit rating agencies
🧿Maintaining coordination with the sales department, to optimize mix of company sales and bad debt losses

Management Trainee- Wholesale Credit Risk (Business Banking)

Department of Management Studies, IIT Delhi

A full-time MBA student (batch of 2017-2019) at Department of Management Studies, Indian Institute of Technology – Delhi with a Major specialization in Finance.
Responsibilities
Core Member, Admissions Committee DMS, IIT Delhi (2018-2018)	
🧿Spearheaded a team of 5 members for carrying out admission-related activities for the batch of 2018-2020
🧿Conducted the successful organization of the feedback session of the admission process
Core Member, Finance Club DMS, IIT Delhi (2017-2019)	
🧿Strategized the promotional events and visited at least 15 different colleges for spreading information about the Finance Club, DMS, IIT Delhi
🧿Organized a total of 5 quiz competitions that had an overall participation of 75 students for IIT Delhi’s annual management fest

Student

MyGov India

Responsibilities:
🧿Conducted secondary research on the compliance and implementation of the Direct Benefits Transfer Scheme by  the GOI
🧿Examination of sample contracts pertaining to manpower augmentation, software/load testing and quality assurance
🧿Drafting of strategic proposals for collaboration by MyGov with various government ministries
🧿Preparation of various reports for the Innovate India campaign and drafting of an influencer marketing plan for the same
Achievements:
🧿Appreciated by the MyGov CEO for the engaging work performed by me with regards to Innovate India campaign
🧿Article penned by me on the Aadhar topic was put forward to be published in a National daily

Management Intern

Moneyplus Financial Services Pvt. Ltd. 

Responsibilities:
🧿Carrying out credit checks on corporate and personal loans
🧿Assessing the credit risk and viability of potential and existing clients
🧿Providing financial guidance to control credit use, striking a balance between corporate loans and NPAs
🧿Accountable for the entire credit disbursement process, including the consistent application of the credit policy

Manager Finance

Department of Mathematics, Faculty of Mathematical Sciences, University of Delhi

Responsibilities:
Class Representative, M.Sc. Kirori Mal College (2014-2015)	
🧿Responsible for organizing research lectures of Guest Faculty visiting campus
🧿Involved in Scheduling of exams and assignments of M.Sc. department
🧿Coordinated with Guest Faculty and professors for further educational opportunities abroad

Kirori Mal College, University of Delhi

Responsibilities:
Class Representative, B.Sc. Kirori Mal College (2012-2014)
🧿Engagement with the faculty for class-related issues
🧿Point of Contact for administrative staff and the placement committee
🧿Negotiations with the non-teaching staff such as projector handlers etc.
🧿Responsible for the Ground Work for guest lectures, lab classes

I am an experienced professional with impeccable academics and expertise in secondary research, quantitative analysis, and financial management. Known for strong problem-solving abilities and a deep understanding of financial principles. Collaborative team player with excellent communication skills. Committed to continuous learning and staying at the forefront of industry trends. Currently employed as a Senior Process Analyst at TechnoGen India Private Limited. As a part of my corporate career, I have been engaged in multiple finance-related domains, ranging from credit risk management, FP&A (Financial Planning and Analysis), and I.B. (Investment Banking & Research). My academics include a full-time MBA (batch of 2017-2019) at the Department of Management Studies, Indian Institute of Technology – Delhi, with an interest in Finance and Consulting. I formerly completed my Master's and Bachelor's in Mathematics from Kirori Mal College, Delhi University. I am an avid reader with a flair for commerce and a mathematics lover. I am deeply interested in mental arithmetic calculations & number theory and their real-life applications.

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Mariya Gorbatenko

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