🎯 Mark Freeman II

onthemarkdata.com | Senior data engineer helping brands with GTM and content strategy.

I'm a community health advocate turned data engineer interested in the intersection of social impact, business, and technology. My life’s mission is to improve the well-being of as many people as possible through data—especially among those marginalized.
 
As the founder of On the Mark Data, I use this platform to help brands connect to data professionals through captivating content.
 
I received my M.S. from the Stanford School of Medicine and I'm also certified in Entrepreneurship and Innovation from the Stanford Graduate School of Business. In addition, I have worked within numerous startups where I have put machine learning models into production, integrated data analytics into products, and led migrations to improve data infrastructure.
 
The culmination of my technical skills, content success, and experience within startups would make me an asset whether you are looking to create a successful content strategy, engage in influencer marketing campaigns, or develop a go-to-market strategy for your startup.

You can learn more about opportunities to collaborate, my media appearances, or my content at onthemarkdata.com.

Tech Lead, GTM Engineering

• Joined as employee one to lead GTM at Gable to help us reach our first customers.
• Worked with the CEO to establish our GTM strategy, content strategy, and messaging for technical audiences.
• Building internal data products to drive our GTM strategy and sales.

I am a seasoned Data Scientist/Analyst with a rich experience spanning two years in the field. Over the past year, I have proudly contributed my skills and expertise to the dynamic teams of both Data Science (Personalisation - ML) and Data Engineering at McAfee. My journey has been marked by a relentless pursuit of excellence and a passion for transforming data into meaningful, concrete insights.

My proficiency in SQL, Python, Spark, my ability to figure out a way around blockers on the go, and my decisiveness with sound reasoning has been the cornerstone of my success, enabling me to extract, analyze, and interpret data with precision. My adeptness in these tools has empowered me to spearhead feature engineering projects, playing a pivotal role in enhancing the value of data and optimizing its use for strategic decision-making.

One of my significant accomplishments includes being a key contributor to the establishment of a feature store at McAfee. 
As we all know, from start to end, 70% of time in most Machine Learning projects is spent on finding out correct POCs within the company, communicating with them to acquiring the correct data and also understanding it, predicting probable metrics to be obtained from it, and then performing the pre-processing. 
Developing a feature store involved a lot of Feature Engineering, gaining close familiarity with the raw data, understanding the business and performing a lot of SQL intricacies, not to forget a lot of internal communication. The objective was to cut down on the preprocessing time and provide Data Scientists 
with data they could rapidly build prototypes upon without having to worry about the entire logistics of how it came to be. The nature of this 'pre-processed' data was that it could support a lot of Data Science efforts, since this data captured the essential behavior of our customers. 

This innovative solution has not only streamlined workflows but has also facilitated the acceleration of data-driven innovation within the organization.

Motivated by my unwavering commitment to continuous growth and a thirst for knowledge, I am eager to expand my horizons into the realms of Data Engineering and Data Science. Drawing upon my foundation in analytics and my proficiency in key technologies, I am excited to take on new challenges and leverage my skill set to drive transformative insights and solutions.

In essence, my journey reflects a fusion of experience, technical prowess, and an unrelenting desire to create value from data.

taplio

The Battle

🎯 Mark Freeman II

Sidharth Kriplani

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