😻 Maeva Cifuentes

Flying Cat 

We help fast-growing B2B SaaS companies turn their website into one of their greatest inbound revenue channels through SEO and content.

Founder

Purposeful Living

Purposeful Living is my passion project. I coach ambitious women how to align with their cycles, build unshakeable confidence, release the need for external validation and communicate effectively and freely. The podcast is about work-life balance, achieving "it all" while staying soft, living a life of pleasure and joy and not burning out, and developing thriving relationships.

Follow my account on Instagram: https://www.instagram.com/purposefulliving.co/
Listen to the podcast: https://podcasts.apple.com/us/podcast/purposeful-living/id1692072031

Founder & Host

Spitche

Investor and shareholder. Also, as fractional Head of Marketing/Marketing Advisor, I'm diversifying Spitche's revenue streams and acquisition channels, focusing on organic inbound growth.

Investor

Hospitable.com

Hospitable gives short-term rental hosts time back by automating manual tasks and connecting the STR tech stack to work together.

Cifuentes Translations

A family translation company. We provide transcreation, localization and translation services. We know SEO, conversion writing, and do more than translate words. Our family team specializes in: tech, legal, fitness, health & humanitarian subjects.

Freelance

Translated over 1 million words from 2009-2021. I worked from French and Spanish into my native English. Projects included variant localization (UK to US and vice versa), transcreation of marketing and sales assets, and SEO-optimized content, including multilingual keyword research.

French and Spanish to English Translator | SEO, Article & Website Translation

Get Paid For Your Pad 

I grew Get Paid For Your Pad's traffic by 60% in 4 months using SEO and an organic strategy. We also grew the email list from 3,000 to 8,000 qualified subscribers within the same time  using only organic and user-focused strategies.

Head Of Content

MeltinLab

MeltinLab is one of Barcelona's biggest events for early-stage startups. We aim to provide entrepreneurs with actionable content, tips, workshops and panel talks to take their businesses to the next level. I manage the blog writing articles and interviews and manage the social media accounts.

Branding & Content

SEO & Content for B2B SaaS // Starting and scaling an agency. I help B2B SaaS companies drive sustainable revenue.

Our strategies have helped B2B SaaS companies like ActiveCampaign, Hotjar, Mixmax, Stonly and Livestorm drive predictable and sustainable 5-20% MoM growth through search. 

📍 I post weekly about SEO, content, and building an agency. 
👍 Like the content? Follow me. 👍

WHAT CLIENTS HAVE SAID:

"Flying Cat's approach led to a significant increase in monthly revenue and contributed to our rapid growth." - Rob Hartman, former Creative Director and Operto Guest Technologies

“Together, we were able to increase our yearly organic traffic by 700% at the time that I left the company. Additionally, 56% of our traffic coming into the English website was coming through the blog, which is what they were working on. It was such a smooth partnership and really felt effortless on my side.” - Molly Holcutt, Content Manager at Livestorm

"Within two quarters, we were able to drive an additional 80k visits to the website. Flying Cat provided high-quality SEO content that met the needs of our SEO strategy and market goals." - Joe Baugnet, Global SEO at ActiveCampaign



Message / Connect with me for more info on:

⚡️ Predictable revenue growth through search. We've helped our clients drive millions in revenue through highly engaging, SME-driven content combined with our proprietary data-driven SEO framework.

⚡️ Agency Building & Scaling. I teach freelancers, solopreneurs and small teams the techniques I used to bootstrap and scale the agency from $0-$1M and 1-35 people in 18 months while staying profitable.

⚡️ Speaking. I speak about 4 things (a) SEO for revenue growth (b) long-form/thought leadership content for B2B SaaS (c) organic social content for agencies and B2B SaaS (d) profitable team building and operations.

maeva@flyingcatmarketing.com
🌐 @maevaeverywhere
 
—
Content Marketing • Content Strategy • Content Agency • Content Marketing Agency  •  SEO Agency

Angel Investor & Marketing Advisor

Nobody:
People who say nobody can tell they use AI in their writing:


🚀 I've gotten an AI workflow so locked in that I write 3 month's worth of daily posts in 5 minutes. The result? I don't spend any time or brainpower writing.

Here's the kicker: nobody can tell I've used AI, because nobody reads what I'm writing. It's not just streamlining. It's innovation.

🔥 Organic growth advisor for forward-thinking companies

WHAT A YEAR. I finally just mapped out LinkedIn content for the next month... I had to pause for most of this year. For those curious....



It's not even about the fatigue of seeing the same exact post reiterated a million times on LinkedIn about which acronym is right or debating whether something (GEO?) exists or not, or all the other stuff that is just not anything new or useful to me...

(No offense... still lots of y'all whose content I adore on here)


But it was just life!

This year I made drastic changes to my business due to a massive revenue loss and also general malaise with my day to day and where agency CEO life had taken me, I moved across the Atlantic, I got married, and just generally had a lot of stuff going on that I won't discuss on here.

In the spring I got shingles from stress. I don't recommend it. I thought I was either having a heart attack or my back was breaking, but I was also really itchy? It was a huge wakeup call for me.

Anyway it took me a while but I think I'm finally back in the groove of things. 

Missing my community and I'm losing my touch on social media - so I need to start exercising that muscle again.

But I needed that break from LinkedIn (I still kinda checked in every day though?)

What are topics you are OH SO TIRED of seeing on LinkedIn, and what do you WISH you were seeing? Help me out!

"We need to take about our competitors on our website."
 
90% of my clients make a face when I bring this up.
 
Not only are they afraid of giving oxygen to the competitors, they also find it "pretty weird" to build a list of best tools and name themselves at the top.

But if you want to:
- Rank for "best [category] software"
- Appear in the lists that ChatGPT and AI Overviews serves users when they search for "best [category] software"

You're going to have to build a dang list and be in it.

We did a test listicle with a client recently, and within 2 weeks of publishing it had been cited over 100 times for the exact search, and delivered 5 quality signups in the same time. The page has a 9% conversion rate when the rest of the website is about 0.25%, and regular JTBD content can convert around 0.75%-2% at best.

Acknowledging competitors builds, rather than erodes, authority and trust.

Be transparent, be honest, acknowledge your potential bias and speak of your differentiators. 

People are used to reading listicles where the author (a SaaS brand) includes themselves in it. 

It's only weird if your post doesn't help them make an educated decision, or if you lie.

If you want your brand to appear in LLMs and in search - this is the way to do it.

OR if you really don't want to do it, you must understand this is going to strongly impact the ROI of your SEO program.

I'd love to hear from those who are on the fence - why don't you want to publish these pages?

Do you have a bunch non-SEOs going into your orgs website, publishing their own content, and diluting the results of your hard work? I created a handy guide you can share with them so they can still think SEO-first.


It's totally ungated, you don't even need to leave a comment, just gonna leave it in the first comment.

But if you want to support me because I didn't make you comment to get it, maybe leave a comment anyway to say hi :D

I figured out why the bigger websites are the ones losing the most traffic right now:



1. Rapid content decay
When you've been publishing for 5-10 years, (some at a pretty high scale), your library starts getting out of hand. While some big website teams will have a solid  content update workflow in place - it's rarer than you think. Content today needs to be fresher than 2 years ago, and if you're investing the majority of your budget to new content, you're just adding to the problem (more to keep up with). Set yourself up with a clean content update workflow.

2. Way too much content
I've been pruning all of my clients' content and all we see is traffic growing. I even recommend pruning content that DOES drive traffic if it's attracting the wrong audience. Just cut it down so it's easier on Google bots AND those who are managing and keeping your library up to date.

3. Too much irrelevant content
Big websites who succeeded in the top-funnel strategies of the last 15 years are still paying the price now. Google is very actively trying to figure out what websites are about right now and cutting irrelevant keywords ruthlessly. It's probably not bad for you revenue wise, but if you're stressing out about the traffic drop, know that it *should* regulate, though you'll have a new baseline. I'd say help Google out and again, PRUNE what's not relevant and update the rest.


Who has a whole team or process dedicated to just updates? Would love to hear from you in the comments!

Chimpy

Advising Chimpy’s Head of Marketing on building and operationalizing a B2B content strategy. We defined customer personas, content pillars and formats, and quarterly campaign structures to generate demand with retail partners and align marketing with sales.

B2B Content Strategy Advisor

The Workflow

The Workflow is a bi-weekly newsletter by Sara Lattanzio & Diandra Escobar that breaks down one expert-tested AI and automation workflow in every issue. We show you exactly how it’s built, what works, and what doesn’t, so you walk away with fresh ideas you can actually implement. No “replace your marketing team with 40 agents.” No “10 AI tools that will change your life.” Just proven, actionable strategies for marketing, growth, and GTM — powered by AI.

📩 Subscribe to get battle-tested AI & automation recipes that ship results, not just vibes.
https://www.theworkflow.digital/subscribe

Chief Strategy Officer & Co-Founder

Want to work with someone who’s been living and breathing B2B marketing in all its shapes and forms for the past decade? Here’s how we could make it happen:

1️⃣ Fractional Head of Marketing / Advisor
I work with B2B SaaS and service companies as a fractional Head of Marketing or advisor helping them sharpen positioning, design content-led GTM strategies, and build high-performing marketing engines. From startups to corporates, I bring over a decade of experience driving measurable growth.

2️⃣ LinkedIn Thought Leadership & Brand Partnerships
With 50,000+ engaged followers on LinkedIn and my newsletter The Workflow, I collaborate with MarTech and AI brands targeting GTM teams through authentic partnerships. This includes sponsored LinkedIn posts, newsletter features, and brand collaborations designed to connect with decision-makers in marketing and sales. Past partnerships include Semrush, Wix, Tofu, Bynder, Goldcast, Air, and many more.

3️⃣ Speaking Engagements & Workshops
I speak at conferences (e.g. Semrush's Spotlight conference), guest on podcasts (e.g. Exit Five, CXL, Everyone hates marketers), and lead workshops on B2B content strategy and growth, B2B marketing leadership, and personal branding. I love bringing fresh, actionable perspectives to teams and audiences translating complex marketing challenges into clear, practical strategies.

📩 Interested in discussing rates or a potential project?
Reach me at lattanzio.sara@gmail.com or send me a DM here on LinkedIn.

B2B Marketing Advisor & Fractional Leader | Content Strategist & Creator

Semrush

Creating content about different tools and features of the Semrush platform, including educational walkthroughs and product marketing content.
In addition, I beta-test new features, provide feedback, and support product launches for an outstanding brand that's shaping the future of content marketing.

Brand Ambassador | Advisor

Tofu

Creating educational and product marketing content across countless product use cases for TOFU, a new all-in-one, AI-driven marketing platform that enables marketers to launch campaigns 8X faster.

Bold claim, but it's definitely true. Among many other features like content creation and repurposing, TOFU's personalization-at-scale capabilities for both sales and marketing teams are second to none.

Stryber

On a mission to build a top-tier marketing function from the ground up at Stryber, a professional services company that helps established businesses identify, validate, and execute new growth opportunities.

⦿ In charge of all strategic and operational marketing initiatives to drive company growth
⦿ Leading a high-performing in-house and fractional marketing team
⦿ Member of the executive leadership team, contributing to overall business strategy and growth
⦿ Successfully repositioned the company in collaboration with the CEO
⦿ Driving content strategy, lead generation, and demand generation programs across EU and UAE markets with an ABM go-to-market approach
⦿ Achieved 3x increase in website traffic, 4x growth in LinkedIn organic reach, and consistent delivery of qualified, marketing-sourced leads
⦿ Implemented AI-powered marketing and content tools to streamline workflows and improve efficiency

Head of Marketing | Member of Executive Board

Wix Studio

As part of their expert product advisory board I support the Wix Studio team on product development and GTM strategy.

Advisory Board Member

Goldcast

I test new product features and create engaging educational and product marketing content for Goldcast — a video platform that helps B2B marketing teams easily produce, repurpose, and distribute video content. Finally a tool that makes it possible for even small teams to scale video content in an era where, without it, you basically don’t exist.

Bold claim, but it's definitely true. Among many other features like content creation and repurposing, TOFU's personalization-at-scale capabilities for both sales and marketing teams are second to none.

Brand Ambassador

Brand24

Creating content for this powerful social media monitoring and analytics tool which helps businesses strengthen their online presence, manage their reputation, and track the competition. 
With Brand24, users can monitor brand mentions, track hashtags, and analyze real-time sentiment across social media, news sites, blogs, and forums.

Creating content for this new challenger brand that invented the concept of "Creative Ops." 
The Air platform automates the mindless tasks that creatives and marketers do daily to manage content and unlocks creativity through image recognition, automated versioning, and approval workflows.

B2B marketer with a content DNA | Sr. Marketing manager @Adnovum | Content creator at 💖

I’ve spent the last 10+ years living and breathing B2B marketing across startups and corporates—shaping narratives, driving demand, and building marketing engines that scale. Along the way, I’ve been named a LinkedIn Top Voice, recognized as one of Switzerland’s top 20 LinkedIn influencers, and built a community of 50,000+ B2B marketers and founders who follow my practical takes on content, growth, and leadership.

Some highlights from my career so far:

✅ Content-led growth: 3× increase in website traffic, 4× growth in social reach in just 7 months
✅ Online events: Launched LinkedIn Live at scale, generating 300+ qualified leads in a single event
✅ Social media impact: a single LinkedIn post drove 13 demo requests
✅ Thought leadership: grew LinkedIn audience to 50K, Top Voice recognition among global CEOs and entrepreneurs
✅ Influencer collaboration: secured 4 top-tier media placements + an event keynote through one campaign
✅ SEO execution: doubled daily organic traffic in 6 months and generated a six-figure pipeline for cybersecurity solutions
✅ Leadership: built and scaled two marketing departments, coached teams, and supported C-suite executives on positioning, branding, and communication

After four consecutive marketing and leadership roles, I’m now focused on my newsletter, The Workflow, select brand partnerships with MarTech and AI companies, and consulting B2B firms on organic growth, positioning strategy, and demand generation.

I’m also open to fractional Head of Marketing roles and to the right full-time opportunity where I can bring my experience in content-led GTM and growth to make an impact.

📩 Want to work together? Reach me at lattanzio.sara@gmail.com
 or send me a DM here on LinkedIn.

taplio

The Battle

😻 Maeva Cifuentes

Sara Stella Lattanzio

Followers

Posts

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Performance Score😻 Maeva Cifuentes's LinkedIn Performance

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taplio

The Battle

😻 Maeva Cifuentes

Sara Stella Lattanzio

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}😻 Maeva Cifuentes's LinkedIn Performance

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Performance Score😻 Maeva Cifuentes's LinkedIn Performance