😻 Maeva Cifuentes

Flying Cat 

We help fast-growing B2B SaaS companies turn their website into one of their greatest inbound revenue channels through SEO and content.

Founder

Purposeful Living

Purposeful Living is my passion project. I coach ambitious women how to align with their cycles, build unshakeable confidence, release the need for external validation and communicate effectively and freely. The podcast is about work-life balance, achieving "it all" while staying soft, living a life of pleasure and joy and not burning out, and developing thriving relationships.

Follow my account on Instagram: https://www.instagram.com/purposefulliving.co/
Listen to the podcast: https://podcasts.apple.com/us/podcast/purposeful-living/id1692072031

Founder & Host

Spitche

Investor and shareholder. Also, as fractional Head of Marketing/Marketing Advisor, I'm diversifying Spitche's revenue streams and acquisition channels, focusing on organic inbound growth.

Investor

Hospitable.com

Hospitable gives short-term rental hosts time back by automating manual tasks and connecting the STR tech stack to work together.

Cifuentes Translations

A family translation company. We provide transcreation, localization and translation services. We know SEO, conversion writing, and do more than translate words. Our family team specializes in: tech, legal, fitness, health & humanitarian subjects.

Freelance

Translated over 1 million words from 2009-2021. I worked from French and Spanish into my native English. Projects included variant localization (UK to US and vice versa), transcreation of marketing and sales assets, and SEO-optimized content, including multilingual keyword research.

French and Spanish to English Translator | SEO, Article & Website Translation

Get Paid For Your Pad 

I grew Get Paid For Your Pad's traffic by 60% in 4 months using SEO and an organic strategy. We also grew the email list from 3,000 to 8,000 qualified subscribers within the same time  using only organic and user-focused strategies.

Head Of Content

MeltinLab

MeltinLab is one of Barcelona's biggest events for early-stage startups. We aim to provide entrepreneurs with actionable content, tips, workshops and panel talks to take their businesses to the next level. I manage the blog writing articles and interviews and manage the social media accounts.

Branding & Content

SEO & Content for B2B SaaS // Starting and scaling an agency. I help B2B SaaS companies drive sustainable revenue.

Our strategies have helped B2B SaaS companies like ActiveCampaign, Hotjar, Mixmax, Stonly and Livestorm drive predictable and sustainable 5-20% MoM growth through search. 

📍 I post weekly about SEO, content, and building an agency. 
👍 Like the content? Follow me. 👍

WHAT CLIENTS HAVE SAID:

"Flying Cat's approach led to a significant increase in monthly revenue and contributed to our rapid growth." - Rob Hartman, former Creative Director and Operto Guest Technologies

“Together, we were able to increase our yearly organic traffic by 700% at the time that I left the company. Additionally, 56% of our traffic coming into the English website was coming through the blog, which is what they were working on. It was such a smooth partnership and really felt effortless on my side.” - Molly Holcutt, Content Manager at Livestorm

"Within two quarters, we were able to drive an additional 80k visits to the website. Flying Cat provided high-quality SEO content that met the needs of our SEO strategy and market goals." - Joe Baugnet, Global SEO at ActiveCampaign



Message / Connect with me for more info on:

⚡️ Predictable revenue growth through search. We've helped our clients drive millions in revenue through highly engaging, SME-driven content combined with our proprietary data-driven SEO framework.

⚡️ Agency Building & Scaling. I teach freelancers, solopreneurs and small teams the techniques I used to bootstrap and scale the agency from $0-$1M and 1-35 people in 18 months while staying profitable.

⚡️ Speaking. I speak about 4 things (a) SEO for revenue growth (b) long-form/thought leadership content for B2B SaaS (c) organic social content for agencies and B2B SaaS (d) profitable team building and operations.

maeva@flyingcatmarketing.com
🌐 @maevaeverywhere
 
—
Content Marketing • Content Strategy • Content Agency • Content Marketing Agency  •  SEO Agency

Angel Investor & Marketing Advisor

Nobody:
People who say nobody can tell they use AI in their writing:


🚀 I've gotten an AI workflow so locked in that I write 3 month's worth of daily posts in 5 minutes. The result? I don't spend any time or brainpower writing.

Here's the kicker: nobody can tell I've used AI, because nobody reads what I'm writing. It's not just streamlining. It's innovation.

🔥 Organic growth advisor for forward-thinking companies

WHAT A YEAR. I finally just mapped out LinkedIn content for the next month... I had to pause for most of this year. For those curious....



It's not even about the fatigue of seeing the same exact post reiterated a million times on LinkedIn about which acronym is right or debating whether something (GEO?) exists or not, or all the other stuff that is just not anything new or useful to me...

(No offense... still lots of y'all whose content I adore on here)


But it was just life!

This year I made drastic changes to my business due to a massive revenue loss and also general malaise with my day to day and where agency CEO life had taken me, I moved across the Atlantic, I got married, and just generally had a lot of stuff going on that I won't discuss on here.

In the spring I got shingles from stress. I don't recommend it. I thought I was either having a heart attack or my back was breaking, but I was also really itchy? It was a huge wakeup call for me.

Anyway it took me a while but I think I'm finally back in the groove of things. 

Missing my community and I'm losing my touch on social media - so I need to start exercising that muscle again.

But I needed that break from LinkedIn (I still kinda checked in every day though?)

What are topics you are OH SO TIRED of seeing on LinkedIn, and what do you WISH you were seeing? Help me out!

"We need to take about our competitors on our website."
 
90% of my clients make a face when I bring this up.
 
Not only are they afraid of giving oxygen to the competitors, they also find it "pretty weird" to build a list of best tools and name themselves at the top.

But if you want to:
- Rank for "best [category] software"
- Appear in the lists that ChatGPT and AI Overviews serves users when they search for "best [category] software"

You're going to have to build a dang list and be in it.

We did a test listicle with a client recently, and within 2 weeks of publishing it had been cited over 100 times for the exact search, and delivered 5 quality signups in the same time. The page has a 9% conversion rate when the rest of the website is about 0.25%, and regular JTBD content can convert around 0.75%-2% at best.

Acknowledging competitors builds, rather than erodes, authority and trust.

Be transparent, be honest, acknowledge your potential bias and speak of your differentiators. 

People are used to reading listicles where the author (a SaaS brand) includes themselves in it. 

It's only weird if your post doesn't help them make an educated decision, or if you lie.

If you want your brand to appear in LLMs and in search - this is the way to do it.

OR if you really don't want to do it, you must understand this is going to strongly impact the ROI of your SEO program.

I'd love to hear from those who are on the fence - why don't you want to publish these pages?

Do you have a bunch non-SEOs going into your orgs website, publishing their own content, and diluting the results of your hard work? I created a handy guide you can share with them so they can still think SEO-first.


It's totally ungated, you don't even need to leave a comment, just gonna leave it in the first comment.

But if you want to support me because I didn't make you comment to get it, maybe leave a comment anyway to say hi :D

I figured out why the bigger websites are the ones losing the most traffic right now:



1. Rapid content decay
When you've been publishing for 5-10 years, (some at a pretty high scale), your library starts getting out of hand. While some big website teams will have a solid  content update workflow in place - it's rarer than you think. Content today needs to be fresher than 2 years ago, and if you're investing the majority of your budget to new content, you're just adding to the problem (more to keep up with). Set yourself up with a clean content update workflow.

2. Way too much content
I've been pruning all of my clients' content and all we see is traffic growing. I even recommend pruning content that DOES drive traffic if it's attracting the wrong audience. Just cut it down so it's easier on Google bots AND those who are managing and keeping your library up to date.

3. Too much irrelevant content
Big websites who succeeded in the top-funnel strategies of the last 15 years are still paying the price now. Google is very actively trying to figure out what websites are about right now and cutting irrelevant keywords ruthlessly. It's probably not bad for you revenue wise, but if you're stressing out about the traffic drop, know that it *should* regulate, though you'll have a new baseline. I'd say help Google out and again, PRUNE what's not relevant and update the rest.


Who has a whole team or process dedicated to just updates? Would love to hear from you in the comments!

Content with Marta

I help B2B SaaS companies create and scale their content strategy.

Content Strategist

GrowthMentor

Providing 1:1 mentoring for entrepreneurs starting and growing their own businesses through GrowthMentor, a curated platform of invite-only startup and growth marketing mentors which have proven experience in their fields. If you have a challenge and want to talk it through, book a free session using this link: https://app.growthmentor.com/mentees/sign_up?ref=076835d0ec

Growth Mentor

Refill Aqua

We are on a mission to reduce plastic pollution in Barcelona: one plastic bottle at the time. We do it by offering an alternative to single-use bottles: a network of refill stations spread across the city where anyone can simply walk in and refill their reusable bottle with fresh, filtered water. Android App is available on Google Play Store!

Co-Founder & CEO

Zengrowth

Helping B2B companies meet their organic acquisition goals through a comprehensive content strategy.

Senior Content Strategist

Helping B2B companies achieve stellar growth by building and implementing their growth marketing strategy across the entire customer acquisition funnel. If you want to boost traffic or leads via content marketing, send me a DM.

Chief Operations Officer

Kunoichi Growth - Marketing Agency

Helping B2B SaaS startups and scaleups create and implement content strategy that drives leads.

Content Strategist Consultant

Piktochart

Leading efforts of the marketing team to help people tell powerful stories with Piktochart.

Head of Marketing

Building company's presence on new markets through localization, SEO, content strategy and partnerships.

Growth Marketer

Ingersoll Rand

Developing and implementing web strategy for Ingersoll Rand's industrial business units in the EMEIA region.

Online Marketing Leader

#	Defining online marketing strategy for the EMEIA region
#      Web budget planning and management
#	Improving usability, content and positioning of www.ingersollrandproducts.com 
#	Leading SEO and PPC projects and managing agency relations
#	Coordinating website translation projects
#	Improvement of online lead tracking process
#	Leading product launch campaigns for tools and commercial compressed air businesses
#	Developing new landing pages, banners, interactive elements for product launches and tradeshows
#	Managing regional social media channels (Facebook, YouTube, Google+)
#	Development and maintenance of the internal SharePoint site

Web Marketing Specialist

MO Group International

My main responsibilities:

# Conducting website analysis & defining SEO strategies
# Keyword research and content changes suggestions
# Generating ranking reports 
# Writing and publishing PRs for the company and clients
# SEO copywriting - creating content for company pages and clients
# Definition and implementation of social media strategies
# Creation and implementation of linking strategies
# SEO Blogging
# Revision and creation of marketing campaigns (magazine ads, email campaigns, newsletters)
# Supervising social media campaigns on Twitter/Facebook

About MOGI
MO Group International is a search engine optimization (SEO) firm dedicated to translation, localization and multilingual SEO strategies.Translation and localization services include websites, technical documentation, medical software, and multimedia applications. 

MO Group International remains the first multilingual SEO Company to enter the localization industry and offer the combined benefits of SEO and localization. More information about MO Group International is available at www.mogi.eu.com

SEO Specialist

Rentalo.com/part of Torrenegra Corp.

Responsible for:

# content of the company blog focused on property owners
# increasing online conversions ( site development, content, graphic design ideas ) 
# building strategies to expand on the new markets
# newsletter content and distribution strategy
# product development (video, blog); 
# marketing campaigns targeting one side of the market - vacation rental owners. 
# copywriting for location pages to increase content value
# press releases about the company for travel industry websites

Online Marketing Manager

Rentalo.com/Torrenegra

Sales Account Manager

Fractional Head of Content | I help B2B SaaS brands create content strategy that drives results @GrowthMentor | Ex-Head of Marketing @Piktochart

Hi there! I’m Marta, Growth Marketer and Content Strategist with 15+ years of experience. 

After driving traffic, leads, and revenue for my B2B SaaS clients in the last 5 years, I can confidently say - I cracked the code to a successful organic growth strategy.

🌟How I can help you with Organic growth🌟

▶️ If you’re starting from scratch, I set up your Organic acquisition channel ◀️:

1. Set a strong marketing foundation by defining or refining your ICP
2. Define your organic acquisition goals 
3. Brainstorm topic categories and create clusters backed by customer & keyword research
4. Come up with topic ideas for content of all formats across your Persona journey across the marketing funnel 
5. Design your "lead nurturing ecosystem"
6. Set up a content production process with all its SOPs (+ can hire writers)
7. Oversee the content creation process for quality and track performance

🚀 GOAL: Set your foundation and start growing your organic traffic and leads

▶️ If you’ve been doing content for a while, but it’s not bringing any results, I◀️:

1. Analyze its quality and performance and create an immediate improvement plan to drive results (e.g fixing broken conversion paths, optimizing content for higher rankings)
2. Define content clusters to build your topical authority in and do gap analysis
3. Review your content production process and make improvements
4. Review and revamp your content distribution plan and lead gen strategy
5. Land content partnerships for quality backlinks

🚀 GOAL: Impact the metric that matters most (e.g.: kw rankings, MQLs, demo requests, traffic)

▶️ If your B2B SaaS website is feature-focused and people don’t understand it, I help you ◀️:

1. Understand your ICP via customer interviews and craft Personas with JTBD framework to  inform all your marketing messaging moving forward
2. Create a new visual concept and copy for your homepage that resonates with your ICP and converts

🚀 GOAL: Have a wholesome Persona knowledge to use across all your channels

You can hire me as your:
✅  Fractional Head of Content (I do this for 1 client at a time)
✅  Content strategist to deliver a defined scope 
✅  Growth advisor for you or your team (1:1 mentoring)

CTA: DM me to chat about the state of your content strategy.

Marta Olszewska

People often think thought leadership = posting “hot takes.”

But for me real thought leadership starts with strategic clarity.

In our workshops, we use one simple formula to find it:

“I want to talk to [audience - be specific!] who struggle with [problem - look below the surface!] but want [dream outcome], and I do it by sharing [content type] about [topic cluster], always from the POV that [core belief].”


When you figure that out, you stop guessing and wondering what to post about every time.

You don’t need to be loud, you just need to be clear and consistent.

What’s your version of this statement?



Shoutout to Tessa for the inspo 🤗

Senior Content Strategist @Dapper | I help B2B SaaS brands get strategic clarity needed for growth | @GrowthMentor | Ex-Head of Marketing @Piktochart

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😻 Maeva Cifuentes

Marta Olszewska

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The Battle

😻 Maeva Cifuentes

Marta Olszewska

Followers

Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}😻 Maeva Cifuentes's LinkedIn Performance

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