😻 Maeva Cifuentes

SEO & GEO for B2B SaaS // Coaching for women in service businesses

I run Flying Cat, a B2B SaaS-focused SEO and content consultancy. We specialize in Generative Engine Optimization (GEO) and bottom-funnel content strategy, with deep expertise in international SEO when clients need to expand into French, German, Italian, and Spanish markets.

We've worked with ActiveCampaign, Hotjar, Klaviyo, Mixmax, D2L, Leapsome, Ivalua, and CoVet.

After a decade running a translation agency, I built Flying Cat on a simple premise: senior strategists should stay on accounts. No junior handoffs. No templated playbooks. I run the strategy, my team executes. We work directly with marketing leaders who need revenue from search, not just traffic.

📍 I post about SEO, GEO, AI visibility, and building a service business you actually want to run.

WHAT CLIENTS HAVE SAID:

"Flying Cat's approach led to a significant increase in monthly revenue and contributed to our rapid growth." - Rob Hartman, former Creative Director, Operto Guest Technologies

"Together, we were able to increase our yearly organic traffic by 700%. 56% of our traffic was coming through the blog. It was such a smooth partnership and really felt effortless on my side." - Molly Holcutt, Content Manager, Livestorm

"Within two quarters, we were able to drive an additional 80k visits to the website." - Joe Baugnet, Global SEO, ActiveCampaign

I also coach women who run service businesses. If you do excellent work but keep getting treated like a vendor, underpaid, over-explained-to, stuck in execution mode, I can help. My program teaches you how to position yourself as a strategic partner and have the client conversations you've been avoiding.
Follow @purposefulliving.co on Instagram for more on that.

maeva@flyingcatmarketing.com
🌐 @maevaeverywhere

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Content Marketing • Content Strategy • Content Agency • Content Marketing Agency  •  SEO Agency  •  AEO Agency  •  GEO Agency  •  SEO Consultant  •  AEO Consultant  •  AISEO Consultant

Angel Investor & Marketing Advisor

Investor and shareholder. Also, as fractional Head of Marketing/Marketing Advisor, I'm diversifying Spitche's revenue streams and acquisition channels, focusing on organic inbound growth.

Maeva Cifuentes

As a Colombian woman raised in America, I never felt strong patriotism until I watched Bad Bunny's historic half-time show.


I'm not sentimental. Few performances have moved me to tears.

But what he showed, inter-generational community, friends, family, joy, diversity, and LATINOS... this is America! I shed a tear. Because we've been so deep in disappointment, rage, hate about the state of the country, we forgot what it is that we're fighting for.

That show captured something real for me. Today, 20% of Americans are Hispanic. Here in California, we're the majority. I grew up surrounded by three very different cultures in my own household, in one of the most diverse cities in the country.

That diversity, that joy, that mix... that's the America I know, and that's what I moved back here for. And for the first time, I saw it reflected back on a national stage.

It was always hard for me to explain to people why I wanted to move back to the US, in the state that it's in now. But next time they ask, I'll just show them this show.

Yes Benito.... ya sabes!!!

EDIT: I did not just shed one tear. I watched it again and am unable to stop the tears.

🔥 B2B SaaS GEO & Search Everywhere Optimization // Founder, Flying Cat

"Just checking in!"
You've sent it. I've sent it. We've all sent it.

And it almost never works. Because it signals that you need something from them more than you're offering something to them.

Strategic follow-ups get responses because they add value instead of asking for attention. Swipe through for side-by-side examples.

More executive ways to follow up

People are saying SEO is worth LESS now.

Because it drives less traffic.

I did the research so you don't have to.

Yes, organic traffic is declining.

Ahrefs found AI Overviews reduce clicks by 34.5%.

Seer Interactive shows organic CTR dropped 61% for queries with AI Overviews.

60% of Google searches now end without a click.

And no... most of that traffic is not coming back.

We're heading toward a world where people do their entire buying journey inside AI.

They'll only visit your website at the very end, when they're ready to buy.

That future is coming.

But it's still 1-3 years out.

Right now, SEO is still your biggest traffic source.

Google search volume actually increased 21.6% last year.

I've seen conflicting data on how much rankings matter for AI citations.

One study says 92% of AI Overview citations come from pages already ranking in the top 10.

Another from BrightEdge says it's closer to 54% — and in e-commerce, only 22.9%.

Whichever number is true, I keep coming back to the same question:

If your traffic is tanking, is it actually because of AI?

Or is it because you're losing rankings?

Those are two very different problems. 

One requires a new strategy.

The other requires fixing your current one.

I see a LOT of websites blame AI when they're actually just losing traffic from SEO issues. Check yourself!

If your SEO says it's AI... ask for rankings status. The signal that AI is the issue is maintained or improved rankings with lost traffic.

The future of search is about getting recommended to the right people at the right time.

It's about being cited as the expert source.

It's about positive sentiment and accurate information about your brand.
SEO builds the foundation for all of it.

Strong rankings feed AI citations.

Quality content feeds AI recommendations.

Brand authority feeds AI trust signals.

The traffic game is shrinking.

The influence game is just getting started.

Save this if you're building for where search is going, not just where it's been.

Drop a 🔥 if you've already started shifting your strategy.

Every time you say 'it depends,' your client trusts you a little less.


When you hedge, qualify, and present options without a clear recommendation, you think you're being thorough. You're actually making them feel less safe. 

They came to you because they don't know the answer. If you seem unsure, they have nothing to anchor to.

Leaders with conviction create certainty for the people around them. When someone seems convinced they've chosen the best course of action, the people following them absorb that belief. Mirror neurons do this automatically. We relax when the person guiding us seems sure. We tense up when they don't.

This is why clients override your recommendations. This is why they second-guess your work. They're not doing it because you're wrong. They're doing it because you didn't seem certain, so they couldn't let go of their own doubt.

You don't have to be absolutely sure. You might be wrong. That's fine. Conviction isn't about being right every time. It's about being clear on what the data is telling you right now and making a recommendation based on that.

"Based on what I'm seeing, I'd go with A. Here's why. B and C are options if you want to prioritize X instead, but A gives us the best shot at Y."

"My recommendation is X. I've seen this work in similar situations, and the data supports it."

"If your goal is still Z, then I'd do X."

You can offer options. You can leave room for their input. But they should never have to guess what you actually think they should do.

If you've ever refreshed your inbox six times waiting for a client to respond, this one's for you.


Checking in "just to make sure you got my email." Over-explaining your reasoning so they won't think you made a bad call. Reading into a short reply and spiraling about whether they're upset. Saying yes to something that crossed a boundary because the idea of them being disappointed felt unbearable.

These patterns probably feel familiar outside of work too.
Anxious attachment doesn't stay in your dating life. It follows you into your client relationships. The same part of you that used to overanalyze a text is now overanalyzing a Slack message. The same part that tried to be the "cool, low-maintenance girlfriend" is now being the "easy, flexible contractor."

And it's costing you.

You over-deliver to feel secure. You undercharge because asking for more feels like risking the relationship. You tolerate scope creep because setting a boundary might make them leave. You make yourself smaller, more accommodating, more available than you actually want to be.

The work isn't just learning better business practices. It's recognizing that your nervous system is running the same script it always has, just in a different context.

Clients can feel when you need their approval more than they need your expertise. That energy shifts the power dynamic whether you want it to or not.

Security in client relationships doesn't come from being indispensable or easy to work with. It comes from trusting that you'll be okay if they leave.

I audited a brand's French market presence. Perplexity recommended their competitor 9 out of 10 times.

They rank #1 on Google for their main keyword.

Doesn't matter.

Here's why:

They rank for "what is [solution category]."

But that's not what people ask AI.

People ask AI "what's the best tool for [specific problem]."

Totally different query.

Totally different content strategy.

When purchase intent is high, AI doesn't pull from your educational blog post.

It pulls from content about the solutions, from all over the web.

Your website, yes, but also...

Reddit threads.

G2 and Capterra reviews.

YouTube comparisons.

Industry publications.

My clients competitor was all over those sources in the French market.

My client had been focusing on high-volume TOFU content... which is notoriously NOT about the product/solution.

The higher the purchase intent, the more AI pulls from third-party sources like review sites and forums.

So they built a content engine for informational queries.

But AI recommendations run on a completely different engine: reputation and third-party validation.

Things that I might do if I were looking to grow this more:

→ Audit where you show up (or don't) when AI answers buying questions in your category
→ Build presence on the platforms AI actually pulls from: Reddit, YouTube, review sites, niche forums
→ Earn mentions in publications your buyers trust
→ Stop measuring success by rankings alone

You can dominate Google and still be invisible when it matters most.

What have you done to get recommended more?

Ladybugz Interactive Agency, Boston MA

Focus on the company's positioning and growth, along with demand generation for ourselves and our clients. 

Ladybugz Interactive was reimagined after an almost five year hiatus, during COVID to meet a need in the marketplace for early growth organizations. Most of these companies include B2B's, education, biotech and locally growing companies.  We help our clients power through stealth mode or an accelerated growth periods and set them up for future success. 

Services include an agile web design + development process to launch websites within 8-12 weeks and supporting those clients with digital growth as they continue to evolve and meet their changing needs.

Founder + CEO

MetroWest Women's Network, LLC

A 4000+ strong group of all types of women helping each other grow their businesses, advance their careers, make connections and meeting amazing friends.

Founder, President

Sales Empowerment Summit for Women

A crossover event for women in sales and marketing-supported and sponsored by The MetroWest Women's Network, in partnership with some of Boston's hottest Companies, such as Drift, Lola.com, Jebbit Inc., JazzHR, The Marketing Advisory Network and Firewalk Sales.  Also supported by Innovation Women and Mass TLC.

Founder

3 Media Web

Merged Ladybugz.com with 3 Media Web Solutions. 

Responsible for business development, brand positioning and social media.

Co-Founder + Partner (Emeritus)

Ladybugz Interactive Agency, Southborough MA

We are a Boston-based agency offering award-winning web design, eCommerce, + development, and top-ranked digital marketing, (social media, SEO, content marketing, digital ads, online pr), consulting, and brand-building services for small to mid-sized growing B2C companies.

Founder, CEO

I love people and I love helping people at heart. So when you put that all that into your own agency, it's pretty amazing. Whether it is a business referral, an introduction, including everyone in a social event, or cooking for someone in need, my love for people goes into everything I do. Because you have to do what you love, I put that into my recently reimagined agency Ladybugz Interactive.

It was natural to become an entrepreneur because of my love for helping people and the energy it gives me. I grew my own business Ladybugz.com, which merged with 3 Media Web in 2016.  In 2020, I made the decision to go back out and revive my own agency. I'm now doing what I love again, helping early growth organizations in the B2B + B2C space with web solutions and digital marketing. I am committed to helping people promote their businesses, solve their challenges, and to do what they love as a business. 

For many years I have worked in the capacities of a web designer, project manager, SEO guru, marketer, and social media maven, it's now my time to focus on growing my own business at a higher level. I am truly blessed to be doing what I love, helping people, and working with such an amazing team of digital rockstars!

Writing and PR have always been a passion and I continue to provide thought leadership on clutch.co, and write about businesses in our region on massvacation.com I have been featured in Entrepreneur.com, Fortune.com, MSN Money, CIO and Business Insider for my insights into women and entrepreneurship, business growth, and digital-related topics. 

Feel free to connect with me, cause you know, I love meeting people.

Lysa Miller

This year, my team and I are participating in the American Heart Association's GO RED campaign to raise money and awareness.

Having lost someone close last summer, a team member and one of my closest friends, this just felt like something near and dear to our 🩷 

With the AHA's research and support, many people live longer, more productive lives. In her case, she was very blessed to live as long as she did with the issues she had, which included open-heart surgery at just 18 years old.

Just two weeks ago, I lost another friend,  a girl I had known since middle school who also had open-heart surgery as a child. She bore the longest scar I ever saw down her chest, but she wore it with pride. She lived a long life, but not long enough. 

With more research and support, we can help people live longer, find new treatments, and so much more.

https://lnkd.in/eWJ-VwEH

So, in honor of our dear Lis, a team member and one of my dearest best friends, we do this in her memory.
#lisrock #adeline

Digital Agency Owner + Disruptor. Using Agile to Transform Early Growth Biotechs, B2Bs, Non-Profits + Emerging Brands

I'm so excited to be hosting a Galentine's Day Wine and Cheese Tasting in my hometown of Hudson, in collaboration with the MetroWest Women's Network, LLC

The event was a huge success last year and we are bringing it back, this time with donations to go to the American Heart Association

This year my team members from Ladybugz Interactive Agency, Boston MA and I are aiming to raise money for the Women of Impact Campaign and proceeds from this event will be donated to the cause. 

So if you 🩷 wine and cheese, and love to network and give back, we'd love to see you there!

https://lnkd.in/e76u3dGq

#americanheartassociation #givingback #gored

Excited to be a part of Women of Impact, Central Massachusetts.Ladybugz Interactive Agency, Boston MA 

My team and I will be spreading awareness and fundraising for The American Heart Association this year in honor of our friend and colleague Lis who suffered a fatal heart incident last summer. 

I hope you follow our journey this month, as we kick off our campaign, events and pr campaign.

Development Director of Central Massachusetts

Friday is Wear Red Day, and women across the country are kicking off their Women of Impact campaigns with the American Heart Association!

Here in Central Massachusetts, I am proud to announce the incredible women selected as our Class of 2026 Women of Impact nominees. These leaders are recognized for their passion, influence, and commitment to creating meaningful change in our community.

For the next 9 weeks, these inspiring women will raise awareness and critical funds to fight heart disease and stroke, the leading causes of death for women. Their voices, networks, and leadership will create a ripple effect of impact that will benefit families across Central MA for generations to come.

👏 Congratulations to our 2026 nominees! 👏
Margarita Navarro Sepulveda (She/Her/Ella), Lysa Miller of Ladybugz Interactive Agency, Boston MA, Rachel Girardi, Iliana Ramos of Workers Credit Union, and Adelaide Greenwald.

They can’t do this alone. Reach out, ask how you can support their campaign, and be part of a powerful community working together to save lives.
Learn more about our inspiring nominees and how to get involved: https://lnkd.in/etuWv_5n

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Maeva Cifuentes

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The Battle

Maeva Cifuentes

Lysa Miller

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Maeva Cifuentes's LinkedIn Performance

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