😻 Maeva Cifuentes

SEO & GEO for B2B SaaS // Coaching for women in service businesses

I run Flying Cat, a B2B SaaS-focused SEO and content consultancy. We specialize in Generative Engine Optimization (GEO) and bottom-funnel content strategy, with deep expertise in international SEO when clients need to expand into French, German, Italian, and Spanish markets.

We've worked with ActiveCampaign, Hotjar, Klaviyo, Mixmax, D2L, Leapsome, Ivalua, and CoVet.

After a decade running a translation agency, I built Flying Cat on a simple premise: senior strategists should stay on accounts. No junior handoffs. No templated playbooks. I run the strategy, my team executes. We work directly with marketing leaders who need revenue from search, not just traffic.

📍 I post about SEO, GEO, AI visibility, and building a service business you actually want to run.

WHAT CLIENTS HAVE SAID:

"Flying Cat's approach led to a significant increase in monthly revenue and contributed to our rapid growth." - Rob Hartman, former Creative Director, Operto Guest Technologies

"Together, we were able to increase our yearly organic traffic by 700%. 56% of our traffic was coming through the blog. It was such a smooth partnership and really felt effortless on my side." - Molly Holcutt, Content Manager, Livestorm

"Within two quarters, we were able to drive an additional 80k visits to the website." - Joe Baugnet, Global SEO, ActiveCampaign

I also coach women who run service businesses. If you do excellent work but keep getting treated like a vendor, underpaid, over-explained-to, stuck in execution mode, I can help. My program teaches you how to position yourself as a strategic partner and have the client conversations you've been avoiding.
Follow @purposefulliving.co on Instagram for more on that.

maeva@flyingcatmarketing.com
🌐 @maevaeverywhere

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Content Marketing • Content Strategy • Content Agency • Content Marketing Agency  •  SEO Agency  •  AEO Agency  •  GEO Agency  •  SEO Consultant  •  AEO Consultant  •  AISEO Consultant

Angel Investor & Marketing Advisor

Investor and shareholder. Also, as fractional Head of Marketing/Marketing Advisor, I'm diversifying Spitche's revenue streams and acquisition channels, focusing on organic inbound growth.

Maeva Cifuentes

As a Colombian woman raised in America, I never felt strong patriotism until I watched Bad Bunny's historic half-time show.


I'm not sentimental. Few performances have moved me to tears.

But what he showed, inter-generational community, friends, family, joy, diversity, and LATINOS... this is America! I shed a tear. Because we've been so deep in disappointment, rage, hate about the state of the country, we forgot what it is that we're fighting for.

That show captured something real for me. Today, 20% of Americans are Hispanic. Here in California, we're the majority. I grew up surrounded by three very different cultures in my own household, in one of the most diverse cities in the country.

That diversity, that joy, that mix... that's the America I know, and that's what I moved back here for. And for the first time, I saw it reflected back on a national stage.

It was always hard for me to explain to people why I wanted to move back to the US, in the state that it's in now. But next time they ask, I'll just show them this show.

Yes Benito.... ya sabes!!!

EDIT: I did not just shed one tear. I watched it again and am unable to stop the tears.

🔥 B2B SaaS GEO & Search Everywhere Optimization // Founder, Flying Cat

"Just checking in!"
You've sent it. I've sent it. We've all sent it.

And it almost never works. Because it signals that you need something from them more than you're offering something to them.

Strategic follow-ups get responses because they add value instead of asking for attention. Swipe through for side-by-side examples.

More executive ways to follow up

People are saying SEO is worth LESS now.

Because it drives less traffic.

I did the research so you don't have to.

Yes, organic traffic is declining.

Ahrefs found AI Overviews reduce clicks by 34.5%.

Seer Interactive shows organic CTR dropped 61% for queries with AI Overviews.

60% of Google searches now end without a click.

And no... most of that traffic is not coming back.

We're heading toward a world where people do their entire buying journey inside AI.

They'll only visit your website at the very end, when they're ready to buy.

That future is coming.

But it's still 1-3 years out.

Right now, SEO is still your biggest traffic source.

Google search volume actually increased 21.6% last year.

I've seen conflicting data on how much rankings matter for AI citations.

One study says 92% of AI Overview citations come from pages already ranking in the top 10.

Another from BrightEdge says it's closer to 54% — and in e-commerce, only 22.9%.

Whichever number is true, I keep coming back to the same question:

If your traffic is tanking, is it actually because of AI?

Or is it because you're losing rankings?

Those are two very different problems. 

One requires a new strategy.

The other requires fixing your current one.

I see a LOT of websites blame AI when they're actually just losing traffic from SEO issues. Check yourself!

If your SEO says it's AI... ask for rankings status. The signal that AI is the issue is maintained or improved rankings with lost traffic.

The future of search is about getting recommended to the right people at the right time.

It's about being cited as the expert source.

It's about positive sentiment and accurate information about your brand.
SEO builds the foundation for all of it.

Strong rankings feed AI citations.

Quality content feeds AI recommendations.

Brand authority feeds AI trust signals.

The traffic game is shrinking.

The influence game is just getting started.

Save this if you're building for where search is going, not just where it's been.

Drop a 🔥 if you've already started shifting your strategy.

Every time you say 'it depends,' your client trusts you a little less.


When you hedge, qualify, and present options without a clear recommendation, you think you're being thorough. You're actually making them feel less safe. 

They came to you because they don't know the answer. If you seem unsure, they have nothing to anchor to.

Leaders with conviction create certainty for the people around them. When someone seems convinced they've chosen the best course of action, the people following them absorb that belief. Mirror neurons do this automatically. We relax when the person guiding us seems sure. We tense up when they don't.

This is why clients override your recommendations. This is why they second-guess your work. They're not doing it because you're wrong. They're doing it because you didn't seem certain, so they couldn't let go of their own doubt.

You don't have to be absolutely sure. You might be wrong. That's fine. Conviction isn't about being right every time. It's about being clear on what the data is telling you right now and making a recommendation based on that.

"Based on what I'm seeing, I'd go with A. Here's why. B and C are options if you want to prioritize X instead, but A gives us the best shot at Y."

"My recommendation is X. I've seen this work in similar situations, and the data supports it."

"If your goal is still Z, then I'd do X."

You can offer options. You can leave room for their input. But they should never have to guess what you actually think they should do.

If you've ever refreshed your inbox six times waiting for a client to respond, this one's for you.


Checking in "just to make sure you got my email." Over-explaining your reasoning so they won't think you made a bad call. Reading into a short reply and spiraling about whether they're upset. Saying yes to something that crossed a boundary because the idea of them being disappointed felt unbearable.

These patterns probably feel familiar outside of work too.
Anxious attachment doesn't stay in your dating life. It follows you into your client relationships. The same part of you that used to overanalyze a text is now overanalyzing a Slack message. The same part that tried to be the "cool, low-maintenance girlfriend" is now being the "easy, flexible contractor."

And it's costing you.

You over-deliver to feel secure. You undercharge because asking for more feels like risking the relationship. You tolerate scope creep because setting a boundary might make them leave. You make yourself smaller, more accommodating, more available than you actually want to be.

The work isn't just learning better business practices. It's recognizing that your nervous system is running the same script it always has, just in a different context.

Clients can feel when you need their approval more than they need your expertise. That energy shifts the power dynamic whether you want it to or not.

Security in client relationships doesn't come from being indispensable or easy to work with. It comes from trusting that you'll be okay if they leave.

I audited a brand's French market presence. Perplexity recommended their competitor 9 out of 10 times.

They rank #1 on Google for their main keyword.

Doesn't matter.

Here's why:

They rank for "what is [solution category]."

But that's not what people ask AI.

People ask AI "what's the best tool for [specific problem]."

Totally different query.

Totally different content strategy.

When purchase intent is high, AI doesn't pull from your educational blog post.

It pulls from content about the solutions, from all over the web.

Your website, yes, but also...

Reddit threads.

G2 and Capterra reviews.

YouTube comparisons.

Industry publications.

My clients competitor was all over those sources in the French market.

My client had been focusing on high-volume TOFU content... which is notoriously NOT about the product/solution.

The higher the purchase intent, the more AI pulls from third-party sources like review sites and forums.

So they built a content engine for informational queries.

But AI recommendations run on a completely different engine: reputation and third-party validation.

Things that I might do if I were looking to grow this more:

→ Audit where you show up (or don't) when AI answers buying questions in your category
→ Build presence on the platforms AI actually pulls from: Reddit, YouTube, review sites, niche forums
→ Earn mentions in publications your buyers trust
→ Stop measuring success by rankings alone

You can dominate Google and still be invisible when it matters most.

What have you done to get recommended more?

Studio La Valleur

My sculptural practice centers on curiosity, exploration, and the discoveries that emerge through creating.

Through distinctive abstract metal works united by bold color and clean lines, my work investigates how abstract forms can carry profound human themes, building sculptures that resonate on both visual and emotional levels.

Each year, I book a handful of commissions for Texas, US and international projects in collaboration with private Institutions + collections, Hospitality industry, Architects, Landscape Designers, Art Consultancies and Public Art Agencies.

Founder

My over two decade creative career is built on the foundations of Visual Design, User Experience and Creative Strategy. This translates into designing custom websites for service based businesses, creating mobile applications with a focus UI and usability all the way to brand activations for international corporate events and trade shows.

Past clients include Art Center Waco, Telecom Infra Project, Communication IQ, Facebook, Amazon, FareCompare and Microsoft.

Freelance Creative Director + Designer

Vivid Creative

-Developed comprehensive artist business models and strategies tailored to independent visual artists, resulting in optimized business practices, increased visibility and revenue streams for clients
-Designed and implemented custom websites, online inventory managers, sales channels, enabling artists to effectively showcase and monetize their work through strategic website development
-Pioneered studio organization systems using Cohart and similar tools, improving client productivity by streamlining workflow management
-Created and distributed practical art business templates, reducing administrative time for artists 
-Curated essential business resources specifically designed for working artists' unique challenges
-Hosted and produced the Art Biz Talk Podcast, interviewing professional artists and providing actionable advice to an audience of world wide listeners.

Consultant

Art Biz Talk with Andrea La Valleur-Purvis

Each week as we talk to visual artists and art professionals about creative entrepreneurship and give you the behind-the-scenes experience of how they built their art business.

Podcast Host

Telecom Infra Project

As Creative Director and Design Lead, I was involved in creation, development, and implementation of customer-first and compelling cross-platform design solutions that drive TIP's global visibility, while understanding the telecom community and partner needs. I was involved in all aspects of TIP's websites, TIP Summit, in-person and virtual events and Marketing.

I enjoy imagining what could be, creating future-forward and thoughtful design solutions that solve current business opportunities, aligning TIP's mission, brand aesthetics and overall visual design to the company's web, digital and event presence. 

I helped distill broad ideas into creative solutions and points of interest for TIP members and the telecom tech community. Including creating design standards, best practices and implementation guidelines for vendors and regional teams.  I supported cross-functional PM groups, Regional leads, Engagement, Foundation, Event and Marketing teams. 

As part of this role, I lead the creative vision for TIP's yearly global conference, TIP Summit, the industry leading event for Telecom Tech Innovators.

Design Lead

We Are Blue Orange SL

As part of a small startup team, I lead the creative team, designing the UI and end to end user experience for websites in the igaming industry.

Digital Art Director

Solid State Pros

Product planning, user experience and user interface design for mobile applications and prototype, product validation

Ratio LLC

Working on emerging technologies, iBeacon, connected spaces, Mobile UX and Visual Design for iOS, Android Material Design, Windows 8, Windows Phone, desktop apps and responsive websites. 

Responsibilities include: Team Career paths, Tools & Processes, Art Direction, Project Management, Product Strategy, New Products, OS conversions, User research, User stories, Wire-framing, prototyping, Visual Design, User Experience and Interaction Design

Interactive Design Director

Working on emerging technologies, Mobile UX and Visual Design for iOS, Android, Xbox, Windows 8, Windows Phone and responsive websites. 

Responsibilities include: Art Direction, Project Lead, Product Strategy, New Products, OS conversions, User research, User stories, Wire-framing, prototyping, Visual Design, Agile environment 

Recent clients include Microsoft, Amazon, Synchronoss, AT&T, Xbox, Sony Crackle and The Glenlivet 

Ratio is a 2013 Webby Award Nominee
and 3rd place winner of the AT&T CES Hackathon

Senior Interactive Designer

Microsoft (via Filter)

My core responsibilities included: creating user-focused interaction workflows, navigation experiences, pixel-accurate UI and UX scenarios for Product Managers and UX Researchers, transform large scale enterprise software into new mobile formats, redlines for development, provide UX direction and troubleshoot with developers and prepare product related assets for Marketing. Shipped products include OneNote for iPhone 1.2 & 1.3, OneNote for iPad 1.0, Office for iOS

UX/UI Product Designer II

JavaSnuggies™

JavaSnuggies™ are coffee sleeves with options for complete design and messaging customization, private-labeling, and advertising. We are an online business providing design and print services for coffee shops and advertisers.

Founder + Creative Director

My journey as a sculptor began with a fascination for the interplay of form and space. Today I create abstract metal sculptures that reflect my multi-cultural upbringing, my passion for travel, and my exploration of the resilience of the human spirit.

With 25 years of professional creative experience, I bring a unique perspective to my artistic practice. My sculptures invite viewers to connect with the work on a personal level (and often interactive level), inviting curiosity, pause and contemplation.

I blend design principles with modern fabrication techniques to produce dynamic and evocative works.  From intimate pedestal pieces to public works, my sculptures invite you to discover your own interpretations and response.

This year, my work was selected for the Marfa Invitational Open | Texas in Marfa, TX May 16-26, 2025

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