Holistic Go-To-Market & AI for B2B / 12 domains / €2M up to €1B+ / 14 int. known experts.

As a Chief Revenue Officer, I operated 25+ B2B AI, SaaS and traditional companies in more than 20 industries. I've felt firsthand how building modern, leading revenue systems became a very complex given. A bit like building a house. Everything became so complex. Every domain became a universe on its own, with all its subdomains and now even more so with AI and signal-based & asynchronous selling. 

You don't have everything in-house. You just do what you can with what you have. All while you're constantly trying to improve your go-to-market maturity in all these domains, relative to your current and next growth phase.Agencies and freelancers have a core offering and 101 side-offerings, which are average at best.Getting external help is also always very fragmented and very transactional in nature.

Everything is so solution-first, never that problem-first approach.Based on these experiences and findings, I created The GTM Syndicate. Where I developed my vision around holistic GTM and AI - and the 3 houses narrative. Then I brought together an international team of 20, best-in-class domain experts and their companies, across 21 domains of expertise. And created our complete mirroring offerings and holistic way of working, around GTM and AI.

Via our problem-first approach we’d love to see how we can help you as a long-term, anti-transactional, strategic knowledge and implementation partner. Whether that’s starting holistically, multi domain, or single domain - we can help you to build in-house.

Stephane Maes

🎤 The Sales Rapper | 🦈 EventShark.io

I am a co-founder of Event Shark, a B2B content production company.

As a musician and content creator of 15 years, I leverage my rap and sales skills to create intensely original and relevant content that gets viral attention and inbounds from the ideal customer profile.

Before launching Event Shark, I founded The Sales Rapper, a full-service creative marketing agency that helps B2B and e-commerce brands stand out with music, video, strategy, and flavor-added ABM.

I have partnered with leading platforms such as Vimeo, Salesloft, and Demandbase, and delivered custom videos and live freestyling hybrid shows for offline conferences, events, SKOs, and webinars.

I have 5+ years experience in B2B go to market functions, including strategic and senior account executive roles at Yelp, where I achieved President's Club status and closed multiple six-figure deals. I also have a BA in History from Boston College, and I am natively bilingual in English and Chinese (Mandarin).

My goal is to help B2B companies break through the noise and connect with their audience in a memorable and authentic way. I believe that content is the key to building trust, engagement, and loyalty, and that rap is a powerful medium to convey a message and spark a conversation.

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