I'm an ambitious C-level leader with over 10 years of experience in a high-growth environment; I've demonstrated excellent capabilities in funding, operations management, analytics, sales, strategy, business planning, talent acquisition, early stage finance, liquidity forecasting, leadership, and product strategy.

Only the best possible results can satisfy me; I'm never happy with an indifferent result. I believe in the power of building the right team and that great companies are built by great people. In a hyper-competitive world, the chase for talent has never been a more bloody battlefield; hence building culture and bringing on the right talent is paramount to any success.

My key traits:
- Initiative - I'm a doer
- ambition - I always strive for the best
- result orientated - I focus on tangible outputs in measurable and quantifiable terms.

My five biggest forces are:

1. My strategic mind
2. My natural ability to develop my surroundings. Trying to get the best out of my employees.
3. My ability to coordinate small as well as big projects
4. My ability to inspire and create following from peers, stakeholders, investors, etc.
5. My problem-solving capabilities, good under pressure, and at finding solutions on the spot when needed.

Mads Wedderkopp

I am a third culture entrepreneur who learned early how to translate between people, ideas, and platforms. My first company, GamingBuddy, a social-media dedicated to matchmake gamers, came from a simple belief that online communities should feel welcoming. We connected 40.000 gamers in over 80 countries.

Building that product taught me how to grow audiences with heart, ship product with focus, and turn values like inclusivity into actions that scale. Along the way I joined Innofounder and Accelerace, where mentors sharpened my instincts for product market fit and momentum.

I then stepped into leadership at Knowledge Gate Group, a SaaS product in life-sciences, to stretch a different muscle. I led sales and customer success, built and coached teams, tightened how we sell and serve, and opened doors in new 3 new markets. We grew fast, raised retention in a big way, and proved that clear strategy plus consistent execution wins even in complex categories.

Today I am the founding partner at Klickbait, a place where I combine my passion and experience; a social focused culture-first brand activation agency based in Copenhagen. 

I help brands design global social strategies, run platform native campaigns, and develop, produce, and edit short form content for TikTok, Instagram Reels, and YouTube Shorts. I care about creative that earns attention, paid and organic systems that compound, and stories that are true to the culture of each platform. 

I've lead international projects, keep teams aligned under pressure, and stay close to the craft from brief to final cut.

If you want social that drives growth and a brand that feels alive in culture, let’s talk.

Vicente Manuel Mac Hansen

We rounded out last week shooting a handfull of content for Pluto.markets... 🔥 

Starting this week with lots of post-production. 📹 

Some fun content coming up 👏

Building global social strategies, culture marketing, social first | plugging brands into platform culture for growth | Experienced strategist and serial entrepreneur

Saw this and it made me chuckle. The ‘incident’ is only all over the news 😂 but the IKEA Älmhult team made sure to seize the moment - inb4 all the brands start doing something similar 👀

I also happen to be in the market for some new pots.

This is genius reactive marketing.

Tom Curtis, president of Burger King, took to socials to showcase their team perfecting their Whopper and taking a massive juicy bite at the end.

The chronically online of you have probably seen the recent video McDonald's CEO Chris Kempczinski seemingly reluctant to eat his own burgers, taking a tiny bite and calls the food 'product' going bananas viral. 

Pepsi vs Coca Cola
Anthropic vs OpenAI
Burger King vs McDonalds

Loving the brand wars on socials.
Keep 'em coming! 

🤣 🤣 🤣

McDonald's ceo Chris Kempczinski
then
Burger King president Tom Curtis
and now
A&W Food Services of Canada Inc.'s Allen Lulu (the "A&W guy" 😍) 

iykyk 

KEEP EM COMING PLEASE

Apple 𝐟𝐢𝐧𝐚𝐥𝐥𝐲 𝐟𝐞𝐥𝐥 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐭𝐫𝐚𝐩 𝐨𝐟 𝐦𝐚𝐤𝐢𝐧𝐠 𝐛𝐫𝐚𝐢𝐧 𝐫𝐨𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐨𝐧 𝐓𝐢𝐤𝐓𝐨𝐤.

Or is it just a genius campaign?

They have a video of a lemon on FaceTime with a lime.
Some unhinged audios.
A tiny mascot of the Finder icon.

Icing on the cake: Comments are open. (They don't usually have that)

For context, Apple just launced their $600 MacBook Neo, targeting Gen Z and Gen Alpha on entry-level budgets.

They dont care about tech specs like me...so Apple are marketing it as a lifestyle brand, showing up with humor.

Here's my breakdown of it:

1. 𝐓𝐡𝐞𝐲'𝐯𝐞 𝐦𝐚𝐭𝐜𝐡𝐞𝐝 𝐭𝐡𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦'𝐬 𝐞𝐧𝐞𝐫𝐠𝐲.
Apple understands TikToks chaos. So they're contributing to it in their Apple way.

2. 𝐋𝐨𝐰 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐢𝐬 𝐢𝐧𝐭𝐞𝐧𝐭𝐢𝐨𝐧𝐚𝐥.
The cheapest looking visuals to promote their cheapest product... because the most polished content on TikTok dies quietly. Raw, weird, imperfect content earns trust. Apple (a brand obsessed with aesthetics) understood that...

3. 𝐈𝐧𝐯𝐢𝐭𝐞 𝐭𝐡𝐞 𝐫𝐞𝐚𝐜𝐭𝐢𝐨𝐧.
Apple left the comments open. On purpose. Because confusion, debate, and "wtf is this" comments ARE distribution. The algorithm doesn't care if people love you or clocked you. Engagement is engagement on TikTok.

4. 𝐋𝐞𝐚𝐝 𝐰𝐢𝐭𝐡 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲, 𝐧𝐨𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭.
They understand that their audience on TikTok do not want a spec sheet. They want to feel something even if that feeling is "this brand is unhinged." Emotion first. Product second.

5. 𝐁𝐞 𝐬𝐮𝐫𝐩𝐫𝐢𝐬𝐢𝐧𝐠 𝐨𝐫 𝐛𝐞 𝐢𝐠𝐧𝐨𝐫𝐞𝐝.
A huge reason this worked is because no one expected this from Apple.

The brands winning on TikTok right now aren't the ones with the biggest budgets.

They're the ones willing to look a little 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵.

and Apple got that.

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Mads Wedderkopp

Vicente Manuel Mac Hansen

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The Battle

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Vicente Manuel Mac Hansen

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Engagements

Likes

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