I'm an ambitious C-level leader with over 10 years of experience in a high-growth environment; I've demonstrated excellent capabilities in funding, operations management, analytics, sales, strategy, business planning, talent acquisition, early stage finance, liquidity forecasting, leadership, and product strategy.

Only the best possible results can satisfy me; I'm never happy with an indifferent result. I believe in the power of building the right team and that great companies are built by great people. In a hyper-competitive world, the chase for talent has never been a more bloody battlefield; hence building culture and bringing on the right talent is paramount to any success.

My key traits:
- Initiative - I'm a doer
- ambition - I always strive for the best
- result orientated - I focus on tangible outputs in measurable and quantifiable terms.

My five biggest forces are:

1. My strategic mind
2. My natural ability to develop my surroundings. Trying to get the best out of my employees.
3. My ability to coordinate small as well as big projects
4. My ability to inspire and create following from peers, stakeholders, investors, etc.
5. My problem-solving capabilities, good under pressure, and at finding solutions on the spot when needed.

Mads Wedderkopp

Rachel Irvine is the founder and CEO of Irvine Partners, an international creative communications agency with offices in London, Stuttgart, Cape Town, Johannesburg, Lagos, Nairobi and Accra. Since its founding in 2010, she has taken the agency from a bold idea to a global player that the world’s most powerful brands trust.
Her career is defined by an instinct for what truly drives reputation, growth, and long-term business success. That instinct combined with a fearless, no-compromise approach keeps global leaders returning to Irvine Partners year after year.
Under Rachel’s leadership, Irvine Partners has earned a reputation for work that is fearless, strategic, transformative and trusted, delivering across markets and cultural landscapes alike. From Spotify, Google, TikTok, Airbnb, Airbus, Capitec Bank, Uber, to Temu (to name a few), she has led a team of creatives who continue to redefine industries and shape cultural narrative.
Named among  the Women in PR 40 over 40 Powerlist in the UK, Rachel is recognised internationally as a leader who sets new standards for influence, creativity, and cross-border impact. She has also served on entrepreneurial and regulatory boards, including Entrepreneurs’ Organisation (EO) London, where she championed building stronger reputations and networks for ambitious business leaders.
Rachel’s focus is clear: breaking conventions, elevating voices, and proving that world-class ideas are not bound by geography, gender, or limits.

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The Battle

Mads Wedderkopp

Rachel Irvine

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