I'm an ambitious C-level leader with over 10 years of experience in a high-growth environment; I've demonstrated excellent capabilities in funding, operations management, analytics, sales, strategy, business planning, talent acquisition, early stage finance, liquidity forecasting, leadership, and product strategy.

Only the best possible results can satisfy me; I'm never happy with an indifferent result. I believe in the power of building the right team and that great companies are built by great people. In a hyper-competitive world, the chase for talent has never been a more bloody battlefield; hence building culture and bringing on the right talent is paramount to any success.

My key traits:
- Initiative - I'm a doer
- ambition - I always strive for the best
- result orientated - I focus on tangible outputs in measurable and quantifiable terms.

My five biggest forces are:

1. My strategic mind
2. My natural ability to develop my surroundings. Trying to get the best out of my employees.
3. My ability to coordinate small as well as big projects
4. My ability to inspire and create following from peers, stakeholders, investors, etc.
5. My problem-solving capabilities, good under pressure, and at finding solutions on the spot when needed.

Mads Wedderkopp

Our annual state of influencer marketing drops in 1 week - if you want early access let me know in the comments! and i'll send you the full report today. 

The report is based on nearly 20.000 collabs, and boast 1st party data insights on topics such as campaign length, how posts obtain reach over time, industry insights and predictions for the future. 

Did you know that the avg. time it takes to obtain 90% of the reach a post will get, is more than 20 weeks? 🤯 Yet most marketers report campaign effect at the campaign end date.

Mads 🍎 Wedderkopp

Creating +100.000 full time influencer & creator jobs

My company is currently assisting over 150 SaaS companies globally to enter the EU, UK and US. We are achieving this through a successful outbound sales method, so confident we offer a "no cure, no pay approach."How I got there?&nbsp;At previous companies we tried expanding to new countries numerous times and failed miserably almost just as many times.* In the end we succeeded, expanding to multiple countries and scaling to millions in ARR, 90% of revenue coming through outbound.However, expansion is tough, outbound sales is tough.That’s why I started WINGM: to help SaaS companies with successful expansion and outbound sales.

Kane Verduijn

Meet Sophie our RevOps Specialist. 

Sophie started as an intern in business development almost 2 years ago. 

Compared to how we build lists now, those days feel like the Stone Age. 

Today Sophie focuses on streamlining sales, marketing and customers success. 

She builds smooth workflows and delivers accurate data for scalable revenue growth. 

Keep up the good work Sophie!

Founder @WINGM | Outbound Sales Expert | Helping B2B SaaS Companies Expand Internationally | No Cure, No Pay

To all Account Executives, Head of Sales, VP of Sales, CRO’s:
Take some time this week to appreciate your BDR’s and SDR’s. 

They are the ones:

Handling 50 objections. 
Making hundreds of calls. 
Booking qualified meetings with a top-tier prospect. 

Show the people in the trenches some love. 

Who’s with me?

Many Scandinavian SaaS companies hit saturation in their home market sooner than expected.

International expansion becomes inevitable, but choosing the next market is where most teams underestimate the impact. Germany, the UK and the US are obvious options, yet also complex ones.

For many SaaS and AI companies, the Benelux turns out to be a more pragmatic first step. Similar business culture, English-first communication and a market that’s used to buying software across borders.

We’ve helped over 100 companies from Scandinavia make this move successfully, and for many teams this is where expansion starts to make sense.

Salespeople don't need to be product experts to be successful.

Your prospects don't care about every feature.
They care about their problems getting solved.

I've seen too many BDRs fail because they think they need to know everything before they pick up the phone.
They spend weeks learning the product inside out.
Memorizing features.
Understanding technical specifications.

Then they get on a call and sound like a walking product manual.

What matters is being an expert in sales:

Understanding the pain points.
Knowing your ICP.
Asking the right questions.
Knowing how to handle objections.

Remember: In sales job is to open doors and close opportunities, not to be a product encyclopedia.

Agree or disagree?

Q1 Sets the Tone for Outbound Sales Success.

At WingM we analyzed data from 130+ clients in SaaS and AI, and the trend is clear.*

- Decision-makers are more active
- Budgets are available
- Sales cycles are shorter

H1 generally performs best, with Q1 leading the way.
As the year progresses, budgets tighten, priorities shift, and closing deals becomes harder.

A sloppy Q1 will have a knock on effect for the rest of the year. 
So: better make it count!

Who's with me?

*These insights come from WingM’s data on booking meetings for 130+ SaaS and AI companies.

3 years ago, our credit card was maxed out.
Today we have served more than 130 customers. 

Back then we couldn't afford to enrich our lead lists.

So I could give up or go all in.

I had the feeling we were really close to a breakthrough. 
So, I deposited my last savings and hired two more BDRs.

And prayed it would work.

Fast forward: 

This year we have helped 130+ companies.
We’ve moved into a new office. 
We have 30 colleagues.  

But that moment when the card declined?

That was the turning point.

We've collected 45 five-star reviews in 2.5 years.

This is one of our most important KPI’s. 

Needless to say this makes me very proud. 

When I started WingM I thought: ‘let’s shoot for the stars and see what happens’. 
And there we are ;). 

A big compliment to the team for making this happen!

(First 2 are in dutch, swipe to see the english reviews)

5 Star-Reviews WingM

Feedback that makes my day from our customer Eupry:

“Your team is doing a really good job of booking relevant meetings”

Eupry is a Danish tech company that provides an automated temperature compliance platform for industries like pharmaceuticals, biotech, and healthcare logistics. 

It unifies temperature and humidity monitoring, mapping, and calibration into one digital solution. 

Anders Buchmann thanks for the trust and the kind words.

Here’s why most SaaS companies fail miserably when expanding to other countries. —>

- they are naive
- they don’t have the right team
- they lack resources, time and dedication.

In other words: they half*ss it.

And half*ssing it will cost you. Trust, me I have been there.

At previous companies we tried expanding to new countries numerous times and failed miserably almost just as many times.

In the end we succeeded, expanding to multiple countries and scaling to millions in ARR, 90% of revenue coming through outbound.

However, expansion is tough, outbound sales is tough.

That’s why I started WingM: to help SaaS companies with successful expansion and outbound sales.

The past 3 years, we’ve helped over 130 companies generating new business.
All through outbound sales.

And it feels like we are just getting started 🚀

taplio

The Battle

Mads Wedderkopp

Kane Verduijn

Followers

Posts

Engagements

Likes

Performance ScoreMads Wedderkopp's LinkedIn Performance

Performance ScoreKane Verduijn's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mads Wedderkopp

Kane Verduijn

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mads Wedderkopp's LinkedIn Performance

Performance ScoreKane Verduijn's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMads Wedderkopp's LinkedIn Performance