Dreaminfluence

Chief Executive Officer

Joined as Chairman at less than 5k EUR MRR -> Guided the management team through bootstrapping the company to a +1M EUR acquisition in less than 2 years 
- Led the sale of the company in cooperation with the CEO

Chairman Of The Board Of Directors

Morningscore

WakeupData

I joined the Board of Directors Jan 2023, to help the founders and investors achieve an exit within three years, with a specific target in mind.

18 months later we exceeded all expectations!

Channable acquired WakeUpData.

A truly fantastic outcome for the founders and investors, that presented an amazing opportunity to join forces and create a true market-leading player in Europe.

Board Member

WeOrder Hospitality Technologies holding

WeOrder Hospitality Technologies holding is the holding co of Quickorder, and other hospitality tech companies.

Group COO

QuickOrder ApS

- CEO for 6 years 
- Group COO for 1 year
- Took the company from 0 to 6.5M EUR ARR *(4M ARR as CEO)
- Grew the company from 0 to 60+ people *(40+ people as CEO)
- Created the companies high performing hiring and talent acquisition methodology 
- Led and completed funding rounds of a total of 6M EUR *(3M+ as CEO)
- Led the M&A with Weorder
- Led the acquisition of Rostlog

COO & Co-founder

OnLine Telemarketing ApS

Hired as cold caller (Danish title: Canvas sælger) (Weekendavisen) 28th of February 2012 

Promoted to SQL Sale rep(Danish title: Opfølgningssælger) (Weekendavisen) 11th of April 2012 

Promoted to Team leader (Danish title: Teamleder) (Lolland Falster Folketidende) 17th. of September 2013 

Promoted to Team manager (100+ employees) (Danish title: Teamchef) (Jyllandsposten) 1st of May 2014 

Tasks as team leader: 
-Leading and coordinating the Lolland Falster Folketidende(LFF) cold calling and SQL sales team consisting of 4 employees. 
-Mostly selling to consumers, but also a bit to businesses (only SQL sales B2B) 
-Responsible for key KPIs, quantity of sales, hit rate, average marks. 
-Hiring new employees for LFF -Coaching new employees on LFF cold calling and SQL team. -Developing campaign material and sales concepts 
-Coaching, improving, and motivating the employees. 

I was team leader for 8 months; the first month was a start-up month, so it's actually 7 months with managing and developing employees. I'm proud to say that we NEVER missed a single quota. In all 7 months, we never missed a single one and often exceeded the index widely. With 4 employees we made 2118 sales in those 7 months. 

May 1st, I was promoted to Team Manager. My tasks were pretty much the same as team leader, but on a much larger scale. 

My tasks as Team Manager: 
-Leading and coordinating the Jyllands posten cold calling sales team consisting of 100+ employees. 
-Hitting targets, quantity of sales, hitrate, average marks. 
-Hiring new employees for Online Telemarketing. 
-Coaching new employees on Jyllands posten canvas team. 
-Developing campaign material and sale concepts. 
-Coaching, improving, and motivating the employees. 
-Handling job interviews with new potential employees.

Team Manager (Danish: Teamchef)

Lynjewelry

The brand lynjewelry was my first entrepreneurial experience, 
I sold Lynjewelry March 2014.

Founder

I'm an ambitious C-level leader with over 10 years of experience in a high-growth environment; I've demonstrated excellent capabilities in funding, operations management, analytics, sales, strategy, business planning, talent acquisition, early stage finance, liquidity forecasting, leadership, and product strategy.

Only the best possible results can satisfy me; I'm never happy with an indifferent result. I believe in the power of building the right team and that great companies are built by great people. In a hyper-competitive world, the chase for talent has never been a more bloody battlefield; hence building culture and bringing on the right talent is paramount to any success.

My key traits:
- Initiative - I'm a doer
- ambition - I always strive for the best
- result orientated - I focus on tangible outputs in measurable and quantifiable terms.

My five biggest forces are:

1. My strategic mind
2. My natural ability to develop my surroundings. Trying to get the best out of my employees.
3. My ability to coordinate small as well as big projects
4. My ability to inspire and create following from peers, stakeholders, investors, etc.
5. My problem-solving capabilities, good under pressure, and at finding solutions on the spot when needed.

Mads 🍎 Wedderkopp

SparkForce

Partner & Growth Lead

Driving Demand

Driving Demand is an invite-only community for European B2B marketers obsessed with revenue.

Member

saabyemedia

Acquired by SparkForce in December 2023 🚀

B2B SaaS virksomheder vækster deres omsætning, når de bliver kunder hos os.

FLEX FUNDING A/S

I Flex Funding har jeg stået for følgende opgaver:
- Google Annoncering
- Facebook annoncering
- E-mail marketing
- Styring af samarbejde med eksternt marketing bureau
- Social media styring
- Digital strategimøder
- Salgsstrategi
- Customer service
- Customer Success Management
- Daglig drift
- Opsøgende salg
- CRM implementering og optimering
- Onboarding og oplæring af nye ansatte
- Vedligeholdelse af blog
- Brobygning mellem IT og business
- Kvalitetssikre IT løsninger
- Test af nye IT tiltag/IT rettelser
- Styring af samarbejde med eksternt telemarketing bureau
- Udarbejdelse af juridiske dokumenter
- Afstemning af likviditet
- Afrapportering af forskellige performance metrics.

Digital Marketing Assistant

Fitness World

Som personlig træner arbejder jeg rigtig meget med mennesker, ikke kun på det fysiske plan men i høj grad også på det psykologiske plan, da alle mine klienter har kigget min vej, når de har søgt motivation til at fortsætte deres træning.  Dette job har givet mig erfaring med deadlines, målsætning og motivation.

Autoriseret personlig træner

Coor Service Management

 Studentermedhjælper i Coor Service Management.  Her har jeg arbejdet meget med facility management, organisering, og til dels økonomi.  Gennem dette job har jeg fået stort ansvar, fordi arbejdstiderne aldrig har været faste. Jeg har skulle organisere min egen tid og arbejde selvstændigt uden supervision.  Dette job har givet mig en væsentlig bedre evne til at strukturer min dag og arbejde med deadlines.

Studentermedhjælper

Partner @ SparkForce | B2B Demand & Revenue Generation for Tech Scaleups

Call it what you want. I run marketing program that drive pipeline and move businesses. 

Frederik Saabye Møller

So, today marks two years since I sold my company and joined SparkForce.

To say that it's been nuts is probably an understatement. 

On milestones like this, I like to reflect a little bit to see how much (if at all, no guarantees there) I've grown. 

I joined as number 9, and today we're 29 people. 

I joined as someone with convictions, and now, I think, I have more questions regarding GTM than answers - healthy if you ask me. 

Back then, I was shouting gated content sucks, and now I have several clients running them - as a touch point - not as a sales signal. Everything in marketing works, if you do it in alignment with your buyers. 

I was a T-shaped marketer with an emphasis on social. I still am, but today I'm a much more of a full-fledged GTM strategist able to connect systems and understand coherence between different departments and create alignment. 

I have worked with clients from Seed stage to big corporate entities and have a much clearer understanding of what each stage requires and what success looks like. 

I've learnt how to delegate (which was probably the first piece of advice I got when I joined).

I think had Casper not placed a bet on me, I would still be fucking around with 8k retainers and 15k monthly budgets. 

Safe to say that this chance has changed my life and my career trajectory. 

So thank you, Casper. 
For betting on an inexperienced, LinkedIn-loud marketer with basically no real track record or real merits. 

I'll be eternally grateful for that.

Architecting GTM motions that turns into revenue for B2B SaaS scale-up companies | CMO @ SparkForce

Dark social is still alive and well - and you still need to optimize for it.

You might discredit the concept and say that "it's marketing's way of escaping credit"

but if you look at the journey below, you'll see that the person that actually inbounded only had 1 session on the page: the one where he converted - even though he technically is part of the targeting. 

What should this tell you about how marketing works?

- The entire buyer group is interesting to market towards because BREAKING: people talk. 
- The internal sales champions might not be the one who converts on the page. 
- Influence is still the name of the game: are you able to put the right message out to the right people convincingly, they will reach out when their timeline aligns. 

Just because dark social isn't getting talked about any more doesn't mean that the effects disappeared.

Was it the solution it was positioned to be? No.
But is it still something you should incorporate when you design your marketing mix? Without a doubt. 

#darksocial #demandgen

taplio

The Battle

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Frederik Saabye Møller

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taplio

The Battle

Mads 🍎 Wedderkopp

Frederik Saabye Møller

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