I'm an ambitious C-level leader with over 10 years of experience in a high-growth environment; I've demonstrated excellent capabilities in funding, operations management, analytics, sales, strategy, business planning, talent acquisition, early stage finance, liquidity forecasting, leadership, and product strategy.

Only the best possible results can satisfy me; I'm never happy with an indifferent result. I believe in the power of building the right team and that great companies are built by great people. In a hyper-competitive world, the chase for talent has never been a more bloody battlefield; hence building culture and bringing on the right talent is paramount to any success.

My key traits:
- Initiative - I'm a doer
- ambition - I always strive for the best
- result orientated - I focus on tangible outputs in measurable and quantifiable terms.

My five biggest forces are:

1. My strategic mind
2. My natural ability to develop my surroundings. Trying to get the best out of my employees.
3. My ability to coordinate small as well as big projects
4. My ability to inspire and create following from peers, stakeholders, investors, etc.
5. My problem-solving capabilities, good under pressure, and at finding solutions on the spot when needed.

Mads Wedderkopp

Our annual state of influencer marketing drops in 1 week - if you want early access let me know in the comments! and i'll send you the full report today. 

The report is based on nearly 20.000 collabs, and boast 1st party data insights on topics such as campaign length, how posts obtain reach over time, industry insights and predictions for the future. 

Did you know that the avg. time it takes to obtain 90% of the reach a post will get, is more than 20 weeks? 🤯 Yet most marketers report campaign effect at the campaign end date.

Mads 🍎 Wedderkopp

Creating +100.000 full time influencer & creator jobs

Founder ReactIn 💙 | 1 Intent-Based Automation a week ➜ Follow me

Currently building in public a S̶t̶a̶r̶t̶u̶p̶ Product Studio 🛠

François Delporte

On December 23rd, we’ve sold our SaaS SteelSync.io 💰💰💰
numbers below 👇

First of all, we shipped it in 6 days (December 2023)
Why? Because we needed a tool like this to improve our tech project management based on Linear.

Then? 
3 months later → first $MRR. Slow, steady growth, 100% organic, driven by:
- SEO
- GEO
- Communities like Discord (people started refering our tool) 

18 months later → $1,000 MRR. At that point, we decided to sell it and refocus on marketing automation tools.

December 2025. Sold for $20,000 (roughly 2× ARR)

Not huge. Not life-changing money. No Forbes article.

But I’m extremely proud of the team (Guillaume, Ludovic, Clément) and the journey. We shipped a tool in a week, grew it organically, and exited it, everything very smoothly, end to end.

Next for us?
Scaling ReactIn.io to follow the same path… with a few more digits hopefully😉

Drop a like to support indie/bootstrapp saas founders 💪
👉 And you, would you have sold at $1K MRR, or waited longer? Be honest. 


#BuildInPublic 
(thanks acquire.com, for the support, amazing process, end to end)
--
Figue.io is a SaaS Studio building products for our clients and ourselves. Currently running:
- steelSync.io (EXIT)
- gramlab.io (chill MRR)
- reactin.io (our biggest so far)
- saasfeedback.ai (just launched)

i was terrible at content consistency.
so yesterday (new year resolution😂) I spent 10h building a free tool to fix it.

It's free forever, just a sign up page to save your data.
-> set weekly/monthly targets per channel 
-> visual progress bars (like Strava for content) 
-> streak tracking, don't break the chain (poke Duolingo)
-> automated Slack reports for accountability with your teammates

LinkedIn, Reddit, Inc., YouTube, SEO Articles, newsletters... all tracked in one place.

✅ comment "content" (and connect with me) I'll send you the link of this tool.

Yesterday, I announced the “exit” of our SaaS.
$20,000 for a $1,000 MRR tool, but most of the comments say we could sell it for more than 2× ARR.

What do you think?

It’s a small tool, you can’t price it like a robust SaaS at 5× ARR.

We might have tried 2.5×, but I don’t believe in a 5× multiple. But guys, seriously, would you buy a $1,000 MRR SaaS for $60,000???




---
Figue.io is a SaaS Studio building products for our clients and ourselves. Currently running:
- steelSync.io (EXIT)
- gramlab.io (chill MRR)
- reactin.io (our biggest $ MRR)
- saasfeedback.ai (just launching)

😱 oupsi,  who else wants a FREE AI agent that automatically finds content opportunities by analyzing what real people are asking for on social media??? 

I just finished building "Rufus" - an AI Content Discovery System that:

✅ Scans Reddit, forums & online communities for user pain points
✅ Extracts content gaps with AI analysis
✅ Generates SEO-optimized content ideas with search volume data
✅ Gives you a beautiful dashboard to manage everything with a brief to copy and paste to your own SEO Writer Agent ou freelance
✅ Works for ANY industry (SaaS, e-commerce, agencies, etc.)

No more guessing what content to create. 
No more spending 10+ hours researching topics. 
No more content that doesn't resonate.

The complete system normally costs $2,500+ to develop, but I'm giving it away FREE (with simple attribution).

You get:
- Complete AI agent with source code
- Beautiful responsive dashboard
- Demo content opportunity pre-loaded
- 5-minute setup guide
- Works with ChatGPT, Lovable, Claude, or any AI assistant

📩 Comment "RUFUS" below, and I'll send you the complete setup guide URL.

Takes 5 minutes to implement. Works for any industry. Changes your content strategy forever.

Thanks everyone 🙏
If I’ve reached 1M impressions over the last 12 months, it’s because of you (going from 8K to 20K followers this year). Today, I just wanted to say thank you after reaching more than 20K followers here 🙌

Let’s get back to work now.

Tomorrow ReactIn celebrates its first anniversary since its first revenue day. 
Since then, 
we've consolidated a strong 10%+ MoM growth (we didn't enjoy August 😂)

Our target now that the platform is dead-end, robust, and well known among GTM experts 💙? 

🎯 X10 our MRR by the end of the year.

Thx to my team (Guillaume, Ludovic & Clément), and of course to our hundreds of customers for this crazy journey! And January isn't over yet 🤑

So if you want 27%+ average reply rate like our 5,000+ users 
--> Stop choosing between Cold Outreach and Intent-Based Automations. 

ReactIn combines both: cold DMs + intent-based triggers. Set up once, get qualified LinkedIn leads every week 💰

👋 Try it yourself here (7 days free, no credit card required) => https://linkly.link/2Z1U5

[🇫🇷 only, sorry guys]
la semaine prochaine on fête les deux ans de notre podcast "Public SaaS Builders" avec Figue.io 🫶

Et voici le bilan, 100% transparent comme d'hab:
🎂 Lancement en Février 2024
💪 28 épisodes pour cette première saison 
⏱️ des épisodes de 35 min en moyenne 
💜 300 écoutes/vues par épisode (combiné entre YouTube et les plateformes)
💰 Si vous lancez un podcast pour l'argent, passez haha. Cela apporte du kiff, du partage, de la brand un peu et qq leads mais pas un ROI prouvé
🇫🇷 89% des auditeurs 
🎧 62% consomment sur YouTube puis Apple Podcasts puis Spotify
📲 60% depuis Mobile

Notre Top5 épisdes: 
Ep 1 Les débuts de Figue.io 
Ep 15 Tech & Monorepo 
Ep 11 L'argent, la money 
Ep 21 Building in Public
Ep 22 Gramlab 85K$ 

Mon avis: que du kiff, mais ça prend du temps et ça rapport "presque" rien 😂

Pourquoi écouter ? 
Si t’es indie hacker, freelance tech, saas founder/growth ou que tu builds un SaaS en solo/petite équipe, que tu jongles entre service pour payer les factures et SaaS pour arrêter de vendre ton temps, alors tu vas te reconnaître.

On parle de pricing, trésorerie, clients toxiques, équilibre vie perso/boulot, stack technique… Bref, tout ce que les “success stories” des invités de podcast célébres ne disent jamais 😂

La suite me demandez-vous ???

Une saison 2 est prévue avec au programme: Exit, $ MRR et IA agentique 😱

Si tu veux suivre tout ça, suis ce lien et abonne-toi sur ta plateforme préférée => https://lnkd.in/eSKkC_7z

🙏 Un petit like sur ce post pour la force et la visibilité, ça aide à garder la motiv' de faire des épisodes transparents à côté du business

-

Merci à mes gars sur Guillaume Tran, Ludovic Gueth et Clément Faure 🔥

Les 2 ans de notre podcast Public SaaS Builders

I think this is the end of cold email outreach (1995-2026) 🪦
“Today, 3 billion users rely on Gmail to connect and get things done. AI has been a big part of that: from Smart Replies to AI-powered spam blocking.”

A few days ago, Google revealed AI Inbox 💣

So, even if you manage to:
- warm up your infrastructure,
- rotate accounts and IPs,
- properly segment your leads,
- stand out with great copy and hyper-personalized pain-and-benefit messaging,
- bypass the Promotions tab,
- and have real product-market fit…

=> AI will still filter your emails out, simply because it recognizes them as sales emails.

I guess it's to re-focus on cold call (poke FullEnrich 🖤) & cold DMs (poke ReactIn) 💙

Do you agree with me that from today, cold emailing is dead?

Only for non-tech founders 👇
Hard to hear, I know… but:

In 2026, if you’re not using or building AI agents, you’ll fall behind.

Not because AI replaces you but because it replaces the 10 manual tasks eating your time. Even if we (myself first) don’t like big changes…

Concrete examples of AI agents already winning:

1️⃣ Marketing mentor: suggests campaigns or landing page copy based on data
2️⃣ SEO agent → scrapes SERPs, finds keywords, DRAFT content

3️⃣ Copywriting agent: adapts messages by persona & intent

4️⃣ GTM / workflow agent: connects tools, triggers actions, follows up

5️⃣ Research agent: qualifies leads, companies, signals automatically (poke ReactIn 💙)

No hype. Just leverage.

The choice is simple:
👉 either you augment yourself with agents
👉 or you compete against people who do.

Hard to accept for you? 


NB: Quick snapshot from yesterday evening, currently working on an SEO agent that scrapes posts from my ICP on social media to extract real pain points. Thanks Claude

I think an AI startup could make a Disgusting amount of 💰 by using AI-powered warm calls to find the broken parts of the SaaS user journey: trial drop-offs, churn, and sending founders a simple “here’s why users don't convert/paid/churn” summary.

Bonus points if it runs weekly, with no setup.

What do you think about being called by an AI agent after you churn from a SaaS?

January numbers that actually made us 😍
📊 ~2,000 visitors
💙 $3.20 revenue per visitor
-> Strong website conversion rate

Now the contrast back in October:
📊 ~11,000 visitors (thanks to several LinkedIn collabs)
😕 $0.33 revenue per visitor

Same product (ReactIn), but very different traffic quality.

Big learning for us at this stage:
 👉 Stop chasing volume.
 👉 Double down on qualitative traffic, people with intent, not just reach.

A couple of fun facts from January:
🤖 ChatGPT is now our 8th traffic acquisition source
🇺🇸 20% of our traffic already comes from the US

Early-stage SaaS reality: Less noise. More signal. Better conversations → better customers.


NB: Huge thanks to Marc Lou, the indie maker behind DataFa.st and much more, for building such a clean analytics (and simple) tool 🙌

Yesterday, I asked my team to run a backend analysis across all of our customers. 
The question was simple:

What are the average acceptance and reply rates across all user campaigns (excluding campaigns with a 0% result)?
-> The answer, based on 5,000+ campaigns, speaks for itself:

🤝 Average acceptance rate: 54.25%
💰 Average reply rate: 27.53%

That’s why our customers pay for ReactIn.
When you merge list-based outreach with intent-based outreach, results compound.

👉 If you want the same performance, it’s time to rethink how you prospect. Combine list-based and intent-based outreach with ReactIn and see the difference.
No email campaign can beat this.

ReactIn average user campaigns performance

Want the same reply rates?
Here are my 9 rules for LinkedIn DMs that I learned the hard way:

1. Never start with "Hello {{firstname}}"
2. Don't reveal your tracking sources
3. One message = one goal
4. Write like WhatsApp, not corporate email
5. 2-line question >>> 10-line pitch
6. Highlight the pain first, then your solution
7. Build context before selling
8. Max 2 emojis (you're not 16)
9. _____________

Wait, what's #9?

I'm testing 2 approaches:
A) "Make replying easier than ignoring"
B) "Always end with a binary question"

Which would you pick?

Or do you have a better rule #9?

Drop it in comments 👇

PS: Bookmark this for your next LinkedIn outreach campaign 📩

taplio

The Battle

Mads Wedderkopp

François Delporte

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taplio

The Battle

Mads Wedderkopp

François Delporte

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mads Wedderkopp's LinkedIn Performance

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Performance ScoreMads Wedderkopp's LinkedIn Performance