I'm an ambitious C-level leader with over 10 years of experience in a high-growth environment; I've demonstrated excellent capabilities in funding, operations management, analytics, sales, strategy, business planning, talent acquisition, early stage finance, liquidity forecasting, leadership, and product strategy.

Only the best possible results can satisfy me; I'm never happy with an indifferent result. I believe in the power of building the right team and that great companies are built by great people. In a hyper-competitive world, the chase for talent has never been a more bloody battlefield; hence building culture and bringing on the right talent is paramount to any success.

My key traits:
- Initiative - I'm a doer
- ambition - I always strive for the best
- result orientated - I focus on tangible outputs in measurable and quantifiable terms.

My five biggest forces are:

1. My strategic mind
2. My natural ability to develop my surroundings. Trying to get the best out of my employees.
3. My ability to coordinate small as well as big projects
4. My ability to inspire and create following from peers, stakeholders, investors, etc.
5. My problem-solving capabilities, good under pressure, and at finding solutions on the spot when needed.

Mads Wedderkopp

Founder ReactIn 💙 | 1 Intent-Based Automation a week ➜ Follow me

I build SaaS and talk about MRR.

No "we hit $1M in 3 hours" stories. Just real timelines, real numbers, real experiments.
4 products 🛠️. 1 exit 💰. Here's what we're building 👇

→ reactin.io - LinkedIn leads on autopilot
→ saasfeedback.ai - warm calling for getting real user feedback for SaaS
→ gramlab.io - Instagram growth
→ steelsync.io - our first SaaS, Linear integration. 5 figs Exit late 2025.

SaaS Studio Goal: $10M ARR with less than 10 people.

I share what works, what doesn't, and why.

📝 SaaS Studio journey (1x/mo) → substack.com/@francoisdelpte

---

Side project: renovating an old farm in 🇫🇷 Provence with my wife and our animals 💚
Follow the journey → @unefermeenprovence

François Delporte

My monthly cost of living in France 🇫🇷

Building 3 SaaS from an old farm under renovation in Provence 🌞

Here's what it actually costs:
🏡 860€ - house loan
🛠️ 500€ - raw materials for renovation
🥩 450€ - food (organic, meat, fish, weekly village market)
🍽️ 300€ - various expenses (bars, restaurants, orders)
⚡ 170€ - electricity
⛽ 150€ - car fuel (no public transport here)
🛡️ 100€ - insurances (house, life, health)
🍷🧀 50€ - wine & cheese (non-negotiable)
📡 40€ - internet w/ Starlink (no fiber, no ADSL)
🔥 40€ - wood for the "poêle à bois"
📱 27€ - phone 

Total: 2,687€/month

That's what it costs to live the "remote SaaS founder in the countryside" life.

No Paris rent. No coworking space. Just a farm, internet, and a lot of cheese.

What's your monthly cost of living, and where? 

-
NB: if you discover me through this post, I talk about MRR 🧪 and I'm building a SaaS Studio (reactin.io • saasfeedback.ai • gramlab.io)

I talk about MRR 🧪 | SaaS Studio (reactin.io • saasfeedback.ai • gramlab.io)

Distribution is 10x harder than building.

maybe 100x.

You can ship a full SaaS in 1 day now (even as a non-dev).

But it'll still take months to make your first dollar.

Why?

Building = solve a problem.
Distribution = find the people who have it, convince them you solved it, and make them pay.

That's the hard part.

Most founders quit here.

Not because the product sucks.
Because they don't know how to distribute.

Agreed builders?

This week vs Last week 🔄

LAST WEEK (off-site in Nice 🌞):
🎙️ Recorded 3 podcast episodes at Recordia (AI impact, SaaS Studio review, Our unified tech & growth stack #FigueOS)
🤝 Worked with clients (we still do agency work)
🧠 Strategic planning sessions

This week (back to building 🛠️):
💙 Shipping ReactIn Changelog #11
 → Improved Lists feature
 → New Automations tab
 → Bug fixes from last week's roadmap
💻 Deep focus: code, ship, iterate

Off-site weeks = vision.
VS
Building weeks = execution.

Both needed. Different energy with Clément, Guillaume & Ludovic 🙌

I truly believe in 80% Run the Daily VS 20% Build the Future. If you don't do this x% "Build the Future", you're trapped in the 🐀 race. 


---
I talk about MRR 🧪 | Building SaaS Studio → reactin.io • saasfeedback.ai • gramlab.io

Tips to reach $83,333 MRR ($1M ARR)
Not there yet, but based on 10 years of entrepreneurship, here's the golden list:

- Sleep well (~8 hours)
- Exercise (~30 min/day)
- Stop doomscrolling
- Walk every day
- Work hard
- Talk to users
- Do marketing

That's it.

No hacks. No shortcuts. Just basics done consistently.

Anything else?

---

I talk about MRR 🧪 | Building SaaS Studio → reactin.io • saasfeedback.ai • gramlab.io

I think we just invented the LinkedIn AI Pixel 😱

Imagine an automation that: 
👉 Automatically sends connection requests to ICP-matching leads (thanks to AI) who engaged with your content but aren't in your network yet 
👉 Runs weekly, zero effort 
👉 Focus ONLY on ICP-matching people, no "noise." 

🎯 No more: 
- Manually scraping each post 
- Copy-pasting URLs 
- Relaunching campaigns by hand 

💡 This automation can be set up in 90 seconds. 

Interested? 

🎁 Comment "AI PIXEL" to receive the template and discover this new gem to explode your audience here.

PS: This is how I grew to 20K+ connections here.

Everyone's talking about MRR 💰💰💰💰💰💰💰💰
Sharing Stripe screenshots.
Crazy AI growth promises.

But nobody talks about the REAL game.

NRR (Net Revenue Retention) 🧪

Quick definition:
NRR = revenue from existing customers after 12 months/revenue from those same customers 12 months ago.

→ NRR < 100% = you're losing revenue (churn)
→ NRR = 100% = customers stay, same spend
→ NRR > 100% = customers expand (upsells, upgrades)

Benchmarks:
→ SMB SaaS median: 97%
→ Mid-Market median: 108%
→ Enterprise median: 115%
→ Top performers: 130%+

Not every SaaS can upsell. That's fine.
If you're an SMB with no expansion model, 95-100% NRR is solid.
You're not leaking. That's the game 💪

But here's where it gets interesting: 2 startups. Both start at $10K MRR.

Startup A: AI hype machine
→ 250% MoM growth 🚀
→ NRR: 50% (customers churning fast)

Startup B: Boring but solid SaaS
→ 15% MoM growth 📈
→ NRR: 100% (customers stay)

After 36 months?

Startup A: $0 (dead)
Startup B: $1.4M ARR

High growth + low NRR = empty bucket.
Steady growth + solid NRR = compounding machine.

Stop chasing MRR screenshots.
Start obsessing over retention.

Be honest, who already includes NRR in your dashboard? 🙋

-- 
At ReactIn, we've been tracking it for 3 months, and now sitting at 94% 💙 Goal: cross 105% by making the tool so good our 100+ customers don't want to leave.

Most founders think they have PMF.

They don't.

They have traction.
Here's the difference:

Traction = people are paying
PMF = you know exactly who pays, why they pay, and how to find more

$1K MRR = traction
$100K ARR = PMF signal (current ReactIn.io step 💙) 
$1M ARR = PMF + GTM proven

Don't scale your play before you know the game ⚡️

2020 - student
2022 - developer
2024 - prompt eng
2025 - vibe coder
2026 - AI agent
2027 - pet sitter

👋

---
I talk about MRR 🧪 | Building SaaS Studio → reactin.io • saasfeedback.ai • gramlab.io

My reach in February 2026: 143,500 📊 
Breakdown👇
🟦 LinkedIn: 133,900 (93%)
🔴 Reddit thread: 5,500 (4%)
💌 Newsletter: 650 (0.5%)
🐦 Twitter: ~100 (basically dead 😭)

Happy about it. At this pace, that's ~1.7M reach/year 
(I'm keeping blog articles aside as it's just special ones around personal branding) 

Fun facts:
- Proud to get my newsletter on the podium (https://lnkd.in/edWfP75p)
- Twitter? Still a graveyard for me 😂

Any questions?

NB: If you want to track your own content reach, I built a free tool for that 💙 https://linkly.link/2WkdJ

---
I talk about MRR 🧪 SaaS Studio (reactin.io • saasfeedback.ai • gramlab.io)

No idea who should read this, but here are the TOP 10 errors quietly destroying your SaaS MRR ⤵️
--> most teams obsess over new logos, big enterprise deals, while their revenue leaks in 10 different places.

If growth feels harder every quarter, one of these might be why 🤝
1. Counting trials as a real pipeline
2. Ignoring expansion revenue
3. Pricing that was never revisited
4. Tracking MRR but not LTV
5. Letting churn analysis stop at "they left."
6. Discounting instead of fixing value perception
7. No activation metric tied to retention
8. Sales comp that ignores expansion
9. Celebrating MRR growth while NRR is <90%
10. Treating onboarding as support instead of revenue

And the one that should scare you the most:
☢️ ☢️ ☢️ Keeping "toxic" customers

What am I missing?



---
I talk about MRR 🧪 | Building SaaS Studio → reactin.io • saasfeedback.ai • gramlab.io

taplio

The Battle

Mads Wedderkopp

François Delporte

Followers

Posts

Engagements

Likes

Performance ScoreFrançois Delporte's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mads Wedderkopp

François Delporte

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}François Delporte's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFrançois Delporte's LinkedIn Performance