Dreaminfluence

Chief Executive Officer

Joined as Chairman at less than 5k EUR MRR -> Guided the management team through bootstrapping the company to a +1M EUR acquisition in less than 2 years 
- Led the sale of the company in cooperation with the CEO

Chairman Of The Board Of Directors

Morningscore

WakeupData

I joined the Board of Directors Jan 2023, to help the founders and investors achieve an exit within three years, with a specific target in mind.

18 months later we exceeded all expectations!

Channable acquired WakeUpData.

A truly fantastic outcome for the founders and investors, that presented an amazing opportunity to join forces and create a true market-leading player in Europe.

Board Member

WeOrder Hospitality Technologies holding

WeOrder Hospitality Technologies holding is the holding co of Quickorder, and other hospitality tech companies.

Group COO

QuickOrder ApS

- CEO for 6 years 
- Group COO for 1 year
- Took the company from 0 to 6.5M EUR ARR *(4M ARR as CEO)
- Grew the company from 0 to 60+ people *(40+ people as CEO)
- Created the companies high performing hiring and talent acquisition methodology 
- Led and completed funding rounds of a total of 6M EUR *(3M+ as CEO)
- Led the M&A with Weorder
- Led the acquisition of Rostlog

COO & Co-founder

OnLine Telemarketing ApS

Hired as cold caller (Danish title: Canvas sælger) (Weekendavisen) 28th of February 2012 

Promoted to SQL Sale rep(Danish title: Opfølgningssælger) (Weekendavisen) 11th of April 2012 

Promoted to Team leader (Danish title: Teamleder) (Lolland Falster Folketidende) 17th. of September 2013 

Promoted to Team manager (100+ employees) (Danish title: Teamchef) (Jyllandsposten) 1st of May 2014 

Tasks as team leader: 
-Leading and coordinating the Lolland Falster Folketidende(LFF) cold calling and SQL sales team consisting of 4 employees. 
-Mostly selling to consumers, but also a bit to businesses (only SQL sales B2B) 
-Responsible for key KPIs, quantity of sales, hit rate, average marks. 
-Hiring new employees for LFF -Coaching new employees on LFF cold calling and SQL team. -Developing campaign material and sales concepts 
-Coaching, improving, and motivating the employees. 

I was team leader for 8 months; the first month was a start-up month, so it's actually 7 months with managing and developing employees. I'm proud to say that we NEVER missed a single quota. In all 7 months, we never missed a single one and often exceeded the index widely. With 4 employees we made 2118 sales in those 7 months. 

May 1st, I was promoted to Team Manager. My tasks were pretty much the same as team leader, but on a much larger scale. 

My tasks as Team Manager: 
-Leading and coordinating the Jyllands posten cold calling sales team consisting of 100+ employees. 
-Hitting targets, quantity of sales, hitrate, average marks. 
-Hiring new employees for Online Telemarketing. 
-Coaching new employees on Jyllands posten canvas team. 
-Developing campaign material and sale concepts. 
-Coaching, improving, and motivating the employees. 
-Handling job interviews with new potential employees.

Team Manager (Danish: Teamchef)

Lynjewelry

The brand lynjewelry was my first entrepreneurial experience, 
I sold Lynjewelry March 2014.

Founder

I'm an ambitious C-level leader with over 10 years of experience in a high-growth environment; I've demonstrated excellent capabilities in funding, operations management, analytics, sales, strategy, business planning, talent acquisition, early stage finance, liquidity forecasting, leadership, and product strategy.

Only the best possible results can satisfy me; I'm never happy with an indifferent result. I believe in the power of building the right team and that great companies are built by great people. In a hyper-competitive world, the chase for talent has never been a more bloody battlefield; hence building culture and bringing on the right talent is paramount to any success.

My key traits:
- Initiative - I'm a doer
- ambition - I always strive for the best
- result orientated - I focus on tangible outputs in measurable and quantifiable terms.

My five biggest forces are:

1. My strategic mind
2. My natural ability to develop my surroundings. Trying to get the best out of my employees.
3. My ability to coordinate small as well as big projects
4. My ability to inspire and create following from peers, stakeholders, investors, etc.
5. My problem-solving capabilities, good under pressure, and at finding solutions on the spot when needed.

Mads 🍎 Wedderkopp

Talenthance

Head of Marketing

MIGHTY MONDAY

Building and intergrating a creative media department in the fast paced agency landscape.

Branding
Create the identity of the Mighty Monday brand and strive to facilitate it in every marketing aspect as a strategic way of standing out in a segmentation perspective. Making sure that we take our own medicine and uptain a competitative edge through the future of marketing- the long term brand game.

Organizational Development
Build a department and integrate creativity—an increasingly essential element of the media landscape—into a comprehensive solution at a full-service agency. Work with existing infrastructures and adapt a more fluid workflow from the creative industry to this.

Product Development
Adapt creativity and content to the ever-changing media landscape. Develop products that can be tailored to different customer segments and create an advantageous balance between retainer and project products. Showcase the department's competencies, positioned to deliver the most thoroughly developed solutions.

Process Development
Streamline and automate the heavy parts of the supply chain within the agency industry. Create systematic and transparent processes to reduce errors and provide an overview for employees, which increases productivity and reduces stress. A "work smarter, not harder" approach.

Leadership
Classical leadership responsibilities with a focus on the development and self-presentation element for employees. A modern and holistic approach to leadership, focusing on the human beings rather than the work resource.

Branding & Content Director

Wildfire Creative ApS

My assignments has had a wide range, given the status of Wildfire Creative as a scale-up, but can be categories under 3 main pillars: 

Go to market:
Develop and execute on internal go-to-market strategy.
Defining and prioritizing marketing mix opportunities from acquired insights.
Positionning of WF in the media landscape- competitor segmentation.
Customer/stakeholder project management.

Business development:
Mapping of gaps and opportunity strategy.
Creation of lean and profitable supply chain.
Mark-up strategy and fine-tuning on project profitability.

Organizational management:
Personel responsibility; both hiring and employee wellness
Financial reporting

Partner & CCO

Hasbro

Full A-Z brand management of Starwars, Transfomers, Disney Princess.


Go-to-market problem-solving

Define strategy, develop campaigns across media channels for success based on consumer insights and competitive context and align key stakeholders (sales & operations).
Developing and executing trade plan, important product plan, events, and driving category performance incl. promotional performance on basis of insights from promo tools and promotion planning process.
Responsible for the advice on optimal shelfe space. Advising Sales concerning the distribution and assortment strategy leading to optimal product mix at retailers.
Segmented channel strategies between Hypers, convenience, industry specialist and Ecomm to enhance ROI and maximize sell-through.
Forecasting on sell-in on the basis of strategy and global expectations. By-weekly reporting on sell-in and progress of forecast.
Analyze business goals in relation to product' value propositions and define segmentation and strategies to deliver most effective messages to the right audiences at the right time.
Develop and activate targeted campaigns (both ATL & BTL) with media agency (Media Com).
Prepare and manage A&P budget with KPIs and ROI.



Cross country/region work

Finalize EMEA  go-to-market plan based on toolkit from Global HQ unit.
 Responsible for cross-country performance of European unit (G7; Benelux, CEE, Nordic & Turkey). 
Sparring and problem solving in local as well as cross sector and region HUBs.
Reporting and reviews on EMEA scale as well as the understanding local market structure and performance.

EMEA Brand Manager

Vitamin Well AB, Nocco

NOCCO is a functional beverage developed by the Swedish health- and exercise
oriented enterprise No Carbs Company. 

Creation, development and execution of yearly marketing strategy with focus on growth, through awareness, FMCG trial focus and P&L management.

ATL mass-marketing communication and segmented BTL marketing activities.

Brand building through B2B business development opportunities, connecting with the audience from a multiple stakeholder perspective.

360 brand management through activations, online marketing (SoMe & influencer marketing) for enhanced platform and brand engagement.
 
Overall brand DNA improvement (pricing, content, affiliation and perception), through targeted marketing and creation of creative assets (above the line assets, digital assets, Brand book and POS etc.)

Leadership and guidance, working with multiple in-house staff members, influencer team of 100+ and sampling crew of 50+ people.

Brandmanager

Partnership

Partnership is one of the leading agencies in Denmark in regards to the partnership- and sponsor market. 
Servicing large franchises like Superligaen, Dansk Badminton & The LEGO "tour" & Vi Elsker 90erne, Partnership strive to be the top mediator between brands and the experience economy.

• Development of commercial value proposition by idea development in the sales and pitching strategy. Strategy development bases on creating the most output for the brands in the given market/activity. Supporting the brands marketing initiatives, with emphasis on creating KPI determined results.

• Developing presentations that included campaign and content forming opportunities for stakeholders, as well as liquidity opportunities for companies.

• Event coordination and other practical activation, as well as executing sponsorship when companies wanted to activate and coordinate with our athletes' tight schedule.

Account & partnership manager

L'Oréal

L’oreal Danmark- Brand Manager assistant.

The world leader in beauty, L’Oréal is present in 140 countries on five continents. 

• Campaign planning with overall strategy implementation on a specific campaign. How is a specific campaign linked to the overall strategy and how does this campaign relate to future and ROI opportunities.

• Campaign execution. Launches in compliance with deadlines. Solution logistics and the many challenges of having events and big setups with many merchandices, samplers and promoters.

• Budgeting and ROI for campaigns seen in a complete fiscal year perspective.

• Powerpoint graphics work for sales and promotions and general reports on progress or future plans.

• Daily tasks of practicality in the form of printing, carving, boxing, logistics at beauty events, information sharing with consultants etc.

Marketing Assistant

I’m passionate about shaping brands that people don’t just recognize—but love.

I thrive at the intersection of strategy and creativity.
With 15+ years of experience crafting bold brand strategies, I’ve had the privilege of leading teams to develop creative, disruptive long-lasting brand identities that cut through the noise and resonate on a deep emotional level. Impact much needed in a world full of noise and uniformity if a brand is to capitalize on business goals, through marketing.

taplio

The Battle

Mads 🍎 Wedderkopp

Emil Dreyer

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