I'm an ambitious C-level leader with over 10 years of experience in a high-growth environment; I've demonstrated excellent capabilities in funding, operations management, analytics, sales, strategy, business planning, talent acquisition, early stage finance, liquidity forecasting, leadership, and product strategy.

Only the best possible results can satisfy me; I'm never happy with an indifferent result. I believe in the power of building the right team and that great companies are built by great people. In a hyper-competitive world, the chase for talent has never been a more bloody battlefield; hence building culture and bringing on the right talent is paramount to any success.

My key traits:
- Initiative - I'm a doer
- ambition - I always strive for the best
- result orientated - I focus on tangible outputs in measurable and quantifiable terms.

My five biggest forces are:

1. My strategic mind
2. My natural ability to develop my surroundings. Trying to get the best out of my employees.
3. My ability to coordinate small as well as big projects
4. My ability to inspire and create following from peers, stakeholders, investors, etc.
5. My problem-solving capabilities, good under pressure, and at finding solutions on the spot when needed.

Mads Wedderkopp

Our annual state of influencer marketing drops in 1 week - if you want early access let me know in the comments! and i'll send you the full report today. 

The report is based on nearly 20.000 collabs, and boast 1st party data insights on topics such as campaign length, how posts obtain reach over time, industry insights and predictions for the future. 

Did you know that the avg. time it takes to obtain 90% of the reach a post will get, is more than 20 weeks? 🤯 Yet most marketers report campaign effect at the campaign end date.

Mads 🍎 Wedderkopp

Creating +100.000 full time influencer & creator jobs

Diane Wiredu 🦁

Messaging Strategy for B2B & SaaS @ Lion Words | Anti-buzzword Strategist, Speaker & Founder | Helping you achieve message-market fit 💡 Host of The Marketing Meetup Barcelona

I fix messaging you've outgrown. I run Lion Words, a messaging consultancy for B2B tech that helps make your product's value compelling and easy to understand — so prospects get it, sign up, and buy. 

Here's our process in a nutshell:

▪ Get to know your market, product and brand inside out (discovery)
▪ Dig into your buyers’ pains, needs, hesitations and JTBD (customer research)
▪ Create a customer-informed message hierarchy based on priorities (strategy)
▪ Blend the art of storytelling with the science of buyer psychology, to help you tell a story that resonates with buyers (a sprinkle of product marketing and copywriting magic)

𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝗜 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝘄𝗶𝘁𝗵?

🚀 Messaging Strategy Development / Sprints

Get clear on how to articulate your product’s value proposition, own your differentiation and drive brand growth with a comprehensive messaging playbook and updated homepage copy. Have a consistent message that positions your product as the ideal choice.

🎯 121 Strategy Sessions

Feeling stuck? Stop going round in circles and borrow my brain instead. Get personalized support with your messaging, marketing and positioning challenges and make progress in a 60 or 120-min Zoom call.

💥 Homepage Copy & Messaging Audit

Discover what’s working on your website, what’s not, and how to fix it, in a personalized website messaging audit. Includes a video review and report with copy recommendations.

𝗪𝗵𝗮𝘁 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗲𝘅𝗽𝗲𝗰𝘁?

✔️ Assert your positioning in a crowded market
✔️ Get your team aligned on a powerful story
✔️ Increase sign-ups, sales & conversions
✔️ Lower client acquisition costs

𝗪𝗵𝗼 𝗮𝗺 𝗜?

Hey, Diane here (ofc). I’m a messaging expert and conversion copywriter. The power of words drives me, and mediocre messaging drives me crazy. When I’m not lifting weights or sipping a glass of Merlot (fortunately not at the same time) you’ll find me researching, strategising and writing.

𝗪𝗵𝗼 𝗱𝗼 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵?

Scaling B2B Tech & SaaS companies that are struggling to break through a growth ceiling, and want to get better results from their marketing with copy that *actually* lands.
 
Past clients include:

📱SaaS: GoAudience, Schlafender Hase, Tether, Messente, Dash, Reveall (acquired), White Label Loyalty, Chronicle, Zoomforth
🤝 B2B: Cloudbox, Flying Cat Marketing, CXL, Accora, Raze, ISSET (NASA)

Made it all the way down here?

Let's chat...

🦁 lionwords.com
👋🏾 hello@lionwords.com
📞 calendly.com/lionwords/intro-meeting
💬 + español, italiano, català

Event Host and Organiser

Let’s clear something up… Jargon is not the enemy.

People conflate jargon with buzzwords all the time, but they're not the same thing:

Jargon is insider industry terms and language. Words and phrases that require specialised knowledge for the reader to understand. When you know our buyers well, you use jargon to make a connection and show you get their world. 

Example: If you sell a product for developers, you're probably gonna speak in their language. In fact, you damn well should. Maybe you'll call out 'DevOps', or talk about 'lifecycle' and 'sprints', you might use verbs like 'deploy', 'commit' or 'debug' and mention specific infrastructures, environments or technologies. 
 
But buzzwords are empty fluff we hide behind. 

Loaded words and phrases that make their way into popular culture, everyday life, business, and now every B2B tech website. Smart-and-technical-sounding stuff that often has multiple definitions or just means a fat load of nothing, and leaves your reader scratching their head and asking "WTF do they actually do?"

Buzzwords have very little intellectual value, but you could argue they have emotional value. Which is why they're floating around e-ve-ry-where.

"Seamless" and "supercharge" don't really mean anything... But they kinda make you feel a certain smooth, sexy way, for a hot second, right? 

Until you start asking 'how'... 🤔 

Is using buzzwords *always* a bad thing? No. But I doubt your company is the exception to the rule, so let's just assume yes, yeah? 
 
K, thx, bye.

Messaging for B2B Tech & SaaS | Founder @ Lion Words | Helping you achieve message-market fit 💡 | Host of The Marketing Meetup Barcelona

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