Malama Studio

As a B2B SaaS founder, your personal brand matters, and you know it.
But if you're like most founders, you know that creating content on your own is consuming.

We believe in the importance of your message.
We also believe that creating content shouldn't be such hard work.

That's why we created a monthly service that transforms B2B SaaS founders into thought-leaders on LinkedIn in just 2 hours per month.

Founder

Deloitte

- Worked exclusively on projects with the European Commission and the European Parliament
- Developed high-level requirements for an IT service for data collection and analysis
- Conducted a thourough market analysis of technology providers
- Organized and managed interviews and demonstrations with top technology providers
- Overall, had the ambition to help the European Union get stronger every day

Business Analyst

SAM Studio web marketing

- Co-founded a digital marketing agency
- Created 10+ responsive websites
- Filmed and edited 25+ videos
- Advised 10+ SMEs on how to improve online presence

Co-Founder

Henkel

- Supported the development, implementation and steering of IBS strategy
- Supported the preparation of presentations / analysis on top management level
- Developed an external trend analysis and market research regarding leading technologies
- Supported transformation and communication projects incl. major events

Intern in IBS Transformation Office

Johnson & Johnson

I had the opportunity to shadow top management executives at Johnson & Johnson Worldwide Headquarters in New Jersey in September 2016 to experience first-hand their daily work.

My first assignment was in the company’s Supply Chain Management Headquarters in Bridgewater, New Jersey where I attended numerous conference calls and meetings with Managers and Directors.

I then spent time at the Consumer Headquarters in Skillman, New Jersey shadowing one of the Franchise Project Managers. I participated in several meetings in the Marketing and Supply Chain Management departments. I also conducted one-on-one interviews with Brand Managers, Supply Chain Planners and Analysts during my time there.

Senior Executive Shadow

We help B2B SaaS generate leads that convert better and faster through personal branding. Become a thought leader in 2h/month.

As a B2B founder or CEO, you know the value of being a recognized thought leader.
But you don't have the time (or the skills) to create content.

The solution is simple:

What if you didn't have to manage content creation on your own?

Imagine...

- Weekly YouTube videos
- Weekly newsletters
- Daily LinkedIn posts

... all being created and distributed for your on auto-pilot ✈️

How?

We record 2h interviews with you once per month... and we take care of the rest!

You can forget about it and get back to other strategic matters.

Interested?
→ Schedule a free strategy call with me today: https://cal.com/madison/discovery

Madison Leclef

I help experienced founders turn expertise into visible authority, clarifying their point of view, sharpening their positioning, and elevating their presence so they’re recognised, invited, and in demand.This isn’t about posting more.It’s about building authority deliberately — without chasing algorithms, diluting your thinking, or creating a personal brand that feels forced.Many of my clients are visionary entrepreneurs pivoting into new territory, evolving their offers, or stepping into a bigger arena. They’re accomplished. Capable. Respected in rooms. But publicly, they’re under-leveraged.Their thinking is strong. Their visibility doesn’t reflect it.That’s where I come in.Through strategic brand photography, narrative positioning, and visibility coaching, I help founders define what they’re truly known for and align how they’re seen with the level they operate at. We don’t manufacture a persona. We refine and reveal what’s already there — your edge, your conviction, your perspective.Because authority isn’t about volume. It’s about clarity and congruence.I believe creativity is not just a talent, it’s capital. Yet many experienced founders undervalue their intellectual property and underprice their expertise. My role is to help you recognise the depth of what you’ve built, position it powerfully, and communicate it with confidence so you can lead at the level you deserve.Storytelling sits at the centre of my work.The way you articulate your journey, your beliefs, and the problems you challenge shapes how you’re perceived. It influences trust, credibility, and opportunity. By building a strategic bank of high-level visuals and considered content, we create a presence that feels aligned, distinctive, and authoritative.This isn’t surface-level branding.It’s positioning architecture.At &amp;Pip, we combine strategic thinking with powerful imagery to build visible authority that compounds over time. The result is a personal brand that attracts aligned clients, opens doors to stages and media, and supports sustainable growth, without feeling performative or inauthentic.What our clients say:“Pippa doesn’t just think visually, she thinks strategically.”“She helped us build an image library we actually use - for LinkedIn, press, and proposals.”“She deeply understood our business and ensured the imagery reflected how we think.”“Her calm presence put our camera-shy team completely at ease.”If you’re ready to move from respected to recognised, and build authority that works for you, let’s talk.Your expertise deserves to be seen.

taplio

The Battle

Madison Leclef

Pippa Tanko

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Ready to grow your LinkedIn presence?