Self Made Millennial

🍊FREE JOB SEARCH MASTERCLASS
Hear about my highly acclaimed Job Shopping strategies that show you how to attract inbound job opportunities, ace the interview, and earn job offers. Register for this FREE masterclass to learn the secret strategies to land your dream job!
🔸Register here: https://www.selfmadeway.com/job-shopping-webinar1665165710596 

🍊COACHING SERVICES: Job Search Coaching:
🔸Learn more: https://madelinemann.com/coaching

🍊FREE LINKEDIN MASTERCLASS
Skyrocket your visibility on LinkedIn to attract clients, jobs, and speaking opportunities. Register for this free class to see how I have trained hundreds of people to attract opportunities while they sleep:
🔸GO HERE: https://www.theselfmademillennial.com/linkedin 

🍊FREE RESUME MASTERCLASS
Learn my proprietary resume system that has gotten SO MANY people jobs! Register in an upcoming session: https://www.standoutresume.com/webinar  

🍊FREE RESOURCES
🔸Get your free Follow Up Email Templates - Finally hear back when your job interviews have stalled! Grab them here:
https://madelinemann.ck.page/206ee1f433

🍊HELPFUL CONTENT
Check out my hours of career content:
🔸Hit "follow" on LinkedIn
🔸YouTube: https://www.youtube.com/selfmademillennial
🔸TikTok: https://vm.tiktok.com/se5UF8/

🔸Visit my website for more resources and to get in touch: www.madelinemann.com

CEO | Career Coach

Spotify

I was chosen as the first job search instructor for the new course platform developed on Spotify. The course is currently limited to a small number of countries, but is scheduled for a global roll out over time!

Job Search Instructor

Penguin Random House

Published author for "Reverse the Search: How to Turn Job Seeking into Job Shopping"

In Reverse the Search, former HR recruiter Madeline Mann redefines the traditional job search, moving away from mass applications and dead-end interview processes. Mann introduces her Job Shopping approach, where job seekers become job shoppers, attracting opportunities instead of chasing them.

Readers will learn how to:

🍊Passively attract job opportunities by showcasing their brand online and having companies come to them.
🍊Transform interviews into mutual conversations, positioning themselves as a top candidate while getting companies to sell them on the job.
🍊Focus on high-impact job search actions, reducing the need for endless applications and interviews by targeting efforts where they count.
🍊Secure competitive offers without aggressive negotiations, even in crowded markets.


With practical advice, Mann shows how to take control of the job search process and get results in today’s competitive job market.

Author

LinkedIn

I have 4 LinkedIn Learning Courses. Additionally, I am a LinkedIn Top Voice.

1. “How to Follow Up on a Job Application”

It is for you if you...

🍊 Have applied & never heard back
🍊 Were disappointed by a hiring freeze
🍊 Had an interview and then the company went silent
🍊 Were rejected but want a second chance

100+ 5 star reviews!

Watch: https://www.linkedin.com/learning-login/share?forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fhow-to-follow-up-on-a-job-application%3Ftrk%3Dshare_ent_url%26shareId%3DP%252B%252B4gBKMTTy%252FDjCtbpCSuQ%253D%253D

2.  Job Interview Nano Tips with Madeline Mann 

What do you say when a job interviewer asks what kind of salary you’re looking for? Does it matter what you wear for a job interview? How should you follow up after an interview? These are all questions that have been plaguing job interviewees for decades. And in this age of business-casual attire, working from home, and job interviews over video call, the answers are trickier than ever to nail down. In this series of microlearning videos, Madeline Mann covers the important questions many job interviewees ask themselves, providing quick, to-the-point answers.

Watch here: https://www.linkedin.com/learning-login/share?forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fjob-interview-nano-tips-with-madeline-mann%3Ftrk%3Dshare_ent_url%26shareId%3DsgR7jHApQWSWR5qLDP1qGw%253D%253D

3. Strategies for Your First 90 Days in a New Job - https://www.linkedin.com/learning-login/share?forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fstrategies-for-your-first-90-days-in-a-new-job%3Ftrk%3Dshare_ent_url%26shareId%3DQtlgOLVPSNO4jxPMmVeVlg%253D%253D

4. How to Create a Video Resume - https://www.linkedin.com/learning-login/share?forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fcreating-a-video-resume%3Ftrk%3Dshare_ent_url%26shareId%3DmawOWtPeTI%252BfnWmH4d3hvw%253D%253D

LinkedIn Learning Instructor

Inspire

Sr. Manager, Talent Development

I was hired as the first Talent Development leader to build the learning and engagement function from the ground up for our multiple offices, both remote and in-person. 

The team I lead keys into the business priorities, builds learning experiences to amplify the superpowers of the organization, and crafts engagement experiences to retain and celebrate the employees who achieve incredible results. We have such a blast making Inspire a place where people feel connected and are stretched to reach new heights.

• Crafted a development plan for leaders and high potentials to bring them the right growth opportunities, including launching a COVID-19 "Leading During the Outbreak" program just 1 week into quarantine

• Reimagined the onboarding process in a way that scales and reduced ramp-up time to understand the business from 1+ years to 90 days

• Architected a 5 day retreat for 130+ attendees that drove major business objectives & is consistently named as the top memory by those employees on their anniversaries

• Owned the All Company Meetings and revamped the format & branding to enhance the business impact of the meeting, and coached the executive team members on talking points & facilitation skills to create a more interactive & impactful presentation

• Crafted & facilitated a 3-part Feedback Training that resulted in an increase from 62% to 89% in confidence in their ability to care personally while challenging directly

• Integrated design thinking practices to craft best in class hiring, onboarding, engagement, and inclusion experiences.

• Built & led monthly Lunch & Learn program, which regularly garners 30%+ employee attendance, and serves as an enriching opportunity for individuals to share their expertise with the organization

• Won "Rookie of the Year" at the 2019 All Company Retreat, one of 6 performance-based awards given out annually

• Created the Diversity, Equity & Inclusion training strategy and executed a 3-part immersive program

Talent Development Manager

Gem HQ

Promoted in Oct. 2017

At Gem, I partnered with leadership to grow the organization and meet goals. My top focuses were to build out a culture that attracts the right people, and then through information collecting, testing, and iterating, build retention initiatives that go beyond flashy perks. But don't take my word for it, read the recommendations of my colleagues at the bottom of my profile!

Some key accomplishments:
•	Directly advised the CEO and Board of Directors on employee issues and initiatives on a recurring basis, and was the guide through difficult legal and personnel situations.
•	Scaled engineering team to double the size & structured team to allow for internal promotion and role growth.
•	Built compensation philosophy and framework for performance evaluation which led to more objective and faster compensation reviews.
•	Implemented in-depth original survey to uncover employee motivators, leading us to reallocate $40k in funds to more impactful retention initiatives.
•	Managed all aspects of HR: Organizational development, culture, learning & development, recruiting, benefits, compensation, & onboarding.


Gem believes every person is valuable. We build people-centric products driving the movement to a new decentralized economy that values people over institutions. Gem’s all-in-one cryptocurrency platform brings crypto enthusiasts confidence and delight in managing their digital assets, and helps them fully experience the New Economy.

The platform gives consumers a single entry point for tracking all of their crypto investments and net worth, a universal secure wallet, curated discovery of new tokens and decentralized apps, and a connection to the larger crypto community.

Director of People Operations

Human Resources / Culture / Organizational Development / Recruitment / Learning and Development

I was hired as Gem's first HR leader to build out all the processes from the ground up.

My 5 key focus areas were:

•	Grow Gem through org development and planning
•	Cultivate the company culture 
•	Optimize talent acquisition
•	Enrich the onboarding and employee development programs
•	Conduct all functions of Human Resources

Key Accomplishments:
•	Surfaced a lack of direct feedback on the team, and crafted a 6 week facilitation. 62% satisfaction at onset changed to 91% at the end, featured on RadicalCandor.com and SHRM.
•	Crafted the company values with the CEO, built processes to instill them, leading to better hiring decisions, powerful employee unity, shared language around standards, and 96% rating on the statement “I know what it means to be a culture fit at Gem.” 
•	Created a more rigorous process for evaluating headcount to tie hiring goals to ROI and data.

People Operations Manager

Scopely

International mobile games publisher - 1,200+ employees and rapidly growing.

•	Lead New Hire Onboarding: coordinate with managers, plan orientations, collect feedback
•	Conduct 360 Degree Feedback Program
•	Develop surveys and track employee data
•	Implement training initiatives
•	Manage the Mentorship, Leadership and Buddy Programs/Process Continue to innovate these programs and come up with new initiatives to help build community
•	Work with managers to create growth tracks for their teams
•	Facilitate the tri-annual People Review Process (gather data, ask managers for feedback, recommendations for salary/compensation/title adjustments)
•	Organized career development days featuring mentors from Google, Facebook, Snapchat, Hulu, Netflix, and more. 
•	Handle immigration process: Work with Immigration attorneys, filling H1Bs, TNs, OPTs, Transfers 
•	Work with the Culture Team to implement culture initiatives and plan events
•	Administer payroll and benefits

Human Resources Specialist

University of Southern California

•	Served as part of the admissions board and Professional Board of Advisors for USC's Master's of Applied Psychology Program

USC Admissions Committee Member

UCSD Guardian Newspaper

•	Designed and implemented a new training program that improved writer performance and strengthened their sense of community 
•	Coached editors on retention strategies
•	Documented all practices to create a repeatable hiring, orientation, and training methodology
•	Revamped the recruitment plan, resulting in twice the typical number of applicants 
•	Created a uniform hiring process across all areas of the organization

Managing Editor - Jan 2011 – March 2012  /  Opinion Editor - Sept 2010 – Jan 2011

Training and Development Manager

Turning Job Seekers into Job Shoppers 🍊 | Your Fairy Job Mother | Career Strategist featured on ABC, Bloomberg, Wall Street Journal | Creator of Self Made Millennial | Job Search & Career Coach | LinkedIn Trainer

📙 Grab your copy of Reverse the Search (Coming April 1 2025: ReverseTheSearch.com)

It's time to go job shopping!

I work with clients who are not looking to land any old job. They want to land the RIGHT job.

Because you may have experienced that:

🍊You find the jobs you want are often filled before they barely hit job boards.
🍊You know that you are well qualified for roles, but if your experience isn't a perfect fit, you don't hear back 
🍊You know you have great value, but don't always know the right way to seal the deal to get the offer.

I have the Job Shopping System that has landed thousands of people jobs that light them UP.

Let's land you that career-defining job, shall we?

Here are resources: 

🍊COACHING SERVICES: Job Search Coaching:
🔸Learn more: https://madelinemann.com/coaching

🍊FREE LINKEDIN MASTERCLASS
Skyrocket your visibility on LinkedIn to attract clients, jobs, and speaking opportunities. Register for this free class to see how I have trained hundreds of people to attract opportunities while they sleep:
🔸GO HERE: https://www.theselfmademillennial.com/linkedin 

🍊FREE RESUME MASTERCLASS
Learn my proprietary resume system that has gotten SO MANY people jobs! Register in an upcoming session: https://www.standoutresume.com/webinar 

🍊HELPFUL CONTENT
Check out my hours of career content:
🔸Hit "follow" on LinkedIn
🔸YouTube: https://www.youtube.com/selfmademillennial
🔸TikTok: https://vm.tiktok.com/se5UF8/
🔸Visit my website for more resources and to get in touch: www.madelinemann.com

🍊 Here's a bio, in case you were looking for one:

Madeline Mann is an HR & Recruiting leader and the author of Reverse the Search, who spun her insider knowledge of the hiring process into an award-winning career coaching empire, called Self Made Millennial, where she has reached millions.

Through her platforms and coaching, Mann works to turn job seekers into Job Shoppers, enabling any professional to land high-paying job offers, with many landing roles at competitive Fortune 500 companies.

Mann has been featured in outlets such as The Wall Street Journal, The New York Times, and ABC News, and is recognized as a LinkedIn Top Voice.

Madeline Mann

If your resume reads like a detailed record of your entire career, it’s time to make some edits.

Here’s how to fix it:

🍊 Put the job title you’re targeting right under your name. It instantly tells the hiring manager that you’re in the right place.

🍊Make the first bullet point in every section be the one most relevant to the role you're applying for 

(Not simply the most impressive thing you did or the thing you did most often).

Most recruiters never read beyond it.

And yes, that means your most impressive accomplishment might not even make the cut.

🍊 Delete resume bullets.

If it doesn’t directly address a skill that the job is asking for, delete it.

A resume isn’t about showing everything you’ve done.

It’s about showing you’re the right fit for this job.

PS - If your resume isn’t getting as many interviews, I have seen what is actually working in this job market. I created the free “Resume Revamp Masterclass,” The link is in the comments! 

Remember, your resume should read like a highlight reel built for one specific role.

#hiring #jobsearch #resume

HR & Recruiting Leader - Author of “Reverse the Search” | Featured on ABC, Bloomberg, Wall Street Journal | Creator of Self Made Millennial the Job Shopping Method | Job Search & Career Coach

“Are you interviewing elsewhere?” - There's one answer to this question.

Many people panic when asked this in a job interview, thinking that if they say yes, the company will lose interest. 

It's actually the opposite.

The answer to this question is: Yes.

Companies want candidates who are in demand.

If you’re getting interviews, it signals that your skills are valuable and others see your potential, too.

You’re not being disloyal by interviewing elsewhere. You’re a professional exploring opportunities, exactly what strong candidates do.

If they ask which types of roles, keep your answer consistent with the one you’re applying for. 

And if you’re interviewing with a well-known company, name dropping it  can actually make you more appealing.

And if you haven’t had any other interviews yet, you can still say:

“I’m in the early stages right now.”

PS: I have a free Unshakable Interviews Masterclass that ​teaches you how to answer tough, vague, or unexpected questions without missing a beat.

I'll link it in the comment section!

Don't fear this question!

#humanresources #hiringandpromotion #leadership

Your first interview with a company has the most predictable formula. Here’s what they’ll ask and how to ace it.

Save this guide on what you need to do.

🍊PS: I've created a free Job Shopping Masterclass that reveals the secrets of successful job seekers and shows you how to become an irresistible candidate.

You can watch it for free by clicking the link in my comment section.

I've also linked free follow-up email templates below.

#Career #JobSearch #Interview #HR

Here's your end-of-year job strategy checklist:

🍊Revisit your career goals and set new ones.

🍊Update your resume with new skills and experience.

🍊Use the holidays to reach out to people in your network.

🍊Ask your boss for any feedback or constructive criticism so you can course-correct over the next few months.

🍊If you're aiming to grow within your current company, try to get noticed by key executives to secure a stellar annual review.

🍊Don't forget to ask your supervisors and managers for positive recommendations and, even better, get it in writing!

🍊Keep a record of your standout achievements and moments where you went above and beyond.

🍊Compile a list of all the reasons you deserve that promotion, raise, and a big end-of-year bonus. 📈

Make the most of this month!

Embrace this time as your opportunity for growth and success.

PS: If you're currently job hunting, I have a job search quiz that helps you uncover the missing pieces in your job search. The link is in my comment section. 

#leadership #hiring #jobsearch

If you've ever been stumped by the "What's your greatest weakness?" question in a job interview...

Here's a simple way to answer it.

Swipe for a step-by-step guide and an example.

After reading this, you might even start hoping interviewers ask you this question!

🍊P.S. If you want a personalized report to help you land more job offers, I created a job search quiz to help you on your way!

The link is in my comment section.

#hiring #jobsearch #jobseekers

December can feel like a throwaway month.

Work slows down, people are on holiday mode, and it’s tempting to coast.

But this is actually one of the best times to move your career forward quietly.

You don’t need to hustle through the holidays. 

But here are a few low lift things you can do:

🍊Take time to reflect.

Notice what energized you this year and what drained you.

🍊Reconnect with people.

A quick “Happy Holidays” message or a short note of appreciation can go further than you think.

What I like to do is update people on how I've been doing this year, shoot them a digital Christmas card, and open a dialogue for them to do the same. 

🍊And if you can, pay it forward.

Offer to review a friend’s resume, make an intro, or simply encourage someone who’s in a tough season. 

Give back and end the year on a happy serotonin kick. 

You’ll end the year stronger and start the next one with momentum.

PS: If you're currently job hunting, check out my book "Reverse the search." It teaches you high-impact job search actions, reducing the need for endless applications and interviews.

I'll link it in my comment section!

#recruiting #career #lookingforjob

Raise your hand if you went into your “dream” career, only to be royally disappointed 🙋‍♀️

You had an idea of what the career was going to be like.

But the real job was different.

Such as people who like animals become veterinarians.

Only to realize they spend more of their time evaluating what is the least expensive solution to keep an animal alive with humans, instead of spending time with animals.

Actors spend most of their careers auditioning, not performing.

Interior designers spend so many hours finding clients - often more than designing spaces.

This applies to freelancers, coaches, and designers, too. The work is your craft, but your career is often sales.

If you’ve ever realized your “dream job” wasn’t what you expected, you’re not alone.

So many of us go into the wrong career because we think that the job is different than what we expected.

If you need guidance on picking the right job, I have a Job Shopping masterclass that can help!

The link is in my comments! 

Understanding the real day-to-day of a role is the fastest way to find a career that actually fits.

#TangerineTips #Jobinterviews #jobsearch

I've been given several raises in my career without asking for them.

It felt incredible.

I felt appreciated.

When someone is a high performer, let's show them some love in the form of $$$.

Don't make them beg for years.

And don't let them resort to leaving.

🍊PS: If you're currently job seeking, check out my book "Reverse the Search." It dives deep into Job Shopping strategies and how to secure competitive offers without aggressive negotiations, even in crowded markets. Linked in the comments.

#recruiting #career #lookingforjob

When interviewers ask, “How do you prioritize your work?” most candidates start spinning a word salad:

“I have a notebook… I use a project management software…”

It’s fine, but it’s forgettable.

What they really want to know: 

Are you organized? Can you handle competing priorities?

The best way to answer this is to give a real example.

For instance:

“Last month I had three projects with the same deadline. I broke each project into key milestones, scheduled time blocks, and communicated updates to stakeholders. That way, everything stayed on track, and nothing slipped through the cracks.”

You're giving a real world example, and they go, wow, this person is organized.

PS: I have a free Unshakable Interviews Masterclass that ​teaches you how to answer tough, vague, or unexpected questions without missing a beat.

I'll link it in the comment section!

Remember, interviewers remember stories, not descriptive answers.

#humanresources #hiringandpromotion #leadership

One way interviews are getting VERY common. Here is how to ace them.

HireVue is one of the main platforms that does one  way interviews.

The way it works is the video is for recruiters to watch, and the transcript is for AI to evaluate.

Therefore, focus on having high energy and speaking naturally (not from a script) so that recruiters don’t quickly skip your video.

Then for the transcript evaluated by AI, focus on practicing the common questions asked in these interviews (I included them in this video).

Additionally, HireVue evaluates candidates in other ways:
🍊 Games - timed games that measure things like memory, spatial reasoning, and logic.
🍊 Skill tests - like finding errors in information, reading ability, and code challenges.
🍊 Personality assessments - respond to statements that then create a personality profile.
🍊 Qualification questions  - answering things like: how many years of experience do you have in sales?

What a world we are living in. Interviewing is shifting BIG TIME.

But the strategies in this video are proven to help a lot.

Have you ever done a one way interview?

Open video: Don’t Take a HireVue One Way Interview Until You See This on youtu.be

Don’t Take a HireVue One Way Interview Until You See This

Molly Stovold

Founder

Turning overwhelmed, underpaid coaches and online service providers into fully booked entrepreneurs who serve 💵 The 6-Figure Club starts January 2024

Picture this…

The business you started is making thousands every week.

You wake up to passive income notifications.

Dream clients reach out to you

Brands pitch you.

You have f*ck you money… the kind that makes every problem go away. 

And you finally feel like your work actually means something.

I know this is possible for you because I was you.

I’ve been the corporate girlie.
The underpaid yogi.
The burnt-out remote employee.

Today I’m the founder of a multi six figure online business, living in Bali in a villa I paid for in cash.

My campaigns have generated millions for global coaches and tech companies.

My own clients have scaled to £34k cash months and £20k weeks without ads or cold outreach.

When I first started I had no following, no brand, no website.

I built from scratch with one advantage → 
expertise.

I applied the same inbound strategies I used in corporate, layered in premium positioning, and paired it with wealth energetics so the mindset matched the strategy.

That’s what I teach today:
	•	How to build a business that actually pays you.
	•	How to sell at a premium level.
	•	How to scale with inbound systems and passive income.

Because making money while you sleep isn’t luck. 

It’s a system.

If you’re brilliant at what you do but can’t crack consistent premium sales, let’s change that.

💌 DM me FREEDOM to get started
📩 Partnerships: support@mollystovold.com

I help coaches, consultants, and service providers monetise their LinkedIn.

By working 1-1 with me online entrepreneurs: 

➡️ Optimise their LinkedIn profile (gone are the days of third-person bios)

➡️ Devise a personalised content strategy, situating them as a leader within their field 

➡️ Create a LinkedIn Lead Gen System focused on permission-based marketing (no spammy Inmails)

➡️ Build a network of supportive, engaged professionals

➡️ Develop a clear social-selling strategy

And SO much more. 

Sounds too good to be true, I know. So, here are some of the average results from my clients:

📈 3X organic leads in 90 days 

📈 1000% more profile views in the first 2 weeks

📈 4x calls booked per week 

If you're an online entrepreneur who struggles to find a lead gen strategy that works. Send me a message.

I spent years building a ‘dream career’ that barely covered my rent.

And $60k on a degree just to qualify for it.

But walking away from the safety net was still the hardest decision I’ve ever made.

Not because I didn’t know what I wanted.

But because I’d been taught that the safest thing I could do was stay.

1. Get the degree

2. Work for exposure

3. Get the job

4. Hustle to prove myself

5. Retire at 60 and then 'relax'

I bought it.

All of it.

Until the return on investment was anxiety, burnout and another Sunday ruined by the dread of Monday. 

I’ve watched so many women go through the same thing.

Six-figure careers, 
more accomplishments that you can count, 
and lives that look great on paper but feel quietly suffocating.

If you are like me. 

You won’t leave corporate because you’re flaky.

You’ll leave because the cost of staying is too high.

You’ll realise that it was never about safety. 

But about power.

And whether you’re willing to take it back.

Today is the final day to join The Five Figure Club with the Black Friday offer of 73% off. 

You’ll learn everything you need to make your first £10k online. 

All for £297.

Closes at midnight.

https://lnkd.in/ge_bFj8w

You deserve to live by the beach, make hella money, help a tonne of people, and be free. I help with that 🥇 Ranked #1 Female Creator on LinkedIn for Online Business | Top 1% Voice

I’m a big believer in throwing money at the problem.

(with the exception of one thing)

Ads.

LinkedIn’s new boost post feature is great.

But it’s not a fix.

If your content isn’t already converting, 

boosting it just makes the problem more expensive.

Ads are for scale.

They’re not for testing.

They won’t fix weak messaging, 

confused positioning, 

or posts that don’t lead anywhere.

If you’re not making sales, or getting leads from your organic content,

You don’t need ads.

You need to find out why your content isn’t landing.


P.S: If you have tried boosting your posts let me know how it went.

No alternative text description for this image

If you’re not a tiny bit mortified

(you’re probably not doing it right).

The first time I posted a video, I deleted it four times because I was so nervous.

Telling my family I was not going to take that promotion and was starting an online business instead felt like walking into school n@ked.

Even though every single offer I release flies off the shelves I still feel like I want to vomit on launch day.

Why on earth do I keep doing it then?

Putting myself through the utter turmoil that is building a successful personal brand.

Because every move that has paid off started with a healthy dose of 

“oh my gosh, what am I doing?”

Whether you like it or not, the stuff that scares you is usually the stuff that grows you.

So I urge you to sit with the cringe.

Then do it scared.

Nothing iconic ever started with “I felt totally chill about it.”

You are literally the only one who is bored.

Not your audience.

Not your clients.

Not the strangers bingeing your content.

Just you.

You’re the one second-guessing whether you should post about that same offer again.

The one wondering if your brand colours are still “you”.

The one debating if maybe it’s time to switch things up…again.

I get it.

Because I’ve been doing it too.

→ Last month I tested a post format that works really well for other people.
Mega flop.

And no, it’s not because I’m bad at it.

Or that the strategy doesn’t work.

It’s because I’ve built a brand.

One that people recognise.

One that makes people stop scrolling.

One that feels familiar.

So when I suddenly post something totally different, people pause.

“Wait, Molly doesn’t create content like this.”

To them, the new content doesn’t feel like me.

That’s the power of branding.

It’s not just what you sell.

It’s how you sell.

How you speak.

What you repeat.

What you never touch.

And when you veer too far from it even with good intentions,

you dilute it.

The goal isn’t to reinvent yourself every quarter.

It’s to become known for something.

Trusted for something.

Booked out because of something.

Your audience isn’t craving new.

They’re craving consistent.

If you’re trying to go viral on LinkedIn you’re doing it wrong.

To go viral you need to please the masses.

To make money you need to please your target audience.

I’ve had posts do hundreds of thousands of views.

Nice for the ego, not what pays the bills.

What does?

Systems.

One of my clients had fewer than 1,000 followers,

I taught her inbound marketing. 

Within a week she had her first sale and 15 warm conversations in her DMs.

Post to make money first, then once you’re rolling in dough worry about going viral.

The challenge itself is full and oversubscribed, 

if that isn’t proof enough this system works…

I don’t know what is.

I don’t hate sales calls.

I hate pointless ones.

(the ones where someone books because they’re bored, not because they want help)

I’d wager you don’t have a sales problem.
You have a standards problem.

You jump on calls with anyone who shows the slightest pulse.

You let complete strangers take up thirty minutes of your day.

You spend half the call trying to work out what the person even wants.

I did it too.

Until I built my One Call Close Method:

1. Build rapport so the call starts human and grounded (not awkward).

2. Set the frame so you stay in control and they follow your lead.

3. Diagnose with precision so you uncover the real problem.

4. Reflect the truth back so they hear their own gap out loud and take it seriously.

5. Present the path so clearly that the decision feels obvious.

6. Handle objections by asking questions. 

Then, most importantly, take the payment on the call. 

You probably don’t need more calls.

You just need to stop accepting the wrong ones.

Picture this ...

It's NYE 2026 and for the first time you have f*ck you money

(the kind that makes every 'problem' go away).

You go to set New Years intentions and realise 

"wow... I already have everything I ever wanted".

The online business you started is making thousands upon thousands of dollars every single week.

You are the most present you have ever been for your loved ones.

You live in the place you used to holiday in.

I want this for you.

And I know it is possible for you. 

Just like it was possible for all my clients who came before you.

Whether you've been in online business for a while but you still haven't the foggiest how to make $10k.

Or you're still trapped in the corporate hustle, 

trading time for money, 

or stuck in a remote job earning pittance...

I have been where you are now.

I kissed a lot of frogs before landing on my feet.

Career frogs, not men frogs (although… there’s an argument for that too 👀).

On Friday I am pulling back the curtain on every step I took to get here.

By here I mean having $100k months from my villa in Bali.

Serving dream clients. 

Making money while I sleep. 

Want me to send it to you?

There’s a difference between outsourcing and delegating

(as I learnt the hard way)

When I started my online business, I thought I was outsourcing.

But really, I was just delegating.

→ Hiring assistants
→ Handing off tasks

Still being needed for literally everything.

I made every decision based on price, not skill.

Which meant the results were only ever as good as I was.

That changed this year.

I stopped asking who could take it off my plate.

Started asking who could do it better than me.

That’s when I found Martijn Pothof.

He builds my sales pages now.

And I hate to admit it, 

but he’s better than me.

Every page he builds converts better than the ones I built myself. 

Since outsourcing to Martijn, the expert:

We’ve had a $100k launch.

and scaled to 9 employees to meet demand.

Working with experts isn’t an expense.

It’s a growth strategy.

Lowercase posts on LinkedIn offend my millennial soul.

If people can’t be bothered to capitalise a sentence, 

What hope is there for clear thinking?

We’re meant to be building authority.

Showing up like we care.

Not typing like we’d rather be doing literally anything else. 

It’s not just about the font choice.

It’s about the message you send when you treat a professional platform like a group chat.

If you want to be taken seriously, start with the basics.

Capital letters are free.

Outbound is 100 calls with random leads.

Inbound is 20 calls with people who already know you and can afford your services.

Outbound and inbound are not two different sales methods.

They are two different buyer states.

Outbound forces you into conversations with people who haven’t shown any intent.

→ They aren’t problem aware.

→ They don’t see the gap between where they are and where they want to be.

So you end up educating, convincing, 

and pushing on a call instead of seeing if the offer itself is a fit. 

Inbound is the opposite.

People who come through an inbound system have already done 3 invisible things:

1. They have self identified as the type of person who buys from you

2. They have absorbed enough of your worldview to trust your method

3. They have pre qualified themselves long before you speak

Outbound relies on sales tactics, urgency, scarcity and overall… ickyness.

Inbound connects and aligns. 

If you want better calls, change the buyer state.

If you’re still commenting under competitors’ posts
 (and relying on them for your clients)

This is how you create your own ecosystem of inbound leads instead of relying on theirs.
 So many competitors hang out in my comments.

Then go and DM everyone who interacts with my post.

And pitches them a similar offer to mine. 

I see why they do this, I just had a 6 figure launch.

They see the traction and see what is working.
 And while they’ll probably get a few sign-ups…

They are collecting scraps from a system they doesn’t understand.
 Because I’m not reacting to the market.
 I am the market.
 I built the ecosystem.
 They are trying to survive inside it.
 Inbound marketing is the opposite of riding someone else’s coattails.
 → It’s about owning your traffic source.
 → Creating demand instead of borrowing it.
 → Becoming the person others have to orbit around.

Reach out if you want to stop chasing other people’s clients, 

and start attracting your own.

I’m about to drop $16k on scaling my business 

(this is why I haven’t committed to it yet)

1. I am questioning whether I could just do it myself 

2. I worry if i have enough time to do what they tell me I need to do 

3. It is a lot of money 

What no one tells you about big investments is:

It’s not just about the money.

It’s about who you’ll need to become once you’ve made it.

And the version of you that’ll need to deliver at that level. 

Sure, I could probably do it myself. 

But that’d take trail and error. 

And, most importantly it would take more time. 

To all the CEOs reading this ↓

What are the best investments you’ve made as you scaled your online business?

Give me names, agencies, errryyyything. 

Hormozi said you can’t get rich if you never risk losing money.

I guess we are about to find out if he is right.

Thinking of starting your business? 

(or maybe you already have).

But where do you actually begin?

How do you know if you’re spending your time in the right place?

90% of businesses fail in the first year.

Not because people aren’t motivated.

But because they don’t know what to focus on.

You can be brilliant.

You can care deeply.

You can have something that changes lives.

And still get ignored.

Less than 10% of women-owned businesses ever reach six figures.

Not because women aren’t capable.

But because they never get the right strategy, support, or positioning.

The Five Figure Club was built to change that.

So you don’t waste time second-guessing.
So your ideas stop collecting dust.

So the version of you who earns well, feels clear, and moves with self-respect… 

becomes your reality.

Not someday.

Now.

This is the moment you decide which side of the numbers you belong on.

Get the Black Friday offer:

https://lnkd.in/ge_bFj8w

It’s that time of year again when everyone who hit their goals shouts about it.

And anyone who didn’t spirals with every celebratory post from their competitors.

If you’re sat there wondering how everyone-and-their-mum is making 6-figures,

While you’re struggling to sell a £100 coaching session despite five plus years of experience…

I have good news.

The reason your competitor is smashing it has nothing to do with paying some magic high-ticket coach you can’t afford. 

And everything to do with their personal brand.

They didn’t stumble into some secret corner of the internet reserved for chosen ones.

They did one thing early that most experienced professionals avoid because it feels uncomfortable.

They decided how they wanted to be perceived. 

Then went and built their content around that decision.

Then they made sure that content got seen. 

In practice this looks like: 

→ Repeating the same ideas from different angles instead of constantly reinventing themselves.

→ Investing in support like they know their business will succeed.

→ Actual focused work rather than spending hours procrastinating over a Canva presentation nobody even asked for.

Meanwhile, the “experienced professionals” are: 

→ Hiding behind qualifications.

→ Over explaining instead of positioning.

→ Getting riled-up by every Stripe notification post a competitor shares.

They are treating their business like a career.

Showing up like the reliable-employee.

That’s a strategy.

It’s just not a profitable one.

My client is going viral on LinkedIn right now

(this is exactly how and why).

Before we worked together, she assumed growth would mean more effort.

She nearly spent $4k on a two week intensive to “learn LinkedIn”.

Not because she wanted to.

Because she thought she had to.

But she is the CEO.

Her job is not to understand the algorithm.

Her job is to make good decisions, protect her time, and stay in her zone of genius.

If the most expensive person in the company has to go back to school to get visibility, something is built wrong.

So we did not teach her LinkedIn.

We completely took it off her plate.

→ We rebuilt her profile so LinkedIn could place her properly.

→ We used the platform’s native features to distribute her content.

→ We put inbound structure behind the posts so the right people actually saw them.

No boosting.
No video or carousels.
No extra hours online.

CEOs do not need more training.

They need professionals supporting them while they get on with their job.

I just persuaded my husband to quit his business.

So he can finally do what he was meant to do…

What he is told.

And come work for me.

Jokes aside.

Bringing Oscar Horn onboard was the single best decision I have made.

Rather than both of us working to scale different businesses that serve the same audience in complementary ways, 

We have build Sitting Pretty Agency together.

His systems, design, and AI skills.

Alongside my inbound marketing and personal branding.

Some of you are probably sitting there thinking we are crazy.

But actually it feels unexpectedly beautiful.

We’ve only been doing this for a few weeks and I feel more relaxed than I have in years.

Because my right hand person is the one person I trust more than anyone in the world.

→ Same obsession with doing right by our clients.

→ Same respect for the team.

→ Same commitment to building something that actually lasts.

Anyone who has ever scaled a team knows how rare that is.

Delegation is easy in theory.

Trust is the much harder part.

Over the years, that gap has always been the thing that has stopped me fully letting go.

Handing things over without worrying about a drop in quality.

Now I look at the business and know I could step back and it would still be held to the same standard I hold myself to.

That level of safety is a blessing most founders never get.

molly-horn-oscar-horn-founders-sitting-pretty

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Madeline Mann

Molly Stovold

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taplio

The Battle

Madeline Mann

Molly Stovold

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Madeline Mann's LinkedIn Performance

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