harochi

Founder

Macklin Buckler

I am an experienced Content Creator and Commercial Copywriter. I specialize in crafting engaging content for clients, from creating blog articles to newsletters and product descriptions to social media campaigns. With a keen eye for detail and creative flair, I bring stories to life through words, captivating readers with the perfect combination of knowledge and creativity. My writing style is crisp and clear, so I can effectively communicate messages that will engage and inspire your audience. In addition, I pride myself on delivering excellent written content on time and within budget.

Content Creator

Stellafai 🚀

Stellafai offers future-proof teams a comprehensive toolkit to harness the power of OKRs. It not only assists in aligning teams behind strategy but also elevates your goals through personalized coaching, fostering connections, and delivering actionable data. Strengthen your OKR journey and level up your team's success with Stellafai.

Business Development (Advisor)

Coach Microlearning

We are not just another HR Tech platform, we're changing the face of corporate training with gamification at its core. With the Coach Mobile App, learning becomes an exciting and memorable adventure for employees as they engage with your training material! 

Training shouldn't be a one-time occurrence; it should be an integral element of your company's culture.

UPPER

- Closed new business deals with mid-market and enterprise tech companies in the software, insurance, finance,and food & beverage industries across Europe
- Develop and maintain strong partnerships with key industry players, resulting in increased brand awareness and credibility for UPPER
- Collaborate with the sales team to create targeted sales strategies and campaigns
- Manage a portfolio of high-value accounts, ensuring excellent customer service and retention
- Conduct market research to stay up-to-date on industry trends and identify new business opportunities
- Participate in trade shows and industry events to network and promote UPPER's products and services.

Account Executive

Leapsome

- Successfully helped numerous startups and mid-market brands increase employee engagement and streamline performance management through the use of Leapsome's OKRs, surveys, and performance review tools
- Proven track record of leading the entire sales cycle, from cold-calling, to  initial discovery, to closing deals with clients, to final handover
- Expertly educated clients on the benefits and capabilities of Leapsome's platform, resulting in increased adoption and success in their businesses
- Exceeded sales targets and contributed to company growth through effective communication and relationship-building with clients

Senior Account Executive

Google

- Successfully partnered with a variety of agencies and clients to implement Google and YouTube Ads best practices, resulting in increased traction, lower cost-per-click, and achievement of business objectives
- Provided expert product training to top accounts, empowering them to effectively utilize our platforms and achieve their desired outcomes
- Discovered and pursued numerous key new business opportunities, expanding our client base and driving growth
- Developed and executed digital strategies that were closely aligned with business goals across Search, Display, and YouTube, maximizing the impact and ROI of our campaigns

Account Strategist (Scaled)

- Cold called and emailed potential clients to qualify sales leads and identify new business opportunities
- Used my skills in communication and customer relationship building to establish rapport with prospects and understand their needs, matching the value proposition of the Brand Accelerator Program to their business model and requirements 
- I also suggested possible SEM strategies to enhance their online presence and success 
- In addition, I played an instrumental role in setting up meetings or calls between (prospective) customers and Sales Executives, ensuring smooth communication and successful sales

New Business Associate (SDR) - Brand Accelerator Program

Hey, I'm Macklin. 

I'm a founder who works closely with startups to refine their GTM strategies, especially when it comes to outbound sales.

I'm a firm believer in the power of Clay.com, Smartlead, ethical web scraping and AI to create personalized emails at scale (no generic email blasts here).

I'd love to connect with you and learn more about your story. Whether you're looking to discuss potential partnerships, get some advice on your sales strategy, or swap stories, my inbox is always open.

I see plenty of flashy HeyReach.io + n8n workflows on LinkedIn. 

You probably do too.

At harochi, the rule is simple. Automate only what already works by hand.

One of the best sales moves in 2025 is using HeyReach.io to send a connection request right after someone books a meeting with you on Cal.com, Inc. or Calendly.

Here's the key: doing it the minute they book a call with you (and not waiting until after the call). 

This is why it works for us: 

1. They get a notification on LinkedIn

2. It gives them a chance to further research you and your company, so they aren't showing up unprepared to the call. 

3. Since time makes interest fade, we ask them to connect when they're still motivated.

4. Later in the deal cycle, the chances of closing decrease, so we want to set ourselves up the best we can. We want to be able to reach them easily. This is 10x easier if you're connected on LinkedIn and also have their email address, phone number, and even office address, in case we want to hit them with an old-fashioned letter (written using Clay and a bunch of automations). 

Here's the n8n flow. I call it "How to Send a LinkedIn Connection Request to Everyone Who Books Time With You."

Here's how it works....
1. Person books call through Cal.com, Inc. 
2. This triggers workflow in n8n
3. AI Transform node extracts the email addresses that don't end in "harochi.io" from the booking form, so I only get the prospect's email
4. Exa searches for the person's first name, last name, company name and "LinkedIn.com" and only outputs the profile if it's certain that it's the same person. 
5. Once it locates the person's profile, it adds them to my campaign in HeyReach, which is purely designed for this. It has no messages, just an empty connection request. 
---

Helpful notes: 
- you can also include your CRM into this workflow very easily
- you can get creative and send connection requests to multiple participants (if that's a common thing that happens with your booking requests)
---

Happy to share this with you if you want it (or you can build yourself really easily).

We flirted with the idea of raising after two of our clients approached us.

We decided against it. 

Not because the money wouldn’t have helped.

Because extra pressure wouldn’t.

We wanted to stay an agency; the money could've helped us cut some corners to build a SaaS (but not without a steep price). 

Mustafa El-Seidy and I decided that the plan was simple.

Keep harochi independent. Keep it small. Keep it clean.

That means being careful about each project we take on and hire only when we truly need to.

If we do this right, we won’t need to sell a story.

We’ll have a system.

If we ever raise for a product we build, it'll be a different game. 

We'll have cash.

SAASPPL

Matching better sales people with SaaS companies in Germany 🇩🇪

Founder & Managing Director

Project Y

Project Y invests in young south africans by identifying underserved talents, giving access to premium education, capital and income-generating services and assets (such as laptops, mobile data, insurance & banking) through a comprehensive membership platform. 

Then, Project Y places their members in local and international jobs through an extensive network of employment partners and offers talents a job guarantee. 

www.projecty.world

Investor & Mentor

👉🏼 Co-leading and building Leapsome's strategic segment (500 - 10.000 FTE) in EMEA
👉🏼 Helped grow the company from 15 to +175 FTE and the sales org from 2 to +60 FTE in 3 years
👉🏼 Coaching and enabling the direct sales team with particular focus on the strategic segment

Strategic Sales Coach, EMEA

👉🏼 Raised 60m Series A and accelerated revenue from €10m to 20m ARR within 12 months
👉🏼 Individual revenue contribution of more than €1,5m net new ARR (15% of total growth)
👉🏼 Average target attainment of +129% over 13 consecutive quarters
👉🏼 Won strategic accounts incl. Monday.com, Bolt and Sony Music

Enterprise Account Executive

👉🏼 2nd sales hire ever, reporting directly to Jenny Podewils (Founder & CEO)
👉🏼 Bootstrapped the organization from below €1m to 10m ARR within 24 months
👉🏼 Individual revenue contribution of more than €2m net new ARR (+22% of total growth)
👉🏼 Average target attainment of +125% over 8 consecutive quarters 
👉🏼 Closed +100 new logos, incl. Blinkist, Trade Republic and Flink

Founding Account Executive

Flow Lab

Co-Founder, Growth

Hiring, onboarding and coaching Googles high velocity sales team in Hamburg from 10 to +20 FTE within less than 6 months to drive SMB sales extensively. Left Google without regrets after +3 years to take a leap into the startup world.

Manager, New Business Sales

👉🏼 Fast track promotion to Senior AE after 14 vs 25 months
👉🏼 Q2 2017: Iron Rep Award (exceeding quota 4 quarters in a row) 
👉🏼 Q3 2017 - Q3 2018: Full-time Dad (traveling +15 countries w/ my newly born daughter and her mom)

👉🏼 Winning net new clients in the DACH region (100% outbound)
👉🏼 Q3 2016: Best Sales Person in EMEA (out of ~100 account executives) 
👉🏼 Q1 2017: Best Sales Person in EMEA (out of ~100 account executives)

New Business Sales

Tengelmann Ventures

Venture Capital

eBay Ads

Agency Sales

Hey fellow SaaS leader 👋🏼

Struggling to hire sales people who actually generate pipeline and close deals consistently?

As former #1 performing seller at Google and Leapsome, I spot the essential qualities in other B2B & SaaS sellers to help you hire team members who hit and exceed quota consistently.

If you want to hire better sellers in Germany 🇩🇪 send me a DM and I'll show you how I do it for you💡

Track Record w/ selected SaaS companies:

👉🏼 Kombo, €7.8m Seed, HQ in Berlin ➡️ 2 Senior AEs; 27 days
👉🏼 Datarade, €4.5m Seed, HQ in Berlin ➡️ 1 Senior AE; 22 days
👉🏼 nuvo, €4.6m Seed, HQ in Hamburg ➡️ 1 Lead AE; 36 days
👉🏼 anybill, €5m Seed, HQ in Munich ➡️ 1 Head of Sales; 35 days
👉🏼 Packmatic, €15m Series A, HQ in Berlin ➡️ 2 AEs; 29 days

 ... more case studies disclosed on request

taplio

The Battle

Macklin Buckler

Zaid Meurer

Followers

Posts

Engagements

Likes

Performance ScoreMacklin Buckler's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Macklin Buckler

Zaid Meurer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Macklin Buckler's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMacklin Buckler's LinkedIn Performance