harochi

Founder

Macklin Buckler

I am an experienced Content Creator and Commercial Copywriter. I specialize in crafting engaging content for clients, from creating blog articles to newsletters and product descriptions to social media campaigns. With a keen eye for detail and creative flair, I bring stories to life through words, captivating readers with the perfect combination of knowledge and creativity. My writing style is crisp and clear, so I can effectively communicate messages that will engage and inspire your audience. In addition, I pride myself on delivering excellent written content on time and within budget.

Content Creator

Stellafai 🚀

Stellafai offers future-proof teams a comprehensive toolkit to harness the power of OKRs. It not only assists in aligning teams behind strategy but also elevates your goals through personalized coaching, fostering connections, and delivering actionable data. Strengthen your OKR journey and level up your team's success with Stellafai.

Business Development (Advisor)

Coach Microlearning

We are not just another HR Tech platform, we're changing the face of corporate training with gamification at its core. With the Coach Mobile App, learning becomes an exciting and memorable adventure for employees as they engage with your training material! 

Training shouldn't be a one-time occurrence; it should be an integral element of your company's culture.

UPPER

- Closed new business deals with mid-market and enterprise tech companies in the software, insurance, finance,and food & beverage industries across Europe
- Develop and maintain strong partnerships with key industry players, resulting in increased brand awareness and credibility for UPPER
- Collaborate with the sales team to create targeted sales strategies and campaigns
- Manage a portfolio of high-value accounts, ensuring excellent customer service and retention
- Conduct market research to stay up-to-date on industry trends and identify new business opportunities
- Participate in trade shows and industry events to network and promote UPPER's products and services.

Account Executive

Leapsome

- Successfully helped numerous startups and mid-market brands increase employee engagement and streamline performance management through the use of Leapsome's OKRs, surveys, and performance review tools
- Proven track record of leading the entire sales cycle, from cold-calling, to  initial discovery, to closing deals with clients, to final handover
- Expertly educated clients on the benefits and capabilities of Leapsome's platform, resulting in increased adoption and success in their businesses
- Exceeded sales targets and contributed to company growth through effective communication and relationship-building with clients

Senior Account Executive

Google

- Successfully partnered with a variety of agencies and clients to implement Google and YouTube Ads best practices, resulting in increased traction, lower cost-per-click, and achievement of business objectives
- Provided expert product training to top accounts, empowering them to effectively utilize our platforms and achieve their desired outcomes
- Discovered and pursued numerous key new business opportunities, expanding our client base and driving growth
- Developed and executed digital strategies that were closely aligned with business goals across Search, Display, and YouTube, maximizing the impact and ROI of our campaigns

Account Strategist (Scaled)

- Cold called and emailed potential clients to qualify sales leads and identify new business opportunities
- Used my skills in communication and customer relationship building to establish rapport with prospects and understand their needs, matching the value proposition of the Brand Accelerator Program to their business model and requirements 
- I also suggested possible SEM strategies to enhance their online presence and success 
- In addition, I played an instrumental role in setting up meetings or calls between (prospective) customers and Sales Executives, ensuring smooth communication and successful sales

New Business Associate (SDR) - Brand Accelerator Program

Hey, I'm Macklin. 

I'm a founder who works closely with startups to refine their GTM strategies, especially when it comes to outbound sales.

I'm a firm believer in the power of Clay.com, Smartlead, ethical web scraping and AI to create personalized emails at scale (no generic email blasts here).

I'd love to connect with you and learn more about your story. Whether you're looking to discuss potential partnerships, get some advice on your sales strategy, or swap stories, my inbox is always open.

I see plenty of flashy HeyReach.io + n8n workflows on LinkedIn. 

You probably do too.

At harochi, the rule is simple. Automate only what already works by hand.

One of the best sales moves in 2025 is using HeyReach.io to send a connection request right after someone books a meeting with you on Cal.com, Inc. or Calendly.

Here's the key: doing it the minute they book a call with you (and not waiting until after the call). 

This is why it works for us: 

1. They get a notification on LinkedIn

2. It gives them a chance to further research you and your company, so they aren't showing up unprepared to the call. 

3. Since time makes interest fade, we ask them to connect when they're still motivated.

4. Later in the deal cycle, the chances of closing decrease, so we want to set ourselves up the best we can. We want to be able to reach them easily. This is 10x easier if you're connected on LinkedIn and also have their email address, phone number, and even office address, in case we want to hit them with an old-fashioned letter (written using Clay and a bunch of automations). 

Here's the n8n flow. I call it "How to Send a LinkedIn Connection Request to Everyone Who Books Time With You."

Here's how it works....
1. Person books call through Cal.com, Inc. 
2. This triggers workflow in n8n
3. AI Transform node extracts the email addresses that don't end in "harochi.io" from the booking form, so I only get the prospect's email
4. Exa searches for the person's first name, last name, company name and "LinkedIn.com" and only outputs the profile if it's certain that it's the same person. 
5. Once it locates the person's profile, it adds them to my campaign in HeyReach, which is purely designed for this. It has no messages, just an empty connection request. 
---

Helpful notes: 
- you can also include your CRM into this workflow very easily
- you can get creative and send connection requests to multiple participants (if that's a common thing that happens with your booking requests)
---

Happy to share this with you if you want it (or you can build yourself really easily).

We flirted with the idea of raising after two of our clients approached us.

We decided against it. 

Not because the money wouldn’t have helped.

Because extra pressure wouldn’t.

We wanted to stay an agency; the money could've helped us cut some corners to build a SaaS (but not without a steep price). 

Mustafa El-Seidy and I decided that the plan was simple.

Keep harochi independent. Keep it small. Keep it clean.

That means being careful about each project we take on and hire only when we truly need to.

If we do this right, we won’t need to sell a story.

We’ll have a system.

If we ever raise for a product we build, it'll be a different game. 

We'll have cash.

Grow Your Personal Brand And Build Authority In Just 90 Days Or Get Your 100% Money Back | Personal Branding Strategist | Lead Generation Expert | GhostWriter | Social Media Manager

Here's how you can build your Personal brand in 12 weeks (FOUNDERS): 

1) Understand Your Target Audience on a deeper level
2) Establish an Authentic Personal Brand that people trust
3) Optimize Your LinkedIn Profile to attract the right audience
4) Craft an Engagement Strategy that builds a thriving community
5) Create a Content Plan that speaks directly to your ideal customers
6) Write Compelling Copy that turns viewers into followers and followers into clients

Here's how you can start generating Leads in 12 weeks (Coaches):

1) Understand your target audience in depth
2) Create outbound lead generation strategy
3) Create inbound lead generation strategy
4) Create an irresistible offer that converts
5) Craft DM templates for warm leads

But what if you don’t have time to manage all these things? 

Here when I come into the picture!

This is what I have done for my clients:

1) Attracted 220 leads for a Yoga Coach. 
2) Achieved 20,000 impressions in just 12 days
3) Raised my client's online visibility to new heights
4) Secured 5 qualified leads for a client within 15 days
5) Helped coaches, influencers, architects, and tarot readers boost online visibility.

In the next 12 weeks, I will position you as an industry leader by biuilding your brand and generationg leads for your business

The best part? 
You’ll get 100% money back if I fail to bring the result. 

Book a 1:1 free discovery call to build your personal brand and business on LinkedIn!
https://topmate.io/srinkhala_baranwal/

Srinkhala Baranwal

I used to believe engagement was the magic key to authority.

If enough people liked my posts…
If enough comments showed up below my content…
If enough noise surrounded my name…

Then the right people would finally see me.

So I chased it.

I posted for applause.
I optimised for likes.
I convinced myself that visibility and impact were the same thing.

But here’s what actually happened:

My posts went viral.
My notifications blew up.
And yet…

The people I wanted to reach —
The clients, the partners, the decision-makers —
Barely noticed.

Because noise isn’t authority.
And applause isn’t influence.

It took me years of working with founders to understand something simple but uncomfortable:

High engagement can still mean low impact.

I’ve worked with leaders who get hundreds of comments
But still feel invisible to the people who matter.

And I learned the same lesson myself.

Authority doesn’t come from being popular.
It comes from being relevant.

From speaking to the real struggles your audience is wrestling with —
Not the surface-level topics that get easy likes.

From creating content that makes someone stop scrolling
because they feel seen… not entertained.

From conversations that build trust,
Not just perform well.

So, how do you transition from noisy visibility to genuine authority?

🔥 You speak to what your audience actually feels.
Not guesses. Not assumptions.
Their real fears, hopes, decisions, and desires.

🔥 You engage with intention, not obligation.
When someone important interacts with your work,
You don’t respond with a generic “thank you.”
You start a conversation.

🔥 You make your expertise unmistakably clear.
No confusion.
No vague messaging.
People should instantly know who you help and how you help them.

🔥 You show up beyond the post.
Authority is built in the DM, the call, the insight, and the follow-up.
Not just the feed.

Because here’s the truth:

You don’t need more likes.
You need to be remembered.

As the founder who speaks with conviction.
As the leader who understands their audience deeper than anyone else.
As the voice people trust because you show up with clarity, not noise.

Authority isn’t earned through metrics.
It’s earned through meaning.

If you’re ready to shift from engagement to influence,
From noise to clarity,
From being seen to being trusted

👉 Book a call with me.
https://lnkd.in/grhU9q_N

Let’s build a personal brand strategy that creates real authority, not just activity.

Grow Your Personal Brand And Build Authority In 90 Days | Personal Branding Strategist | GhostWriter | Social Media Manager | Content Design

I don’t say this to criticise founders… 
but to support them.

Most Founders Show Up Online… 
But Almost None Stand Out

Even the committed ones, the ones who post consistently, write thoughtfully, and genuinely want to build authority, are still missing the foundation.

Not because they lack expertise.
But because nobody ever taught them what actually builds trust in 2025.

Here’s the truth I’ve learned building personal brands for high-performing founders:

Visibility isn’t built from posting everything.
Visibility is built from communicating the right things.

And the founders who attract the best inbound leads are the ones who look credible, sound clear, and convert without needing to convince; all master the same three pillars.

1️⃣ Positioning (The Trust Engine)

This is where real authority begins.
When you master positioning (your niche, your narrative, your promise), everything you say lands deeper and faster.

Great positioning gives you:
✔ Instant clarity in a noisy market
✔ Messaging founders resonate with
✔ A brand that feels unmistakably “you”
✔ Fewer objections and higher-quality calls

If you can position well, you become memorable.
Most founders skip this and get ignored.

2️⃣ Founder-Led Brand (The Credibility You Can’t Fake)

Your brand tells the truth about you.
Your thinking, your worldview, your voice it all shows up in your content.

Improve your brand, and you improve:
✔ Perceived authority
✔ Thought leadership
✔ Emotional connection with buyers
✔ The quality of your inbound leads

You don’t need fluff or viral hacks.
You need a brand built on your ideas, your insights, and your real expertise amplified with the right content system.

3️⃣ The Inbound Pipeline (The Consistency Multiplier)

Founders struggle not because they’re bad at what they do…
But because they have no system that works while they work.

A warm inbound pipeline gives you:
✔ Predictable lead flow
✔ Buyers who already trust you
✔ More demand than availability
✔ Calls that feel collaborative, not salesy
✔ A business that grows without you chasing

This is what keeps your calendar healthy for years, not weeks.

The Bottom Line

If you want a brand that attracts high-trust clients, 
The kind that value your expertise and respect your time, you don’t need to post more.

You need mastery.
Of your positioning.
Of your founder brand.
Of your inbound pipeline.

💬 Which of these three pillars do YOU need to strengthen the most?

If you want the exact framework I use to help founders build trust, stand out, and generate inbound leads predictably,
Book a 1:1 call with me. 
https://lnkd.in/grhU9q_N

“Srinkhala, I know I need to show up on LinkedIn…

But posting my own pictures feels so uncomfortable.

How do other founders do it?”
It was the founder of a fast-growing SaaS startup solving workflow chaos for mid-size teams.

Solid traction.
Brilliant product.
Zero personal brand.

I smiled because I’ve seen this pattern with so many founders.

I told him:
“LinkedIn isn’t asking you to turn into an influencer.

You don’t need to expose your personal life.
You just need visuals that represent the leader behind the company.”
Then I showed him three simple things:

• How to pose without feeling awkward
• How to take minimal, clean founder-style shots
• How to use basic lighting so even phone photos look intentional

He understood it… But he still hesitated.
“It still feels too personal, Srinkhala. I’m not a ‘camera guy’.”

So I said:
“Alright. Let’s make this easy, founder-easy.”

I opened my favourite AI image tool and shared a few tailor-made prompts designed specifically for founders.
Within minutes, he was stunned.

The images looked:

Professional.
On-brand.
Sharp.

Completely aligned with his founder identity.
And suddenly, the man who avoided LinkedIn for months was posting consistently.

His brand looked stronger.
His messaging finally had a face.
His engagement jumped instantly.

Because here’s the truth:

👉 They don’t need to overshare their personal life.
👉 Founders don’t need a photoshoot to look credible.
👉 They just need a visual strategy that feels authentic and sustainable.

If he can do it while managing a growing team and product roadmap, you absolutely can too.
Let’s build your founder presence without overwhelm and without awkward photoshoots.

👇 Book a call with me
https://lnkd.in/grhU9q_N

The biggest mistake I see founders make 

They build a company, but forget to develop their own brand.

Not intentionally.
Not because they’re lazy.
But because they’re drowning in operations, decisions, and survival mode.

And in that chaos, they forget to document their journey.

Not the success posts.
Not the investor-friendly updates.

The real journey.
I’ve worked with founders who survived months of uncertainty,
Who kept payroll running from their personal savings,
Who battled self-doubt in silence…

And yet, their online presence suggests that everything has always been “on track.”

And here’s the truth, most founders don’t realise until it’s too late:
Your journey is your unfair advantage.

Not the revenue.
Not the funding.
Not the fancy milestones.

It’s the part of you that can’t be copied.
But founders wait.

They wait for the “perfect” moment.

The traction.
The validation.
The glow-up.

They forget that the messy middle is the most powerful part of their story.
When you post only after you’ve succeeded,
People clap for you.

When you share while you’re building,
People believe in you.
People root for you.
People grow with you.

That’s how personal brands are built.

Not by polishing your image…
But by telling the truth while you’re in the trenches.

So if you’re a founder reading this, hear me:

Document now.
Share now.
Speak now.

Not for vanity.
Not for followers.

But because five years from today,
You’ll want to remember this version of you.

The one who fought, stretched, learned, stumbled, and still refused to quit.

And your future customers, partners, and team members?
They’ll want to meet that version too.

Start building your brand while you’re building your business.
Because one day, it will be the thing that sets you apart.

If you want clarity on how to turn your journey into powerful content that grows your brand and business, 
Book a call with me. 
https://lnkd.in/grhU9q_N

Let’s build your founder brand the right way.

The future of building a brand isn’t technical.

It’s emotional, and most founders still don’t get that.

This thought hit me today while reading about “vibe coding.”
Startups in India are raising $15–25 million to help people build software without writing a single line of code.

And suddenly it all made sense:
The same revolution is happening in marketing, especially for founders.

For years, everyone kept preaching:

“Learn funnels.”
“Learn ads.”
“Learn automation.”

But now?

AI writes your emails.
AI edits your videos.
AI drafts your scripts.
AI even builds your content calendar.

The advantage is no longer knowing how.
The advantage is knowing what and why.

The clarifier is replacing the coder
The person who can articulate clearly what they want so that AI can build it.

And the marketer is being replaced by the meaning-maker
The founder who can make people feel something real in a world full of automated noise.

“Vibe coding” lets people build apps by talking to AI.
“Vibe marketing” lets founders build brands by talking like humans again.

Because the future won’t reward the most technical.

It will reward the most intentional.
The most authentic.

The founder who knows their story so clearly that no tool can fabricate it.

AI can automate content.
AI can automate creativity.
But AI cannot automate trust.
Only you, the founder, can do that.

If “vibe coding” is the tech revolution,
Then “vibe marketing” is the human one.

The tools got smarter.
Now it’s your turn.

Founders, what do you think?
If you want to build a founder brand that stands out in an AI-first world 

Book a call with me.
https://lnkd.in/grhU9q_N

Let’s build your founder presence with clarity and intention.

A founder messaged me last week:

“Srinkhala, I think my content isn’t working because I don’t post every day.”

I asked him,
“Okay… and the days you do post, what actually happens?”

He paused.
“Uhh… nothing major. A few likes. No leads.”

That’s when I smiled and said,
“Then posting daily isn’t your problem.
Posting without direction is.”

He looked confused.

So I broke it down for him:

Most founders assume consistency means frequency.
But in reality…

Consistency = Relevance, not volume.

You can post every single day and still stay invisible.
Or you can post 3 times a week and stay unforgettable.

He frowned.
“So what am I missing?”

I told him the truth:

“You’re writing content.
But you’re not writing founder content.”

Founder content doesn’t tell stories for entertainment.

Founder content does 3 things:
→ Positions you as the solution
→ Clarifies who you can help
→ Moves people toward a conversation

Because the goal of content isn’t applause.
Its alignment.

He exhaled.
“So posting more isn’t the answer?”

Nope.

Posting smarter is.

Because here’s the reality:

👉 Your business grows when your content reflects your thinking
👉 Your leads grow when your audience understands your value
👉 Your revenue grows when your content opens the right conversations

Volume might get you visibility.
But clarity gets you clients.

And if you want to learn how to create content that attracts founders, starts real conversations, and converts into business…

Book a 1:1 call with me.
https://lnkd.in/grhU9q_N

Let’s build a content system that actually works for you, not against you.

What do you think? 
Tell me in the comments.

Revenue-driving content for founders on LinkedIn 

Has three characteristics:

1. Specificity over inspiration

“Keep pushing” gets likes.
But…
“We cut customer onboarding time from 14 days to 48 hours. 

Here’s how” 
Captures the interest of investors, customers, and partners.

Specificity signals competence.
Inspiration signals noise.

2. Process over platitudes

“Stay motivated” feels nice.
 But…
“Our 3-step product feedback loop that doubled our activation rate”

Gets bookmarked, shared, and actually used.
Founders who show their process get remembered.

Founders who post platitudes get scrolled past.

3. Results over relatability

“I failed more than you think” gets sympathy.
But…
“Our pricing test increased conversions by 31%, here’s the breakdown”

Gets people asking, “Can you help us, too?”
Relatability builds connection.

Results build demand.

Here’s the truth most founders don’t hear enough:

Business buyers don’t hire you because you’re inspirational.
They hire you because you solve their problem better than anyone else.

Your content should prove that.
Not through motivational posts…
But through clarity, data, and insight that demonstrate your expertise.

Everything else is just digital journaling.

If you want to create content that positions you as the go-to founder in your industry, 
Not just a creator posting for engagement, 
Book a call with me.
https://lnkd.in/grhU9q_N

Let’s build your revenue-driving founder brand on LinkedIn.

P.S. It’s Shadi Season🫠

What do dating apps and LinkedIn content have in common?
More than you think, and most founders are doing both wrong.

Let me explain.

If showing up once in a great outfit got you a long-term partner…
About 35–45% of adults wouldn’t be single.

But that’s not how trust works.
Not in relationships and not in your marketing either.

So why are you:

>Posting once when inspiration hits,
>Disappearing for 3 weeks,
>Then, wondering why your content isn’t driving leads?

That’s not visibility.
That’s content ghosting.

Here’s what I tell every founder I work with:

You’re not being ignored because your ideas are bad.
You’re being ignored because your presence is inconsistent.

Trust is built through:

✅ Repetition
✅ Relevance
✅ And a little bit of realness

The founders who grow online don’t wait for “perfect.”

They build momentum before they need the results.

>They share thinking, not just tips
>They show up even when it’s boring..
>And they treat content like a conversation, not a campaign.

Because unless you’re just here to casually flirt with visibility…
You’ll need more than a one-post stand.

Hey Founder, If you’re done disappearing between posts and ready to be seen as the expert you actually are—
📞 Book a call with me.
https://lnkd.in/grhU9q_N

We’ll build a visibility system that earns trust before the first DM lands.

taplio

The Battle

Macklin Buckler

Srinkhala Baranwal

Followers

Posts

Engagements

Likes

Performance ScoreMacklin Buckler's LinkedIn Performance

Performance ScoreSrinkhala Baranwal's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Macklin Buckler

Srinkhala Baranwal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Macklin Buckler's LinkedIn Performance

Performance ScoreSrinkhala Baranwal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMacklin Buckler's LinkedIn Performance