harochi

Founder

Macklin Buckler

I am an experienced Content Creator and Commercial Copywriter. I specialize in crafting engaging content for clients, from creating blog articles to newsletters and product descriptions to social media campaigns. With a keen eye for detail and creative flair, I bring stories to life through words, captivating readers with the perfect combination of knowledge and creativity. My writing style is crisp and clear, so I can effectively communicate messages that will engage and inspire your audience. In addition, I pride myself on delivering excellent written content on time and within budget.

Content Creator

Stellafai 🚀

Stellafai offers future-proof teams a comprehensive toolkit to harness the power of OKRs. It not only assists in aligning teams behind strategy but also elevates your goals through personalized coaching, fostering connections, and delivering actionable data. Strengthen your OKR journey and level up your team's success with Stellafai.

Business Development (Advisor)

Coach Microlearning

We are not just another HR Tech platform, we're changing the face of corporate training with gamification at its core. With the Coach Mobile App, learning becomes an exciting and memorable adventure for employees as they engage with your training material! 

Training shouldn't be a one-time occurrence; it should be an integral element of your company's culture.

UPPER

- Closed new business deals with mid-market and enterprise tech companies in the software, insurance, finance,and food & beverage industries across Europe
- Develop and maintain strong partnerships with key industry players, resulting in increased brand awareness and credibility for UPPER
- Collaborate with the sales team to create targeted sales strategies and campaigns
- Manage a portfolio of high-value accounts, ensuring excellent customer service and retention
- Conduct market research to stay up-to-date on industry trends and identify new business opportunities
- Participate in trade shows and industry events to network and promote UPPER's products and services.

Account Executive

Leapsome

- Successfully helped numerous startups and mid-market brands increase employee engagement and streamline performance management through the use of Leapsome's OKRs, surveys, and performance review tools
- Proven track record of leading the entire sales cycle, from cold-calling, to  initial discovery, to closing deals with clients, to final handover
- Expertly educated clients on the benefits and capabilities of Leapsome's platform, resulting in increased adoption and success in their businesses
- Exceeded sales targets and contributed to company growth through effective communication and relationship-building with clients

Senior Account Executive

Google

- Successfully partnered with a variety of agencies and clients to implement Google and YouTube Ads best practices, resulting in increased traction, lower cost-per-click, and achievement of business objectives
- Provided expert product training to top accounts, empowering them to effectively utilize our platforms and achieve their desired outcomes
- Discovered and pursued numerous key new business opportunities, expanding our client base and driving growth
- Developed and executed digital strategies that were closely aligned with business goals across Search, Display, and YouTube, maximizing the impact and ROI of our campaigns

Account Strategist (Scaled)

- Cold called and emailed potential clients to qualify sales leads and identify new business opportunities
- Used my skills in communication and customer relationship building to establish rapport with prospects and understand their needs, matching the value proposition of the Brand Accelerator Program to their business model and requirements 
- I also suggested possible SEM strategies to enhance their online presence and success 
- In addition, I played an instrumental role in setting up meetings or calls between (prospective) customers and Sales Executives, ensuring smooth communication and successful sales

New Business Associate (SDR) - Brand Accelerator Program

Hey, I'm Macklin. 

I'm a founder who works closely with startups to refine their GTM strategies, especially when it comes to outbound sales.

I'm a firm believer in the power of Clay.com, Smartlead, ethical web scraping and AI to create personalized emails at scale (no generic email blasts here).

I'd love to connect with you and learn more about your story. Whether you're looking to discuss potential partnerships, get some advice on your sales strategy, or swap stories, my inbox is always open.

I see plenty of flashy HeyReach.io + n8n workflows on LinkedIn. 

You probably do too.

At harochi, the rule is simple. Automate only what already works by hand.

One of the best sales moves in 2025 is using HeyReach.io to send a connection request right after someone books a meeting with you on Cal.com, Inc. or Calendly.

Here's the key: doing it the minute they book a call with you (and not waiting until after the call). 

This is why it works for us: 

1. They get a notification on LinkedIn

2. It gives them a chance to further research you and your company, so they aren't showing up unprepared to the call. 

3. Since time makes interest fade, we ask them to connect when they're still motivated.

4. Later in the deal cycle, the chances of closing decrease, so we want to set ourselves up the best we can. We want to be able to reach them easily. This is 10x easier if you're connected on LinkedIn and also have their email address, phone number, and even office address, in case we want to hit them with an old-fashioned letter (written using Clay and a bunch of automations). 

Here's the n8n flow. I call it "How to Send a LinkedIn Connection Request to Everyone Who Books Time With You."

Here's how it works....
1. Person books call through Cal.com, Inc. 
2. This triggers workflow in n8n
3. AI Transform node extracts the email addresses that don't end in "harochi.io" from the booking form, so I only get the prospect's email
4. Exa searches for the person's first name, last name, company name and "LinkedIn.com" and only outputs the profile if it's certain that it's the same person. 
5. Once it locates the person's profile, it adds them to my campaign in HeyReach, which is purely designed for this. It has no messages, just an empty connection request. 
---

Helpful notes: 
- you can also include your CRM into this workflow very easily
- you can get creative and send connection requests to multiple participants (if that's a common thing that happens with your booking requests)
---

Happy to share this with you if you want it (or you can build yourself really easily).

We flirted with the idea of raising after two of our clients approached us.

We decided against it. 

Not because the money wouldn’t have helped.

Because extra pressure wouldn’t.

We wanted to stay an agency; the money could've helped us cut some corners to build a SaaS (but not without a steep price). 

Mustafa El-Seidy and I decided that the plan was simple.

Keep harochi independent. Keep it small. Keep it clean.

That means being careful about each project we take on and hire only when we truly need to.

If we do this right, we won’t need to sell a story.

We’ll have a system.

If we ever raise for a product we build, it'll be a different game. 

We'll have cash.

Robert L.

Precision Media SEM - Contractor

Kaliber

We strategize, manage, consult and execute delicately crafted user journeys across performance marketing channels for growth-minded clients with an appreciation for an omnichannel, intent-focused creative approach. 

Our team has managed over US$500m in ad spend globally and driven over $3bn in revenue for the world’s largest brands. Leading the development of our unique "Single Purpose Campaigns" framework and marketing philosophy. 

Our relentless desire to understand your business, your customers, and intent marketing are what separate us.

We are proud and privileged to be working with some of the most forward-thinking brands across the world including WorldFirst, Adobe, TrendMicro, Okta, Midea, Vip.com, Circles Life, Unilever, AMD, Yahoo, Criteo, Zenyum, Spenmo, STTelemedia Cloud, Glints, Formlabs, Mekari, Gojek and more... 

Check us out:
kaliber.asia
dribbble.com/kaliberasia
bit.ly/kaliber-profile

Chief Executive Officer

APAC Marketers Roundtable

Head of Community

Core Responsibilities:
 Consultant to marketing agencies; to drive results, implementation of best practices and incremental growth of end client accounts 
 Pitching full-funnel strategies to key end clients with the aim of driving substantial growth and to reach a clients business objectives
 Growing a portfolio of $21M per quarter on US Easts top agencies (outside of top 6)

Achievements:
 GCS Platinum Award Winner Q4, 2019 - Presented by Google's VP of Sales - $4.5M shift from TV to YouTube through Full-Funnel Strategy.

Strategic Consultant to Top US Agencies

iProspect

Programmatic media lead across Australia's largest retailer, Woolworth's Group. Responsible for end to end implementation, from media planning right through to execution, strategising in response to clients briefs and with a commercial outcome for both the client and agency based on achieving results.

Core Responsibilities:
 Programmatic display, social, video and mobile lead on Australia's leading retailer - Woolworth's Group
 Provide thought-leadership and recommendations with the backing of insightful data
 Work on holistic strategies to include other channels and tools to achieve clients many KPI's
 Participate in internal and client meetings; undertake briefs, present media proposals and  post-campaign reporting
 Prepare and structure campaign strategy and tactical execution aligning with other channel leads
 Work with internal and external stakeholders
 Managing publisher and ad tech relations; rate negotiation, trafficking, media planning, tracking, invoicing and reporting
 Knowledge lead for DBM, DCM, IAS, Datorama, Comscore and latest programmatic trends, brand safety or new features

Programmatic Lead

Starcom

Contract Role:
 Client Account Management & Strategic Implementation of $5m per quarter
portfolio of Enterprise-level Clients 
 Manage Search Advertising for two of Starcom’s Largest Client Accounts in Air New Zealand and Samsung
 Led the international launch of the Samsung Galaxy S8 through Google Ads
 Implementing Strategies across various platforms through Adobe Media
Optimizer, Campanja, DoubleClick Search & the Adobe Marketing Cloud

SEM Lead - Freelance Contractor (3mo)

Rocket Agency ®

Senior Performance Marketing Manager responsible for a wider team that covers Paid Search, Programmatic Display and social strategies to deliver high quality leads and efficient sales growth for clients.

  Management and optimisation of a $4m portfolio. Ensuring campaigns are delivered on time and on budget
  Developing product knowledge and proactively contributing to client’s digital marketing strategy, as well as providing insights in regards to competitors and the advertising environment
  Identifying opportunities in the marketplace and growth opportunities for existing clients as well as assisting with audit work for new businesses
  Lead product expert across Google Adwords, DoubleClick Suite & Bing Ads
  Implementing and devising strategies for all paid channels to generate sales & leads
  Designing workshops to upskill the internal staff across Sydney & Cebu
  Establishing internal processes to increase efficiency and quality of work

Sr Performance Marketing Manager

Marketing Mechanics Sydney

“The Search Engine Marketing Manager's responsibilities are to analyse search data and strategize paid campaigns for each of the agencies clients. Producing compelling presentations with insightful data and proposals to bring new clients to the agency.”

   Manage SEM requirements and identify new SEM opportunities.
   Create marketing campaigns that improve sales and branding and ROI.
   Work with Google Partner teams to produce presentations and proposals.
   Work with the Digital and Marketing teams to create marketing strategy.
   Pitch & Present to potential new clients.
   Google Analytics for KPI & ROI reporting.
   Paid search financial forecasting and performance based budget setting.
   Ad and landing page testing.

Achievements:
 Increased revenue from existing portfolio of clients by 86% in Q2
 CTR increased across portfolio of clients by 109% in Q2
 Conversion rate increased across portfolio of clients by 62% in Q2

SEM Manager (3 month contract)

Account Strategist responsible for 60 Agencies and over 120 Accounts with total Book of Business of over $3M. Proven as a Trusted Advisor whom proactively influence net growth of revenue, best practice and extensive use of Google AdWords features throughout all its channels – including Google Search, Search Partner and GDN.

	Establish and nurture business relationship with Agencies
	Conduct Quarterly Business Review with Directors and Agency Owners
	Justifying the adoption of Google AdWords extensive features and budget growth
	Propose advertising content, media channel and campaign structure in line to intended audience 
	Implementing and maintain Remarketing and Conversion Tracking (Google Analytics and AdWords)
	Analysing campaigns and provide continuous optimisation in supporting ROI
	Educating Google AdWords overall technical features 
	Build Advertising Campaigns across all networks
	Supporting Agency Development Manager with Acquisition and Total Book Revenue 

Achievements:
	121% of Quarterly Target (Q1-2016) highest achieved globally 
	Ranked #1 Globally for MA3 Program Q1 Target

Account Strategist - TRO Vendor

As an exclusive Google Account Development Consultant, I specialize in helping digital agencies grow, by providing account management and strategic sales. I also specialize in helping them identify the right advertising solutions for their clients – including (but not limited to) account optimizations for Google AdWords, Display ads, YouTube, and mobile. Working primarily with Google Partner agencies, I help to identify sales and business development opportunities. I work with a wide variety of advertisers and take pride in finding the right solution for every customer. Close collaboration is important to me, as it helps me introduce the right Google products and technologies for each individual agency, driving scalable product adoption and helping accelerate the agency's acquisition and growth.

Achievements:
	182% of Quarterly Revenue Target (Q3)
	Successfully piloted this experiment role into a permanent position for 4 new hires

Account Development Consultant (ADC) - TRO Vendor

AIPE - Australian Institute of Professional Education

Responsible for managing the administration and the logistics of AIPE internal and external events. Determining the requirements of upcoming events will require close liaison with the Student Services Manager along with the Career and employment team in order to ensure that events are sufficiently catered for and achieve the desired outcomes.

Achievements:
	Initiated the Events department for the College
	Successfully launched nationwide campaign 'Campus Express'
	Established foundation for the Events role of the college

Events & Marketing Manager

Urbanagent

Responsible for event management of several event brands. Core responsibilities include and are not limited to sales, marketing, logistics, entertainment, customer service, contract negotiation and budgeting. Ensuring an enjoyable experience for attendees and stakeholders.

Event Manager

Founder of Kaliber. Award-winning performance marketer with global in-market expertise (NAM, ANZ, SEA). 

My mission is to establish new marketing standards through transparency and an unwavering passion for problem-solving. 

Pioneering Performance Branding for the region fits within that mission; to connect and formulate a new language that bridges the gaps between Brand marketers and Performance marketers. 

🤓 Specializing in all facets of performance marketing
💵 Invested over US$500M in Digital Ad Spend
🧠 Consulted 285 agencies including the largest in the US 
🚀 Managed over 3,500+ Google Ads accounts
⏱ World's fastest accreditation for Bing (2017 - 9m37s)
🏆 2019 Platinum Award Winning Google Consultant
🏆 2021 APAC Search Awards Official Judge
🏆 2023 APAC Search Awards Official Judge
🏆 2023 Global Search Awards Official Judge
🏆 2024 Global Search Awards Official Judge 

"Impact" is my source of motivation and work satisfaction. We have created the best working culture in one of the most notorious industries; creating an environment that is challenging yet fulfilling and balances the needs of our people and our customers.

I envision myself existing in the marketing ecosystem for the next 20 years and as a direct action of such, I help lead APAC Marketers. As one of the community leaders, I aim to create an organic environment for like-minded marketers to meet, connect, and support one another in advancing the industry.

taplio

The Battle

Macklin Buckler

Robert L.

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taplio

The Battle

Macklin Buckler

Robert L.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Macklin Buckler's LinkedIn Performance

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