Building GTM Infrastructure | Founder @ Harochi | Speaker | Obsessed with Clay | 4.95 Uber Rating | Ultra Runner | Ex-Google

Most companies fail to scale because their GTM systems break before the business does.

At Harochi, we design GTM Infrastructure: modular systems that unify CRM, enrichment, outbound, inbound, and reporting so revenue teams run on clarity instead of chaos.

Our work replaces fragmented campaigns with enterprise-grade infrastructure that:
• Aligns CRM data with how the business actually operates
• Automates enrichment, scoring, and lead routing
• Connects outbound + inbound so nothing slips through
• Creates executive dashboards that guide decisions in real time

This isn’t lead gen. It’s infrastructure. And once you’ve seen intelligent systems that never stop improving, traditional methods won't cut it anymore.

Macklin Buckler

We just onboarded to cybee.ai for endpoint security at harochi.

I had looked at seven different providers (two had minimum seat requirements we couldn't meet, one never responded to our emails or booking request, and the rest felt like shopping for McAfee or Norton in 2008 (minus the cool boxes software used to come in))

Cybee feels different. It's built with founders in mind, which is why there's no clunky onboarding or forced demos. 

You just sign up and start scanning.

The endpoint security market is crowded, but somehow the players don't feel serious. They either ignore you or force you into larger contracts than what you need.

Anyway, just a shoutout to cybee.ai. This isn't a sponsored post nor are they our clients... Just wanted to recognize them. 

Hekuran Doli Kristian Kabashi

I told a founder yesterday their landing page made the product look like a Slack integration.

Wasn't trying to be harsh, but if we're gonna work together I need to be able to say what I actually think.

He's solving a real problem and the product works. 

It's a good start.

But the way it was presented made it look like something you'd find on Product Hunt in 2017 with 47 upvotes.

What I didn't say out loud: running outbound in this state won't fix his revenue problem. It'll just burn through his TAM faster.

I've seen this pattern enough times now. 

Companies who win aren't always the ones with the best product. They're able to explain what their prospect's world looks like today versus what it could look like six months from now.

If you can't paint that picture clearly (and most can't), volume doesn't matter.

Most companies treat their CRM like a filing cabinet.

You put data in and pull reports out.

But what if you could talk to it using ElevenLabs?

Next Friday I'm demoing a workflow at the GTM x AI breakfast that turns HubSpot into something you can have a conversation with.

Here's how it works:
- Natural language input (you ask a question in Slack)
- The system queries your CRM using AI to translate your question into the right filters
- It returns a voice reply

The workflow uses HubSpot's API, n8n for orchestration, and LLMs to handle the translation layer.

It's faster than building reports, and it's how ops should actually work.

I'm presenting alongside ElevenLabs, Fabian Hartmann, and Taimoor Tariq. February 20 at HubSpot's office in Berlin.

If you're obsessed with GTM like me, I hope to see you there!

WebFX

Senior Internet Marketing Consultant

Lead Internet Marketing Consultant

Internet Marketing Consultant

Internet Marketing Analyst

Internet Marketing Specialist

The Sleeping Cauldron

Freelance Marketing Consultant Responsibilities:

- Marketing Strategy: Planning and implementation of marketing strategy for startup e-commerce business.

- e-Business Advising: Consulting during the e-business startup process. Advising on business strategy, competitive analysis, and product price optimization.

- Graphic Design: Designing logo and wordmark for sister companies The Sleeping Cauldron and The Purple Gambit. Creating digital graphics for social media and website.

- Website Creation: Creating website using WYSIWYG service. Designing website to fit company brand and style. Customizing site using plug-ins and necessary code.

- Social Media Marketing: Creating company Facebook and Instagram accounts. Implementing marketing campaigns to build audience, boost customer engagement, and kickstart sales.

- Digital Marketplace Sales: Listing and optimizing products on online marketplace services, such as Etsy, Ebay, and Amazon.

- Advertising: Growing business using digital advertising platforms, such as Facebook and Instagram ads. Promoting online marketplace listing with sponsored product ads.

- Trademark and Copyright Assistance: Legal and technical advising during the trademark and copyright process.

- Photography: Product staging and photography using Nikon DSLR camera.

Freelance Marketing Consultant

Powder City

Jr. Internet Marketing Associate Responsibilities:

- Website Maintenance: Updating website through Magento and Shopify e-commerce platforms. Editing responsive and dynamic website themes. Programming using HTML, CSS, JavaScript, jQuery, PHP, and Shopify Liquid code.

- Graphic Design: Designing graphics for all online storefronts including Powder City, Supplementastic!, Nootrostop, and Powder City Amazon and Ebay stores. Batch production of product labels and website graphics using Adobe Creative Suite programs.

- Online Marketplace Optimization (Amazon and Ebay): Updating Amazon product listings and advertising for optimal keyword rankings, product sales, and customer engagement. Analyzing Amazon competitive market for listing optimization strategy.

- Copy Writing and Editing: Creating copy for product pages, emails, blog posts, and another other copy needed for internal or external facing media. Editing product copy and legal communications.

- Email Marketing: Managing email marketing initiatives through Mailchimp, including weekly newsletter, sales communciations, and customer re-engagement campaigns. 

- Social Media Marketing: Maintaining company social media marketing campaigns on Facebook and Twitter. Implementing Facebook advertising and conversion tracking using Facebook pixel for Shopify. Optimizing sales conversions through user experience testing. 

- Keyword Optimization: Researching and tracking keywords for Amazon and Google searches using AMZ Tracker and SEMrush.

- New Product Releases: Implement new product releases using various marketing techniques to boost customer engagement and user experience.

Internet Marketing Associate

Cleveland Brothers Equipment Co

Marketing Intern Responsibities:

- Graphic Design: Designing promotional materials using the Adobe Creative Suite to be used in print and web initiatives, advertisements, and internal and external deliverables.

- Email Marketing: Designing and developing email marketing campaigns using Mailchimp to boost sales and customer engagement.

- Event Planning: Collaborated with marketing team to plan state-wide sales event, which resulted in over $1 million in product sales, numerous sales leads, and increased customer satisfaction and engagement.

- Website maintenance: Updated internal and external facing website content and code using HTML, CSS, JavaScript, and jQuery.

- CAT Brand Management: Developing materials to meet brand guidelines for Cleveland Brothers and its affiliates.

- Marketing Strategy: Strategizing about current and upcoming marketing initiatives with marketing team.

- Printing and Marketing Agency Collaboration: Worked with local printers to produce professional quality marketing materials, including mailers, flyers, signs, banners, and more. Collaborated with various marketing agencies to accomplish goals relating to website maintenance and graphic design.

- Time Management: Managing time effectively to meet strict campaign deadlines.

Marketing Intern

Wig and Buckle Theater Company

Publicity Coordinator Responsibilities:

- Graphic Design: Developing promotional materials for productions including posters, social media graphics, and apparel.

- Website Maintenance: Updating company website with new content. Programming using HTML, CSS, JavaScript, jQuery, and PHP.

- Email Marketing: Implementing email marketing campaigns for upcoming productions using Mailchimp.

- Journalism and Copy Writing: Writing press releases for upcoming productions. Writing creative copy for website, email marketing, and other promotional materials.

Publicity Coordinator

Lebanon Valley College

Student Worker Responsibilities:

- Graphic Design: Designing promotional materials, including posters, social media graphics, and more.

- Social Media Marketing: Implementing department social media campaigns targeting prospective students, current students, staff, and alumni. Maintaining department social media accounts, including Facebook, Twitter, and Tumblr.

- Website Maintenance: Updating department website and wiki with new and engaging content.

- Videography: Shooting and editing video for content to be posted on the department website and social media profiles. Conducting video interviews. Setting up three point lighting.

- Department Strategy: Collaborating with department staff to meet goals and needs of Digital Communications program.

Student Worker, Department of Digital Communications

Peer Tutor Responsibilities:

- Academic Tutoring: Supplementing the education of fellow students by building a strong understanding of concepts and healthy study skills through the sharing of my own knowledge and experience. Topics include: design concepts, Adobe Creative Suite programs, user experience best practices, web design, front-end development, communications, and German.

- Learning and Language Support: Working with students who have learning disabilities and language barriers to better understand course skills and concepts.

Peer Tutor

Digital Marketer with a passion for generating leads, driving revenue, building strong client relationships and spreading positivity! | Proud FXer

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The Battle

Macklin Buckler

Nicole Breighner

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taplio

The Battle

Macklin Buckler

Nicole Breighner

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Macklin Buckler's LinkedIn Performance

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