Building GTM Infrastructure | Founder @ Harochi | Speaker | Obsessed with Clay | 4.95 Uber Rating | Ultra Runner | Ex-Google

Most companies fail to scale because their GTM systems break before the business does.

At Harochi, we design GTM Infrastructure: modular systems that unify CRM, enrichment, outbound, inbound, and reporting so revenue teams run on clarity instead of chaos.

Our work replaces fragmented campaigns with enterprise-grade infrastructure that:
• Aligns CRM data with how the business actually operates
• Automates enrichment, scoring, and lead routing
• Connects outbound + inbound so nothing slips through
• Creates executive dashboards that guide decisions in real time

This isn’t lead gen. It’s infrastructure. And once you’ve seen intelligent systems that never stop improving, traditional methods won't cut it anymore.

Macklin Buckler

We just onboarded to cybee.ai for endpoint security at harochi.

I had looked at seven different providers (two had minimum seat requirements we couldn't meet, one never responded to our emails or booking request, and the rest felt like shopping for McAfee or Norton in 2008 (minus the cool boxes software used to come in))

Cybee feels different. It's built with founders in mind, which is why there's no clunky onboarding or forced demos. 

You just sign up and start scanning.

The endpoint security market is crowded, but somehow the players don't feel serious. They either ignore you or force you into larger contracts than what you need.

Anyway, just a shoutout to cybee.ai. This isn't a sponsored post nor are they our clients... Just wanted to recognize them. 

Hekuran Doli Kristian Kabashi

I told a founder yesterday their landing page made the product look like a Slack integration.

Wasn't trying to be harsh, but if we're gonna work together I need to be able to say what I actually think.

He's solving a real problem and the product works. 

It's a good start.

But the way it was presented made it look like something you'd find on Product Hunt in 2017 with 47 upvotes.

What I didn't say out loud: running outbound in this state won't fix his revenue problem. It'll just burn through his TAM faster.

I've seen this pattern enough times now. 

Companies who win aren't always the ones with the best product. They're able to explain what their prospect's world looks like today versus what it could look like six months from now.

If you can't paint that picture clearly (and most can't), volume doesn't matter.

Most companies treat their CRM like a filing cabinet.

You put data in and pull reports out.

But what if you could talk to it using ElevenLabs?

Next Friday I'm demoing a workflow at the GTM x AI breakfast that turns HubSpot into something you can have a conversation with.

Here's how it works:
- Natural language input (you ask a question in Slack)
- The system queries your CRM using AI to translate your question into the right filters
- It returns a voice reply

The workflow uses HubSpot's API, n8n for orchestration, and LLMs to handle the translation layer.

It's faster than building reports, and it's how ops should actually work.

I'm presenting alongside ElevenLabs, Fabian Hartmann, and Taimoor Tariq. February 20 at HubSpot's office in Berlin.

If you're obsessed with GTM like me, I hope to see you there!

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With over 8 years of domain expertise and a B2B messaging certification, I create captivating and persuasive copy and content that drives conversions, retention, and loyalty for B2B companies. I work with product, design, and marketing teams to craft compelling stories and messages that resonate with the target audiences and markets.

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