Building GTM Infrastructure | Founder @ Harochi | Speaker | Obsessed with Clay | 4.95 Uber Rating | Ultra Runner | Ex-Google

Most companies fail to scale because their GTM systems break before the business does.

At Harochi, we design GTM Infrastructure: modular systems that unify CRM, enrichment, outbound, inbound, and reporting so revenue teams run on clarity instead of chaos.

Our work replaces fragmented campaigns with enterprise-grade infrastructure that:
• Aligns CRM data with how the business actually operates
• Automates enrichment, scoring, and lead routing
• Connects outbound + inbound so nothing slips through
• Creates executive dashboards that guide decisions in real time

This isn’t lead gen. It’s infrastructure. And once you’ve seen intelligent systems that never stop improving, traditional methods won't cut it anymore.

Macklin Buckler

We just onboarded to cybee.ai for endpoint security at harochi.

I had looked at seven different providers (two had minimum seat requirements we couldn't meet, one never responded to our emails or booking request, and the rest felt like shopping for McAfee or Norton in 2008 (minus the cool boxes software used to come in))

Cybee feels different. It's built with founders in mind, which is why there's no clunky onboarding or forced demos. 

You just sign up and start scanning.

The endpoint security market is crowded, but somehow the players don't feel serious. They either ignore you or force you into larger contracts than what you need.

Anyway, just a shoutout to cybee.ai. This isn't a sponsored post nor are they our clients... Just wanted to recognize them. 

Hekuran Doli Kristian Kabashi

I told a founder yesterday their landing page made the product look like a Slack integration.

Wasn't trying to be harsh, but if we're gonna work together I need to be able to say what I actually think.

He's solving a real problem and the product works. 

It's a good start.

But the way it was presented made it look like something you'd find on Product Hunt in 2017 with 47 upvotes.

What I didn't say out loud: running outbound in this state won't fix his revenue problem. It'll just burn through his TAM faster.

I've seen this pattern enough times now. 

Companies who win aren't always the ones with the best product. They're able to explain what their prospect's world looks like today versus what it could look like six months from now.

If you can't paint that picture clearly (and most can't), volume doesn't matter.

Most companies treat their CRM like a filing cabinet.

You put data in and pull reports out.

But what if you could talk to it using ElevenLabs?

Next Friday I'm demoing a workflow at the GTM x AI breakfast that turns HubSpot into something you can have a conversation with.

Here's how it works:
- Natural language input (you ask a question in Slack)
- The system queries your CRM using AI to translate your question into the right filters
- It returns a voice reply

The workflow uses HubSpot's API, n8n for orchestration, and LLMs to handle the translation layer.

It's faster than building reports, and it's how ops should actually work.

I'm presenting alongside ElevenLabs, Fabian Hartmann, and Taimoor Tariq. February 20 at HubSpot's office in Berlin.

If you're obsessed with GTM like me, I hope to see you there!

Kevin Condouris

Bluecrux

🌟 Founded in 2011, Bluecrux is a value chain consulting and technology company. Our expert consultants and software solutions help transform today’s supply chains into smart, efficient, fully integrated value chains.

🔗 We link expertise with technology and problems with purpose. We’re a community, a movement built on this intersection, what we call the Cutting X; where supply chains evolve and value chains are forged.

🏆 Our client portfolio includes some of the world's largest & most renowned companies, including Johnson & Johnson, Eli Lilly, GSK, Roche, HP, Sanofi, Bridgestone, AkzoNobel, Beiersdorf, AstraZeneca, Ferring, Henkel, Oatly, and many more. We take pride in solving complex challenges and delivering impactful solutions for these industry leaders.

🚀  As our consulting & SaaS offerings continue to gain traction and drive significant business growth, we are focusing on investing in our people and building mighty teams in the EU, North America, and APAC. Our North American office is strategically located in Millburn-Short Hills, NJ, just outside of New York City, serving as an ideal launchpad as we continue to expand our North American presence. 

💡We are passionate about creating an environment where our team can thrive and make a significant impact. If you're interested in joining a dynamic and growing team that is solving interesting and impactful challenges for major companies, we invite you to explore our career opportunities.

🔍 Learn more about our consulting and software solutions: https://www.bluecrux.com/
💼 Discover career opportunities with Bluecrux: https://www.bluecrux.com/jobs/

HR Talent Partner

Leapsome

Headquartered in Berlin, Germany, Leapsome is an all-in-one intelligent people enablement platform. CEOs and HR teams at more than 1400 forward-thinking companies (including Spotify, monday.com, and Unity) use Leapsome’s intelligent people enablement platform to drive employee development, productivity, and engagement.

As an all-in-one people enablement platform, Leapsome combines tools for Goals & OKRs Management, Performance Reviews and 360s, Development Frameworks, Employee Learning & Onboarding, Employee Engagement Surveys, Feedback & Praise, Compensation & Promotions, and Meetings.
(HR Tech/B2B SaaS)

Talent Acquisition Partner, GTM 

Klarna

Klarna makes shopping smooth. The company's aim is to become the world’s favorite way to shop and bring flexible, healthy financial services to consumers.

Founded in Stockholm, Sweden, Klarna now has offices in Stockholm, London, New York, Berlin, and many more locations. The company provides a range of products and services that cater to payments, social shopping, and personal finance needs. 

Since 2005, Klarna has been on a mission to accelerate commerce with consumer needs at its heart. With over 150 million global active users and 2 million transactions per day, Klarna’s fair, sustainable, and AI-powered payment and shopping solutions are revolutionizing the way people shop and pay online, empowering consumers to shop smarter with greater confidence and convenience.

More than 500,000 global retailers integrate Klarna’s innovative technology and marketing solutions to drive growth and loyalty, including H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, and Nike. For more information, visit Klarna.com.

(FinTech / B2C & B2B Tech)

Senior Corporate Recruiter, GTM 

DoorDash

DoorDash is a pioneering technology company revolutionizing local economies through seamless, on-demand delivery services. (Consumer Tech/B2C Tech/Foodtech/Deliverytech)

Senior Corporate Recruiter, G&A

Freshly

Freshly is the leading prepared meal delivery subscription service providing nutritionist-approved, balanced meals that are delivered fresh to your door and ready-to-eat in three minutes. With a mission to break down the barriers to healthy eating, Freshly delivers effortless nourishment that works for real life. (Consumer Tech/B2C Tech/Foodtech/Deliverytech)

Senior Corporate Recruiter, GTM

Synergy Interactive

Synergy Interactive is a boutique Digital Recruiting Agency that specializes in recruiting highly skilled professionals in areas such as Creative, Digital, Mobile, Production, Technical, and Client Services. The agency caters to a wide range of industries that include Advertising Agencies, Start-Ups, Gaming, Fashion/Retail, Media, Financial, and Fortune 500 companies.

Senior Recruiter

Digital Recruiter

Robert Half

Robert Half, the world's first and largest specialized talent solutions firm, connects opportunities at great companies with highly skilled job seekers. The agency offers contract, temporary, and permanent placement solutions for roles in finance and accounting, technology, marketing and creative, legal, and administrative and customer support.

Recruiting Manager - Direct Hire Staffing

Creative Recruiter - Direct Hire Staffing

Production Intern

Talent Partner

Leapsome is the people management platform that drives employee engagement, performance, and learning.

Our platform combines tools for goal and OKR management, performance and 360° reviews, learning, onboarding, engagement surveys, feedback and praise, and 1:1 & team meetings.

Our team members come from multiple countries (right now, we speak 35 languages) and have fascinating and diverse backgrounds and interests. As a science-backed platform, we have several psychologists on board. And we also have cooks, dancers, yoga teachers, soccer players, gamers, musicians, business coaches, triathletes... You name it! And they all help us make work fulfilling for everyone.

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Macklin Buckler

Kevin Condouris

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The Battle

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Kevin Condouris

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Macklin Buckler's LinkedIn Performance

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