harochi

Founder

Macklin Buckler

I am an experienced Content Creator and Commercial Copywriter. I specialize in crafting engaging content for clients, from creating blog articles to newsletters and product descriptions to social media campaigns. With a keen eye for detail and creative flair, I bring stories to life through words, captivating readers with the perfect combination of knowledge and creativity. My writing style is crisp and clear, so I can effectively communicate messages that will engage and inspire your audience. In addition, I pride myself on delivering excellent written content on time and within budget.

Content Creator

Stellafai 🚀

Stellafai offers future-proof teams a comprehensive toolkit to harness the power of OKRs. It not only assists in aligning teams behind strategy but also elevates your goals through personalized coaching, fostering connections, and delivering actionable data. Strengthen your OKR journey and level up your team's success with Stellafai.

Business Development (Advisor)

Coach Microlearning

We are not just another HR Tech platform, we're changing the face of corporate training with gamification at its core. With the Coach Mobile App, learning becomes an exciting and memorable adventure for employees as they engage with your training material! 

Training shouldn't be a one-time occurrence; it should be an integral element of your company's culture.

UPPER

- Closed new business deals with mid-market and enterprise tech companies in the software, insurance, finance,and food & beverage industries across Europe
- Develop and maintain strong partnerships with key industry players, resulting in increased brand awareness and credibility for UPPER
- Collaborate with the sales team to create targeted sales strategies and campaigns
- Manage a portfolio of high-value accounts, ensuring excellent customer service and retention
- Conduct market research to stay up-to-date on industry trends and identify new business opportunities
- Participate in trade shows and industry events to network and promote UPPER's products and services.

Account Executive

Leapsome

- Successfully helped numerous startups and mid-market brands increase employee engagement and streamline performance management through the use of Leapsome's OKRs, surveys, and performance review tools
- Proven track record of leading the entire sales cycle, from cold-calling, to  initial discovery, to closing deals with clients, to final handover
- Expertly educated clients on the benefits and capabilities of Leapsome's platform, resulting in increased adoption and success in their businesses
- Exceeded sales targets and contributed to company growth through effective communication and relationship-building with clients

Senior Account Executive

Google

- Successfully partnered with a variety of agencies and clients to implement Google and YouTube Ads best practices, resulting in increased traction, lower cost-per-click, and achievement of business objectives
- Provided expert product training to top accounts, empowering them to effectively utilize our platforms and achieve their desired outcomes
- Discovered and pursued numerous key new business opportunities, expanding our client base and driving growth
- Developed and executed digital strategies that were closely aligned with business goals across Search, Display, and YouTube, maximizing the impact and ROI of our campaigns

Account Strategist (Scaled)

- Cold called and emailed potential clients to qualify sales leads and identify new business opportunities
- Used my skills in communication and customer relationship building to establish rapport with prospects and understand their needs, matching the value proposition of the Brand Accelerator Program to their business model and requirements 
- I also suggested possible SEM strategies to enhance their online presence and success 
- In addition, I played an instrumental role in setting up meetings or calls between (prospective) customers and Sales Executives, ensuring smooth communication and successful sales

New Business Associate (SDR) - Brand Accelerator Program

Hey, I'm Macklin. 

I'm a founder who works closely with startups to refine their GTM strategies, especially when it comes to outbound sales.

I'm a firm believer in the power of Clay.com, Smartlead, ethical web scraping and AI to create personalized emails at scale (no generic email blasts here).

I'd love to connect with you and learn more about your story. Whether you're looking to discuss potential partnerships, get some advice on your sales strategy, or swap stories, my inbox is always open.

I see plenty of flashy HeyReach.io + n8n workflows on LinkedIn. 

You probably do too.

At harochi, the rule is simple. Automate only what already works by hand.

One of the best sales moves in 2025 is using HeyReach.io to send a connection request right after someone books a meeting with you on Cal.com, Inc. or Calendly.

Here's the key: doing it the minute they book a call with you (and not waiting until after the call). 

This is why it works for us: 

1. They get a notification on LinkedIn

2. It gives them a chance to further research you and your company, so they aren't showing up unprepared to the call. 

3. Since time makes interest fade, we ask them to connect when they're still motivated.

4. Later in the deal cycle, the chances of closing decrease, so we want to set ourselves up the best we can. We want to be able to reach them easily. This is 10x easier if you're connected on LinkedIn and also have their email address, phone number, and even office address, in case we want to hit them with an old-fashioned letter (written using Clay and a bunch of automations). 

Here's the n8n flow. I call it "How to Send a LinkedIn Connection Request to Everyone Who Books Time With You."

Here's how it works....
1. Person books call through Cal.com, Inc. 
2. This triggers workflow in n8n
3. AI Transform node extracts the email addresses that don't end in "harochi.io" from the booking form, so I only get the prospect's email
4. Exa searches for the person's first name, last name, company name and "LinkedIn.com" and only outputs the profile if it's certain that it's the same person. 
5. Once it locates the person's profile, it adds them to my campaign in HeyReach, which is purely designed for this. It has no messages, just an empty connection request. 
---

Helpful notes: 
- you can also include your CRM into this workflow very easily
- you can get creative and send connection requests to multiple participants (if that's a common thing that happens with your booking requests)
---

Happy to share this with you if you want it (or you can build yourself really easily).

We flirted with the idea of raising after two of our clients approached us.

We decided against it. 

Not because the money wouldn’t have helped.

Because extra pressure wouldn’t.

We wanted to stay an agency; the money could've helped us cut some corners to build a SaaS (but not without a steep price). 

Mustafa El-Seidy and I decided that the plan was simple.

Keep harochi independent. Keep it small. Keep it clean.

That means being careful about each project we take on and hire only when we truly need to.

If we do this right, we won’t need to sell a story.

We’ll have a system.

If we ever raise for a product we build, it'll be a different game. 

We'll have cash.

HubSpot

Freelance Senior B2B Marketing & Sales Writer

Artisan

Freelance Senior B2B Sales Writer

Looking for a savvy writer with hands-on experience in marketing and sales? Let's look at what I've got.

I'm here to help you win the SERP and attract prospects through high-quality blog posts.

🍉 Content Writing (long-form blog posts)
🍉 On-page SEO for articles
🍉 In-depth articles with quotes from thought leaders

🍍Content Marketing Geek
🍍Analyzing projects before taking on them

I'm eager to create copies that engage & convert :)

Freelance writer | B2B Content Marketing Specialist

DISTRICT #1

I'd highlight two major achievements:

1. $1,031,000 worth of contracts under one year
2. Developed a new direction, like economic recovery in rural areas through agriculture projects

Donors I've worked with: GIZ, Norwegian Refugee Council, USAID, TerraTech (ADH).

My position also included cold pitching, contacting major donors, devising new projects, supervising their smooth implementation process, geography expansion, and publicity.

Head of Programme Development & Strategic Partnerships

Belkins

B2B Sales Writer

Cognism

Freelance Content Writer

Smartlook

MarTech

Contributing Writer

Weflow | getweflow.com

Freelance Writer

Timeular

Creative B2B Writer📍I create content that AI cannot🦄 HubSpot | MarTech | Cognism | Smartlook | ➡️ DM to book your article.

Have you ever heard of a Senior Sales & Marketing Writer who can close a deal of $700,000+ for a charitable foundation? 

I dunno how these two roles coexist in me, but they seem to work out pretty well. 

So, if you want to hire me as a freelance writer, get a consultation for cold outreach, writing career, or fundraising, DM or email me.
📧 jenica.romacnhuk@gmail.com

What I offer:

- 8 years in content marketing, PR, and business development with a strong track record.
- Therefore, a robust understanding of SEO shifts and emerging trends.
- Content that people want to read, share, and fill out "Request a demo."
- A partner who cares about your growth while being an independent contractor.

Open to fruitful discussions.

Jenny Romanchuk

Getting cited by LLMs won't, by itself, generate B2B leads.
But authoritative and unbiased content will. 

I teamed up with Jules Davies to break down how to write articles that actually move the needle and fuel your pipeline. Every bit of advice is followed by an example from our projects. 

If you care about writing content that earns trust, this one’s for you 👇

#contentmarkteing #b2bmarketing

B2B Freelance Writer | Sr. Writer at HubSpot | In-depth articles, expert-led content, thought leadership content | Topics: B2B sales, marketing, business development, fundraising, customer success

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The Battle

Macklin Buckler

Jenny Romanchuk

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taplio

The Battle

Macklin Buckler

Jenny Romanchuk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Macklin Buckler's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreMacklin Buckler's LinkedIn Performance