Building GTM Infrastructure | Founder @ Harochi | Speaker | Obsessed with Clay | 4.95 Uber Rating | Ultra Runner | Ex-Google

Most companies fail to scale because their GTM systems break before the business does.

At Harochi, we design GTM Infrastructure: modular systems that unify CRM, enrichment, outbound, inbound, and reporting so revenue teams run on clarity instead of chaos.

Our work replaces fragmented campaigns with enterprise-grade infrastructure that:
• Aligns CRM data with how the business actually operates
• Automates enrichment, scoring, and lead routing
• Connects outbound + inbound so nothing slips through
• Creates executive dashboards that guide decisions in real time

This isn’t lead gen. It’s infrastructure. And once you’ve seen intelligent systems that never stop improving, traditional methods won't cut it anymore.

Macklin Buckler

We just onboarded to cybee.ai for endpoint security at harochi.

I had looked at seven different providers (two had minimum seat requirements we couldn't meet, one never responded to our emails or booking request, and the rest felt like shopping for McAfee or Norton in 2008 (minus the cool boxes software used to come in))

Cybee feels different. It's built with founders in mind, which is why there's no clunky onboarding or forced demos. 

You just sign up and start scanning.

The endpoint security market is crowded, but somehow the players don't feel serious. They either ignore you or force you into larger contracts than what you need.

Anyway, just a shoutout to cybee.ai. This isn't a sponsored post nor are they our clients... Just wanted to recognize them. 

Hekuran Doli Kristian Kabashi

I told a founder yesterday their landing page made the product look like a Slack integration.

Wasn't trying to be harsh, but if we're gonna work together I need to be able to say what I actually think.

He's solving a real problem and the product works. 

It's a good start.

But the way it was presented made it look like something you'd find on Product Hunt in 2017 with 47 upvotes.

What I didn't say out loud: running outbound in this state won't fix his revenue problem. It'll just burn through his TAM faster.

I've seen this pattern enough times now. 

Companies who win aren't always the ones with the best product. They're able to explain what their prospect's world looks like today versus what it could look like six months from now.

If you can't paint that picture clearly (and most can't), volume doesn't matter.

Most companies treat their CRM like a filing cabinet.

You put data in and pull reports out.

But what if you could talk to it using ElevenLabs?

Next Friday I'm demoing a workflow at the GTM x AI breakfast that turns HubSpot into something you can have a conversation with.

Here's how it works:
- Natural language input (you ask a question in Slack)
- The system queries your CRM using AI to translate your question into the right filters
- It returns a voice reply

The workflow uses HubSpot's API, n8n for orchestration, and LLMs to handle the translation layer.

It's faster than building reports, and it's how ops should actually work.

I'm presenting alongside ElevenLabs, Fabian Hartmann, and Taimoor Tariq. February 20 at HubSpot's office in Berlin.

If you're obsessed with GTM like me, I hope to see you there!

Byron Sierra-Mattos

Buyer Enablement || The buying process has become increasingly complex, and your customers need help navigating it

I’m a proud Girl Dad, lifelong learner, and a #DelusionalOptimist

English / Español / Français

I help sales teams turn outbound from a guesswork activity into a repeatable growth engine.

Over the past decade I’ve operated on both sides of the revenue table. As a quota-carrying Enterprise AE and as a Sales Enablement Consultant building outbound teams, playbooks, and adoption frameworks for high-growth companies.

Through my company, Workava.io, I’ve working with companies to:
	• Scale SDR teams from 0 → 11 reps generating $1.6M+ in revenue and $13.8M in pipeline.
	• Drive 29% pilot → MRR conversion across 60+ enablement projects.
	• 5x email sends and achieve 95% deliverability by managing domains and mailboxes.
	• Increase marketing + webinar engagement by 13%+ through persona-based campaigns.

What ties it all together is a focus on adoption and ROI, always making sure the tech stack actually drives pipeline and that teams know how to execute consistently.

If you’re building or scaling an outbound motion and want to go beyond the average 30% tech stack adoption rate, I’d love to connect.

Airbnb Superhost | Co-Founder

Managing a portfolio of 17 short term vacation rental properties in Mexico City and Tulum.
• 5 properties in Mexico City
• 12 properties in Tulum
• https://www.airbnb.com/users/show/246632734

Fast ramping for SDRs. Days. Not months.

These are the stats for:
- 2 reps started in January
- 1 rep started in February
- 1 rep started last week

All booked a meeting today

Byron Sierra-Mattos 

Founder @ Workava | We build & run outbound teams that create pipeline in 14 Days | Girl Dad

Need to work on increasing our connect to pitch to 50%+ and pitch to conversation to 65%+ 

Proud of the team. 1 meeting for every 174 dials

The reps here are all calling different industries. Today's results are for:
- Hospitals (Facilities and Nursing Leadership)
- Student Loan Repayment as a benefit (HR Leadership)
- Cybersecurity (Manager and above and just this month has already booked with Walmart, Caterpillar, Deloitte and Amazon)
- Different Hospitals and different product (Nursing Leadership)
- Fintech (Small and Medium sized businesses)
- And of course, 1 meeting from an internal SDR, we eat our own dog food over here (Sales Leadership)

taplio

The Battle

Macklin Buckler

Byron Sierra-Mattos

Followers

Posts

Engagements

Likes

Performance ScoreMacklin Buckler's LinkedIn Performance

Performance ScoreByron Sierra-Mattos's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Macklin Buckler

Byron Sierra-Mattos

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Macklin Buckler's LinkedIn Performance

Performance ScoreByron Sierra-Mattos's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMacklin Buckler's LinkedIn Performance