GardaWorld

Our marketing operations mission is to operationalize the marketing organization strategy and provide analytics to guide decisions, support and implement the technology  roadmap, and proactively plan and manage for growth.

GardaWorld is the world's largest privately owned integrated security, cash solutions and risk management company. With more than 132,000 employees worldwide and a large presence in North America, Europe, Africa, the Middle East and other regions servicing more than 35,000 clients, GardaWorld and its brands, Security Services, GardaWorld Cash Services, BEST Crowd Management, ECAMSECURE and Crisis24. are uniquely positioned and resourced to support all security needs.

Director of Global Marketing Operations & Performance

NuWay Health Inc.

NuWay Health Inc. specializes in formulating, marketing, and selling nutritional supplements Direct to Consumers (DTC) across multiple marketing channels (direct mail, newspapers, and magazines and online).

My approach has been tested and implemented on DTC brands that have reached 30 million dollars and more in annual sales. I supplement my organization structures and processes by keeping a pulse on regulatory compliance in the industry to ensure that my procedures adhere to payment processing standards for the merchants in a recurring payment environment.

Director of Marketing Operations

Worked closely with their marketing VPs and Directors; I ensure our system mix and operational procedures supported their revenue-generating initiatives. My approach to back-office structure supports all facets of the Customers' Life Cycle (Acquisition, Retention & more).

Operations and Systems Lead

Mile High Madison Group

Owned the full marketing plan & Go-To-Market strategy (GTM) with full accountability over execution and input into the overall business strategy. I have worked with key stakeholders to identify, lead, drive and support incremental and transformational operational changes.

Manager of Marketing Ops. & Business Development

Managed 32,000 active subscriptions and maintained low customer churn rates through loyalty programs and customer retention strategies. We supercharged our subscription business by providing the customer the flexibility they wanted to manage their subscription.

Subscriptions Revenue and Customer Loyalty Manager

Created an Affiliate Program and managed 150 Affiliates who are experts in all forms of digital marketing and capable of driving high-quality traffic on a Cost-Per-Action (CPA) basis through native, social, mobile, display, email search, and contextual channels. Worked with designers and developers and launched Shopify and customized funnels to drive performance marketing initiatives.

Ecommerce Manager

- Analyze business processes and consumption patterns to identify and propose solutions suited to their needs.
- Built Data Flows and Centralized Data,  including automating and order-taking processes.
- Normalized data and campaign structures to support higher-level reporting

Solutions Implementation associate

Maciek Marchlewski

Specialized in purchasing and negotiating pricing for various media, including email and display advertisements. 

Fine-tuned analytical and database technology skills, which help play an essential role in maintaining campaign management applications and generating marketing reports.

Affiliate Marketer

As the Director of Marketing Operations at GardaWorld, the world's largest privately owned security company, I oversee the operationalization of the marketing strategy, the implementation of the technology roadmap, and the analytics to guide decisions. I have over 10 years of experience in marketing operations, specializing in process design, marketing automation, marketing technologies, and data analysis.

I have a proven track record of supporting brands that need rapid growth, managing relationships with partners and vendors, and making customers happy. I have also led and developed global marketing teams, creating tools and systems to enhance marketing reports and streamline email creation. I am passionate about leveraging AI and data to optimize marketing performance and profitability. I am always seeking to improve efficiencies, build morale, and collaborate in a value-based culture.

Michelle Terpstra

7 Figure MSP™

- Partner with senior leadership to execute the current corporate strategic plan and develop additional plans
- Ensure performance, strategy, and alignment of the company’s revenue-generating departments
- Manage the global sales team to drive business growth across all customer segments, and share responsibility with the marketing department for improving strategy and customer experience
- Help maximize reach and efficiency by adding new, scalable partners in a strategic way
- Build and foster creative teams that are committed to our culture of innovation
- Monitor the revenue pipeline and leads, adjusting as necessary for sustainable growth

Chief Revenue Officer (CRO)

Fractional Chief Revenue Officer

Startup Sales Leadership Institute

CEO + Founder

xiQ, Inc. 

Affiliate Partner

Fidelity National Title

Vice President, National Commercial Sales

Ethisphere Institute

Director Of Business Development

Thomson Reuters

Senior Account Executive & New Hire Trainer 

First American

Senior Account Executive

Corporate Old School meets Modern Digital…

What does that look like in today’s scaling business world?
 
It’s like Jeb Blount cake with Gary Vee frosting, a sprinkle of Marie Forelo with Brendan Burchard candle and voila, you have Michelle Terpstra’s startup growth methodology.

Here’s the thing…most companies treat marketing and sales as very different departments; now, while they each have different responsibilities, too much isolation causes communication disconnects and complicates scaling. Michelle takes a holistic and unconventional approach by marrying the two departments to build a revenue machine. 

Her unique background in organizational communications, sales, digital marketing and leadership development helps her make the biggest impact as Chief Revenue Officer. 

She has worked for Fortune 500s, scaled her own sales training company to serve over 1,000 customers, and served as a fractional leader for many of the most beloved professional coaching companies across the world. 

She is currently working with 7-Figure MSP, a professional coaching company serving IT & MSP business owners, to help them scale as the Chief Revenue Officer under CEO, Chris Wiser, a serial entrepreneur, advisor, and IT/MSP industry disrupter. 

You can access her sales, marketing, and leadership digital courses at michelleterpstra.com. 

Her workbook is also available on Amazon: High-Performance Sales Habits: 90-Days to Crush Your Goals and Redefine Your Reality https://a.co/d/3pwBHXP

Media and speaking inquiries may be sent to hello@michelleterpstra.com. 

“I will never teach someone anything that doesn’t either save them time or make them more money; and in most cases both.” ~Michelle Terpstra

Michelle Terpstra ✨

Revenue Security. A new category for revenue management. If you're a revenue leader and not sure what this means or how it can help you, don't be the last player to the game. Listen in to this episode today - Revenue Rascals is available everywhere you listen to podcasts. Alysio Aaron McReynolds

Podcast Host- Revenue Rascals™ | Fractional CRO | GTM Strategist | High-Performance Expert | Speaker & Sales Trainer

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