GardaWorld

Our marketing operations mission is to operationalize the marketing organization strategy and provide analytics to guide decisions, support and implement the technology  roadmap, and proactively plan and manage for growth.

GardaWorld is the world's largest privately owned integrated security, cash solutions and risk management company. With more than 132,000 employees worldwide and a large presence in North America, Europe, Africa, the Middle East and other regions servicing more than 35,000 clients, GardaWorld and its brands, Security Services, GardaWorld Cash Services, BEST Crowd Management, ECAMSECURE and Crisis24. are uniquely positioned and resourced to support all security needs.

Director of Global Marketing Operations & Performance

NuWay Health Inc.

NuWay Health Inc. specializes in formulating, marketing, and selling nutritional supplements Direct to Consumers (DTC) across multiple marketing channels (direct mail, newspapers, and magazines and online).

My approach has been tested and implemented on DTC brands that have reached 30 million dollars and more in annual sales. I supplement my organization structures and processes by keeping a pulse on regulatory compliance in the industry to ensure that my procedures adhere to payment processing standards for the merchants in a recurring payment environment.

Director of Marketing Operations

Worked closely with their marketing VPs and Directors; I ensure our system mix and operational procedures supported their revenue-generating initiatives. My approach to back-office structure supports all facets of the Customers' Life Cycle (Acquisition, Retention & more).

Operations and Systems Lead

Mile High Madison Group

Owned the full marketing plan & Go-To-Market strategy (GTM) with full accountability over execution and input into the overall business strategy. I have worked with key stakeholders to identify, lead, drive and support incremental and transformational operational changes.

Manager of Marketing Ops. & Business Development

Managed 32,000 active subscriptions and maintained low customer churn rates through loyalty programs and customer retention strategies. We supercharged our subscription business by providing the customer the flexibility they wanted to manage their subscription.

Subscriptions Revenue and Customer Loyalty Manager

Created an Affiliate Program and managed 150 Affiliates who are experts in all forms of digital marketing and capable of driving high-quality traffic on a Cost-Per-Action (CPA) basis through native, social, mobile, display, email search, and contextual channels. Worked with designers and developers and launched Shopify and customized funnels to drive performance marketing initiatives.

Ecommerce Manager

- Analyze business processes and consumption patterns to identify and propose solutions suited to their needs.
- Built Data Flows and Centralized Data,  including automating and order-taking processes.
- Normalized data and campaign structures to support higher-level reporting

Solutions Implementation associate

Maciek Marchlewski

Specialized in purchasing and negotiating pricing for various media, including email and display advertisements. 

Fine-tuned analytical and database technology skills, which help play an essential role in maintaining campaign management applications and generating marketing reports.

Affiliate Marketer

As the Director of Marketing Operations at GardaWorld, the world's largest privately owned security company, I oversee the operationalization of the marketing strategy, the implementation of the technology roadmap, and the analytics to guide decisions. I have over 10 years of experience in marketing operations, specializing in process design, marketing automation, marketing technologies, and data analysis.

I have a proven track record of supporting brands that need rapid growth, managing relationships with partners and vendors, and making customers happy. I have also led and developed global marketing teams, creating tools and systems to enhance marketing reports and streamline email creation. I am passionate about leveraging AI and data to optimize marketing performance and profitability. I am always seeking to improve efficiencies, build morale, and collaborate in a value-based culture.

COSMO

Cosmo is my 3rd venture (and it all started when I got the chance to join my family business)

At Cosmo, we use data and best practices to craft emotionally charged creativity that resonates:
- deeply &
- move people, brands, markets, and culture. 

Clients included KPMG, PwC, Jaguar Land Rover, TCF, Syria Relief, Boots pharma & so on.

What we do:
– Data-backed growth strategies to aim for atleast 3.7-5X ROI on marketing efforts
– Pull/push marketing strategies to achieve unique business goals
– Personal branding and thought leadership development

Our Expertise: 
– Branding (Brand Identity, Brand Messaging, Visual Storytelling)
– Growth Marketing (New Customer Acquisition, Retention Marketing, CRO)
– Content Marketing (Content Creation, Social Media Strategy, Video Content)
– Creative Design & Development (Web Design, Graphic Design, Video Production)
– Data-Driven Strategy (Analytics & Insights, Campaign Tracking, Testing & Optimization)

What do I do at Cosmo:
– Business development & partnerships
– Client retention and relationships
– Strategy and creative direction
– Share personal insights here

Founder & CEO

Dexfolio

In my role as Chief Marketing Officer at Dexfolio, I spearheaded the development and implementation of cutting-edge marketing strategies within the Web3 ecosystem. By enhancing the performance of crypto assets across multiple platforms, including tokens, DeFi, and NFTs, I led the team to drove engagement and growth for the company.

Chief Marketing Officer

Rezaid 

- Defined Rezaid’s mission and vision, striving for continuous improvement of processes.
- Developed and implemented growth strategies to enhance brand awareness within the digital space.
- Established policies promoting company culture and vision.
- Led employees to encourage maximum performance and dedication.
- Evaluated performance by analyzing and interpreting data and metrics.
- Managed relationships with partners and oversaw daily operations of the company.
- Served as Head Project Manager for both Software Development and Digital Marketing projects.
- Optimized work for clients through project ramp-up, customer escalations, and client communication.

Chief Operating Officer

Led a dynamic digital marketing team at Rezaid, overseeing the execution of SEO/SEM, social media, and advertising campaigns for clients in various industries. Brainstormed growth strategies, optimized user experience, and provided thought leadership on emerging technologies. Increased client satisfaction and delivered projects on time and within budget.

Head of Digital Marketing & Project Manager

Kohinoor Rice

Over four years, I helped expand our family business by partnering with a UK company to launch Crown Rice across Europe, building a strong social media presence, and executing targeted ad campaigns. I also drove growth through strategic market research, exploring new markets via international trade fairs, B2B portals, and digital campaigns, while managing export logistics and developing competitive pricing strategies. The efforts led to a 700% year-over-year revenue growth, positioning the business for continued success.

Managing Partner

Founder & CEO @ COSMO | Innovative digital solutions for businesses

A few years after graduation, I joined the family business.
It was my first real taste of the business world. I worked on different fronts, learning as I went.
In under 3 years, we expanded to 4 new territories, 700% YOY growth.

That’s when I discovered my innate taste for "marketing" and "data"
I saw it as a powerful toolkit to solve key business challenges.

As an engineer, data and analytics have always been my compass.
This focus has made us the go-to choice for our clients.

Having generated over $114M in marketing-led revenue;
I’ve learned that marketing success is 30% strategy, 70% execution.

What makes us tick?
Staying ahead of trends.
Solution-oriented mindset.
Stellar Executing.

The secret sauce?
Strategize. Test. Iterate. Optimize.
We settle only when you hit your business goals.

Over the past decade, I've mastered the art of growing and scaling B2B2C brands and businesses 

Got anything related growth or marketing, we should talk!

DM OR
Book a 1:1 strategy consult here: https://calendly.com/junaid-gohar/strategy-session-linkedin

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The Battle

Maciek Marchlewski

Junaid Dar

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