GardaWorld

Our marketing operations mission is to operationalize the marketing organization strategy and provide analytics to guide decisions, support and implement the technology  roadmap, and proactively plan and manage for growth.

GardaWorld is the world's largest privately owned integrated security, cash solutions and risk management company. With more than 132,000 employees worldwide and a large presence in North America, Europe, Africa, the Middle East and other regions servicing more than 35,000 clients, GardaWorld and its brands, Security Services, GardaWorld Cash Services, BEST Crowd Management, ECAMSECURE and Crisis24. are uniquely positioned and resourced to support all security needs.

Director of Global Marketing Operations & Performance

NuWay Health Inc.

NuWay Health Inc. specializes in formulating, marketing, and selling nutritional supplements Direct to Consumers (DTC) across multiple marketing channels (direct mail, newspapers, and magazines and online).

My approach has been tested and implemented on DTC brands that have reached 30 million dollars and more in annual sales. I supplement my organization structures and processes by keeping a pulse on regulatory compliance in the industry to ensure that my procedures adhere to payment processing standards for the merchants in a recurring payment environment.

Director of Marketing Operations

Worked closely with their marketing VPs and Directors; I ensure our system mix and operational procedures supported their revenue-generating initiatives. My approach to back-office structure supports all facets of the Customers' Life Cycle (Acquisition, Retention & more).

Operations and Systems Lead

Mile High Madison Group

Owned the full marketing plan & Go-To-Market strategy (GTM) with full accountability over execution and input into the overall business strategy. I have worked with key stakeholders to identify, lead, drive and support incremental and transformational operational changes.

Manager of Marketing Ops. & Business Development

Managed 32,000 active subscriptions and maintained low customer churn rates through loyalty programs and customer retention strategies. We supercharged our subscription business by providing the customer the flexibility they wanted to manage their subscription.

Subscriptions Revenue and Customer Loyalty Manager

Created an Affiliate Program and managed 150 Affiliates who are experts in all forms of digital marketing and capable of driving high-quality traffic on a Cost-Per-Action (CPA) basis through native, social, mobile, display, email search, and contextual channels. Worked with designers and developers and launched Shopify and customized funnels to drive performance marketing initiatives.

Ecommerce Manager

- Analyze business processes and consumption patterns to identify and propose solutions suited to their needs.
- Built Data Flows and Centralized Data,  including automating and order-taking processes.
- Normalized data and campaign structures to support higher-level reporting

Solutions Implementation associate

Maciek Marchlewski

Specialized in purchasing and negotiating pricing for various media, including email and display advertisements. 

Fine-tuned analytical and database technology skills, which help play an essential role in maintaining campaign management applications and generating marketing reports.

Affiliate Marketer

As the Director of Marketing Operations at GardaWorld, the world's largest privately owned security company, I oversee the operationalization of the marketing strategy, the implementation of the technology roadmap, and the analytics to guide decisions. I have over 10 years of experience in marketing operations, specializing in process design, marketing automation, marketing technologies, and data analysis.

I have a proven track record of supporting brands that need rapid growth, managing relationships with partners and vendors, and making customers happy. I have also led and developed global marketing teams, creating tools and systems to enhance marketing reports and streamline email creation. I am passionate about leveraging AI and data to optimize marketing performance and profitability. I am always seeking to improve efficiencies, build morale, and collaborate in a value-based culture.

ManMachine

Director

CMO Alliance

Member

Horse Water Drink

Helping guide Founders and Startups to build out and operationalise ideas into fully fledged viable businesses

Mentor

The Martech Weekly

Judge - TMW100 Global Martech Awards

Vanquish Tech

Chief Operating Officer

Rainmaker Solutions

Program Director

Ministry of Justice UK

Program Management Consultant

Farsight Consulting Ltd

Senior Consultant - Digital

Betway Group

Global Head - Search and Findability (SEO)

Head of New Product (Multi-Platform Gaming)

Head of Mobile

BNRY

Founder / Managing Director - Globally awarded Digital Consultancy

Founder of ManMachine | 20+ years evolving business | Believer in a B2-be-all and end-all | New tech is not digital transformation | Classic car fan and foodie | Innovator, mentor, and cool uncle

Professionally, I’m passionate about helping businesses bridge the gap between technology, process, and people in their digital transformation and beyond, focused specifically on MarTech in the marketing, communications and adops space for both agencies and customers.
-
ManMachine is a project that has grown from witnessing first-hand just how much difficulty businesses experience in the adoption of a digital-first approach to their operations. Particularly in leveraging the most out of their MarTech stack, MOPS and Creative Operations. 

Because it really doesn’t have to be so hard. With the right approach, I mean.

Over the course of my career I have worked extensively across multiple verticals in marketing and consumer facing technologies and their related products, in the capacity of both agency and client.
 
I continue to deliver small- and large-scale digital projects of every kind for start-ups and blue chip companies around the globe. And relishing every moment.
-
Personally, I’m an avid supporter of the university of life. Love to travel and meet new people. Experience. It. All. 



Specialities:
Digital Transformation | Business Transformation | MarTech | P&L Ownership | Product & Marketing Strategy | Product Development | Business Development and Commercial Partnerships | High Performance Teams | Consumer and Commercial Digital Marketing | Data & Analytics | Local & International e-Commerce | Leadership | Business Strategy | Start-ups | Multi-channel Marketing

Gareth Chilton

The game hasn’t changed.

𝙊𝙣𝙡𝙮 𝙩𝙝𝙚 𝙩𝙚𝙘𝙝𝙣𝙤𝙡𝙤𝙜𝙮 𝙝𝙖𝙨.

AI didn’t introduce a new problem into marketing. It exposed an old one. The same one Martech has been carrying for years.

We keep mistaking access to technology for advantage.

The pattern is familiar. A new platform, a new capability, a new promise of efficiency. Budgets get approved. Tools get bought. Then adoption stalls, usage fragments, and value quietly evaporates. We blame the tool, move on, and repeat.

AI just accelerates the failure.

Despite rapid advances in model performance, even OpenAI are now saying the biggest barrier isn’t intelligence - it’s adoption. Getting people to actually use the technology effectively, safely, and at scale inside real workflows.

That statement could have been lifted from any Martech post-mortem of the last decade.

Marketing doesn’t have an AI problem.

𝗜𝘁 𝗵𝗮𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗠𝗮𝗿𝘁𝗲𝗰𝗵 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗶𝘁’𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗵𝗮𝗱.

Technology changes faster than organisations are willing to change how work gets done.

The weak point is never the platform. It’s trust, usability, training, workflow design, governance, and operational ownership. It’s the refusal to invest properly in enablement and change. It’s treating adoption as a downstream consequence instead of a primary design constraint.

Everyone now has access to the same models. Just like everyone has access to the same CDPs, CRM's, DAMs, MRM tools, and automation platforms. Competitive advantage has never come from ownership. It comes from operational maturity.

Who redesigned workflows instead of layering tools on top of chaos.
Who trained teams properly instead of running one-off demos.
Who reduced friction instead of adding novelty.
Who governed for speed, not control theatre.

AI doesn’t change that equation. It reinforces it.

At ManMachine, we still start with technology because it defines the boundaries of what’s possible. But the value is unlocked elsewhere - in people, process, and operating model. That’s where most Martech budgets are still woefully underweighted.

If AI initiatives are failing, it’s not because the models aren’t good enough. It’s because organisations are trying to play a new round of the same old game with the same bad habits.

The winners won’t be the ones chasing the latest tool.
They’ll be the ones who finally accept that technology adoption is an operational discipline, not a procurement exercise.

taplio

The Battle

Maciek Marchlewski

Gareth Chilton

Followers

Posts

Engagements

Likes

Performance ScoreGareth Chilton's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Maciek Marchlewski

Gareth Chilton

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gareth Chilton's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGareth Chilton's LinkedIn Performance