GardaWorld

Our marketing operations mission is to operationalize the marketing organization strategy and provide analytics to guide decisions, support and implement the technology  roadmap, and proactively plan and manage for growth.

GardaWorld is the world's largest privately owned integrated security, cash solutions and risk management company. With more than 132,000 employees worldwide and a large presence in North America, Europe, Africa, the Middle East and other regions servicing more than 35,000 clients, GardaWorld and its brands, Security Services, GardaWorld Cash Services, BEST Crowd Management, ECAMSECURE and Crisis24. are uniquely positioned and resourced to support all security needs.

Director of Global Marketing Operations & Performance

NuWay Health Inc.

NuWay Health Inc. specializes in formulating, marketing, and selling nutritional supplements Direct to Consumers (DTC) across multiple marketing channels (direct mail, newspapers, and magazines and online).

My approach has been tested and implemented on DTC brands that have reached 30 million dollars and more in annual sales. I supplement my organization structures and processes by keeping a pulse on regulatory compliance in the industry to ensure that my procedures adhere to payment processing standards for the merchants in a recurring payment environment.

Director of Marketing Operations

Worked closely with their marketing VPs and Directors; I ensure our system mix and operational procedures supported their revenue-generating initiatives. My approach to back-office structure supports all facets of the Customers' Life Cycle (Acquisition, Retention & more).

Operations and Systems Lead

Mile High Madison Group

Owned the full marketing plan & Go-To-Market strategy (GTM) with full accountability over execution and input into the overall business strategy. I have worked with key stakeholders to identify, lead, drive and support incremental and transformational operational changes.

Manager of Marketing Ops. & Business Development

Managed 32,000 active subscriptions and maintained low customer churn rates through loyalty programs and customer retention strategies. We supercharged our subscription business by providing the customer the flexibility they wanted to manage their subscription.

Subscriptions Revenue and Customer Loyalty Manager

Created an Affiliate Program and managed 150 Affiliates who are experts in all forms of digital marketing and capable of driving high-quality traffic on a Cost-Per-Action (CPA) basis through native, social, mobile, display, email search, and contextual channels. Worked with designers and developers and launched Shopify and customized funnels to drive performance marketing initiatives.

Ecommerce Manager

- Analyze business processes and consumption patterns to identify and propose solutions suited to their needs.
- Built Data Flows and Centralized Data,  including automating and order-taking processes.
- Normalized data and campaign structures to support higher-level reporting

Solutions Implementation associate

Maciek Marchlewski

Specialized in purchasing and negotiating pricing for various media, including email and display advertisements. 

Fine-tuned analytical and database technology skills, which help play an essential role in maintaining campaign management applications and generating marketing reports.

Affiliate Marketer

As the Director of Marketing Operations at GardaWorld, the world's largest privately owned security company, I oversee the operationalization of the marketing strategy, the implementation of the technology roadmap, and the analytics to guide decisions. I have over 10 years of experience in marketing operations, specializing in process design, marketing automation, marketing technologies, and data analysis.

I have a proven track record of supporting brands that need rapid growth, managing relationships with partners and vendors, and making customers happy. I have also led and developed global marketing teams, creating tools and systems to enhance marketing reports and streamline email creation. I am passionate about leveraging AI and data to optimize marketing performance and profitability. I am always seeking to improve efficiencies, build morale, and collaborate in a value-based culture.

Parks Associates

President and CMO

President

As Senior Vice President, Elizabeth leads the marketing team and supports the research, sales, and operations teams at Parks Associates. Elizabeth manages and directs the integrated strategic communications plan for Parks Associates, including brand development, advertising, public relations, and marketing campaigns for research and events hosted by Parks Associates. Elizabeth is the key organizer for all of Parks Associates' events, including the CONNECTIONS™ Conference Series, Smart Energy Summit, and Connected Health Summit. 

She supports Parks Associates' Business Development Team with prospective client searches,  maintenance and growth of Parks Associates' databases, and development of all product marketing materials.  She supports the Research Team through ongoing evaluation of Parks Associates process and development of quality research, as well as input into key areas of focus for future research products.

Elizabeth joined Parks Associates on a full-time basis in 1998 after graduating from the University of Texas at Austin with a BA in psychology. She has three beautiful children she is dedicated to, in addition to her career at Parks Associates.

Senior Vice President

I handle the marketing for Parks Associates corporate brand and the research that Parks Associates produces. In addition, I coordinate the events that Parks Associates hosts including CONNECTIONS, Fall Focus, and CONNECTIONS at CES.

VP Marketing

LifeNet

Board Chair

As a visionary leader at the forefront of technology market research, I am privileged to lead the exceptional team at Parks Associates, founded in 1986 by industry pioneer and leader Tricia Parks. With more than two decades of experience in the industry, I have honed a deep expertise in consumer technology markets and the transformative power of connectivity within homes, small to medium business, and the multifamily commercial markets. 

With a proven track record of excellence in B2B marketing, encompassing dynamic content creation, impactful event management, and cutting-edge research initiatives, my career is dedicated to driving businesses towards unprecedented success through strategic innovation and market leadership.

My role involves supporting our research, sales, and operations teams to provide cutting-edge insights that empower businesses to make informed decisions in the ever-evolving tech landscape. With extensive B2B marketing and research experience, I understand the critical importance of effectively communicating research findings and market trends to industry stakeholders.  I take pride in guiding our integrated strategic communications plan, encompassing brand development, advertising, public relations, and impactful marketing campaigns for our research and events.

As the driving force behind six executive conferences each year, we are passionate about bringing together industry leaders to foster collaboration and ignite innovation. These events serve as invaluable platforms for sharing knowledge and shaping the future of emerging consumer technologies and converging ecosystems.

My journey at Parks Associates is deeply personal as well. Founded by my BEST mentor and role model, Tricia Parks (also my mom) in 1986, the company's legacy of excellence inspires me every day. My biggest joy in life is my family, including my loving husband, who shares my passion and vision, and our three amazing children.

At Parks Associates, integrity forms the bedrock of our values, driving us to deliver unbiased and accurate technology market research to empower businesses and guide their strategic decisions with utmost trustworthiness.

taplio

The Battle

Maciek Marchlewski

Elizabeth Parks

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