GardaWorld

Our marketing operations mission is to operationalize the marketing organization strategy and provide analytics to guide decisions, support and implement the technology  roadmap, and proactively plan and manage for growth.

GardaWorld is the world's largest privately owned integrated security, cash solutions and risk management company. With more than 132,000 employees worldwide and a large presence in North America, Europe, Africa, the Middle East and other regions servicing more than 35,000 clients, GardaWorld and its brands, Security Services, GardaWorld Cash Services, BEST Crowd Management, ECAMSECURE and Crisis24. are uniquely positioned and resourced to support all security needs.

Director of Global Marketing Operations & Performance

NuWay Health Inc.

NuWay Health Inc. specializes in formulating, marketing, and selling nutritional supplements Direct to Consumers (DTC) across multiple marketing channels (direct mail, newspapers, and magazines and online).

My approach has been tested and implemented on DTC brands that have reached 30 million dollars and more in annual sales. I supplement my organization structures and processes by keeping a pulse on regulatory compliance in the industry to ensure that my procedures adhere to payment processing standards for the merchants in a recurring payment environment.

Director of Marketing Operations

Worked closely with their marketing VPs and Directors; I ensure our system mix and operational procedures supported their revenue-generating initiatives. My approach to back-office structure supports all facets of the Customers' Life Cycle (Acquisition, Retention & more).

Operations and Systems Lead

Mile High Madison Group

Owned the full marketing plan & Go-To-Market strategy (GTM) with full accountability over execution and input into the overall business strategy. I have worked with key stakeholders to identify, lead, drive and support incremental and transformational operational changes.

Manager of Marketing Ops. & Business Development

Managed 32,000 active subscriptions and maintained low customer churn rates through loyalty programs and customer retention strategies. We supercharged our subscription business by providing the customer the flexibility they wanted to manage their subscription.

Subscriptions Revenue and Customer Loyalty Manager

Created an Affiliate Program and managed 150 Affiliates who are experts in all forms of digital marketing and capable of driving high-quality traffic on a Cost-Per-Action (CPA) basis through native, social, mobile, display, email search, and contextual channels. Worked with designers and developers and launched Shopify and customized funnels to drive performance marketing initiatives.

Ecommerce Manager

- Analyze business processes and consumption patterns to identify and propose solutions suited to their needs.
- Built Data Flows and Centralized Data,  including automating and order-taking processes.
- Normalized data and campaign structures to support higher-level reporting

Solutions Implementation associate

Maciek Marchlewski

Specialized in purchasing and negotiating pricing for various media, including email and display advertisements. 

Fine-tuned analytical and database technology skills, which help play an essential role in maintaining campaign management applications and generating marketing reports.

Affiliate Marketer

As the Director of Marketing Operations at GardaWorld, the world's largest privately owned security company, I oversee the operationalization of the marketing strategy, the implementation of the technology roadmap, and the analytics to guide decisions. I have over 10 years of experience in marketing operations, specializing in process design, marketing automation, marketing technologies, and data analysis.

I have a proven track record of supporting brands that need rapid growth, managing relationships with partners and vendors, and making customers happy. I have also led and developed global marketing teams, creating tools and systems to enhance marketing reports and streamline email creation. I am passionate about leveraging AI and data to optimize marketing performance and profitability. I am always seeking to improve efficiencies, build morale, and collaborate in a value-based culture.

LCI Education

Supporting the digital marketing initiatives for our 23 campuses around the world.

Head of digital marketing

EspaceProprio

Digital marketing manager

Toromont Cat

Participation in Toromont CAT's digital marketing transformation, the exclusive Caterpillar dealer for Eastern Canada, through effective digital marketing strategies. 
- Deployment of new MQL and SQL lead generation strategies, optimizing lead management processes.
- Launch of the first e-commerce website: ToromontEquip.
- Improvement of paid campaigns by leveraging new channels and trends. 
- Email marketing orchestration campaigns.
- Management of SEA/SEO teams and deployment of HubSpot Marketing Hub to improve audience targeting.

Digital marketing team lead

Jumia group

- In charge of online and performance marketing strategy for Jumia Morocco (directly reporting to CMO). 
- Management of a team of 8 people with XM€ online budget in 2019.
- Paid channels management : social ads, retargeting, display, SEM, affiliation, video ads, couponings.
- CRM strategy : Segmentation & Automation focus - pushes through Newsletter, push notifications, web pushes, in-app messages. 
- Onsite management (website, msite, app) and design : landing pages, website categories, main floors, etc. Onsite KPIs : bounce rate, conversion rate, time onsite, number of pageviews, etc.

Head of marketing performance

Careem

Careem was acquired by Uber in January 2019 for $3.1 billion.
Key responsibilities:
- Growth marketing strategy for Careem, a leading ride-hailing company, a subsidiary of Uber.
- Accountable for marketing P&L, CRM communications, and weekly promotional offers.
- Expansion strategy: Launching new cities and verticals.
- Managing online/offline activations, PR communications, and partnerships, achieving significant market share growth and cost optimization

Marketing manager

Le Maroc Digital

Elaboration de recommandations à destination de la CGEM sur le panorama numérique et E-commerce

Membre du comité

Atlas Voyages

Driving the digital shift by creating an e-travel ecosystem. Significantly increasing online revenues from zero to $8 million in 4 years. 
- Developing multi-channel marketing plans, managing digital KPIs, online and offline media buying, market research, A/B testing, customer experience.
Pilots launch : Hotelia.ma and Teyara.ma. 
Complete revamp of Atlasvoyages.com.

marketing manager

Lancement d'Hotelia.ma, et planification et gestion des leviers d'acquisition de trafic via canaux online et offline.
Etablissement de la strategie marketing et brand de la marque.

E-travel marketing Manager

SNCF

Gestion de lignes de trains pour la compagnie nationale ferroviaire française. Réalisation d'enquêtes clients, Préparation des tableaux de bord commerciaux, optimisation des offres commerciales, et adaptation des programmes de fidélité.

Junior marketing product

Holosfind Software

Consultant en marketing numérique

Artefact

Mise en œuvre de campagnes SEO/SEM pour divers clients, optimisation des campagnes publicitaires, réalisation de tests A/B, et recommandations pour l'amélioration des campagnes.

Highly motivated and results-driven professional with 15 years of diverse experience in fast-paced tech companies, specializing in marketing and digital communication. Passionate about leveraging internet, new media, and technology to drive impactful results. An entrepreneurial-minded leader with strong analytical, communication, and interpersonal skills, adept at forging strategic partnerships and crafting innovative marketing campaigns to facilitate hyper-growth. Thrives in dynamic, demanding environments while maintaining focus and pragmatism.

taplio

The Battle

Maciek Marchlewski

Amine Zindine, MBA

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?