Corporate innovation projects stuck in pilots but never generating revenue? 

Here’s why 👇

I help corporate innovation and business development teams turn new products and services into real, scalable revenue, before momentum is lost.

At BW Ventures, we work with enterprise organisations (1,000+ FTE) to validate demand, design go-to-market strategies, and accelerate growth.

Most corporate innovation teams struggle with:

- Building solutions before validating real customer demand
- Strong pilots that never scale commercially
- Slow, unclear go-to-market execution
- Innovation teams disconnected from revenue ownership
- Missed growth opportunities due to internal complexity

Our work is structured around three growth levers:

1️⃣ Pre-Acceleration
Validate demand and secure early customers before heavy investment.

2️⃣ Go-To-Market Execution
Design and launch enterprise-ready GTM strategies for new products and services.

3️⃣ Strategic M&A (Growth Acceleration)
Acquire or partner to scale new business lines faster.

(Most clients start with Pre-Acceleration & GTM.)

Over the last few years, we’ve:

- Supported multiple corporate teams in launching new revenue streams
- Reduced time-to-market for enterprise innovations
- Helped innovation teams move from experimentation to commercial traction


👉 DM me “INNOVATION” if you’re responsible for turning new ideas into revenue and want to validate your next move before scaling.

Maarten Kroonenburg

Most companies don't know which ideas to pursue.

This Custom GPT does.

Most innovation decks don't survive a CFO with no emotions:

- Vague ROI projections.
- Weak differentiation claims.
- Strategic buzzwords that mean nothing.

So I built something brutally honest:

The AI Capital Allocator.

It's not a creative assistant or slide improver.

It's a capital gatekeeper that evaluates your innovation project like a skeptical CFO.

Here's what happens when you use it:

→ Paste your project summary
→ The AI interrogates your assumptions
→ It flags weak economics and vague ROI
→ It tests your differentiation logic
→ It ranks capital efficiency, risk exposure, and strategic leverage
→ It gives you a verdict: Fund, Test, Pause, or Kill

No politics. No sunk cost sympathy.

Just cold capital logic.

Want the Custom GPT?

1. Connect with me 
2. Comment "GPT"

And I'll send it over.

Maarten van Kroonenburg

I help corporate innovation leaders turn new products into revenue | Pre-Acceleration & Go-To-Market for enterprises

Innovation dies the moment it needs permission to fail.

Not because the tech is bad.

Because the room got crowded.

Early stage? 

It's just math:

- Can we prove this works?
- What's the downside?
- What's the return?

But once politics shows up, different questions take over:

- Whose name is on this?
- How do we look if we kill it?
- What happens to the budget if we admit we were wrong?

Suddenly you're not protecting capital.

You're protecting reputations.

Projects live because someone important said yes six months ago.

Funding extends because stopping creates awkward conversations.

"Progress updates" replace actual risk reduction.

The cost isn't just time.

It's every dollar locked into a project no one can honestly evaluate anymore.

The best innovation systems don't protect feelings.

They protect economics.

That's why smart companies bring in outside eyes before scale.

Not for more ideas.

For honest evaluation.

If you're funding a project that's harder to question than to cancel, DM me "ECONOMICS" and I'll show you how we remove politics from the equation.

Google Trainer | 🏆 1st Greek LinkedIn Certified Marketing Expert | Helping Businesses Grow via Advanced Marketing Strategies, PPC, SEM, SEO, CRO | Growth Architect & Behavioral Economist.

Hello and welcome to my profile! I'm Vasileios, a Development Economist with over 14 years immersed in the world of Digital Marketing. Fun fact: I'm also the first LinkedIn Certified Marketing Expert in Greece! I hold a BSc in Economics and Regional Development and an MSc in Behavioral Economics and Growth & Sustainability. As a Google Partner and a seasoned marketer, I've managed over $15 million in ad spend across various channels including Meta, Google, LinkedIn, X, and others, consistently achieving outstanding results through strategic planning and best practices.

In addition to my proficiency in SEO and CRO, I specialize in harnessing my understanding of social norms and behaviors to craft highly effective, tailored marketing strategies. These strategies resonate with specific audiences, delivering impressive conversion rates. My approach is to try to create and communicate micro-win-win moments, via proper framing and messaging.

My professional philosophy is simple yet profound: "If you know what you are looking for, then you just need a plan to get there." This approach guides me in helping businesses find clarity and reorient towards enhanced profitability through data-driven problem-solving.

In the ever-evolving field of marketing, ambiguity is often the only constant. My experience has helped me thrive in this environment, identifying the most effective solutions in a landscape where answers are seldom clear-cut. My ability to navigate these grey areas helps identify the most effective strategies, that tend to stand out in a crowded marketplace, in dynamic and complex market conditions.

As a leader, I believe in leading by example. Hard work, mutual respect, and unwavering support are the pillars of my leadership style. I strive to create an environment where my team feels valued and empowered, fostering a culture of excellence and collaboration. This approach has not only enhanced team productivity but also cultivated a positive and inclusive workplace.

My ambition is to be recognized as a leading authority in my field. I am committed to continuous learning and skill development, ensuring that I stay ahead of industry trends and best practices. This dedication has been key to overcoming numerous professional challenges, allowing me to grow and evolve as a marketer and a leader.

I invite startups, founders, and business enthusiasts to connect. Let's book a 30-minute call to discuss your digital marketing strategies, and how we can elevate your business together.
👉https://calendly.com/mylonas-vasilis/30min_intro-talk_calendly

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