Corporate innovation projects stuck in pilots but never generating revenue? 

Here’s why 👇

I help corporate innovation and business development teams turn new products and services into real, scalable revenue, before momentum is lost.

At BW Ventures, we work with enterprise organisations (1,000+ FTE) to validate demand, design go-to-market strategies, and accelerate growth.

Most corporate innovation teams struggle with:

- Building solutions before validating real customer demand
- Strong pilots that never scale commercially
- Slow, unclear go-to-market execution
- Innovation teams disconnected from revenue ownership
- Missed growth opportunities due to internal complexity

Our work is structured around three growth levers:

1️⃣ Pre-Acceleration
Validate demand and secure early customers before heavy investment.

2️⃣ Go-To-Market Execution
Design and launch enterprise-ready GTM strategies for new products and services.

3️⃣ Strategic M&A (Growth Acceleration)
Acquire or partner to scale new business lines faster.

(Most clients start with Pre-Acceleration & GTM.)

Over the last few years, we’ve:

- Supported multiple corporate teams in launching new revenue streams
- Reduced time-to-market for enterprise innovations
- Helped innovation teams move from experimentation to commercial traction


👉 DM me “INNOVATION” if you’re responsible for turning new ideas into revenue and want to validate your next move before scaling.

Maarten Kroonenburg

Most companies don't know which ideas to pursue.

This Custom GPT does.

Most innovation decks don't survive a CFO with no emotions:

- Vague ROI projections.
- Weak differentiation claims.
- Strategic buzzwords that mean nothing.

So I built something brutally honest:

The AI Capital Allocator.

It's not a creative assistant or slide improver.

It's a capital gatekeeper that evaluates your innovation project like a skeptical CFO.

Here's what happens when you use it:

→ Paste your project summary
→ The AI interrogates your assumptions
→ It flags weak economics and vague ROI
→ It tests your differentiation logic
→ It ranks capital efficiency, risk exposure, and strategic leverage
→ It gives you a verdict: Fund, Test, Pause, or Kill

No politics. No sunk cost sympathy.

Just cold capital logic.

Want the Custom GPT?

1. Connect with me 
2. Comment "GPT"

And I'll send it over.

Maarten van Kroonenburg

I help corporate innovation leaders turn new products into revenue | Pre-Acceleration & Go-To-Market for enterprises

Innovation dies the moment it needs permission to fail.

Not because the tech is bad.

Because the room got crowded.

Early stage? 

It's just math:

- Can we prove this works?
- What's the downside?
- What's the return?

But once politics shows up, different questions take over:

- Whose name is on this?
- How do we look if we kill it?
- What happens to the budget if we admit we were wrong?

Suddenly you're not protecting capital.

You're protecting reputations.

Projects live because someone important said yes six months ago.

Funding extends because stopping creates awkward conversations.

"Progress updates" replace actual risk reduction.

The cost isn't just time.

It's every dollar locked into a project no one can honestly evaluate anymore.

The best innovation systems don't protect feelings.

They protect economics.

That's why smart companies bring in outside eyes before scale.

Not for more ideas.

For honest evaluation.

If you're funding a project that's harder to question than to cancel, DM me "ECONOMICS" and I'll show you how we remove politics from the equation.

• Susan Lindner

Susan Lindner is the Founder and CEO of Innovation Storytellers, a leading innovation storytelling consulting firm. She is a highly sought-after keynote speaker, workshop leader, messaging strategist, storytelling coach, and the world’s leading expert on innovation storytelling.

Susan draws from her initial experiences as an anthropologist and international aid worker in rural Thailand in the 1990s, where she shared stories that helped at-risk populations disproportionately affected by AIDS to slow the virus’ spread. Today, as a 20-year communications expert, she is committed to using those same storytelling skills to inspire innovation leaders everywhere to become incredible storytellers and ensure that their innovations get the resources, runway, and recognition they deserve.

Susan is the host of Innovation Storytellers, a weekly podcast that takes the mystery out of how to communicate breakthrough ideas to the people who matter most. Every week, Susan interviews top global innovation leaders from companies like Amazon, Bloomberg, Cisco, Corning, and Tesla about the stories that moved their innovations past the boardroom, lab, and production line and into our everyday lives.

Susan speaks at global conferences, consulates, and trade organizations. She has worked with C-level leaders and teams from over 60 countries at Fortune 100 companies like GE, Corning, Citi, AT&T, Arm & Hammer on their innovation storytelling strategies. The result? Those innovation leaders become incredible storytellers who go on to change the world. Susan is driven to ensure every breakthrough idea reaches its finish line through powerful stories that connect to every listener and power that brilliant idea forward.

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