Corporate innovation projects stuck in pilots but never generating revenue? 

Here’s why 👇

I help corporate innovation and business development teams turn new products and services into real, scalable revenue, before momentum is lost.

At BW Ventures, we work with enterprise organisations (1,000+ FTE) to validate demand, design go-to-market strategies, and accelerate growth.

Most corporate innovation teams struggle with:

- Building solutions before validating real customer demand
- Strong pilots that never scale commercially
- Slow, unclear go-to-market execution
- Innovation teams disconnected from revenue ownership
- Missed growth opportunities due to internal complexity

Our work is structured around three growth levers:

1️⃣ Pre-Acceleration
Validate demand and secure early customers before heavy investment.

2️⃣ Go-To-Market Execution
Design and launch enterprise-ready GTM strategies for new products and services.

3️⃣ Strategic M&A (Growth Acceleration)
Acquire or partner to scale new business lines faster.

(Most clients start with Pre-Acceleration & GTM.)

Over the last few years, we’ve:

- Supported multiple corporate teams in launching new revenue streams
- Reduced time-to-market for enterprise innovations
- Helped innovation teams move from experimentation to commercial traction


👉 DM me “INNOVATION” if you’re responsible for turning new ideas into revenue and want to validate your next move before scaling.

Maarten Kroonenburg

Most companies don't know which ideas to pursue.

This Custom GPT does.

Most innovation decks don't survive a CFO with no emotions:

- Vague ROI projections.
- Weak differentiation claims.
- Strategic buzzwords that mean nothing.

So I built something brutally honest:

The AI Capital Allocator.

It's not a creative assistant or slide improver.

It's a capital gatekeeper that evaluates your innovation project like a skeptical CFO.

Here's what happens when you use it:

→ Paste your project summary
→ The AI interrogates your assumptions
→ It flags weak economics and vague ROI
→ It tests your differentiation logic
→ It ranks capital efficiency, risk exposure, and strategic leverage
→ It gives you a verdict: Fund, Test, Pause, or Kill

No politics. No sunk cost sympathy.

Just cold capital logic.

Want the Custom GPT?

1. Connect with me 
2. Comment "GPT"

And I'll send it over.

Maarten van Kroonenburg

I help corporate innovation leaders turn new products into revenue | Pre-Acceleration & Go-To-Market for enterprises

Innovation dies the moment it needs permission to fail.

Not because the tech is bad.

Because the room got crowded.

Early stage? 

It's just math:

- Can we prove this works?
- What's the downside?
- What's the return?

But once politics shows up, different questions take over:

- Whose name is on this?
- How do we look if we kill it?
- What happens to the budget if we admit we were wrong?

Suddenly you're not protecting capital.

You're protecting reputations.

Projects live because someone important said yes six months ago.

Funding extends because stopping creates awkward conversations.

"Progress updates" replace actual risk reduction.

The cost isn't just time.

It's every dollar locked into a project no one can honestly evaluate anymore.

The best innovation systems don't protect feelings.

They protect economics.

That's why smart companies bring in outside eyes before scale.

Not for more ideas.

For honest evaluation.

If you're funding a project that's harder to question than to cancel, DM me "ECONOMICS" and I'll show you how we remove politics from the equation.

Pace

Brand content marketing and copywriting in support of the Truist Brand Marketing team

Content Strategist

Charley + Company

Speak in startup.™ I help midsize startups learn and apply the principles of startup communications, empowering missions to grow sustainably.

• Thought Leadership
• Consulting
• Transformation

Midsize Startup Communications Consultant

Mathys+Potestio / The Creative Party®

Startup Brand Copywriter at Huntress Cybersecurity via Mathys+Potestio.

• Startup Brand Messaging • Startup Creative Copywriting • Startup Brand Voice and Tone

Startup Brand Copywriter

Capital One

As a Senior Copywriter for the Capital One Talent Brand, I tell the world that Capital One is a great place to work.

• Digital copywriting
• Print copywriting 
• Brand messaging 
• Concepting
• Script writing
• Product Naming (Tech)

Senior Brand Copywriter

Mindlance

As a copywriter consultant for Capital One, I crafted messaging for Capital One consumer-facing digital products and talent marketing. 

• Together with Capital One Card product partners, I helped craft the strategic copy foundation for the new Virtual Card product: Positioning it as a safer and simpler alternative to a physical credit card.

• Digital copywriting
• Print copywriting 
• Tech product copy and positioning

Brand Copywriter at Capital One

Creative Circle

Mission-driven social media copywriting for The Goddard School's National Brand
Lead social media copywriter for the “Back In School” campaign: Instagram Stories, Facebook
Digital copywriting for Goddard School website landing pages

Social Media Copywriter 

Planet Technology

Marketing copywriting for the World’s Largest Tech Media Company
Short-form digital copywriting in support of IDG social media outreach 
Long-form digital content writing for the IDG Knowledge Hub blog

Marketing Specialist, IDG (International Data Group)

Careers In Nonprofits

Brand strategy and brand messaging for the sector’s #1 nonprofit staffing agency. 

- Transforming Careers In Nonprofits from just another nonprofit staffing firm—to an #ILoveMyJob🧡 mission across every brand and company touchpoint.

Sales copywriting for nonprofit services b2b and b2c
Grew unengaged LinkedIn platform of 12,000 to a nonprofit community 54,000
Long-form digital content writing and brand storytelling for Careers In Nonprofits blog

Communications Writer

McKinley Marketing Partners, an Inc. 5000 Company

Copywriting consulting for Freddie Mac’s In House agency team
Headline writing for Freddie creative projects over social media & public relations campaigns

Senior Copywriter Freddie Mac

Marketing Copywriter

Careers In Nonprofits is built on the idea that great people want to work with great causes. There are many talented candidates who have a  passion for working with nonprofits but not many resources focused on nonprofit careers. We connect the best people with the best  causes. Our team of nonprofit career professionals has years of experience matching candidates with nonprofit organizations. Serving  Chicago, San Francisco, and Washington, D.C., we have extensive networks of connections and strategic partnerships with nonprofit  organizations.

Marketing Coordinator

Marketing Operations Coordinator

In those impressionable years, before the concept of "career," colored by idyllic innocence and the heyday of Nickelodeon, I grew up on the family farm, dreaming, yearning and living just south of that great American snow town the world calls, "Buffalo, NY."

As far as what came next, my adventure into advertising that is, there's a lot to confess.
 
I'm no Ad School grad. Nor did I earn my first wrinkle as an intern for Wieden+Kennedy, or become a modern-day Adman at some big agency like so many post-university (sorry to disappoint).

But for better or worse, probably thanks to that sneakily closeted optimism lurking in us all, I've always held onto this terribly silly little fantasy, that one day, if the world doesn't come to a suddenly shocking end, I'd like to succumb to this life of rough drafts and rewrites and maybe in someway, through some irrevocable stroke of the pen, help a brand build something humanity can actually feel good about.

My very first draft landed me on the right path: as a one-man marketing department for a 17 person company in Farragut Square, Washington DC.

Today?

I'm writing my terribly silly little fantasy into reality, copywriting and strategizing on Fortune 100 brand marketing teams, while volunteering with social enterprises on my own time.

RECRUITERS:
Go to >>> charleyarrigo.com

CLIENTS:
Go to >>> andcharley.com

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