KNOW-ME

KNOW-ME provides teams, organizations and individuals with personalized growth paths to help them tackle their greatest challenges for productivity, collaboration and wellbeing.

Founder

The Four Languages

The four languages is a community that supports people in practicing weekly experiments for holistic change and wellbeing.

Innovation Distributed

Introducing KNOW-ME, the revolutionary navigator tool that will transform the way companies select their people projects. KNOW-ME is designed to help businesses identify and prioritise their most strategic initiatives, so you can achieve your goals and drive success.

Launching in April 2023, KNOW-ME offers invaluable insights into your organisation's biggest challenges and opportunities. With KNOW-ME, you'll gain a comprehensive understanding of your team's strengths and weaknesses, allowing you to make informed decisions about where to focus your resources and investments.

Whether you're looking to improve employee engagement, reduce turnover, or enhance your organisational culture, KNOW-ME will provide the guidance and support you need so you can focus on the right initiatives.

Founder, CEO

Remote-first.Institute

We are a not-for-profit organization on a mission to create a space with open-source and expertise knowledge about the remote-first work approach provided by the world’s leading future of work experts.

We launched the Remote-First Institute to:
- Counteract the global "back to the office" movement.
- Create Global Standards for companies on remote-first processes.
- Produce high-quality events, articles, reports, and analyses.
- Cultivate a global community for remote-first experts.

Founding Member

Building the Remote-First Institute community from the ground up. Strategy, planning and facilitating events.

Program Manager

Tiensivu Coaching

I mostly work with professionals who are doing well in their current lives but have that nagging feeling of: "I really want something to change, but I'm not quite sure what it is... I am ready for something new but I don’t want to throw away all the hard work over the years."

I might be the right coach for you if...
A. You hate questions like: Tell me about yourself? What do you do? What do you want in life?
B. You only really know what you don’t want.
C. You're doing well on paper but ask yourself if this was really "it".

Throughout the coaching sessions and in bespoke in-between session exercises, you'll be reflecting on who you are, discovering who you wish to become and implementing concrete strategies to get there.

Transformational Coach

obodo

In-house Service Designer and Product Manager for obodo's Product Design as a service products.

In-house Service Designer / Product Manager

Obodo is hyper-focused on delivering MVP projects and high class design talent to startups and scale-ups. We do that by running design sprints using our highly praised design diary framework, as well as by nurturing our talented design community and clients with a range of opportunities for growth.

Design Manager

Remote Transition

We help organisations put humans first in distributed settings 🌏

Our approach is inherently human centric and we are passionate about making sure going remote doesn’t mean burnout, isolation and overworking but rather increased wellbeing and productivity.

Fulfilled people make exceptional team members, and exceptional teams fuel thriving companies.

Co-Founder, Product Manager / Wellbeing Coach

Good Innovation

Good Innovation works with charities and companies to create lasting relationships with their supporters. My role as an Innovation Consultant was to plan, manage and run innovation projects in collaboration with our clients. 

The projects consisted of coaching internal interdisciplinary teams in innovation (both with the methodology and the mindset). As well as researching, testing, designing and evaluating new services and products to disrupt their current product portfolios. The aim in all projects was to find the sweet spot between internal assets, the charity mission and market potential to make sure these organisations can keep funding their lifesaving work in the future.

Service Designer / Innovation Consultant

Exove Design Ltd

As a Service Designer at Exove I worked in close collaboration with the clients, the developers and other designers in the team.

My role consisted of using and iterating on the best methods for designing and gathering insights from all stakeholders in order to create holistic services to fulfil people’s needs and carry out company strategy. In designing digital services I used a variety of design and research methods from interviews and workshops to prototyping and testing concepts to make sure that the UX and service promise for the customers can be fulfilled with a matching set of thoughtfully designed internal processes. 

To create change with digital tools, I start and end with the people who end up using them. 


Keywords:
Service Design, Design Research, UX Design, Web Design, Interviews (both within organisations and end-users), Designing and Facilitating Workshops (both within organisations and end-users), Organisation Process Mapping, Organisation Design, Implementation Design, Stakeholder Mapping, Rapid Prototyping, Digital Prototyping, cross-team collaboration

Service Designer

Tiensivu Design

I co-founded Tiensivu Design in 2013. Tiensivu was a sustainable Art and Design brand that aimed to bring new life into old leather and wood items. 

As a Creative Director I established and coordinated both long-term and shorter collaborations with e.g. Pure Waste Textiles, Unmonday, Karhu Originals, Costo, VestiMI Con Gusto, Sampo Marjomaa and Plaekä. My role included establishing and managing collaborations and the brand concept, marketing, sales and photography.

Co-Founder, Creative Director and Designer

Guiding People Leaders from Guesswork to Clarity 🌎 Location Independent Founder 🌞 Holistic Wellbeing Through Experiments ⛺ Founding Member at The Remote-First Institute

From innovation consulting and organizational design to holistic wellbeing, my journey has taken me to where I am now = helping individuals, teams and organizations expand through experiments.

Because do you know which projects have the best ROI? 

The right ones.

It's not easy to make everyone happy, but it is easy to find the perfect place to start.

Ps, If you're still looking for my "title", feel free to use one a friend gifted me: 🪴 The human gardener.

Maaria Tiensivu

One of my favourite parts of shifting over to Purpose Driven AI are these podcast conversations. Even if sometimes they open up more questions than answers… 🙈 


Thank you so much Lavinia Yosub (Iosub) for joining, and there are at least a few more conversations in the horizon where this came from!

✨ Purpose Driven AI 👉 Implementing Life-Centric AI 🌎 Location Independent Founder of purposedriven.ai & The Four Languages 💫

Founder Livit Hub Bali & Remote Skills Academy | Built one of Asia’s Best Workplaces | Top Future of Work Innovator ’24 | Venture Builder & Angel Investor | AI-fluent, but heretic

Thoroughly enjoyed talking to Maaria Tiensivu from Purpose Driven AI about 
➡️ responsible AI
➡️ what we do at Livit  & Remote Skills Academy to shape intentional and discerning AI use in our team
➡️ how to turn AI into a massive lever and enhancer of our humanity (rather than fighting the losing battle of competing with it)
➡️ what skills to invest in to future-proof our careers - and more importantly, to enjoy our work and lives more.
Can't wait for the episode to come out!

Our first podcast is live, and I feel so grateful to kick it off with this amazing conversation with Íñigo Cavestany Villegas. In this episode we talked how responsibility changes shape with AI, and what it means for builders. 👇


My main takeaway from the session was to not only ask ourselves “what can this technology do?” but “what are the risks, and how can we prevent harm?” 

Ìñigo offered a beautiful approach for reversing the usual planning process by starting it out with potential downsides to find the boundaries for ethical innovation.

It reminds me of the IKEA approach AKA designing from the limitations of space, price, and materials. 

With AI, the possibilities are almost limitless, so it’s even more important to consider all the ways our creations might be used (or misused). By doing this, we can build safer, more trustworthy solutions.

Ultimately, the value and impact of AI will depend on the intentions, ethics, and accountability of those who shape it. Now that anyone *can* build with AI, we need to consciously educate ourselves (and others) about the responsibilities that come with creation.

Do you consider the potential "harm" when creating with AI? Or are you solely focusing on the positive outcomes? How might exploring the dark side of AI make your designs better?

🎙️ Listen to the podcast on Youtube or Spotify, or find it on the purposedriven.ai website (link in comments!)

#AI #podcast #artificialintelligence #purposedrivenAI

Have you ever been curious about how your days could look like if you planned them based on your energy, not arbitrary schedules? Join me and Rachel Korb, PCC today for a live session to learn how. 👇👇👇


Link to join in comments, see you at noon in ET | 17:00 London. 💪🥰

#wellbeing #energymapping #livesession #holisticwellnebeing

TikTok

I played a key role in positioning TikTok for Business as a dynamic platform that empowers brands to connect with their audiences through impactful, data-driven strategies. My focus was on developing and executing comprehensive brand narratives, vertical strategies, and providing consultative support for optimizing TikTok’s full-funnel marketing solutions.

By leveraging market insights and platform data, I create strategic frameworks that help brands make informed decisions. I also lead the development of product narratives, both global and localized, to launch and position TikTok’s products effectively in diverse markets. My expertise extends across Retail, Ecommerce, Travel, Entertainment, and Food & Drink, where I guide brands through tailored approaches that enhance brand performance and engagement.

Key Responsibilities:

Brand Strategy & Narratives: 
Craft and implement compelling brand stories that highlight TikTok’s value proposition in vertical and seasonal contexts.

Strategic Consultancy: 
Provide data-backed strategic direction for brands to optimize their presence and performance on the platform.

Product Launch Support: 
Collaborate on launching and positioning new products, integrating them into effective marketing campaigns.

Full-Funnel Marketing: 
Focus on top-to-bottom funnel solutions, helping brands achieve performance goals across key KPIs like ROAS and engagement.

Cross-Functional Collaboration: 
Work closely with product, sales, and marketing teams to create cohesive strategies that solve complex marketing challenges.

Data-Driven Insights: 
Develop and present case studies, proof points, and key insights that demonstrate TikTok’s impact on brand success.

RFP & Project Management: 
Lead responses to RFPs with a performance-oriented lens, ensuring brand alignment and strategic depth.

This role is deeply collaborative, working with both internal teams and external clients to shape the future of marketing on TikTok.

Marketing Solutions Strategy

UM Worldwide

Led the media strategy for Spotify LATAM, contributing to the planning and execution of major campaigns like Wrapped, TTHs (Today's Top Hits), Podcasts, and Only You.
Developed strategies that addressed community behavior insights, driving traffic and enhancing relationships between brands, communities, and artists.

As UM Studios Lead, directed branded content strategies for brands like Spotify, Mercado Libre, AMEX, Nestlé, Tous, Mattel, El Palacio de Hierro, Levi’s, and HBO.
Focused on content innovation and media strategies that added value to these key brands’ digital presence in Mexico.

UM Studios Lead & Strategy Director LATAM

Developed and managed media strategy for El Palacio de Hierro and elpalaciodehierro.com, overseeing digital and offline media teams to achieve business objectives.

Strategic Initiatives: Enhanced ecommerce performance by 2.5X, maintaining a high ROAS of 25 through effective full-funnel strategies and detailed analysis.

Leadership: Drove innovative approaches and strategic frameworks to optimize campaign performance and drive significant growth.

Safeguarded the team’s alignment with client needs while maintaining a high sensitivity to internal processes across the company.

Strategy Director

Only IF 

Brands:  The Coca-Cola Company, NETFLIX, Uber, Kellogg´s, Bud Light, Budweiser, Cerveza Cucapá, Tajín , AMAFORE e INE (Instituto Nacional Electoral).

Leader in the generation and execution of digital strategies and responsible for measurable results for the market or business, as well as the integration of creative concepts to a multi-platform digital ecosystem.

Development of E-commerce channel strategies that allow increasing reach, building frequency of use and improving the consumer experience within digital platforms and market places.

Analysis and structuring of Big Data for trend detection, predictions, behaviors and opportunities for the generation of strategies that allow maintaining and improving a brand, product or service or marketing actions. 360º campaigns based on data insights

- Analysis tools: Crimson Hexagon / Sysomos / Spreadfast / Euromonitor / Audience Insights / Open Sources.

Definition and fulfillment of KPIs for proposals and executions on digital platforms and paid campaigns, as well as A / B Testing to performance optimization.

Management of applications and web analysis to optimize performance such as Adwords, Analytics, SEO & SEM.

Leadership of "paid media" campaigns, budget measurement and optimization.

Leadership in UX development and multi-platform experiences and in charge of the constant innovation in the digital ecosystem.

Digital Strategy Manager

KTBO

Ensure the correct planning and implementation of the digital strategy at the regional level for the Special K and Pringles brands

Main point of contact with the Kellogg's IMC department.

Standardize and optimize processes with the client and ensure constant innovation through the correct use of digital tools, and delivery of quality per project.

Analysis and measurement of results / metrics

Data extraction and metrics to measure results.

Teams management

Interpretation and development of Brief.

Budget allocation, bills and delivery schedules.

Social media buying.

Ensure the correct growth of the account according to the expected KPIS.

Responsible for the training of the team in charge.

Project Manager Sr - Kellogg´s Latam

Ensure the correct planning and implementation of the digital strategy for the entire Fruits, juices and dairies division: Sprite, Fanta, Sidral Mundet, Fresca, Limón & Nada, Del Valle and Santa Clara.

Main point of contact with the brand and interactive department of The Coca-Cola company.

Standardize and optimize processes with the 12 people in the team in charge.

Cell Manager en Media House Coca-Cola

Development and implementation of strategies and campaigns for the different digital properties of the following brands:

-Pritt México & Latam (Henkel)
-Toks Restaurants
-Panda Express Restaurants
-Real estate Vinte.

Main point of contact with the marketing department.

Analysis and measurement of results / metrics

Project Manager Sr.

Lunave Multimedios S.A de CV

- Planning and development of strategic, tactical and operational projects.
- Carry out the analysis, report and statistics of the numbers made by the team in charge.
- Receive and know how to interpret the client's Brief.
- Analyze new media proposals and special media actions.
- Work hand in hand with the PM for the implementation and completion of projects assigned according to the Cross Process and on time.
- Ensure operational excellence in the production chain.
- Responsible for the training, supervision and evaluation of your team.
- Ensure the correct administrative monitoring of the account.

Main achievements:
- Migration of social media content to Diageo platforms / Coordination of coverage and events for Ciroc and Zacapa / Implementation of the "Ruta Zacapa" project as Project Manager.

- Take the Samsung account and develop and implement Annual Plan in content, guidelines and art.

- Product launches such as Galaxy S6 and coverage, Weareables, Campaigns with Mexican Selection and Sams Club / Position Samsung products for a "premium" target through content strategies and agendas for Facebook, Twitter, Instagram, Pinterest, Google +, Linked In, Vine and Youtube.

- Positioning of Diageo's "Acting Better" responsible consumption project on a digital level / "Alliance with Uber" Campaign - If the user followed the account, new users of the app were granted their first 2 free rides ".

- Development of Christmas, pink ribbon and back to school campaigns for 3M (Scotch Brite, Command, NexCare, Post It) - Latin America Region.

Ejecutivo de cuenta senior / Project Manager

INFINITI Motor Company Ltd.

Responsabilidades:
"	 Administración, control y seguimiento de presupuesto marketing & sales, manejo de pagos a proveedores.
"	Supervisión de estrategia digital, análisis, optimización, monitoreo y reporte de resultados.
"	 Contacto directo con agencias, supervisión de brand guidelines para distribuidores y publicidad.

	Principales logros:
"	 Lanzamiento Q50 medios digitales.
"	Gestión de campaña de lanzamiento Q50
"	Planeación y proyección de gasto de año fiscal 2014 con 3 diferentes presupuestos.
"	Preparar reportes y testigos para auditorías.

Digital media supervisor NMEX-LAC

Plenum media Mexico

Posicionamiento en medios digitales, campañas SEM y de Display, social media. 
Google Adwords
Google Analytics
Google trends

Asesor digital

Markets trading company

Sales manager Jr

Secretaría de Economía

-Validación de proyectos fondo PYME
-Promover programa nacional de microempresas
-Coordinar la realización de talleres de capacitación.
-Detección y captura de candidatos a recibir apoyo del programa.
-Posicionamiento del programa a nivel nacional

seguimiento a proyectos nacionales

With over a decade of professional experience, my focus and expertise is in integrated marketing strategy driven by data analysis for creating and conceptualizing brand campaigns, content, and cross-platform experiences. In my last role at TikTok, I have been instrumental in positioning the platform as a dynamic entertainment platform that drives impact through a unique value proposition.

Our team has developed compelling vertical and seasonal narratives, tailored to diverse markets, and I have provided valuable strategic consulting to optimize platform utilization. I have worked closely with cross-functional teams to ensure the effectiveness of our brand communication and the success of our strategic initiatives, always aiming to drive TikTok's vision and goals forward.

taplio

The Battle

Maaria Tiensivu

Jorge Muñoz

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taplio

The Battle

Maaria Tiensivu

Jorge Muñoz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Maaria Tiensivu's LinkedIn Performance

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