LyndseeLoves

Founder | Ghostwriter + Content Creator

Freelance Copywriter

The Corporate Psychic

Content Assistant

Shorthand

Senior Editorial Success Manager

Editorial Success is one part design strategy, one part customer success. In a world where digital information and engagement is at an all time high, I worked with customers in higher education, media, non-profits, and beyond to tell strikingly compelling stories that move hearts and minds.

Shorthand is a platform used to build dynamic web content such as articles, reports, portfolios, proposals, and more without the use of code or any web design skills necessary.

Customers include University of Houston, The University of Texas at Austin, Rutgers, University of Alabama, Emory, Adweek, UNICEF, and more!

Editorial Success Manager

Harry Ransom Center

Continued management of the Membership Department for the Harry Ransom Center. Promotion to the Head of Membership included additional responsibilities such as coordination of international travel for the advisory council and top-tier donors, advanced engagement with donors through in-person visits and special events, as well as helping to develop prospective giving opportunities for the Center.

Head of Membership

Developed and managed recruitment of new members, as well as retention of current membership base at the Harry Ransom Center. Maintained avenues of member communications and cultivated relationships and experiences that created meaningful connection with the Center’s 1,000+ members. Planned and executed engaging programs through bi-annual, large-scale exhibition events for audiences of 500+, and smaller, more frequent events such as book clubs and tours, to enhance the value of membership.

Membership Manager

Assisted the Development and Membership departments by entering and acknowledging gifts, and maintaining databases (Salesforce CRM and UT’s donor database, VIP) to ensure the integrity of information. In the absence of the Marketing Manager, acted as the interim liaison between Center staff, the UT Design Center, and external vendors, to facilitate the creation, printing, and distribution of institutional and exhibition related materials. Coordinated events and oversaw student employees, as well as organized and catalogued all paper and electronic files for the three departments (Development, Marketing, and Membership).

Development Associate

Freelance

Created quality content through photography and graphic design. Always striving to utilize my creativity to meet the needs and desires of the client. 

Life is full of interesting and visually stunning people, places, and things—my work is to document and showcase them in an equally spectacular way.

Photography + Design

The University of Texas at Austin

Ran the Friends of Alec annual giving call center through the management of 50 – 60 student employees. Ensured timely processing and acknowledgment of gifts to the annual giving program, which acted as a fundraising channel for seven engineering departments, as well as student scholarships and programs. Maintained in-person and electronic communication with donors, alumni, and students. Planned and executed bi-annual hiring and training sessions for UT student applicants, organized participation in multiple University outreach events throughout the school year, and coordinated events for the annual giving program reaching audiences ranging from 60 to 2,000 people.

Assistant Director

Supported the Dean and the Assistant Dean for Development through composing weekly gift reports and acknowledgments, preparing travel arrangements and processing reimbursements, and maintaining UT and College of Education databases. Increased efficiency of the student scholarship stewardship initiative by implementing the College’s first comprehensive benefaction packet for 175+ Endowment Impact Reports.  Coordinated and planned Advisory Council meetings and events, and facilitated endowment, naming, and venue and catering contracts.

Assisted office of the Dean, and the Director of Development at the Cockrell School of Engineering through processing acknowledgment letters and briefing materials. Helped with event coordination, and office filing and maintenance. Assisted also with the annual endowment impact reports, as well as travel preparations and reimbursements.

Development Assistant

PUBLIC SCHOOL LLC

‘PUBLIC SCHOOL LLC was a collaborative studio specializing in art direction, design, and photography.’

Intern

🌎   I am a perpetual learner in pursuit of knowledge, and a broader understanding of people, culture, and the ways in which we engage with one another. 📚

🤝   Through unique personal (having moved 10+ times before college) and professional experiences (working in non-profits, higher education, and tech), I have gained a perspective resulting in impressive communication skills and a talent for making friends. 🙂

📝   I love words and believe in their power to build bridges, impact and inspire our lives, and to drive change. ❤️

Lyndsee Nielson

I might’ve overdone it this year. 🫠

When I envision what I want for myself—both in my life and career—travel consistently tops the list.

And as things currently stand, I’ve had the honor and privilege of getting to travel for both work and leisure this year.

However, I said “yes” more times than I said “no,” and I’m feeling it. 

But as this is the second full year of running my own business—choosing what my priorities are, determining what 'success' looks like to me, and deciding how to manage some semblance of work/life cohesion—I am pretty proud of myself.

I’ve pushed my limits this year, but I've also gotten to see where my edges are.

I've spent work trips in hotels and conference rooms, but I've extended my stay to explore and play.

I’ve jumped at the chance to see new places, and have booked flights abroad so that I can meet up with friends.

And I’ve worked from elsewhere in the States so that I can spend time with family.

This year I’ve travelled to the following locations (in this order):

Missouri
Dallas/Ft Worth
Washington, DC
San Francisco, CA
North Texas
Houston
London, England
Dallas/Ft Worth
Philadelphia
Missouri
Denver, CO
Palm Springs, CA
Prague, Czechia
Las Vegas, NV
San Diego, CA

And while it’s felt as much of a rollercoaster as the list looks, it’s something I’ve always dreamed of being able to do.

Year 2 of entrepreneurship has looked nothing like year 1.
And I imagine next year will look entirely different as well.

But I’ve been learning more and more about what I'm capable of, and how there are SO many ways to live a life. 

Grateful to be creating one that fills me up ♥️

Your personal branding spirit guide ✨🔮

I don’t have many friends that I’ve known for very long.


Growing up, I moved so often, it would be difficult to keep in touch and to keep friends once we were states apart; our lives moving on without each other.

As I've gotten older, it's proven even more difficult to maintain friendships, let alone make new ones.

Friends from college move away, get married, have babies.

Friends made later in life have their routines already, and have less space and time to incorporate something or someone new.

When I read Patti Smith for the first time, I felt like she was with me.

As if she were my friend, talking to me, and sharing with me her story.

She accompanied me on my three month solo trip throughput Europe, and I cried through her heartbreaks, carrying them with me as if they were my own.

I read this book twice in three months, and just finished the same tattered copy again.

I felt her sorrows,
I laughed along with her.
I hoped for her future.
I sat at the table with her, sipping coffee.
She is my friend; my company.

And while real life friends are important, and necessary, I think friends found in books feel just as real sometimes.

I often get asked: “𝙒𝙝𝙖𝙩 𝙚𝙭𝙖𝙘𝙩𝙡𝙮 𝙞𝙨 𝙜𝙝𝙤𝙨𝙩𝙬𝙧𝙞𝙩𝙞𝙣𝙜?”

To which I reply, “I write materials for people in their voice. So basically, 𝘐 𝘸𝘳𝘪𝘵𝘦 𝘧𝘰𝘳 𝘺𝘰𝘶, 𝘢𝘴 𝘺𝘰𝘶.”

Which is often followed by, “Well, why don’t people just write for themselves?”

And there are several reasons I can share in response to that:

👉🏼 They don’t like to write
👉🏼 They don’t have time to write
👉🏼 They’re not sure what to write about
👉🏼 They know it’s important to be present online but they have other pressing priorities

So essentially, they hire me to help them formulate content and mine stories and experiences that will reflect the following three buckets:

🪣 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 𝗽𝗼𝘀𝘁𝘀 — showcasing areas of interest beyond just their job, so people following along actually get to know them.

🪣 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗽𝗼𝘀𝘁𝘀 — showcasing their experience and expertise, positioning them in the field/area they want to be recognized for.

🪣 𝗦𝗼𝗳𝘁 𝗮𝘀𝗸𝘀/𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗽𝗼𝘀𝘁𝘀 — directing those reading to take action or reflect on whether they’re interested in utilizing the service offered.

Because having a digital presence is essential. And sometimes we need help getting started, determining our goals amd objectives, and keeping the ball rolling.

If you’re interested in building out your personal brand, or some assistance keeping it afloat, I offer my 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗦𝗲𝗿𝗶𝗲𝘀 as well as ghostwriting and social media maintenance services!

Check out my site for more: www.lyndseeloves.com

♥️

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Sentara Health

♞️ Increased Authority Score for new SHP website in 2024 from 12 to 41 using SEMRush and SEO tactics

♞️ Leads development and execution of digital strategy and user experience across web, social and mobile channels aligned with the company's strategic plan and initiatives. 

🔗 Partners with teams across the company in the development of innovative digital solutions that align with strategic market goals and initiatives, digital trends and technology. 

📚 Educates and advises others on appropriate use of digital solutions for customer experience design incorporating voice of the customer, persona development, customer journey mapping, product/service development and design and market segmentation in support of customer acquisition and development

Digital Media Advisor

The Creative Blade, LLC

💥 Digital Director implementing my vast professional experiences in advertising, private security, power tools, health care, transportation, and rock bands to bring you a fully remote, minority-owned digital media firm!

Specialties include: 

🖖🏽 Digital marketing (Copywriting and Content Writing/Strategy)
🖖🏽 Website creation/management
🖖🏽 Social media/email marketing campaigns
🖖🏽 Graphic design 
🙏🏽 Being kind and practicing gratitude

Chief of Everything

Hyper Vigilance

👾 Strategized, wrote, and promoted marketing initiatives for our company and its clients by creating  and scheduling website and social media content using Hubspot
🧿 Increased our social media audiences on LinkedIn and Facebook 36.84% over the previous year
👾 Boosted engagement across LinkedIn and Facebook 25,233% over the previous year (nope, that's not a typo)
🧿 Generated 1,646% more impressions over the previous year
👾 Managed SEO and Lead Generation strategies using SEMRush
🧿 Led teams globally for various projects and research

Director of Marketing

Brandwise Media

⭐️ Creator and lead of compelling social media content – posts, newsletters, blogs, and video scripts - for the world’s leading personal brands, executives, and thought leaders, including individuals from Walmart, EOS, Kia Europe, and TED 

⭐️ Use brand guidelines to ensure that content is on-brand, serves the brands' communities, drives engagement, and generates results

📚 Created content for authors that led to “Best-Selling” status on Amazon 

✒️ Assist in social media for multiple brands, from content development to post copywriting to channel strategy to understanding data and insights to deliver data-driven results

⭐️Directly increased the following over a two-year period (October 2020-Sept 2022) for our clients:

📈 Views - 412% (from 117,118 to 599,871) 
📈 Likes - 509% (from 1,876 to 11,421)
📈 Engagement - 114% (1.24% to 2.66%)
📈 Comments -  616% (163 to1,167)
📈 Followers - 140% (16,255 to 39,062)
📈 Shares - 12,800%  (1 to 129)

Senior Copywriter and Content Developer

⭐️ Creator of compelling social media content across social media for the world’s leading personal brands and thought leaders by:

- Infusing marketing strategy into social media channels
- Reviewing and editing weekly client articles for publication
- Incorporating metrics of social media/marketing activity for strategic posting
- Assisting in social media development for multiple brands, from content development, script writing for videos, to post copywriting to channel strategy to understanding data and insights to deliver data-driven results
- Using brand guidelines to ensure that content is on-brand, serves the brands' communities, drives engagement, and generates results
- Engaging with subject matter experts as well as management teams to digest complex topics to be summarized into copy

Clients include: Walmart, Kia Europe; EOS Implementers; Family Office and Business Valuation Experts, published authors, and thought leaders

Content Strategist and Copywriter

The Port of Virginia

Managed and grew corporate website. Sole manager of all social media outlets (Twitter, Facebook, Instagram, LinkedIn, YouTube). Producer, designer, content writer, and reporter for B2B digital promotion campaigns, marketing metrics, and social campaign efforts. Created and delivered content for 500+ distributed colleagues. Collaborated with designers and stakeholders across the board.

• Website lead, Content strategist and copywriter, and administrator, generating SEO-driven content, and coordinating with each division to ensure brand voice and consistency
•  Drove over 19,000 unique users with 3.4M pageviews to our website between 2018-2019 using digital advertising, SEO, and social media campaigns
• Controlled workflow for over 1,200 internal and external marketing projects, as many as 50+ simultaneously, using InMotion
•  Copywrote, monitored, and reported on over 25 email marketing campaigns for over 8,000 subscribers
•  Created, implemented, and promoted the 2019 American Association of Port Authorities Convention via social media using Facebook Ads and Twitter Ads, helping to generate $300K+ in revenue and increased awareness by 400+ across social media
•  Generated and managed online survey to identify opportunities to improve operations for customers - surveying 6K customers to yield feedback that improved wait times for trucks entering terminals by up to 75%
•  Produced, supervised, and budgeted $215K Augmented Reality Application, in collaboration with third-party vendors
•  Editor-in-Chief and copywriter for award-winning organizational newsletter published 4X annually for 500+ colleagues - content included articles, interviews, images, and videos ( AAPA 2018 Award of Distinction)
•  Created mini website, including content and graphics, to promote the 2018 Economic Impact Study, generating 500 unique hits and $14K in earned media
•  Won AAPA 2019 Award of Distinction for The Port of Virginia Advantages Book

Digital Media and Traffic Manager (Marketing Division)

• Website lead, content copywriter, and administrator, generating SEO-driven content, writing website copy, and coordinating with each division to ensure brand voice and consistency
• Social media manager creating, implementing and editing content for our social media platforms (Twitter, Facebook, Instagram, LinkedIn, YouTube)
• Directed and produced live streams for colleagues during the CEO's bi-monthly organizational briefings
•  Won AAPA 2015 Award of Distinction for The Port of Virginia website

Web Designer and Social Media Coordinator (Public Affairs Division)

GOGO ADVERTISING, LLC

Remote freelance business owner/partner specializing in web site design and development, social media marketing, content development, and copywriting

• Digital Marketer and Public Relations Coordinator for over 25 clients
• Created, developed, and built professional and personal websites
• Client liaison - directly ensured customer satisfaction and resolved any challenges
• Content copywriter and editor
• Social Media promoter - paid and organic social media posts

Partner / Owner / Web Director

Blackwater USA

• Project manager designing posters, brochures and collateral
• Content writer and copywriter for website and advertisements for digital/print materials
• Managed, designed and monitored the company website and Facebook page
• Photographed live demonstrations of training and simulations for advertisements and social media content
• Hostage simulator

Internet Marketing Specialist / Web Designer

Meridian Group

Created, managed, and wrote content, graphics, and code for over 50 websites

Web Developer and Designer

Leveling up personal branding for introverts worldwide 👾 | Always open to network, NEVER open to Pitch-Slapping | Nerdy Pop Culture Enthusiast | Father | INFP

[ The opinions expressed are my own and do not represent the views or opinions of any employer. ]

HOW CAN I HELP YOU ❔

Introverts get this bad rap for being submissive or soft spoken. We need to change that. 

I believe in you (unless you're a jerk or inflexible, then I refuse to work with you unless you change). I want you to succeed because, in this world where the loud or obnoxious seem to be winning, I want your creative spark (your brand, your business, or your concept) to ignite on your website and social media platforms. 

𝗘𝘃𝗲𝗿𝘆 𝗽𝗲𝗿𝘀𝗼𝗻 𝗵𝗮𝘀 𝗮 𝘃𝗼𝗶𝗰𝗲. 𝗟𝗲𝘁'𝘀 𝗳𝗶𝗻𝗱 𝘆𝗼𝘂𝗿𝘀. 


⚔ MISSION STATEMENT: 

Empowering global, professional, and personal brands through digital media consulting and creative storytelling.

⭐️ SELF-DEFINITION:

Filipino-American leader and champion for diversity, equity, and inclusion, supporting initiatives where everyone is welcomed and valued...especially introverts!

I am a full-time employee and a moonlighting freelancer who enjoys helping companies and individuals succeed in digital and social media marketing. 

I am someone who believes in "Paying It Forward" professionally. I've had great mentors and leaders support me and help me grow and I love to "Pay It Forward" with others. 

Let me help you. 

👑 ACCOMPLISHMENTS: 

💵 Generated millions in revenue and increased awareness across social platforms by over 200% YoY for over 200 industry and personal brands 

👾 Boosted engagement across LinkedIn and Facebook 𝟐𝟏,𝟏𝟔𝟔.𝟔𝟕% 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐩𝐫𝐞𝐯𝐢𝐨𝐮𝐬 𝐲𝐞𝐚𝐫 (nope, that's not a typo) for a global cybersecurity firm

📈 Deployed strategic digital marketing tactics to increase social media followers by over 500%, garnering 💰 millions in earned media YoY for the Fifth Largest Port in The United States

💻 Created, managed, developed, copywrote, and/or maintained 200+ websites in my career 👀

Freelance Website: www.cre8vblade.com
Freelance Company LI Profile: www.linkedin.com/company/the-creative-blade
Online Portfolio: https://bit.ly/BC-Creative-Content 
Set up a Meeting with Me: calendly.com/cre8vblade

taplio

The Battle

Lyndsee Nielson

Bevan C.

Followers

Posts

Engagements

Likes

Performance ScoreLyndsee Nielson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lyndsee Nielson

Bevan C.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lyndsee Nielson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLyndsee Nielson's LinkedIn Performance