Limuni

helping Founders become directors and create the business of their dreams ✨️ 

DM me to book an intro call 🍋

Founder & Business Strategist 🍋 

NASA - National Aeronautics and Space Administration

🚀 Inclusion Diversity Equity & Access Consulting

🚀 Reviewing inclusion plans of STEM programmes

🚀 Focus on creative solutions to inclusion needs 

🚀 Collaborate with IDEA teams to form effective feedback

IDEA Professional

Nobody Studios

Crowd Investor

THE NONBINARY CORNER

Co-Founder & Host

Events Industry

⬛️ I have organised 800+ events in 10 yrs & led 50+ International teams generating over £200k to my clients directly 


⬛️ I have specialised in Festivals operations and worked across the UK and Sicily (IT) ranging between the 3.000 - 60.000 people attendance and coordinated single-handedly teams varying from 2 - 30 people and also coordinated online events with a few hundred in the audience.

⬛️ I have contributed to the smooth run of traffic management operations, artist liaison, stage management, decor project management, events planning and set up, de-rigging and conflict management. 

I have worked for a large variety of Events and Festivals in the UK, here's a sample :

⬛️ Eden Festival, Scotland / June 2017, 2018, 2019, 2024
⬛️ Solfest Festival, Cumbria / August 2018
⬛️ Sketchy Beats Stage, Lindisfarne Festival, Northumberland / August 2018
⬛️ Kelburn Garden Party Festival, Scotland / July 2016,2017,2022,2024
⬛️ Eye Of Storm Events Company, Boomtown Fair, England / August 2017
⬛️Audio Soup 2016,2017
⬛️ Knockengorroch 2017


Some of the roles covered

𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐌𝐚𝐧𝐚𝐠𝐞𝐫
𝐓𝐞𝐚𝐦 𝐭𝐫𝐚𝐢𝐧𝐞𝐞 𝐚𝐧𝐝 𝐫𝐚𝐝𝐢𝐨 𝐜𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐨𝐫
𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐨𝐫
𝐓𝐫𝐚𝐝𝐞𝐫𝐬 𝐏𝐎𝐂
𝐀𝐫𝐭𝐢𝐬𝐭 𝐆𝐚𝐭𝐞 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐢𝐨𝐧
𝐀𝐫𝐭𝐢𝐬𝐭 𝐆𝐚𝐭𝐞 𝐎𝐟𝐟𝐢𝐜𝐞 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭
𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐩𝐥𝐚𝐧𝐧𝐞𝐫 𝐚𝐧𝐝 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐨𝐫
𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐨𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐭𝐞𝐚𝐦
𝐃𝐞𝐜𝐨𝐫 𝐭𝐞𝐚𝐦 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐨𝐫 𝐚𝐭 𝐏𝐲𝐫𝐚𝐦𝐢𝐝 𝐒𝐭𝐚𝐠𝐞
𝐃𝐞𝐜𝐨𝐫 𝐦𝐚𝐤𝐞𝐫
𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭 𝐀𝐫𝐭𝐢𝐬𝐭 𝐋𝐢𝐚𝐢𝐬𝐨𝐧 𝐎𝐥𝐝 𝐌𝐢𝐧𝐞𝐬 𝐒𝐭𝐚𝐠𝐞

Festivals and Events Operations Manager

The Founders' Strategist 🌞 I help you overcome OVERWHELM by building a clear strategy that takes your biz to the next level | Nonbinary Sicilian Founder 🏳️‍🌈

I support scaling Founders in building stable businesses. 🍋 


my Founders have this issue : 

1) they have scaled their business successfully but are working too much 


this makes them overwhelmed by having to lead all biz areas and causes them to either shut down or scale down their biz 

this issue is common because scaling forces a Founder to grow from specialist to director which is what I support with.



when I started my Events Operations career, I had the same exact issues.

today, I have 800 events projects under my belt and a strategic directorial skillset so I can work with my passions without being overwhelmed.



I love teaching Founders the same skillset using these 4 steps : 

AUDIT : to define your point A 

STRATEGY ALIGNMENT : ensuring your biz strategy is aligned with personal needs 

ACCOUNTABILITY AND SUPPORT : you get clear and simple action plans to execute and remove decision making fatigue 

TRAINING: I will train you on strategic thinking so you learn how to be a director to your business and take the best decisions 






Client Case Study 


Karissa Pearlstone : 

- helped her build an Ops department and her first team to sustain £10k -> £40k growth 

- learned to hire, onboard and fire in a ethical and effective way 

- defined workflow process and systems 

- defined ideal clients and staff 

- clear long - term vision and plan to buy her time back 

- clear short - term actions to stabilise the business 

- improved client experience pathway 

- created a bank of SOPs to speed up staff onboarding 


In 1 yr, Karissa has quadrupled her income, built a team , went on 3 holidays, moved to her dream country and reconnected with herself. 



Today Karissa is working 1:1 with me and also joined my Strategy Mastermind where I coach a group of driven Founders. 


If you're a scaling Founder who wants to build stability in their business, DM to book a chat.  🍋

Lu Castello 🍋

Premier Talent Partners

Project Manager, Privacy Integration at Airbnb

First Tek, Inc.

Business Analyst 3 at Bonneville Power Administration

Robert Half

Campaign Manager at Avalara

Aston Carter

Project Specialist II, Global Planning & Sourcing at Starbucks

Project Coordinator at Multnomah County Health Department

Eligibility & Enrollment Clerk at Multnomah County WIC

Consolidated Metco

Warranty Administrator II

Warranty Administrator I

Yo 2 Go

Operations Manager

I am a Sr. Project Specialist with experience in compliance, regulation, story capture, team dynamics, and wild candor. I’m passionate about facilitating environments where people safely and candidly gravel. All work involves people, *great* work begins with respecting others.

Top skills include managing projects targeting continuous improvement, audit resolution, and IT integration. Deep experience in regulatory compliance, supplier engagement, engineering and healthcare.

What’s unique about me is my perspective as a Public Health professional with certifications in Gemba Kaizen, 5S, Six Sigma, Project Management and Aging Services. To me, fostering a sense of truly belonging is personal. As a nonbinary, first-generation Asian American living with hidden disabilities, I am wildly proud to be a part of these communities. From this vantage, my beliefs are rooted in lived experiences.

Variety is required for radical candor. Our differences are precisely what make systems complex, resilient, agile, and just plain better.

I’ve been a Corporate Committee Chair on the Suzan G Komen Race for the Cure for 5-years and an active member in ERGs (LGBTQAI2S+, disabilities, Latine, Asian, Black, MENA (Middle East and Northern Africa), remote workers and allyship). Personally I enjoy staying connected and active in my local and international communities through a variety of volunteer programs including the Clark County Food Bank, Milwaukie Lion’s Club International, Clark County Parks & Rec, the SW WA Humane Society, Be My Eyes, APOPO and Soi Dog Rescue.

🏆 Areas of expertise:
People-centered (stakeholder & team) engagement
Project management
Cross-functional alignment
Continuous improvement
Corporate and global compliance (GDPR, SOX, SOC, ISO 4000, ISO 9000, FERC, NERC, IGLM, FISMA, OSHA & EHS)
Technology integration, upgrade & migration

🧑🏽‍💻 Technological skills:
Microsoft Office (O365 and prior)
>>Excel certified (levels 2-4)
Google (G-suite; Drive, Sheets, Docs, etc.)
Jira (Snow, Ariba)
ERPs & CRMs: SAP, Oracle, Epicor
Miro
Figma
Smartsheet
SharePoint
Adobe
Workfront
ALERT IIS
EPIC
JAMA
Communication ready (Zoom, Slack, Teams, WebEx)

My motto: Be good. You never know what others are going through ❤️✌🏽

Rocha Dollar

taplio

The Battle

Lu Castello 🍋

Rocha Dollar

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