Luke Tobin

Entrepreneur, Advisor & Investor. Follow for daily posts on business & personal growth.

Commercial and speaking: sponsorship@luketobin.com

3 exits. 7 businesses. £100 to an eight-figure agency exit in 5 years.I help founders turn self-doubt into leverage, and leverage into exits.

My last business started with £100 and a lot of imposter syndrome. No funding. No safety net. Just a laptop, a tiny runway and more self-doubt than certainty. Five years later, we sold for eight figures. It was one of the fastest-growing agency stories in the UK at that level.

That was exit number three. Before that, I built and sold a hospitality business and an e-commerce brand. Different industries, same scale-to-exit playbook. Build lean. Price for profit. Systemise delivery. Think like a buyer long before you ever meet one.

Now I back other founders and work on fixing what is broken in the agency world.Current work

Unusual Group (Founder)We take minority stakes in agencies and plug them into the capital, infrastructure and operator support they need to grow margins and become exit-ready.

Tobin Capital (Owner)I invest in more than 25 brands, including SpaceX, Atom Bank, and Honest Mobile. When I invest, you do not just get capital. You get an operator in your corner on pricing, operations, hiring and exits.

A-Frame Venture Studio (Partner)We build consumer brands from scratch. Our first brand, Mirth Water, is now live in the United States at drinkmirth.com.

The Success Method NewsletterEvery week, more than 100,000 founders get my breakdown of how to turn self-doubt into an advantage in their business. I share how I structure deals and exits, the pricing moves and margin levers that work in practice.

Book (Q2 2026)My first book, on how founders can turn doubt into an asset rather than a drag on growth, is coming in Q2 2026 from a major publisher.

In total, I have started seven businesses. Two failed. Three exited. Two, I am still building. The failures taught me more than the exits. Self-doubt never went away. I learned how to use it as a filter to make better decisions in hiring, pricing, partners, and exits. That is what I teach and invest around now.

Today, I share what actually works with more than 800,000 founders across my channels. The playbooks, the red flags, the live deals and the parts of the mental game most people never talk about.

If you are an agency owner or founder who wants to raise, exit or fix your margins in the next 12 to 24 months, send me a DM.

Newsletter (100K plus subscribers): www.luketobin.com/newsletter

DM me about: investments, agency exits, speaking

Investor

The next‑generation personalization AI for e‑commerce.

Success that burns through your mental bandwidth isn’t success.

It’s mismanagement disguised as commitment.

Early in my career, I thought being available meant being valuable.
Every ping got a reply.
Every meeting got a “yes.”
Every spare minute became a catch-up slot.

On paper, it looked like momentum.
In reality, it was erosion.

High performance isn’t about being always on.
It’s about knowing when to switch off so your decisions stay sharp.

These are the boundaries that keep my focus intact:

1. Control inputs.
No phone before strategy, no Slack before thinking.

2. Batch reactions.
Email and messages twice a day, everything else waits.

3. Protect transitions.
Five minutes between calls to reset the brain.

4. Create unreachable hours.
Evenings or weekends when nobody gets access.

5. Guard energy like capital.
Spend it where it compounds, not where it’s wasted.

This isn’t self-care.
It’s self-leadership.

Because success that costs your sanity will eventually cost your results.

Which boundary protects your focus the most?

♻️ Repost to help more leaders build sustainable success.
🔔 Follow Luke Tobin for more personal growth insights.

Building, buying & backing businesses | 3 exits | Investor in 40+ companies | 800K+ social audience, sharing daily content to help others succeed

Power isn’t about being loud.

Knowing when to be quiet is.

- Not every situation requires a reaction.
- Not every opportunity deserves your time.
- Not every battle is worth fighting.

Here’s how to master restraint and make your actions more powerful:

1. Master the art of silence:
- The most influential leaders listen more than they speak.
- Observing first allows you to respond with clarity, not emotion.
- Silence is often more impactful than words, use it strategically.

2. Be selective with your energy:
- Every "yes" drains time and focus, choose them wisely.
- Not all opportunities align with your goals, be intentional.
- Protect your mental bandwidth; decline distractions without guilt.

3. Build self-sufficiency:
- Rely on your skills, instincts, and knowledge.
- External validation fades, trust yourself first.
- Confidence grows in solitude; embrace independent thinking.

You don’t need to:
- justify your decisions to everyone.
- be everywhere.
- do everything.
- prove yourself constantly.

The most successful people move with intention, not noise.

Here's your reminder to:
Step back when needed.
And, move forward when it matters.

♻️ Repost to remind others that restraint is power.
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Building, buying & backing businesses | 3 exits | Investor in 40+ companies | 800K+ social audience, sharing daily content that helps others succeed

If a paycheck costs you your peace,

it is too expensive.

You deserve a workplace that doesn’t just pay the bills,

Instead:
- Gives you space to grow
- Thrive
- Feel valued and safe

Here’s what to look for when seeking a workplace that nurtures your peace of mind:

1. Prioritise your mental peace
→ Look for a culture that supports your personal and professional growth.

2. Seek alignment with your values
→ Find a company that shares your principles and respects your work-life balance.

3. Ask the right questions during interviews
→ Don’t just ask about the role, ask about the culture, the leadership, and the values.

4. Look for leaders who lead with empathy
→ A good leader will support your well-being as much as they challenge you.

5. Pay attention to team dynamics
→ A healthy team culture will encourage collaboration and support, not competition and stress.

6. Choose companies that offer flexibility
→ Flexibility is key to maintaining a healthy balance between work and life.

7. Assess if work-life balance is respected
→ Make sure the company doesn’t just say they value it, they live it.

8. Pay attention to employee turnover
→ High turnover can signal a toxic culture, while low turnover suggests stability and respect.

9. Trust your gut
→ If something feels off about the culture, it probably is.

10. Observe how they handle conflict
→ A company that values peace will address issues calmly and constructively, without drama or hostility.

Your job is not just a source of income,
it should be a source of growth and peace.

Choose wisely.

♻️Repost to help your network prioritise their well-being.
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Founder of Unusualgroup.com | Follow for posts on Business, Marketing, Investing & AI

Don’t stay where you're not fulfilled.

The life you want won’t meet you where you are.

Here's what I've learnt about dealing with change
(wherever you are in life right now):

- Mastering change isn't about having no fear.
- It's about moving forward despite it.

The blueprint for a meaningful pivot:

1. Honest self-reflection:
↳ Look at who you’ve become vs who you want to be.
↳ Acknowledge the habits, patterns, and environments that no longer serve you.

2. Intentional planning:
↳ Get clear on what “better” looks like.
↳ Create small, realistic steps that move you closer to it.

3. Audit your environment and the people around you:
↳ Surround yourself with those who support your growth.
↳ Have the conversations you’ve been avoiding.

4. Personal investment:
↳ Build the mindset, routines, and boundaries that elevate you.
↳ Upgrade your thinking before you upgrade your life.

5. Courageous action:
↳ Set deadlines for the changes you’ve been delaying.
↳ Choose progress over comfort.

The biggest risk isn’t changing direction.
It’s staying where you already know you’re shrinking.

♻️ Reshare if this resonated.
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cc Colby Kultgen (shout out for the powerful reminder!)

Founder of 1% Better™ | Former accountant, future author | Follow me for the best self-development content on LinkedIn

Being easy to work with costs $0.

But it separates you from 90% of people.

Most underestimate the power of simplicity..

- Showing up on time.
- Communicating clearly.
- Keeping your word.
- Taking ownership without being chased.
- Coming up with solutions.
- Managing your emotions without making it others' problem.

None of these require a degree.
None require a title.
None require extraordinary talent.

But they do require self-awareness, emotional intelligence, and respect for the people around you.

The truth is: your attitude is a competitive advantage.

People remember when you made their job easier.
They remember when you kept things simple.
They remember when you stayed calm and consistent.

Your résumé might get you in the door..

But your behaviour is what gets you invited into bigger rooms, recommended for better opportunities, and trusted when it matters.

If you want to stand out, here are a few simple habits that make you incredibly easy to work with:

1. Reply with clarity
- Avoid vague messages. 
- State what you understand, what you’ll do, and when you’ll deliver.

2. Close loops
- Don’t leave people wondering. 
- Always confirm when something is done.

3. Overcommunicate early, not late
- If something will slip, say so upfront. 
- It builds more trust than silence.

4. Bring one problem, but three solutions
- People love working with solution-driven thinkers.

5. Stay calm under pressure
- Your energy sets the tone. 
- Composure is a leadership skill.

6. Give credit, take responsibility
- Teams follow people who lead with humility, not ego.

Because at the end of the day:

People don’t just work with your skills, they work with your behaviour.

They don’t remember your CV, they remember your character.

And in a noisy world, professionalism is still a superpower.

Be the person others are grateful to collaborate with.
It costs nothing.
And it changes everything.

♻️Repost to help others in your network.
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cc Justin Wright (shout out for image and original message!)

Your success, my mission | People-first leadership + Emotional intelligence + Self-mastery | CEO @ Polished Carbon | Former CIO $4B company | DEIB ally

Most people overestimate what they can achieve in a month

and underestimate what they can build in a year.

Progress rarely looks exciting while it’s happening.

It’s not dramatic.
It’s repetition, refined.

The truth is, nothing meaningful scales overnight.
It compounds quietly, in systems, skills, and relationships.

In business and in life, I’ve learned:
Momentum isn’t a spark.
It’s friction mastered.

The days that feel slow, repetitive, or unnoticed are usually the ones where foundations are forming.

When growth stalls, I don’t double the effort, I double the focus.

I look for the one action that will compound over time,
not the ten that just make me feel busy.

Because high performance isn’t about speed.

It’s about stamina.
Anyone can start fast.

Few stay consistent long enough for the results to catch up.

💭 What’s one thing you’re quietly building that will pay off next year?

♻️ Repost to remind someone that slow isn’t failure, it’s formation.
🔔 Follow Luke Tobin for more insights on focus and sustainable growth.

cc Justin Wright (shout out for the image and essential reminder!)

Most people lose because they wait for perfect conditions.

The winners?

They move.
They test.
They try.

While everyone else is still “thinking about it,” they’re already three mistakes deep… and three lessons ahead.

And honestly?

That’s been the story of my entire career.

By the time someone has spent 3 weeks planning a “flawless” strategy, I’ve already:
• launched version 1.0
• broken it
• fixed it
• improved it
• and learnt more than they have on paper

Most people are trapped in analysis mode, waiting for the right time, the perfect plan, or the guarantee that nothing will go wrong.

But the people who actually win?

They don’t wait for perfect conditions.
They create momentum through imperfect action.

They understand that:
• Speed > perfection
• Execution > intention
• Feedback > theory
• Momentum > motivation

Overthinkers keep planning.
High performers keep moving.

By the time you’ve convinced yourself it’s “safe,” someone else has already launched, failed, adjusted, and found a better way.

Here are a few practical ways to build “move-fast” momentum:

1. Set a 48-hour rule:
- If an idea excites you, take one real action within 48 hours. No excuses.

2. Launch version 1.0 early:
- Get it out. Get feedback. Improve.
- Perfection is just procrastination in disguise.

3. Reduce decisions to minutes, not days:
- If it won’t matter in a year, decide in a minute.

4. Embrace micro-failure:
- Each small mistake is data. The faster you collect it, the faster you grow.

Your advantage isn’t in waiting.
It’s in doing.
Start before you’re ready.
Move before you’re comfortable.
Act before you feel “qualified.”

The winners?
They’re already on version 3.0
while most people are still polishing version 0.1.

♻️ Repost to help more leaders in your network.
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cc Codie A. Sanchez (shout out for the image and reminder!)

Building, buying & backing businesses | 3 exits | Investor in 40+ companies | 800K+ social audience, sharing what actually works

One of the fastest ways to burn out is trying to control what was never yours to manage.

We convince ourselves that control creates stability.
But control is an illusion, and a costly one.

I’ve fallen into that trap too.

Worrying about perceptions, outcomes, or decisions I couldn’t influence.

All it did was drain focus from what I could actually impact.

High performers learn this distinction early.

You can’t control outcomes..
But you can always control inputs, effort, intention, and response.
The moment you shift from control to influence, everything changes.

You can’t control how others perceive you.
But you can control how consistently you show up.

You can’t control every project’s result.
But you can control the standard you bring to it.

You can’t control the pace of the world.
But you can control your reaction within it.

Energy follows focus.
And focus is wasted where control doesn’t exist.

The leaders who thrive aren’t calmer because life is easier.
They’re calmer because they’ve stopped fighting battles that aren’t theirs.

Focus on what’s in your hands.
Let go of what isn’t.

That’s how you build real control, through discipline, not domination.

What’s one thing outside your control that you’re ready to stop carrying?

♻️ Repost to help others refocus their energy where it matters.
🔔 Follow Luke Tobin for more insights on leadership.

cc Josh S. (shout of for the image and essential reminder!)

Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

Weak leaders hoard power. 

Great ones create it in others.

"Someone remembers the day you believed in them"

That one sentence. 
That one nudge. 
It shifted their trajectory.

That’s what real influence looks like. 
Not followers. 
Not applause.
Impact.

Here's how to lead in a way that compounds:

1. Spot asymmetric upside in people
↳ Bet early. Invest in underpriced talent before the market catches on.

2. Give feedback like an owner, not a critic
↳ High standards + high belief = exponential growth.

3. Document belief, not just data
↳ Celebrate progress publicly. People work harder when they feel seen.

4. Teach leverage, not dependence
↳ Don’t build followers. Build founders, thinkers, leaders.

5. Transfer conviction, not control
↳ Don’t micromanage. Teach people to think independently and take ownership.

Quiet power move:
Make people remember how they felt after meeting you.
Forget legacy. 
Build people. 
That’s real scale.

You’ll be remembered more for who you raised than what you built.

Small bets on people become empires.

This is how wealth, culture, and movements are made.

♻️ Repost to inspire other leaders.
🔔 Follow Luke Tobin for more leadership insights.

cc Eric Partaker (shout out for the image and essential reminder)

Here’s the harsh truth:

You can make the “right” choice and still end up somewhere you didn’t expect.

That doesn’t mean you messed up.

It just means the path is doing what it’s supposed to do: Shape you.

Life isn’t linear. 
Some detours are lessons. 
Some delays are protection. 
And sometimes the “wrong train” is exactly what forces you to grow into the person who’s ready for the right destination.

Read that again.

If you’re feeling lost, behind, or off-track, don’t spiral. 
You’re not stuck, you’re being redirected.

Three things to remember when life doesn’t go to plan:

1. Stop assuming a setback means failure.
- Often it’s just feedback, guiding you toward a better route.

2. Zoom out.
What feels wrong today might make perfect sense in three months. Perspective changes everything.

3. Keep moving.
Clarity comes from action. Momentum beats overthinking every single time.

The wrong train can still take you to the right station..
as long as you stay awake, pay attention, and keep walking when the doors open.

You’re not off your path.
You’re being recalibrated.

♻️Repost to help someone in your network.
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Fear works, for a while.

It gets compliance, not commitment.

I’ve seen leaders rule through pressure and intimidation.

On paper, things looked fine: deadlines met, boxes ticked, metrics up.

But behind the scenes, creativity died.

- People stopped thinking independently.
- Stopped taking ownership.
- Stopped caring beyond the minimum required.

Because fear narrows focus.
It moves teams from innovation to self-preservation.

The best leaders I’ve worked with never raised their voice.

They raised standards.
They made it safe to speak up, safe to fail, and safe to fix things fast.
That’s where performance comes from, not pressure, but trust.

Leadership built on fear burns bright and fast.
Leadership built on belief compounds quietly over time.

You can’t scale fear.
You can only sustain trust.

💭 Which type of culture do you think produces better long-term results, compliance or confidence?

♻️ Repost to help more leaders rethink how they build trust.
🔔 Follow Luke Tobin for more insights on leadership.

cc Justin Wright (shout out for the image and powerful reminder!)

Careers don’t grow by accident. 

Most people wait… and get left behind. 

Most of us don’t fail in our careers because we’re not talented. 

We fail because we avoid the uncomfortable truths that actually move us forward. 

The further you go in your career, the clearer it becomes: 
No one will manage your growth for you. 

Not your boss. 
Not your company. 
Not the system. 

Over the years, I’ve learnt (sometimes the hard way) that the people who grow fastest aren’t the smartest, they’re the ones who learn these truths early and act on them consistently. 

The truth is: Hard work isn’t enough. 
Being “good” isn’t enough. 
Staying comfortable is definitely not enough. 

The real differentiators? 
Visibility. 
Networks. 
Boundaries. 
Skills. 
And most importantly, ownership. 

That’s why I put together 7 harsh career truths every professional learns sooner or later, along with action steps you can take immediately. 

1. No one cares about your career as much as you do 
→ Set one career goal for the next 90 days and block weekly time to work on it. 

2. Hard work alone won’t get you promoted 
→ Once a week, share a quick update with your manager on achievements and next steps. 

3. Being “good” at your job isn’t enough 
→ Pick one soft skill (communication, influence, leadership) and work on it intentionally for 30 days. 

4. Your replaceability is higher than you think 
→ Build two new skills this year that increase your earning power or mobility.

5. Your network will open more doors than your CV
→ Reach out to one new person every week, no ask, just connection. 

6. If you don’t set boundaries, people will take advantage 
→ Protect one non-negotiable hour per day for deep work or rest. 

7. Comfort is the biggest career killer 
→ Do one thing each month that scares you slightly, present, apply, pitch, or initiate.

Your career won’t transform overnight… 
but it will transform when you start acting with intention. 

Small habits. 
Small risks. 
Small moves forward, compounded over time. 

♻️ Repost to help more leaders build high-performance cultures.
🔔 Follow Luke Tobin for more on performance psychology.

7 Harsh career truths every professional learns

Most people are preparing for 2026 the wrong way.

They’re working harder… at all the wrong things.
﻿
They’re trying to protect their job titles… instead of upgrading the skills that will actually keep them relevant.

The future isn’t rewarding the busiest people.
It’s rewarding the sharpest.

Here are 10 skills that will matter most in 2026,
﻿and the simple truth behind each:

1. Strategic thinking:
- Because knowing what to do matters more than doing everything.

2. Clear communication:
- If you can’t explain it simply, you can’t lead it confidently.

3. Adaptive learning:
- The fastest learners are becoming the fastest earners.

4. AI fluency:
- Not coding but knowing how to use AI to multiply your output.

5. Problem solving:
- People who remove friction rise faster than people who create noise.

6. Emotional intelligence:
- The workplace is changing, empathy is becoming a leadership superpower.

7. Personal branding:
If people don’t know you, they can’t promote you or buy from you.

8. Decision-making under pressure:
- Hesitation costs opportunities. Clarity creates them.

9. Resilience:
- The next decade will test everyone, those who stay steady will stay ahead.

10. Collaboration:
- The future is built by teams who think differently, not the same.

The world is changing too fast to wait for permission.
Start building these now, so you’re not catching up in 2026,
you’re leading it.

The truth is:
Your degree won’t save you.
Your job title won’t protect you.
Your experience won’t guarantee anything.

But your skills will.

♻️Repost to help others in your network.
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10 Skills That Will Matter in 2026

Not every reaction deserves a response.

In leadership, composure is currency.

The moment you let emotion take control, you spend credibility you can’t easily earn back.

Early in my career, I thought speaking up immediately showed strength.
It didn’t.
It showed reactivity.

The best leaders I’ve met have one habit in common..

They pause.

They don’t meet emotion with emotion.
They meet it with awareness.

Because silence isn’t avoidance.
It’s assessment.

It gives you space to separate signal from noise, truth from impulse.
And that gap, the few seconds between reaction and response,
Is where your influence is built.

Staying silent in a heated moment doesn’t make you passive.
It makes you precise.

You can always add words later.
You can’t take the wrong ones back.

What’s one situation where holding back gave you a better outcome?

♻️Repost to help others lead with composure.
🔔Follow Luke Tobin for more leadership wisdom.

Readiness is an illusion.

It’s comfort disguised as preparation.

Every skill that matters begins in uncertainty: leadership, selling, creating, and speaking.

The only difference between those who grow and those who stall is how quickly they act before they feel qualified.

When I started leading teams, I had no idea what I was doing.
Half the time, I was learning in real-time.

But progress isn’t built on confidence.
It’s built on iteration.

Competence creates confidence, not the other way around.

High performers don’t wait to feel ready.

They build systems that let them improve faster than they fail.
So whatever your “first” is, first hire, first product, first pitch,
start before you’ve figured it out.

Because you’ll only know what works once you’ve tested what doesn’t.

Your first attempt won’t be perfect.

It’s not supposed to be.
It’s supposed to exist.

💭 What’s one thing you’ve been delaying until you feel ready?

♻️ Repost to remind someone that iteration beats hesitation.
🔔 Follow Luke Tobin for more on mindset in motion.

cc Jade Bonacolta (shout out for the image and powerful message!)

Ranked #1 Female Creator on LinkedIn | Founder of The Quiet Rich™ | Ex-Google | Forthcoming Author | Follow me for daily life hacks

Most people say they want success…

But almost nobody is willing to become the person who can actually hold it.

Here are 10 rare traits every high performer has
(and most people never master):

1. Relentless ownership
- If something goes wrong, they look in the mirror first, not out the window.

2. Boredom discipline
- They keep showing up long after motivation leaves.

3. Obsession with improvement
- Every day becomes a 1% upgrade.

4. Emotional neutrality
- They don’t let frustration, ego, or impulse ruin decisions.

5. Long-term thinking
- They make choices their future self will thank them for.

6. Comfortable with discomfort
- They train their mind to lean into friction.

7. Ruthless focus
- They eliminate distractions, drainers, and noise with zero guilt. 

8. Quiet confidence
- They let their results speak for themselves.

9. High standards (non-negotiable)
- They never slip into the “bare minimum lifestyle.” 

10. Adaptability
- When things change, they pivot fast. 

These traits aren’t “natural gifts.”
They’re decisions. Repeated daily.

If you want to stand out in a world where everyone is “busy,” ask yourself:

- Where am I blaming instead of owning?
- What’s one thing I could improve by 1% today?
- What distractions do I need to cut?
- What uncomfortable thing am I avoiding?

High performers aren’t special.
They’re consistent.
Disciplined.
Self-aware.
And willing to do the work when no one is watching.

Master these traits and you stop competing.
You start leading.

♻️Repost to help others in your network.
🔔Follow Luke Tobin for more on building high-performance habits.

10 Rare Traits in Every High Performer by Luke Tobin

I’ve interviewed hundreds of people for high-level roles. 

The most experienced candidates don’t always get the job.

The most prepared candidates do.

That's where the STAR method comes in. 

It's a proven framework for showcasing your experience and abilities.

Here's how to ace your next interview:

1. Identify key skills for the role
- Review the job description and identify the critical skills required.
- These will be the focus of your STAR stories.

2. Structure stories using STAR
- STAR stands for Situation, Task, Action, Result. 
- Craft 10-15 concise stories (2-3 minutes max) that demonstrate those key skills.

3. Practice delivery 
- Run through your stories out loud. 
- Refine your phrasing 
- Work on maintaining confident body language.

4. Recall relevant experiences
- When the interview begins, share your relevant STAR stories according to the questions. 
- Show the impact of your results when possible.

Use this method and you'll be ahead of 95% of other candidates. 

Be confident, be genuine, and go crush that interview!

♻️Found this helpful? Share to help others 
🔔Follow Luke Tobin for more career tips.

Be careful where you spend your mental energy.

Attention is the tax you pay for everything you care about.

If you give it to noise, you’ll think in noise.

If you give it to growth, you’ll think in opportunity.

I’ve learnt to treat my focus like capital..
Invested where it compounds.

Not every conversation deserves a response.
Not every problem deserves space in your head.
Not every person expands your perspective.

Protect your cognitive bandwidth.

It’s your highest-performing asset.

💭 What’s one area you’re ready to stop spending mental energy on?

♻️ Repost to remind others to guard their focus.
🔔 Follow Luke Tobin for more on leadership, clarity, and performance psychology.

Your brain isn’t broken,

it’s just built for a different world.

Most of what we call self-doubt is really self-protection.

The same wiring that once kept you alive now holds you back from growth.

That’s why new goals feel dangerous,
why success can trigger anxiety,
and why confidence often shows up after you take the risk, not before.

Your brain was designed to keep you safe, not fulfilled.
Your job is to retrain it.

Here’s how:

1. Your Brain Prefers Safety Over Growth
- It chooses what feels secure, not what helps you evolve.
- Notice fear without obeying it. Redefine “safety” as progress.

2. Uncertainty Feels Like a Threat
- The brain treats unknowns as danger.
- Break big goals into smaller, clear steps.

3. Your Inner Critic Is a Bodyguard
- That harsh voice is fear disguised as protection.
- Question it. Speak to yourself like a friend.

4. Fear of Rejection Is Ancient
- Being excluded once meant danger.
- Seek self-validation first and build confidence through action.

5. Familiar ≠ Safe
- The brain clings to comfort zones even when they limit you.
- Stretch gently. Try something unfamiliar each week.

6. Your Brain Remembers Pain More Than Success
- Negativity sticks to keep you alert.
- Record small wins and revisit them often.

7. Doubt Peaks Right Before Growth
- Panic means you’re stretching old limits.
- Name the fear. Step through it.

8. You’re Wired to Scan for What Could Go Wrong
- Most modern “dangers” are imagined.
- Ask instead: What could go right?

9. Confidence Comes After Action
- You don’t need to trust yourself to take the first step.
- Action builds evidence; evidence builds belief.

10. Doubt Can Be a Compass, Not a Cage
- It’s information, not a verdict. Learn from it, then move anyway.
- Growth lives on the other side.

High performance doesn’t come from deleting fear,
it comes from understanding it.

Because once you learn to work with your brain,
everything changes.

You stop fighting yourself.
You start trusting yourself.
And that’s when real confidence begins.

You don’t need a new mindset,
you need a new relationship with your mind.

♻️Share this with someone who needs the reminder.
🔔Follow Luke Tobin for more on overcoming imposter syndrome.

Your Brain Is Designed to Doubt You

Remote work doesn’t reward the hardest worker… 

it rewards the most visible one.

And the good news? 
Visibility is a skill, not a personality trait.

Here are 7 ways to stay visible in a remote job 
(without being loud, political, or “trying too hard”):

1. Communicate proactively:
- Send a quick morning priority update.
- Flag blockers early instead of going silent.

2. Own your wins:
- Share results using numbers, not adjectives.
- Post weekly highlights in your team channel.

3. Show up fully:
- Turn your camera on for important calls.
- Make one thoughtful contribution per meeting.

4. Build direct relationships:
- Schedule short virtual coffees with teammates.
- DM colleagues to acknowledge or celebrate their work.

5. Ask for clarity (then deliver):
- Ask your manager: “What does success look like this week?”
- Summarise next steps at the end of meetings.

6. Share ideas, not just tasks:
- Bring one improvement idea to each team meeting.
- Share helpful frameworks, insights, or tools.

7. Send a weekly summary:
- Friday recap: Done → In Progress → Next Week.
- Tag the people who need visibility of your work.

The truth:
You don’t need to “be the loudest.”
You just need to be seen for the value you already create.

💬 What’s one visibility habit you want to implement this week?

♻️Repost to help others in your network.
🔔Follow Luke Tobin for more leadership and career content

7 Ways to Remain Visible in a Remote Job

Transform Your Business with Cutting-Edge Computer Vision and Edge AI Solutions | AI Specialist & Innovator

Experienced AI/ML Expert | Product Innovator | Strategic Leader

With over 9 years of expertise in Artificial Intelligence and Machine Learning, I have a proven track record of building impactful products and driving effective strategies that deliver tangible results. My work focuses on leveraging AI and ML to develop groundbreaking solutions, integrating coding in C#, Python, and other languages to meet diverse business needs.

► Driving Results: My success is rooted in my ability to collaborate with C-level leaders and stakeholders, assessing the suitability of AI to achieve their objectives, with a keen focus on ROI. I have consistently demonstrated my capacity to align AI initiatives with business goals, ensuring strategic value and practical implementation.

► Thought Leadership: As a thought leader and subject matter expert, I actively share my knowledge through informational sessions, blog posts, and webinars. I recently led an informational webinar that attracted a global audience of 150 attendees, where I explored the principles and applications of AI, highlighting its transformative potential across industries.

► Technical Excellence: My technical proficiency spans a wide range of tools and technologies, including Azure, TensorFlow, and Nvidia Jetson platforms. I specialize in developing and deploying AI models on edge devices, automating processes, and delivering multimodal solutions that incorporate image, video, and sensor data for comprehensive and efficient outcomes.

Whether leading teams, advising clients, or developing innovative AI-driven products, I bring a passion for technology and a commitment to excellence in everything I do.

Timothy Goebel

Brand control or speed why not both?

Most teams live with that trade-off. Keep brand tight. Ship fast. Today, there’s a smoother path.

Ryza Content now lets you lock brand or custom colors into your infographic prompts. Go to the Dashboard. Bottom-left, before you Submit Selections, choose Brand or Custom. Enter your hex codes, or use the color-picker to find what fits. Submit, make sure your theme or topic is clear, then hit Generate Output. Edit as you like. Generate the Infographic Prompt. Paste it into CoPilot, ChatGPT, or DALL·E. Your images render with your colors. You still keep creative control.

Second, your voice. Add up to five writing samples that you wrote. Ryza uses them to shape tone and phrasing. Every output, every edit, keeps training your voice. Retrain every 30 days so your voice doesn’t drift.

What changes when color and voice line up? Less back-and-forth. More brand trust. Faster cycles without sloppy content.

• Mechanism: Pre-set color parameters guide generators, reducing off-brand starts.
• Ops: Define theme/topic up front; it anchors structure and saves edits.
• Governance: 30-day re-training guards against voice drift across contributors.
• Scale: One prompt flows across tools where handoffs usually break consistency.

P.S.: Where do tighter color and voice save your team the most time? 

DM Timothy Goebel or Dr. Kruti Lehenbauer to setup a Demo!

#ContentStrategy, #BrandIdentity, #MarketingOps, #AI, #DigitalMarketing

AI Solutions Architect | Computer Vision & Edge AI Visionary | Building Next-Gen Tech with GENAI | Strategic Leader | Public Speaker

What if approvals fueled velocity?
Approvals often slow teams. Many reviewers, many opinions, many loops. That costs momentum when campaigns repeat.

Ryza Content flips the script. Approvals become reusable intelligence. The “why” behind a change trains the system. Next time, first drafts land closer to done. Review cycles shrink without losing standards.

This is how you move faster with governance, not around it.

• Build approvals into the flow. No side-channel edits or lost context.  
• Turn guidance into rules. What you approve becomes the baseline for future work.  
• Reduce variance across freelancers. Your voice grid guides them from line one.  
• Free leaders to edit for nuance, not basics.

Speed that respects the brand is the actual win.

Created By Ryza Content

DM Timothy Goebel or Dr. Kruti Lehenbauer to setup a Demo!

P.S.: When you approve work, what does the system learn?

#ContentOps, #BrandIntelligence, #MarketingOps, #AI, #Governance

Where does brand live in AI?

If brand lives only in people, AI breaks it. If brand lives only in AI, trust breaks it. The answer is a Brand Intelligence Layer that holds your voice, visuals, and approvals and makes them usable at speed.

Ryza Content is that practical layer. It turns hard-won human judgment into systemized guidance. Every team, every market, same voice. Faster work, safer work. You get speed with governance, not speed versus governance.

That shows up in pipeline. Intent captured earlier. Offers shipped on time. Consistency that converts.

• Centralize tone, visuals, and approvals as re-usable content intelligence.
• Use a content grid to align campaigns to segments and stages.
• Calibrate what AI drafts; keep humans for high-judgment calls.
• Track GTM cycle time; link improvements to pipeline created.

P.S.: Book a demo with Timothy Goebel or Dr. Kruti Lehenbauer.

#BrandIntelligence, #GoToMarket, #BrandGovernance, #B2BPipeline, #AI

If ideas aren’t scarce, what’s slowing content?

Decision fatigue kills speed. You’re picking topics, formats, hooks, and tone every single time. By evening, there’s no energy left for the post. So visibility slips. Then pipeline slips.

A repeatable system changes the math. You decide once, then execute fast with your voice intact. Strategy becomes a grid, not a guess.

• Lock a weekly rhythm: two insights, one proof, one offer. Predictable cadence builds audience trust and sales momentum.
• Use a format library: list, story, teardown, FAQ. Choose, then fill the blanks. No reinventing structure.
• Centralize approvals: pre-approve angles and phrases. Final review becomes “yes/no,” not a rewrite marathon.
• Tie posts to pipeline: each piece earns a next step DM, call, or demo link so content drives conversations.

Less friction. More output. Better pipeline. That’s the trade.

P.S.: See how Ryza Content turns ideas into posts in minutes. Book a demo: https://lnkd.in/gnhnd6Dk or Timothy Goebel, Dr. Kruti Lehenbauer

#ContentStrategy, #B2BMarketing, #FounderLedMarketing, #Pipeline, #RyzaContent

2-3x speed without brand risk?

That’s the promise when humans and AI share a layer. Teams that blend human insight with AI systems see 2-3x faster go-to-market without sacrificing brand integrity. The mechanism matters: reusable intelligence.

Ryza Content captures tone, visuals, and approvals so work doesn’t start from zero. The brand speaks once; the system scales it. Approvals shift from bottlenecks to lightweight checkpoints. The grid turns plans into shipped content.

That’s how speed and governance can work together and why pipeline grows.

• Reuse approved language blocks to cut drafting time.
• Automate low-risk approvals; reserve human focus for high stakes.
• Keep a living content grid to see gaps and move fast.
• Quantify cycle-time wins; forecast pipeline impact by launch timing.

P.S.: Contact Ryza Content or Timothy Goebel or Dr. Kruti Lehenbauer.:

#BrandIntelligence, #GoToMarket, #BrandGovernance, #B2BPipeline, #AI

A week of posts from one PDF?

Every marketer’s week starts the same:
Too many tabs. Too little clarity.
Speed wins the sprint voice loses the race.
Approvals drag. The grid gets messy.

Here’s the simple play I ran with Ryza Content

Go to the Dashboard.
Pick your platform, target persona, funnel stage, KPI, and brand voice.
Switch to PDF mode and upload a HubSpot Marketing Report.
Type the questions you want your posts to answer.
Hit Submit.

Five days of posts appear aligned to your persona and stage.
Each keeps your brand tone intact.
You edit, save, and download.
Then generate infographic prompts, download them, and schedule the week.

1) Mechanism: Question-driven extraction ties content to goals, not noise.
2) Control: Brand voice settings keep tone steady across every post.
3) Ops: Edit, Save, and Download keep approvals tight and visible.
4) Efficiency: One report fuels a week, cutting context switching and chaos.

One file powers a focused narrative.
One workflow respects approvals and speed.
No generic filler every post earns its place on the grid.

Teams using Ryza save 6+ hours per week while keeping full brand alignment.

Try it now upload your first PDF at https://ryzacontent.com

Stop wasting time on scattered drafts.
Build your first week of content in minutes, not meetings.

P.S. If your week’s content took 15 minutes instead of 5 hours, what would you re-invest that time in?

Reach out to Timothy Goebel or Dr. Kruti Lehenbauer for a demo or schedule a demo online

#ContentStrategy, #SocialMediaMarketing, #MarketingOps, #BrandVoice, #MarTech

Faster GTM without brand drift?

Speed usually taxes brand. Or brand slows speed. It doesn’t have to. Teams that blend human insight with AI systems see 2-3x faster go-to-market without sacrificing brand integrity. That’s the point of a Brand Intelligence Layer.

Ryza Content makes this practical. Your tone, visuals, and approvals get captured as reusable intelligence. Not lost in drafts. Not scattered across decks. The system remembers, so every team can work faster, on-brand, every time.

You get a clear plan. A content grid. One voice. Less swivel-chair.

Pipeline impact? Faster GTM means more timely campaigns, more qualified conversations, more dollars created. You gain speed and guardrails in the same move.

• Capture voice, visuals, and approvals once; reuse in every brief.
• Encode approvals as checkpoints; cut rework and review cycles.
• Build a content grid by audience, offer, and channel for speed.
• Measure cycle time to launch; tie gains to pipeline created.

P.S.: Book a demo of Ryza Content or with Timothy Goebel, Dr. Kruti Lehenbauer

#BrandIntelligence, #GoToMarket, #BrandGovernance, #B2BPipeline, #AI

Where does your content memory live?
If it lives in people, you lose it. If it lives in files, you forget it. Memory belongs in the system that makes the work.

Ryza Content captures what works as you work. Drafts, edits, approvals. It learns the patterns you approve, and carries them into the next piece. That is how repeatable campaigns stop wasting cycles.

It’s the difference between making content and building an engine.

• Every edit is signal. The system records why a line stayed or changed.  
• Approvals set the bar. Future drafts start above that bar, not below it.  
• Your plan updates itself. The voice grid tightens with every shipped asset.  
• Knowledge survives turnover. Teams scale without re-explaining the same tone.

When memory compounds, quality and speed move together.

Created By Ryza Content

DM Timothy Goebel or Dr. Kruti Lehenbauer to setup a Demo!

P.S.: If your lead writer left, would your voice stay?

#ContentOps, #BrandIntelligence, #MarketingOps, #AI, #Governance

Serving clients or staying visible what costs more?

Client work pays today. Visibility pays tomorrow. Most teams choose today, then wonder why pipeline feels light next quarter. The problem isn’t ideas. It’s the time and approvals needed to turn those ideas into publish-ready content at speed.

When every post starts from zero, momentum dies. You rebuild your voice, your angle, your format every time. That’s costly context switching. And your brand suffers.

The fix is structure, not inspiration. A simple, repeatable system that reduces decisions, protects your voice, and converts raw thoughts into a week of posts—fast.

• Build a voice grid: tone, stance, phrases, and “never say” lines that keep content on-brand without heavy approvals.
• Set three content pillars tied to pipeline stages: problem, proof, and product. Each post maps to one, clearly.
• Bank pre-approved angles and snippets. Reuse what works. Edit once, deploy everywhere.
• Batch ideas to outputs in one workflow: capture, select format, draft, quick approval, schedule.

Action beats intention. Ryza Content gives you the system so consistency becomes automatic. Pipeline follows consistency.

P.S.: Book a demo to see the workflow: https://lnkd.in/gnhnd6Dk Or Timothy Goebel, Dr. Kruti Lehenbauer
#ContentStrategy, #B2BMarketing, #FounderLedMarketing, #Pipeline, #RyzaContent

Losing tone between drafts and delivery?

That gap burns time and trust. Drafts drift. Reviews balloon. Deadlines slip. Teams need a system that carries the voice from first line to final asset.

Ryza Content captures your voice, visuals, and approvals as reusable intelligence. Every draft starts with the right tone and visual cues. Approvals are not ad hoc; they’re remembered and applied. The handoff from strategy to content to sign-off tightens.

Less rework. More consistency. Faster speed to market. That’s pipeline math.

• Create a shared tone library that informs every brief and draft.
• Lock visual decisions into templates; avoid last-mile deviations.
• Define approval checkpoints that match risk, not rank.
• Measure rework rate; reinvest hours into programs that drive pipeline.

P.S.: Book a demo: Ryzacontent.com

#BrandIntelligence, #GoToMarket, #BrandGovernance, #B2BPipeline, #AI

When drafts become brand intelligence?
A draft is more than words. It’s a record of decisions. What stayed. What changed. Why it mattered for your audience and your plan.

Ryza Content turns that record into brand intelligence. It captures tone, structure, and message DNA automatically. So each new draft starts informed by every approved one.

Over time, your voice sharpens. Your team moves with clarity. Your grid holds the line.

• Drafts feed the model of your brand. Learning builds inside the workflow.  
• Edits are not waste. They become reusable guidance for future pieces.  
• Campaign assets circulate as patterns, not just files. Reuse becomes reliable.  
• Consistency scales across markets and formats without heavy lift.

This is how operations create advantage, not just output.

Created By Ryza Content

DM Timothy Goebel or Dr. Kruti Lehenbauer to setup a Demo!

P.S.: Where in your process does learning actually stick?

#ContentOps, #BrandIntelligence, #MarketingOps, #AI, #Governance

Are your approvals reusable intelligence?

Most teams "approve" and forget. That wastes speed and judgment. Approvals should compound. When your brand calls, edits, and sign-offs get captured, the system learns. The next draft starts right. The review shrinks.

This is the Brand Intelligence Layer in action. Humans set the voice. AI scales it. Ryza Content turns approvals into a living asset teams can pull on-demand. Governance moves from gatekeeping to guidance that accelerates work.

Result: fewer back-and-forths, more on-brand content, faster market moves. And a cleaner path from plan to pipeline.

• Turn past approvals into ready-to-use patterns for new content.
• Standardize tone and visuals; reduce variance across teams.
• Use a shared content grid to align every brief with goals.
• Track time saved per asset; attribute to pipeline velocity.

P.S.: Book a demo with Ryzacontent.com or reach to Timothy Goebel

#BrandIntelligence, #GoToMarket, #BrandGovernance, #B2BPipeline, #AI

This artist built their entire reflection post inside Ryza Content .
They used our question-driven extraction and voice refinement loop to shape a story that connects art, strategy, and emotion.

It’s a great example of what happens when human creativity meets structured AI guidance.


#RyzaContent #BrandVoice #AIforCreatives #MarketingTools

Oil Paint Artist | Owner at Lynn's Art Shop

Chase reach—or build red-balloon recall?
An artist note on marketing:

Two girls on the Riverwalk. One in yellow, clutching a red balloon. A circular bridge, a bold red sculpture, reflections that turn the ordinary into a small spell.

 As I was painting this, I realized something vital given my own background in marketing from eons ago. This is not just a painting. It’s a blueprint for marketing that lasts.

Tension: Most teams optimize for speed and volume. But memory—the kind that makes people come back, forms around a few distinct cues repeated with care. In the scene, the eye anchors to red, travels through the bridge’s opening, lingers in the shimmer. That’s attention architecture and the girls. Not more elements but fewer, placed intentionally.

Insight: Build creative like this walkway. Pair emotion with navigation. Give people one anchor (your “red balloon”), one path (your “bridge”), and room for wonder (your “sky”). When your brand assets walk hand-in-hand, useful and human you turn impressions into shared journeys.

 Action:
 - Pick a living asset (color, shape, object) and commit. Apply it in thumbnails, headers, packaging, onsite micro-interactions.
 - Design a focal hierarchy: primary subject, secondary anchor, space to breathe. Say more by showing less.
 - Map the journey as scenes: arrival (anchor), crossing (bridge), resonance (reflection). Align creative and UX to the same beats.
 - Treat community content as “reflections”—remixes that mirror your anchor, not random posts.

 • Distinctive Asset System: Name 1–2 cues (e.g., one color + one form). Lock usage rules and variant boundaries to prevent drift.
 • Focal Hierarchy: For every creative, declare a single subject, a single anchor, and negative space. Remove competing highlights.
 • Journey Beats: Storyboard scroll → click → dwell as three scenes. Ensure the same asset threads through all three.
 • Ops Ritual: Build a lightweight asset library with tags for anchor/bridge/reflection; add pre-flight checks for consistency.

 P.S.: If your brand had to walk the Riverwalk tonight, what’s the one cue people would still remember tomorrow?

This post was created using Timothy Goebel's Ryza Content App 

 #BrandStrategy, #CreativeOperations, #ExperienceDesign, #PlaceBranding, #NarrativeIntelligence

Rebuilding your voice daily worth the pipeline hit?

Inconsistent voice confuses buyers. They hesitate. Confusion delays deals. Your brand should sound the same on Monday and Friday, in email and on LinkedIn. That requires guardrails you can trust, not gut feel.

Protect the voice. Protect the pipeline.

• Create a voice grid: values, cadence, sentence length, and phrasing do/don’ts. Your team writes “as brand,” not “as themselves.”
• Maintain a proof library: case lines, client objections, and outcomes. Plug proof into posts without hunting.
• Standardize calls-to-action by intent: educate, engage, convert. Readers know what happens next.
• Run a lightweight approval step: owner signs off on voice and claim accuracy. Edits shrink. Speed rises.

Ryza Content keeps your voice intact while scaling output. Clear voice. Clean pipeline. Less risk.

P.S.: Want the voice grid template and workflow? Book a demo: https://lnkd.in/gnhnd6Dk Timothy Goebel or Dr. Kruti Lehenbauer
#ContentStrategy, #B2BMarketing, #FounderLedMarketing, #Pipeline, #RyzaContent

Creating lean websites and apps with data precision | Data Scientist, Economist | AI Startup Advisor & App Creator

Do you build fun elements into your User Interface? 

Contrary to what one might think, fun elements inserted as conscious design can actually improve User Experience (UX) without compromising professionalism of your website or application. 

Take LinkedIn Games as an example. When they launched these games, many (including yours truly) were skeptical of the value they brought to a platform primarily designed for B2B interactions. However, I have learned that many professionals not only play these games but interact with others who are playing these games, too. It creates trust and a friendly spirit of competition.

Behavioral Economics & Psychology demonstrate that people respond positively to incentives, goal setting, and perceived rewards. This improves their productivity and performance over time. 

Friendly and fun elements, therefore, can give an immediate boost to users, especially if their strategy requires them to hit certain goals and track them. 

However, if the fun elements don't serve a purpose, they can create more noise and distraction than necessary. These were the considerations that went in to designing the Creator bottle content meter for Ryza Content. 

It is a little fun element that allows users to track content generated alongside small notes to motivate and encourage. The goal is 30 posts per month for the average user on the platform. If that was the Key Performance Indicator (KPI) that you wanted to track for your marketing or content creation team, which do you think they would prefer?

An email or note saying "You have created 5 posts this month" or a fun animated bottle that continues to encourage them to create more?  

Fun is not fluff. It’s a nudge system. It clarifies the mental model, reduces friction, and keeps people creating without flooding their UX/UI with low-quality fillers. It becomes a guardrail against content inflation and a quiet protest against AI slop that makes every output or web page resemble another!

Actionable Insights for UX/UI design:

1. Constraint as clarity:
- build guardrails around what can and cannot be done.
- keep key focus points at a less distracting location.
- fun elements should invite but not disrupt the flow. 

2. Microcopy that moves: 
- short, friendly, personal, and encouraging notes matter. 
- nudge towards completion rates without nagging.

3. Trust with guardrails: 
- founder trusted me to build something playful but nondisruptive.
- together we were able to protect focus without distraction. 

4. You can't improve what you can't see: 
- track what matters and is within user control. 
- users can self-pace at a glance and self-correct before chaos sets in.

The trade-off between fun and focus doesn't need to be made if the design choice is deliberate. 

- Dr. Kruti Lehenbauer
#Economics #webdesign, #UXUI #marketing

P.S.: BIG thanks to Timothy Goebel who encourages me to have creative liberty while applying core behavioral design principles towards building his app.

So many have asked who Ryza is built for.

Here are the 10 ICP profiles that get the biggest lift from Ryza:
	1.	Solopreneur consultants
	2.	Business owners
	3.	B2B founders and startup teams
	4.	Marketing managers
	5.	Content creators & influencers
	6.	Agencies handling multiple clients
	7.	Sales & RevOps teams
	8.	HR/talent/employer branding
	9.	Legal/compliance-heavy teams
	10.	IT/data/engineering teams translating complex documents

Big updates are coming, prices will adjust, and anyone on a full-year subscription is locked into today’s rate.

If Ryza Content  is on your radar, now’s the moment to secure current pricing before the rollout.

Busy or visible what’s fueling your pipeline?

Small teams don’t lack ideas. They lack capacity. Delivery eats the day. Invoicing eats the night. Content slips. Visibility fades. Pipeline stalls.

The pattern is familiar. You post in bursts. Then silence. Each restart burns time and voice. You start from scratch instead of from a system.

This isn’t a creativity problem. It’s a systems problem.

The unlock is a macro content operating system. One that reduces decisions, stabilizes voice, and turns rough thoughts into publish‑ready posts at speed. Every week. Without draining the team.

Think less “daily grind,” more “repeatable pipeline.” Capture raw ideas once. Route through a voice-safe grid. Approvals gate. Publish on cadence. The brand shows up. The market remembers. Your pipeline fills.

• Build a weekly grid: topics, formats, owners, deadlines. Decisions made once, reused every cycle.
• Store a voice library: tone, phrases, do/don’t rules. Cuts revisions and protects brand.
• Separate capture from polish: leaders drop notes; the system turns them into content.
• Add an approvals gate: one decision-maker, clear SLAs, no last‑minute rewrites.

P.S.: Book a demo to see the content operating system in action: https://lnkd.in/g78xUQNv Timothy Goebel or Dr. Kruti Lehenbauer
#ContentOperations, #BrandVoice, #SMBMarketing, #B2BGrowth, #Pipeline

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