Luke Tobin

Founder of Unusualgroup.com | Follow for posts on Business, Marketing, Investing & AI

Commercial and speaking: sponsorship@luketobin.com

3 exits, different industries, each one bigger than the last. Turned a £100 investment, into an eight-figure agency exit in 5 years. 

I help founders turn self-doubt into leverage, and leverage into exits.

My last business started with £100 and a lot of imposter syndrome. No funding. No safety net. Just a laptop, a tiny runway and lots of grit. Five years later, we sold for eight figures. It was one of the fastest growth-to-exit stories in the UK at that level.

That was exit number three. Before that, I built and sold a hospitality business and an e-commerce brand. Different industries, same scale-to-exit playbook. Build lean. Price for profit. Systemise delivery. Think like a buyer long before you ever meet one.

Now I back other founders and work on fixing what is broken in the agency world.

Current work:

Unusual Group (Founder)
We take minority stakes in agencies and plug them into the capital, infrastructure and operator support they need to grow margins and become exit-ready.

Tobin Capital (Owner) 
I invest in more than 25 brands, including SpaceX, Atom Bank, and Honest Mobile. When I invest, you do not just get capital. You get an operator in your corner on pricing, operations, hiring and exits.

A-Frame Venture Studio (Partner)
We build consumer brands from scratch. Our first brand, Mirth Water, is now live in the United States at drinkmirth.com.

The Success Method Newsletter
Every week, more than 100,000 founders get my breakdown of how to turn self-doubt into an advantage in their business. I share how I structure deals and exits, the pricing moves and margin levers that work in practice.

Book (Q2 2026)
My first book, on how founders can turn doubt into an asset rather than a drag on growth, is coming in Q2 2026 from a major publisher.

In total, I have started seven businesses. Two failed. Three exited. Two, I am still building. The failures taught me more than the exits. Self-doubt never went away. I learned how to use it as a filter to make better decisions in hiring, pricing, partners, and exits. That is what I teach and invest around now.

Today, I share what actually works with more than 800,000 founders across my channels. The playbooks, the red flags, the live deals and the parts of the mental game most people never talk about.

If you are an agency owner or founder who wants to raise, exit or fix your margins in the next 12 to 36 months, send me a DM.

Newsletter (100K plus subscribers): www.luketobin.com/newsletter

DM me about: investments, agency exits, speaking

Investor

The next‑generation personalization AI for e‑commerce.

Success that burns through your mental bandwidth isn’t success.

It’s mismanagement disguised as commitment.

Early in my career, I thought being available meant being valuable.
Every ping got a reply.
Every meeting got a “yes.”
Every spare minute became a catch-up slot.

On paper, it looked like momentum.
In reality, it was erosion.

High performance isn’t about being always on.
It’s about knowing when to switch off so your decisions stay sharp.

These are the boundaries that keep my focus intact:

1. Control inputs.
No phone before strategy, no Slack before thinking.

2. Batch reactions.
Email and messages twice a day, everything else waits.

3. Protect transitions.
Five minutes between calls to reset the brain.

4. Create unreachable hours.
Evenings or weekends when nobody gets access.

5. Guard energy like capital.
Spend it where it compounds, not where it’s wasted.

This isn’t self-care.
It’s self-leadership.

Because success that costs your sanity will eventually cost your results.

Which boundary protects your focus the most?

♻️ Repost to help more leaders build sustainable success.
🔔 Follow Luke Tobin for more personal growth insights.

cc Dr. Carolyn Frost (shout out for the image and powerful message)

3x Exited Founder | Follow me for posts on Business, Marketing, M&A & Success Psychology

Most people are chasing the wrong luxuries.

And it’s costing them the ones that matter most.

The truth is… it’s not about how much money you make, or the brand you wear.

The real luxuries are simple.

These aren’t handed to you.
You have to create them. Protect them.

Because in the end,
it won’t be the title,
the money,
or the status that matters.

It’ll be whether you had peace in your heart,
purpose in your work,
and people to share it all with.

That’s the real richness.

That’s the life worth building.
♻️ Repost to help inspire others.
🔔 Follow Luke Tobin for more mindful tips.

cc Scott Caputo (shout out for the image and the powerful reminder)

We are often told to "play it safe".

But, safety doesn't help you grow.

Here's what does:
1. Taking chances on the dreams that scare you.
2. Betting on yourself when no one else will.
3. Choosing courage over comfort, every single time.
4. Believing in the vision only you can see.
5. Acting on what feels like destiny, even if you're unsure.

The truth is:
Every bold move looks unrealistic until someone makes it real.

Why? 
Because the world has always been shaped by people who were willing to look a little “crazy” in pursuit of something bigger.

The innovators. 
The builders. 
The dreamers.

Fear will tell you to wait.
Doubt will tell you you’re not ready.
But growth only happens when you decide to move anyway.

Reminders when chasing your dreams:
If it feels impossible → it’s probably worth the risk.
If people doubt you → you’re likely onto something powerful.
If it feels like destiny → that’s your sign to leap.

At the end of the day, I've learnt that regret weighs heavier than failure.

And the world needs more people who are brave enough,
to follow the dream that feels like destiny.

♻️Repost to help inspire someone in your network.
🔔Follow Luke Tobin for more personal growth tips.

cc Codie A. Sanchez (shout out for the image and powerful reminder!)

Nothing kills you faster than your own mind.

Don't stress over things that are out of your control.

Most people are losing the game before they even start. 
Why? 
Because they’re obsessed with the "noise." 

Which means that you're wasting your most valuable asset: Your Energy.

If you want to scale, whether it's your business or your life, you need to be ruthless with your focus. 

You have a finite amount of mental capacity every day. 
Stop spending it on things where you have zero leverage.

If you’re ready to stop being a passenger in your own life, start here:

1. Audit Your Inputs: 
- Guard your first 60 minutes of awake-time like your business or life depends on it.

2. The "So What?" Test:
- Next time you’re stressed, ask: "Can I influence this in the next 5 minutes?" If the answer is no, move on. If it’s yes, do it. 

3. Set Non-Negotiable Boundaries: 
- Define when you are "on" and when you are "off." High performance requires high-quality recovery.

4. Master Your Self-Talk: 
- Stop saying things to yourself that you wouldn't let a stranger say to your best friend. 

5. Focus on Output, Not Optics: 
- Stop worrying about how the "brand" looks and start worrying about what the "work" is. 

A gentle reality check: 
Everything out of your control is a distraction designed to keep you average.

High performers don't have "easier" lives. 
They just have a tighter filter. 

They double down on their attitude, their boundaries, and their execution.

♻️Found this helpful? Share it with your network.
🔔Follow Luke Tobin for more on cultivating a growth mindset.

Most people overestimate what they can achieve in a month

and underestimate what they can build in a year.

Progress rarely looks exciting while it’s happening.

It’s not dramatic.
It’s repetition, refined.

The truth is, nothing meaningful scales overnight.
It compounds quietly, in systems, skills, and relationships.

In business and in life, I’ve learned:
Momentum isn’t a spark.
It’s friction mastered.

The days that feel slow, repetitive, or unnoticed are usually the ones where foundations are forming.

When growth stalls, I don’t double the effort, I double the focus.

I look for the one action that will compound over time,
not the ten that just make me feel busy.

Because high performance isn’t about speed.

It’s about stamina.
Anyone can start fast.

Few stay consistent long enough for the results to catch up.

💭 What’s one thing you’re quietly building that will pay off next year?

♻️ Repost to remind someone that slow isn’t failure, it’s formation.
🔔 Follow Luke Tobin for more insights on focus and sustainable growth.

cc Justin Wright (shout out for the image and essential reminder!)

The action you're most scared to take is usually the right one.

Deep down, you know what you need to do.

You've been thinking about it for weeks. 

Trying to convince yourself that you need more time, maybe more information, or just a better moment to make that particular move.

But that moment isn't coming.

Some of the best things I've done in business felt completely wrong at the time. 

And there was always a reason; it was too early or felt too risky.  

That feeling of unease is just part of it.

So whatever you've been putting off, make the move.

♻️ Repost if you needed to hear this today. 
🔔 Follow Luke Tobin for more.

cc Justin Welsh (Shout out for the powerful reminder!)

Most founders start the sale process in the wrong place.

Before you think about valuation, you need to answer three questions. 

1. Can someone quickly understand your business? 
2. Are your clients likely to stick around?
3. And if you stepped back, would it still run without you?

If any of those questions make you feel uncomfortable, it's worth paying more attention to that area.

Succeed helps founders get ready, find the right buyer, and manage the whole process, without getting messed around.

Take our free exit assessment:
https://lnkd.in/ey8-zd9G

♻️Repost and save to help other founders in your network.
🔔Follow Luke Tobin for more on agency growth and exit planning.

Cadastra

- Developing bespoke social media strategies that perfectly align with new clients' objectives.
- Conduct meticulous audits for new and existing clients to forge the most effective, performance-boosting strategies.
- Tracking competitor activities and the latest social trends each week, ensuring our clients remain at the forefront of relevance.
- Analysing and delivering insightful reports on monthly client achievements.
- Drafting, scheduling, and fine-tuning social media posts and campaigns via Sprout Social.
- Directing vibrant brainstorming sessions to conceive unique and captivating social media campaigns.
- Nurturing dynamic online communities for a multitude of clients, with a notable record of exceptional results on LinkedIn.
- Collaborating closely with clients to produce dynamic video content (including Instagram Reels) and stunning photography, elevating the visual appeal of their social media pages.
- Creating monthly social media calendars for clients.

Senior Social Media Consultant

Kiran Kaur's Bakery

Business Owner

Valary Hotels

- Created distinct social media strategies for three prestigious hotels and an innovative new restaurant, each uniquely tailored to their brand identity.
- Managed diverse marketing channels for - Hilton Leicester, Holiday Inn South Normanton, Delta Warwick Marriott, and the newly opened The Kingmaker inspired by Glynn Purnell.
- Spearheaded the brand creation for the exciting new dining experience - The Kingmaker by Glynn Purnell. I was instrumental in branding, logo design, website, PR, and event launch planning.
- Conducted email marketing campaigns that significantly amplified engagement for all hotel brands.
- Presented comprehensive monthly ROI reports for each social media channel, providing clear insights into performance and growth opportunities.
- Carried out meticulous quarterly competitor analyses to ensure our brands stay ahead of the curve.
- Designed an array of marketing collateral including leaflets, posters, banners, and menus for each brand, always adhering to the highest brand standards.

Marketing Manager

Arden University

- Direct the end-to end production of video content from initial brief to final delivery, ensuring the output is fit for purpose and communicates relevant benefits and key messages.

- Monitor, analyse, test and report on all video activity, looking closely at the data and optimising best performing content. 

- Share weekly performance updates and use the findings to drive innovation.

- Line manager and lead a creative team to produce rich content.

- Work with external agencies to produce TV advertisements.

- Management of Arden's TikTok and YouTube page ensuring maximise engagement. 

- Contribute and lead campaign ideas and weekly posts.

- Create a yearly video strategy by analysing previous years statistics and content and utilising any new features within platforms such as Instagram reels. 

- Plan, coordinate and execute filming with students across the globe to reach the end goal of gaining applications.

Senior Digital Content Executive

- A key member of the team for the launch of a celebrity MBA. I was responsible for all video content. I storyboarded the teaser trailer which today has over 73,000 views and several other videos. 

- Analysing current data and target audience to make decisions as to where content should be placed e.g. social media, website. 

- Ensuring promotional materials for international activity are aligned with the Arden brand.

- Work with an external company and align the Arden brand. Ensuring content created is on brand. 

- Analysing our current applications to create webinars which would push students to convert.  

- Email marketing campaigns to gain student testimonial from our international students. 

- Plan, coordinate and execute filming with students across the globe to gain applications through video content.

Content, Projects & Marketing Executive

Flip Out UK 

Social Media Marketing Specialist

•	Maintain and update social media pages, such as Twitter, Facebook and Instagram
•	Design billboards and leaflets using Adobe Illustrator and Photoshop.  
•	Implement a marketing plan for the year for events such as Halloween, Christmas, and Valentine’s Day etc.  
•	Analyse and report insights and analytics from social media pages. 
•	Respond to email and social media queries within 12 hours to ensure our message rate was over 90%.
•	Editing video content using Adobe Premiere for trailers used within the premises. 
•	Run marketing campaigns 
•	Coordinate and deliver email campaigns 
•	Work with management and business units to determine the event budget and manage expenses.
•	Create and distribute surveys to gain marketing research.  
•       Delegate social media tasks to assistants. 
•       Take charge of areas within the premises when needed.

Holiday Inn Kenilworth-Warwick

•	Social media channel management, across Facebook, Instagram and Twitter.
•	Run marketing meetings, to create, share and evaluate marketing events & future plans.
•	Update all staff on promotions being held within the hotel, through emails and what’s app groups. 
•	Maintain a good relationship with all different departments to ensure that they are happy & informed about promotions and events taking place. 
•	Manage events within the hotel from small to big events; examples of these are charity (Myton Hospice) quiz nights, Children’s afternoon tea party, graduation events and many more.
•	Gather feedback from guests attending the events to improve and inform the team on areas that need enhancing as well as the areas that performed well.
•	Update and improve both websites, Marco Pierre White & Holiday Inn Kenilworth. I am required to write and design content for both websites.
•	Design content using Adobe Photoshop, an example of this is the room service menu that I made for Christmas time at the hotel, Marco Pierre White launch party invitation. 
•	Book conferences and events within the hotel. This requires me meeting with clients face-to-face and understanding what it is that they require from their event.
•	Create contracts for clients, which is sent to every department, I must ensure that the contracts are exact and each department receives the relevant information. 
•	Proactively seek new clients to hold their events/conferences at the hotel.
•	Use Opera a reservations system to take payment and book guests into the hotel. 
•	Be the face of the Holiday Inn by attending networking events and having stands selling the hotel and conference rooms.  
•	Invoice clients and chase clients with outstanding payments.
•	Deal with complaints and improve for future conferences/events within 2-3 days. 
•	Use Constant Contact to create e-newsletters. This has been to inform guests about the activities and upcoming events taking place in the hotel.

Marketing & Events Coordinator

National Space Centre

- Deliver optimum customer care at all times
- Proactively providing general information and guidance to all visitors to ensure their experience is enjoyable, safe and of the highest standard.
- Hosting children's birthday parties
- Selling entrance tickets, guidebooks to visitors using the Vista Ticketing system.
- Working in the Space Centre restaurant area. 
- Cooperate events - Silver Service waitressing

Space Crew

Teneo Blue Rubicon

•	Brainstorm ideas for the L'Oréal project during the weekly creative sessions. 
•	Support the team in writing copy, press releases and briefing documents.
•	Manage the Instagram page @createvictoria.
•	Upload regular and original content on the Instagram page. 
•	Take photographs in London Victoria to use for social media purposes.
•	Create media lists and contact sheets in Microsoft Excel. 
•	Transcribe a Tesco speech.

PR & Marketing 

BAME MODELS & TALENT MANAGEMENT LIMITED

• Developing positive brand and business stories with the aim of creating coverage across multiple sectors and types of media 
• Create articles and blogs from contacting our models.
• Brief and manage the work of creative agencies.
• Participate in meetings, which involves bringing new ideas for the company. 
• Research and write articles that our target audience will be interested in.

Moving Mountains

- Create a launch video for Moving Mountains also known as Team4Nature. 
- Record and edit all footage using Adobe Premiere Pro & Final Cut Pro
- Conduct & record all interviews.
- Plan and storyboard prior to recording.
- Amend scripting to ensure that the video was created to the highest standards.

Videographer

Hi everyone! I’m Kiran, a social media enthusiast and a true believer in the power of digital 🤩

My journey in the world of marketing began with my Master’s degree in Digital Marketing. This experience not only solidified my expertise but also ignited my passion for social media and video marketing.

Here’s a snapshot of my career highlights:

💼 Currently working at Cadastra. I take pride in my role as a Senior Social Media Consultant. My work revolves around crafting impactful digital strategies, enhancing online brand identities, and fostering engagement across several different social media platforms.

🧁 I launched Kiran Kaur’s Bakery Chai and Cupcake Cart. This venture combines my small business of baking to a new level. 

🏆 Employee of the Year in 2023, a recognition that I am so proud of! 

💙 Previously, I made significant strides at Arden University, leading and directing projects that amplified video views by over 1000%.

I am keen to connect with fellow marketers, innovative thinkers, and anyone who shares a zest for creativity and of course loves social media!

taplio

The Battle

Luke Tobin

Kiran Kaur

Followers

Posts

Engagements

Likes

Performance ScoreLuke Tobin's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Luke Tobin

Kiran Kaur

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Tobin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLuke Tobin's LinkedIn Performance