Luke Tobin

Founder of Unusualgroup.com | Follow for posts on Business, Marketing, Investing & AI

Commercial and speaking: sponsorship@luketobin.com

3 exits, different industries, each one bigger than the last. Turned a £100 investment, into an eight-figure agency exit in 5 years. 

I help founders turn self-doubt into leverage, and leverage into exits.

My last business started with £100 and a lot of imposter syndrome. No funding. No safety net. Just a laptop, a tiny runway and lots of grit. Five years later, we sold for eight figures. It was one of the fastest growth-to-exit stories in the UK at that level.

That was exit number three. Before that, I built and sold a hospitality business and an e-commerce brand. Different industries, same scale-to-exit playbook. Build lean. Price for profit. Systemise delivery. Think like a buyer long before you ever meet one.

Now I back other founders and work on fixing what is broken in the agency world.

Current work:

Unusual Group (Founder)
We take minority stakes in agencies and plug them into the capital, infrastructure and operator support they need to grow margins and become exit-ready.

Tobin Capital (Owner) 
I invest in more than 25 brands, including SpaceX, Atom Bank, and Honest Mobile. When I invest, you do not just get capital. You get an operator in your corner on pricing, operations, hiring and exits.

A-Frame Venture Studio (Partner)
We build consumer brands from scratch. Our first brand, Mirth Water, is now live in the United States at drinkmirth.com.

The Success Method Newsletter
Every week, more than 100,000 founders get my breakdown of how to turn self-doubt into an advantage in their business. I share how I structure deals and exits, the pricing moves and margin levers that work in practice.

Book (Q2 2026)
My first book, on how founders can turn doubt into an asset rather than a drag on growth, is coming in Q2 2026 from a major publisher.

In total, I have started seven businesses. Two failed. Three exited. Two, I am still building. The failures taught me more than the exits. Self-doubt never went away. I learned how to use it as a filter to make better decisions in hiring, pricing, partners, and exits. That is what I teach and invest around now.

Today, I share what actually works with more than 800,000 founders across my channels. The playbooks, the red flags, the live deals and the parts of the mental game most people never talk about.

If you are an agency owner or founder who wants to raise, exit or fix your margins in the next 12 to 36 months, send me a DM.

Newsletter (100K plus subscribers): www.luketobin.com/newsletter

DM me about: investments, agency exits, speaking

Investor

The next‑generation personalization AI for e‑commerce.

Success that burns through your mental bandwidth isn’t success.

It’s mismanagement disguised as commitment.

Early in my career, I thought being available meant being valuable.
Every ping got a reply.
Every meeting got a “yes.”
Every spare minute became a catch-up slot.

On paper, it looked like momentum.
In reality, it was erosion.

High performance isn’t about being always on.
It’s about knowing when to switch off so your decisions stay sharp.

These are the boundaries that keep my focus intact:

1. Control inputs.
No phone before strategy, no Slack before thinking.

2. Batch reactions.
Email and messages twice a day, everything else waits.

3. Protect transitions.
Five minutes between calls to reset the brain.

4. Create unreachable hours.
Evenings or weekends when nobody gets access.

5. Guard energy like capital.
Spend it where it compounds, not where it’s wasted.

This isn’t self-care.
It’s self-leadership.

Because success that costs your sanity will eventually cost your results.

Which boundary protects your focus the most?

♻️ Repost to help more leaders build sustainable success.
🔔 Follow Luke Tobin for more personal growth insights.

cc Dr. Carolyn Frost (shout out for the image and powerful message)

3x Exited Founder | Follow me for posts on Business, Marketing, M&A & Success Psychology

Most people are chasing the wrong luxuries.

And it’s costing them the ones that matter most.

The truth is… it’s not about how much money you make, or the brand you wear.

The real luxuries are simple.

These aren’t handed to you.
You have to create them. Protect them.

Because in the end,
it won’t be the title,
the money,
or the status that matters.

It’ll be whether you had peace in your heart,
purpose in your work,
and people to share it all with.

That’s the real richness.

That’s the life worth building.
♻️ Repost to help inspire others.
🔔 Follow Luke Tobin for more mindful tips.

cc Scott Caputo (shout out for the image and the powerful reminder)

We are often told to "play it safe".

But, safety doesn't help you grow.

Here's what does:
1. Taking chances on the dreams that scare you.
2. Betting on yourself when no one else will.
3. Choosing courage over comfort, every single time.
4. Believing in the vision only you can see.
5. Acting on what feels like destiny, even if you're unsure.

The truth is:
Every bold move looks unrealistic until someone makes it real.

Why? 
Because the world has always been shaped by people who were willing to look a little “crazy” in pursuit of something bigger.

The innovators. 
The builders. 
The dreamers.

Fear will tell you to wait.
Doubt will tell you you’re not ready.
But growth only happens when you decide to move anyway.

Reminders when chasing your dreams:
If it feels impossible → it’s probably worth the risk.
If people doubt you → you’re likely onto something powerful.
If it feels like destiny → that’s your sign to leap.

At the end of the day, I've learnt that regret weighs heavier than failure.

And the world needs more people who are brave enough,
to follow the dream that feels like destiny.

♻️Repost to help inspire someone in your network.
🔔Follow Luke Tobin for more personal growth tips.

cc Codie A. Sanchez (shout out for the image and powerful reminder!)

Nothing kills you faster than your own mind.

Don't stress over things that are out of your control.

Most people are losing the game before they even start. 
Why? 
Because they’re obsessed with the "noise." 

Which means that you're wasting your most valuable asset: Your Energy.

If you want to scale, whether it's your business or your life, you need to be ruthless with your focus. 

You have a finite amount of mental capacity every day. 
Stop spending it on things where you have zero leverage.

If you’re ready to stop being a passenger in your own life, start here:

1. Audit Your Inputs: 
- Guard your first 60 minutes of awake-time like your business or life depends on it.

2. The "So What?" Test:
- Next time you’re stressed, ask: "Can I influence this in the next 5 minutes?" If the answer is no, move on. If it’s yes, do it. 

3. Set Non-Negotiable Boundaries: 
- Define when you are "on" and when you are "off." High performance requires high-quality recovery.

4. Master Your Self-Talk: 
- Stop saying things to yourself that you wouldn't let a stranger say to your best friend. 

5. Focus on Output, Not Optics: 
- Stop worrying about how the "brand" looks and start worrying about what the "work" is. 

A gentle reality check: 
Everything out of your control is a distraction designed to keep you average.

High performers don't have "easier" lives. 
They just have a tighter filter. 

They double down on their attitude, their boundaries, and their execution.

♻️Found this helpful? Share it with your network.
🔔Follow Luke Tobin for more on cultivating a growth mindset.

Most people overestimate what they can achieve in a month

and underestimate what they can build in a year.

Progress rarely looks exciting while it’s happening.

It’s not dramatic.
It’s repetition, refined.

The truth is, nothing meaningful scales overnight.
It compounds quietly, in systems, skills, and relationships.

In business and in life, I’ve learned:
Momentum isn’t a spark.
It’s friction mastered.

The days that feel slow, repetitive, or unnoticed are usually the ones where foundations are forming.

When growth stalls, I don’t double the effort, I double the focus.

I look for the one action that will compound over time,
not the ten that just make me feel busy.

Because high performance isn’t about speed.

It’s about stamina.
Anyone can start fast.

Few stay consistent long enough for the results to catch up.

💭 What’s one thing you’re quietly building that will pay off next year?

♻️ Repost to remind someone that slow isn’t failure, it’s formation.
🔔 Follow Luke Tobin for more insights on focus and sustainable growth.

cc Justin Wright (shout out for the image and essential reminder!)

The action you're most scared to take is usually the right one.

Deep down, you know what you need to do.

You've been thinking about it for weeks. 

Trying to convince yourself that you need more time, maybe more information, or just a better moment to make that particular move.

But that moment isn't coming.

Some of the best things I've done in business felt completely wrong at the time. 

And there was always a reason; it was too early or felt too risky.  

That feeling of unease is just part of it.

So whatever you've been putting off, make the move.

♻️ Repost if you needed to hear this today. 
🔔 Follow Luke Tobin for more.

cc Justin Welsh (Shout out for the powerful reminder!)

Most founders start the sale process in the wrong place.

Before you think about valuation, you need to answer three questions. 

1. Can someone quickly understand your business? 
2. Are your clients likely to stick around?
3. And if you stepped back, would it still run without you?

If any of those questions make you feel uncomfortable, it's worth paying more attention to that area.

Succeed helps founders get ready, find the right buyer, and manage the whole process, without getting messed around.

Take our free exit assessment:
https://lnkd.in/ey8-zd9G

♻️Repost and save to help other founders in your network.
🔔Follow Luke Tobin for more on agency growth and exit planning.

Consumer brand leader, entrepreneur, startup mentor at Blackstone Launchpad. Currently building at A-Frame Venture Studio.

After building and selling a few SaaS and consumer brands in San Diego, I co-founded A-frame venture studio to drive change in health, well-being, and human connection. I'm always interested in connecting with other founders, investors, creatives and technologists building for a healthier people and planet.

Mirth requests: care@drinkmirth.com

Bradley Harris

Hey Linkedin,

Mirth is raising an angel round!

We saw clear validation across sports, healthy active families and chronic illness communities when we launched. 

Now it's time to water the plant that's growing 🪴🌲 ⛰️ 

This round supports Mirth working capital including..

• retail expansion with major natural grocers - more to share soon :)
• scale our creator program 
• scale ads and more creative like this
• profitability and beyond

We're also building a broader brand platform, with some realllly fun media and entertainment collaborations launching later this year 👀 

If you’re interested in investing or collaborating, feel free to reach out or DM.

A big thank you to all the investors already on board! 🙏

Onward. 

♻️ Follow Bradley Harris for more on building brands that matter. 

Animation credits: 

Samantha Perry - creative director
Amber Brandner - head of design & co-founder
Sam Stucky - animation
Libby Perry - art director
Nick Stoner - creative advisor
Marco Torres - product design

#cpg #betterforyou #beverage

Co-founder & CEO @ Mirth | Partner @ A-frame venture studio | Entrepreneur, advisor & investor

I don't know who needs to hear this, but you don’t need anyone’s permission to start your idea. 

and you definitely don’t need a new online certification. 

You just need to start. 

It's no different than traveling to a new country, or stepping into some backcountry. 

As the Icelandic would say.. there's no such thing as bad weather, only bad gear ⛈️ 

There might even be a little embarrassment at times. 

But I promise you, it's far less than you think because everyone respects you for going for it.

and you know.. deep down.. that not going for it would hurt far more than any short term "lessons" 

If you're still not convinced, my dad would say.. 

Those that care, don't matter. 
And those that matter, don't care. 

So be dareful out there. 

The path often opens up only once you're on it. 

While most feel stuck and waiting for permission to get started, all you need to do is take the first step. 

Not when you feel ready or know all the answers. 

Certainly not when your idea is "venture backable"

Start small. 

Start SCARED. 

Just start. 

♻️ Follow Bradley Harris  and A-Frame Venture Studio for more on our imperfect path to bringing ideas to life. 

#startupjourney #founderlife #entrepreneurship #bootstrapping

Watching how Mirth shows up in the world in someone else's hands is so fun.  

🌮♻️ share a restaurant that should stock mirth

📸 Emilee Mort

No alternative text description for this image

This one's personal. 

Ryan and I go way back (from high school) and is one of those people who can connect with anyone.

Couldn’t be more excited to see him join Mirth and already making an impact.

Bullish would be an understatement. 

🚀

Super excited to be starting at Mirth as an Area Sales Manager! To start this will be part-time as I continue as a Crew Member at Trader Joe's, but the eventual goal is to really give this my all and help take Mirth Water to the next level. Mirth Water has super clean ingredients: organic fruit juice, sparkling water, and clinically backed electrolytes from Buoy Hydration, that's it! Plus we are genuinely trying to do things in the most sustainable way possible.

If you know of any businesses that might be interested in trying Mirth Water out please let me know! Grocery stores, breweries, co-working spaces/employee break rooms...you name it! And if they are in the Chicagoland area I would be happy to drop off some samples in person :)

Oh and if you want to try it for yourself and save some extra money, use my code RYAN to get 25% off all of your orders.

taplio

The Battle

Luke Tobin

Bradley Harris

Followers

Posts

Engagements

Likes

Performance ScoreLuke Tobin's LinkedIn Performance

Performance ScoreBradley Harris's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Luke Tobin

Bradley Harris

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Tobin's LinkedIn Performance

Performance ScoreBradley Harris's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLuke Tobin's LinkedIn Performance