Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

Most founders are stuck in what I call "The Activity Trap".

They’re on LinkedIn every day:

DMing.
Posting.
Commenting.

Trying to be everywhere, still not getting consistent clients.

They’ve been told “show up and it’ll work.” But they’re doing everything and nothing’s compounding.

Instead of building leverage, they’re trapped in a cycle of rented results, ghostwritten content, and cold DMs that never convert.

Eventually they burn out:

- No time to sell
- No energy to market
- No leverage to scale unless they outsource again and hope it works

When you stop feeding the machine, the pipeline dies.

There’s a better way.

We install your Leverage Engine — a Trust-Led Outbound system powered by AI that turns LinkedIn into a client acquisition channel you own.

Everything runs in under 30 minutes a day.

With Atticus, we’ve helped 75+ B2B founders, consultants and experts:

→ Escape the Activity Trap
→ Scale without headcount
→ Drive 5–10 new deals per month from LinkedIn

Over $120M in pipeline booked without ghostwriters, appointment setters, or agency retainers.

Here’s how it works:

1. Attract

We install an AI content agent trained on your voice and expertise, built from 70+ top performers.
No ghostwriters. You own the engine.

2. Convert

A behind-the-scenes system moves prospects from cold to calendar.
By the time they book, they already trust you.

3. Activate

We build and install the full system in 60 days, fully trained, operational, and ready to scale inside your business.

Real wins from the system:

V, agency owner → 5–8 qualified opportunities/month + Forbes feature + six figures closed

B, M&A founder → $750K in sales-qualified pipeline

J, executive coach → 62 calls + $144K pipeline + price increase from $33K to $44K

J, startup consultant → 20 qualified calls in 20 days + $150K pipeline

B, career coach → 12 qualified leads in 8 days post-activation

This is for founders ready to shift from activity-trapped operators to leveraged dealmakers — where every post and DM builds trust, not just traffic.

Want your own AI Demand Engine installed?

Send me a message with “AI” and I’ll walk you through how it works and exactly what it would look like inside your business.

Founder

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

A few crazy things breaking past $50k profit months as a leveraged operator allowed me to do:

- Drive my entire client acquisition funnel on LinkedIn in less than 30 mins a day

- Take afternoons slow again. I finish most days at 3pm because our offers are mostly async delivery (we get paid for our minds and not our time).

- Worked from Colombia for 2 years without the business collapsing every time I travelled.

- Take 4 weeks of holidays this year fully offline (with only a little guilt).

- Be more present with my girl and pup instead of scrolling LinkedIn on the sofa.

- Generate a living income from just my investments > firmly on route to financial freedom.

- Reinvest heavily back into my own skills — I spent $30,000 in my training across mindset + sales this year.

- Perhaps my favorite of all… I finally flew my girl from Colombia to London last year. And this year we will go again to enjoy Christmas with my family (peep the picture of her smile man!).

I built this thing with just my laptop, LinkedIn and AI.

Now it’s put me in a position where I can support myself and the lives of those I love.

That’s what being a leveraged operator is all about.

Get leverage in the places that matter less.

And get more time with the people who matter most.

If you’re still deep in the grind of trying to hit above the $20k profit plateau…
Keep going.

A few simple changes could get you everything you’ve ever wanted.

PS: If you want to add $50k–$100k profit months with 90%+ margins using just LinkedIn, I’m hosting a LinkedIn client acquisition masterclass on the 12th. Smash this link to join biz owners gaining an unfair advantage in 2026 with AI: https://lnkd.in/gGNvBEfB

CEO @ Atticus | AI sales systems for founders | 5–10 deals/month from LinkedIn in <​30 mins/day I $125M+ pipeline generated for 100+ founders

March 2022: I hit 600,000 impressions in 60 days. Guess how much that added to my revenue?...

Exactly $0.

I posted daily.
DM’d like crazy.
My calendar stayed empty.

Back in March 2022, when I went all-in on my business, I had the metrics… not the money:

• 60 posts in 60 days
• 600,000 impressions
• 40 cold DMs per week

And still? Maybe 1 call a week.

That’s when I stopped chasing activity and started building leverage.

Here’s the truth most founders stuck at $20k per month profit don’t want to admit:

Consistency without leverage does not scale growth. It scales exhaustion.

I was doing everything LinkedIn “experts” said to do.

But nothing was translating into predictable deal flow.

So I audited a week of work and realized about 70 percent of my time was non-revenue.

Every morning felt like Day 1.
Staring at LinkedIn.
Anxiety bubbling up.

 “Why is everyone else winning but me?”

 “Another competitor posts a $50k month. Must be nice.”

I didn’t have a content problem.
I had a leverage problem.

Over the next 3 years, I rebuilt my entire client acquisition system around infrastructure, not effort:

- Identified the Rainmaker client persona (the one person I knew who was willing and able to afford me).

- Built an indoctrination strategy for my content—I identified the key ideas my audience needed to believe to buy from me.

- Created an AI content agent in my voice and trained on my brain. I was no longer spending an hour a day writing posts. I could create a week of content in 30 minutes. No AI slop because it’s trained on my library of content.

- Built a team of AI outbound agents that allowed us to scale our outreach to people in our sphere of influence from content and profile views.

Before → After:

- 4 to 8 calls per month → 35 to 50 a month
- $10k profit → $20k to $50k per month
- $270k closed in last 4 months

Try this for 7 days:

 Run an Activity Audit and highlight your activity traps.

- Log everything in 15‑minute blocks
- Tag each block R (revenue‑producing) or NR (non‑revenue)
- Circle your top 3 NR time sinks
- Kill / Automate / Batch anything NR
- Block 1 hour in your calendar for December 12 to join 100 founders building their own AI Demand Engine with LinkedIn on my webinar.

If you’re stuck in the trap, it might be time for a change.

Grab your FREE ticket to my LinkedIn masterclass here: leveragedoperators.com

I thought LinkedIn Thought Leadership Ads were “just brand.” I was wrong. They’re a sales-meeting machine if you structure them right. I spent $3,000 on ads, $1,000 on consulting, and 100 hours of study so you don’t have to. Here are 3 things we did to get our ads delivering leads in 60 days:

BACKGROUND

I sat in a café in Medellín with my father.

Me: “My LinkedIn reach is down 80%, feels like the end of the party.”

Him: “You always knew it wouldn’t last forever.”

Me: “I’m going to need an ad budget to fill the gap.”

Up to that point, I’d only dabbled with LinkedIn TLAs. Decent brand lift, but no leads. So over the last 60 days, I worked with Tom Casoo and learned a killer approach.

5 things that helped me drive meetings from TLAs

1) Having a founder-led brand helps.

Our content already hits the right eyes 300k–500k monthly reach so any spend pours gasoline on what’s circulating. Higher like counts also improve CTR and trust.

2) Tight targeting = better results.

I used to target every startup in the U.S. But our offer is specific: service business owners under $5M with a tech or service arm. Focusing on this ~2M TAM finally brought the right people in.

3) Having the right strategy.

 I stopped boosting random posts and split ads into:
 • Top + middle of funnel
 • Bottom of funnel

Every 2 weeks, I added top-performing posts to TOF/MOF and ran until we hit 1,000+ accounts reached. That became our retargeting pool. CPM was ~$30.

Then I fed that audience into BOF ads... our highest-converting client wins and framework posts. I track which posts cause Calendly bookings and spend more on those.

Pro tip: Add a direct CTA with your Calendly link or tell people to comment “GROW.” It meaningfully increased attribution.

Fitting engagements into our Atticus AI sales system.

We scrape likes, comments, and profile views, score them, and have our AI agent DM high-fit prospects with personalized context.

Adding ads multiplies your organic footprint. It’s just another way to show up in front of buyers... paid or not.

Stuck at $20K/month? I’m hosting a FREE LinkedIn Client Aquisition Masterclass on the 12th of December (usually $1,000 in consulting fees). 

I’ll show you how to build your own AI sales system to add another $50k a month using LinkedIn.

👉 Smash your revenue ceiling: https://lnkd.in/gkishZ_v

(40% gone. Don’t sleep on it.)

POV: thanksgiving after starting a business 😭 


P.S - Stay delusional, my entrepreneurial friends, and keep your cool as you eat turkey today. Happy thanksgiving!
-

Repost from @jimpapi

Every B2B founder wants to generate qualified sales calls on LinkedIn. 

But 95% have no idea where to start. Here are 5 outbound strategies that helped me generate over $125,000,000 in pipeline across 100+ companies (steal them):

1) Content-led outbound

This is where 99% of your hottest leads hide. If someone engages with your content, they already know who you are. Your cover photo acts as a sales billboard when done right.

Start conversations with this flow: 

Open-ended question > What they have tried > Curiosity gap > Pull to Zoom.

Spend 30 minutes a day on this and you will book an extra 5 to 10 calls a week.

2) Profile views and followers

Check profile views and net new followers (your followers list is arranged by who followed last) daily. When your ICP shows up, reach out and start a conversation using the same framework.

3) Messaging with intent

Cold outbound fails because it is unexpected and unwanted. Use an AI SDR to build lists based on intent events like funding rounds, job changes, new hires or key announcements.

Not all intent works for every industry. Ask what your ICP cares most about. For example, funded companies care more about ramp time than unfunded ones. Context matters.

4) The 800 open InMail hack

Every LinkedIn account has 800 extra free InMails on Sales Navigator. Tools with “open InMail campaigns” help you find these accounts fast. You can also check manually inside Sales Navigator.

5) Scaling outbound with multiple LinkedIn accounts

Get your team on Sales Navigator and use sales automation to multiply outbound across multiple open InMail licences. This loop doubles our monthly LinkedIn meetings.

Only do this once you have message market fit with at least a 20 percent response rate. Otherwise you will burn your total addressable market.
I learned all of this from running outbound for 100+ founders. 

If you want the exact AI outbound flow that books us 30 to 50 sales qualified calls a month in less than 30 minutes a day, join my free LinkedIn masterclass here: https://lnkd.in/gGNvBEfB

Justin Michael

Justin Michael Method (JMM)

Executive Coach & Creator

Jones Media Publishing

Bestselling Author 

HarperCollins Publishers

Bestselling Author

Salesforce, LinkedIn, SaaS Startups

Enterprise Sales Leader 

Unleashing Your Sales Superpowers @HSE

I work with the few who no longer chase.
The ones who already won.
The ones ready for precision, scale, and seven figures in silence.

They call me the hidden force behind $100K months.
“$148K in week one.” – Jonny Staker, CEO
“$144K in seven days.” – Chris Caldwell, Founder
“5X’d my pipeline and reached impossible CXOs within two months.” – Darren Bullivant, VP

I once generated over $1M from just 20 hours of cold calling. Before that, I carried numbers at Salesforce, LinkedIn, and a dozen startups, building six years of pipeline in six months.

I am the author of ten bestselling books, including 7-Figure Formula and Cold Call ALGO, which have redefined how elite operators win clients and scale.

Quietly ranked among the highest-earning executive coaches in B2B history, I operate in a tier almost no one reaches.

My frameworks have powered the top performers in SaaS and driven more than a billion dollars in pipeline. That became the Justin Michael Method.

Today I work with founders, CROs, and consultants who ascend quietly into seven figures. The work is unseen. The results are undeniable.

I do not coach the masses. I do not post for attention.
Just clients. Wires. Results.

Noise is everywhere. Signal is rare. I coach the ones who already won and make them impossible to ignore.

My clients move fast, execute harder, and multiply results.

Bestselling Author, Sales Superpowers & JMM 2.0

Order now @ SalesSuperpowers.com | Finally released my full JMM methodology with tips and tactics from hundreds of real coaching sessions. 5X your income today with the Justin Michael Method, a new outbound operating system to drive explosive revenue growth!

Justin Michael 🦸🏻

Becoming a 7-figure coach started with learning from the greats. Ankush Jain drops his tomorrow and Rich Litvin soon after. Their early work shaped the ground I rose on. Grateful for the lineage. Ready for the evolution.

The fastest way to lose a big deal is to ask for it too soon.
Pilots are not smaller. They are smarter.

In complex B2B sales, your biggest threat is not competition.
It is indecision.

The JOLT Effect found that 40 to 60% of deals die in “no decision.” 
Not because the buyer does not believe in the solution. 
It is FOMU. 

This is not fear of missing out.
This is "fear of messing up."
And fear of messing up kills more deals than price, product, or competitors combined.

When you pitch the big deal first, you force the buyer to defend risk.
When you start with a pilot, you reduce risk, build proof, and let results negotiate for you.

Smart sellers try to close big.
Elite sellers let small deals expand into big ones.
Not by chasing.
But by proving.

Only the top 1% close 7-figure deals out of the gate.
And it took me a decade to earn that gravity.

Which wins more long-term leverage in selling?
 

The author can see how you vote. Learn more

Silence isn’t absence.
It is voltage.

Neuroscientists have discovered that just two minutes of silence a day triggers new cell growth in the hippocampus, the part of the brain that governs memory, focus, and decision-making.

In sales, silence does the same thing for power.
It rewires the room.
It forces others to think.
To feel.
To follow.

Whoever can hold silence the longest controls the frame.
Speaking fills space.
Silence bends it.

When they talk, let them.
When they pause, hold.
When they ask the price, breathe.

Silence isn’t empty.
It is dominance in disguise.

The city hums like circuitry. Then it starts raining intelligence.

Kuala Lumpur. Neon rain.

Tech-Powered Sales glowing between Think and Grow Rich and Coach Builder.

They said AI would replace salespeople.
It didn’t. It replaced mediocrity.

Selling didn’t die.
It evolved.
A hybrid organism of instinct and algorithm, emotion and analysis, charisma and code.

I didn’t write a sales book.
I wrote the warning hidden inside a blueprint.

McKinsey calls it augmented performance.
Gartner calls it hybrid intelligence.
I call it raising your TQ.

TQ is the new IQ.

The ability to merge with machines without losing your humanity.
To command technology without worshiping it.
To build empires from precision and empathy in the same breath.

In this new world, intelligence is no longer what you know—
but how fast you can teach the machines to think the way you do.

Persuasion isn’t pitched. It’s programmed.
Emotion becomes data. Attention becomes currency. Silence becomes leverage.

The top one percent will not pitch. They will program.
They will not chase. They will be chased by design.

Charisma without code is nostalgia.
Code without charisma is static.
Only those who master both will define the decade.

📘 Tech-Powered Sales: https://lnkd.in/e3zvWRWu

Written in 2021. Lived in 2025.

The future isn’t coming.
It’s remembering you.

I wrote it before the storm so the next generation would know how to sell inside it.

The room divides right here.

One message can open a world. One call can change your life.
Only one forces you to face silence in real time.

Only one reveals how much frame you truly have when another voice meets yours.

👇🏼 Vote and prove it.

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Luke Shalom

Justin Michael 🦸🏻

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The Battle

Luke Shalom

Justin Michael 🦸🏻

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Shalom's LinkedIn Performance

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