Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

Most founders are stuck in what I call "The Activity Trap".

They’re on LinkedIn every day:

DMing.
Posting.
Commenting.

Trying to be everywhere, still not getting consistent clients.

They’ve been told “show up and it’ll work.” But they’re doing everything and nothing’s compounding.

Instead of building leverage, they’re trapped in a cycle of rented results, ghostwritten content, and cold DMs that never convert.

Eventually they burn out:

- No time to sell
- No energy to market
- No leverage to scale unless they outsource again and hope it works

When you stop feeding the machine, the pipeline dies.

There’s a better way.

We install your Leverage Engine — a Trust-Led Outbound system powered by AI that turns LinkedIn into a client acquisition channel you own.

Everything runs in under 30 minutes a day.

With Atticus, we’ve helped 75+ B2B founders, consultants and experts:

→ Escape the Activity Trap
→ Scale without headcount
→ Drive 5–10 new deals per month from LinkedIn

Over $120M in pipeline booked without ghostwriters, appointment setters, or agency retainers.

Here’s how it works:

1. Attract

We install an AI content agent trained on your voice and expertise, built from 70+ top performers.
No ghostwriters. You own the engine.

2. Convert

A behind-the-scenes system moves prospects from cold to calendar.
By the time they book, they already trust you.

3. Activate

We build and install the full system in 60 days, fully trained, operational, and ready to scale inside your business.

Real wins from the system:

V, agency owner → 5–8 qualified opportunities/month + Forbes feature + six figures closed

B, M&A founder → $750K in sales-qualified pipeline

J, executive coach → 62 calls + $144K pipeline + price increase from $33K to $44K

J, startup consultant → 20 qualified calls in 20 days + $150K pipeline

B, career coach → 12 qualified leads in 8 days post-activation

This is for founders ready to shift from activity-trapped operators to leveraged dealmakers — where every post and DM builds trust, not just traffic.

Want your own AI Demand Engine installed?

Send me a message with “AI” and I’ll walk you through how it works and exactly what it would look like inside your business.

Founder

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

A few crazy things breaking past $50k profit months as a leveraged operator allowed me to do:

- Drive my entire client acquisition funnel on LinkedIn in less than 30 mins a day

- Take afternoons slow again. I finish most days at 3pm because our offers are mostly async delivery (we get paid for our minds and not our time).

- Worked from Colombia for 2 years without the business collapsing every time I travelled.

- Take 4 weeks of holidays this year fully offline (with only a little guilt).

- Be more present with my girl and pup instead of scrolling LinkedIn on the sofa.

- Generate a living income from just my investments > firmly on route to financial freedom.

- Reinvest heavily back into my own skills — I spent $30,000 in my training across mindset + sales this year.

- Perhaps my favorite of all… I finally flew my girl from Colombia to London last year. And this year we will go again to enjoy Christmas with my family (peep the picture of her smile man!).

I built this thing with just my laptop, LinkedIn and AI.

Now it’s put me in a position where I can support myself and the lives of those I love.

That’s what being a leveraged operator is all about.

Get leverage in the places that matter less.

And get more time with the people who matter most.

If you’re still deep in the grind of trying to hit above the $20k profit plateau…
Keep going.

A few simple changes could get you everything you’ve ever wanted.

PS: If you want to add $50k–$100k profit months with 90%+ margins using just LinkedIn, I’m hosting a LinkedIn client acquisition masterclass on the 12th. Smash this link to join biz owners gaining an unfair advantage in 2026 with AI: https://lnkd.in/gGNvBEfB

CEO @ Atticus | AI sales systems for founders | 5–10 deals/month from LinkedIn in <​30 mins/day I $125M+ pipeline generated for 100+ founders

March 2022: I hit 600,000 impressions in 60 days. Guess how much that added to my revenue?...

Exactly $0.

I posted daily.
DM’d like crazy.
My calendar stayed empty.

Back in March 2022, when I went all-in on my business, I had the metrics… not the money:

• 60 posts in 60 days
• 600,000 impressions
• 40 cold DMs per week

And still? Maybe 1 call a week.

That’s when I stopped chasing activity and started building leverage.

Here’s the truth most founders stuck at $20k per month profit don’t want to admit:

Consistency without leverage does not scale growth. It scales exhaustion.

I was doing everything LinkedIn “experts” said to do.

But nothing was translating into predictable deal flow.

So I audited a week of work and realized about 70 percent of my time was non-revenue.

Every morning felt like Day 1.
Staring at LinkedIn.
Anxiety bubbling up.

 “Why is everyone else winning but me?”

 “Another competitor posts a $50k month. Must be nice.”

I didn’t have a content problem.
I had a leverage problem.

Over the next 3 years, I rebuilt my entire client acquisition system around infrastructure, not effort:

- Identified the Rainmaker client persona (the one person I knew who was willing and able to afford me).

- Built an indoctrination strategy for my content—I identified the key ideas my audience needed to believe to buy from me.

- Created an AI content agent in my voice and trained on my brain. I was no longer spending an hour a day writing posts. I could create a week of content in 30 minutes. No AI slop because it’s trained on my library of content.

- Built a team of AI outbound agents that allowed us to scale our outreach to people in our sphere of influence from content and profile views.

Before → After:

- 4 to 8 calls per month → 35 to 50 a month
- $10k profit → $20k to $50k per month
- $270k closed in last 4 months

Try this for 7 days:

 Run an Activity Audit and highlight your activity traps.

- Log everything in 15‑minute blocks
- Tag each block R (revenue‑producing) or NR (non‑revenue)
- Circle your top 3 NR time sinks
- Kill / Automate / Batch anything NR
- Block 1 hour in your calendar for December 12 to join 100 founders building their own AI Demand Engine with LinkedIn on my webinar.

If you’re stuck in the trap, it might be time for a change.

Grab your FREE ticket to my LinkedIn masterclass here: leveragedoperators.com

I thought LinkedIn Thought Leadership Ads were “just brand.” I was wrong. They’re a sales-meeting machine if you structure them right. I spent $3,000 on ads, $1,000 on consulting, and 100 hours of study so you don’t have to. Here are 3 things we did to get our ads delivering leads in 60 days:

BACKGROUND

I sat in a café in Medellín with my father.

Me: “My LinkedIn reach is down 80%, feels like the end of the party.”

Him: “You always knew it wouldn’t last forever.”

Me: “I’m going to need an ad budget to fill the gap.”

Up to that point, I’d only dabbled with LinkedIn TLAs. Decent brand lift, but no leads. So over the last 60 days, I worked with Tom Casoo and learned a killer approach.

5 things that helped me drive meetings from TLAs

1) Having a founder-led brand helps.

Our content already hits the right eyes 300k–500k monthly reach so any spend pours gasoline on what’s circulating. Higher like counts also improve CTR and trust.

2) Tight targeting = better results.

I used to target every startup in the U.S. But our offer is specific: service business owners under $5M with a tech or service arm. Focusing on this ~2M TAM finally brought the right people in.

3) Having the right strategy.

 I stopped boosting random posts and split ads into:
 • Top + middle of funnel
 • Bottom of funnel

Every 2 weeks, I added top-performing posts to TOF/MOF and ran until we hit 1,000+ accounts reached. That became our retargeting pool. CPM was ~$30.

Then I fed that audience into BOF ads... our highest-converting client wins and framework posts. I track which posts cause Calendly bookings and spend more on those.

Pro tip: Add a direct CTA with your Calendly link or tell people to comment “GROW.” It meaningfully increased attribution.

Fitting engagements into our Atticus AI sales system.

We scrape likes, comments, and profile views, score them, and have our AI agent DM high-fit prospects with personalized context.

Adding ads multiplies your organic footprint. It’s just another way to show up in front of buyers... paid or not.

Stuck at $20K/month? I’m hosting a FREE LinkedIn Client Aquisition Masterclass on the 12th of December (usually $1,000 in consulting fees). 

I’ll show you how to build your own AI sales system to add another $50k a month using LinkedIn.

👉 Smash your revenue ceiling: https://lnkd.in/gkishZ_v

(40% gone. Don’t sleep on it.)

Every B2B founder wants to generate qualified sales calls on LinkedIn. 

But 95% have no idea where to start. Here are 5 outbound strategies that helped me generate over $125,000,000 in pipeline across 100+ companies (steal them):

1) Content-led outbound

This is where 99% of your hottest leads hide. If someone engages with your content, they already know who you are. Your cover photo acts as a sales billboard when done right.

Start conversations with this flow: 

Open-ended question > What they have tried > Curiosity gap > Pull to Zoom.

Spend 30 minutes a day on this and you will book an extra 5 to 10 calls a week.

2) Profile views and followers

Check profile views and net new followers (your followers list is arranged by who followed last) daily. When your ICP shows up, reach out and start a conversation using the same framework.

3) Messaging with intent

Cold outbound fails because it is unexpected and unwanted. Use an AI SDR to build lists based on intent events like funding rounds, job changes, new hires or key announcements.

Not all intent works for every industry. Ask what your ICP cares most about. For example, funded companies care more about ramp time than unfunded ones. Context matters.

4) The 800 open InMail hack

Every LinkedIn account has 800 extra free InMails on Sales Navigator. Tools with “open InMail campaigns” help you find these accounts fast. You can also check manually inside Sales Navigator.

5) Scaling outbound with multiple LinkedIn accounts

Get your team on Sales Navigator and use sales automation to multiply outbound across multiple open InMail licences. This loop doubles our monthly LinkedIn meetings.

Only do this once you have message market fit with at least a 20 percent response rate. Otherwise you will burn your total addressable market.
I learned all of this from running outbound for 100+ founders. 

If you want the exact AI outbound flow that books us 30 to 50 sales qualified calls a month in less than 30 minutes a day, join my free LinkedIn masterclass here: https://lnkd.in/gGNvBEfB

LinkedIn

Personal branding and ghostwriting

Monk Entertainment

- Research and analysis for technical content
- Conducted keyword research, analysed competitor content, and used data insights to inform the content direction
-Ensured consistent brand voice and tone across all content channels

Content Writer

Kidadl

- Wrote and edited website copy, social media posts, and email campaigns for 15+ clients in diverse sectors
- Received recognition from clients for creating engaging content that drove website traffic and improved social media engagement
-Conducted A/B testing and analyzed content performance to inform optimization and strategy changes

LinkedIn Personal Branding and Ghostwriting for founders, investors and VCs. One interesting thing every day. AI, Tech, Writing, Culture, Psychology.

I write for people’s LinkedIn.

→ Great content is born out of insight. If you see the same cup of tea every day, each day you will find that your idea of that cup of tea is being morphed into something else, something more profound. This is how I choose to write. 

The ability to distil complex ideas into a simple preliminary form. This is what sells. It truly does.

DM or email me at manavjhaveri2000@gmail.com to get started.

P.S I'm a Travel Buff - Check out my experiential Travel blog: https://letstravel2023.blogspot.com

Manav Jhaveri

While we obsess over marks, coaching institutes, and entrance exams, Japan is teaching students how to solve real problems - like saving lives during natural disasters.

Look at this competition:

Engineering students design and build earthquake-resistant towers and test them on an actual seismic shake table. Their structures sway, bend, stress-test, and still hold their form under real quake simulation.

They learn physics, engineering, teamwork, design, failure, iteration, all in one exercise.

This is education. Not mugging. Not rote learning. Not “finish the syllabus.” Actual skills + real-world problem-solving.

The future can only be built by the students who touch reality, not just textbooks.

👉 What would it take for Indian colleges to adopt hands-on engineering like this?

#engineering #japan #earthquake #innovation #india #physics #competition #naturaldisasters

Manav  Jhaveri

The first time I visited Varanasi - this is what a boatman told me, 

“Kashi mein shiv in Mandiro mein nahi, yahan, hamare beech, Hamaare saath nav chalate hai, Subah ki chay aur puri Bhaaji, shiv ke saath hi toh hoti hai. Aapke liye shiv, Wahan Upar (pointing upwards) Bhagwan hai, hamare liye, woh yahan hai, hamare bachon ko school Tak surakshit pohochane ka zimma uthate hai” 

(Translation: In Kashi, Shiva isn’t only in the temples, He’s here, among us, rowing the boat with us. Our morning tea and puri-bhaaji… that’s with Shiva too. For you, Shiva is God up there (pointing upwards). For us, He’s right here - taking responsibility for getting our children safely to school.)

It is but obvious I have gone 14 times after that but, the aesthetics with which each individual, residing in banaras talks about the life there, is something no mumbaikar or Delhi-ite would understand. 

Every time I visit Kashi, I feel most of us somehow lost the plot. Between making money, achieving our ambitions, finding the right kind of wallpaper for our new flat, we forgot to zoom out and look at the nature of this brief piece of life, we have no macro perspective of our pacing lives. Banaras is all macro - it doesn’t care about your career, your PHD or your CTC, it cares about three things: Birth, Death and Liberation. 

What arrogance we carry without even noticing it.

An MNC Managing Director, three decades into his career, armed with quarterly targets, leadership frameworks, and a vocabulary full of “vision 2026.” One weekend, he finds himself standing at Manikarnika Ghat in Banaras, where death has no PR filter and no corporate hierarchy. Bodies burn continuously, kings, labourers, CEOs, saints, all equalised by the same fire.

And in that heat, something hits him.

His suit, his title, his carefully crafted legacy deck… all of it ends as the same black, indifferent ash rising into the sky. Worse, if part of the body doesn’t fully burn in those five relentless hours, the doms simply toss it into the Ganges. No ceremony. No leadership offsite. No “vision statement.”

Just… gone.

Kashi grounds you. Kashi reminds you. Kashi shows you your future. Sometimes in wanting more all the time, we forget that we are mere mortals on borrowed time, 

Kashi is that lender who calls you up in the midst of deepest, darkest nights, to remind you of this.

What an alarm clock it is. 

#Kashi #Varanasi #Banaras #Shiva #life #spirituality #ghats #manikarnika Gautam Khajuria

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This apple a day will not keep the doctor away.

But it will definitely keep your savings away. And that’s one of the many reasons a working professional who wants to actually make money and keep it eventually feels the need to leave Mumbai.

Here’s why:

1/ Maharashtra was the state with the highest iPhone sales in 2024, contributing over 25% of India’s total iPhone purchases.
That’s roughly 3 million iPhones out of ~12 million shipped nationally.

Now layer this with income data:

— Only 8–10% of Maharashtra’s working population (around 5–6 million people) earns over ₹1 lakh a month.

— The average iPhone costs ₹75,000–₹80,000.

— And 65–70% of all iPhones in India are bought on EMIs/loans, mostly by people earning below ₹50,000 per month, driven heavily by “aspirational” pressure.

So the point isn’t the iPhone.

It’s the fact that you’re being seduced into paying for things you don’t even personally aspire to… but the people around you do, with money they don’t actually have.

#apple #mumbai #maharashtra #money #finances #debt #EMI

Let’s talk about the ‘illusion of progress’ - In India today, about 10 out of every 1,000 people work gigs.

That’s a good thing right? 

> Well - 55–75% of India’s gig/platform workers are blue-collar location-based (drivers, delivery, couriers)

> barely 20% are intellectual workers - writers, designers etc. Even this number is going to be decreasing for the following reason. (Read number 2)

1. India’s gig economy today is mostly “blue-labour on a platform.” What we see right now is the platformization of existing manual and service jobs, like delivering food or driving people. Platforms give some benefits like more stable payouts, better tracking, and sometimes insurance, but they do not automatically increase the worker’s skill or productivity.

2. The Mobility Trap. Because most workers are in delivery and transport, the system depends on large numbers of workers, not on specialized or high-cognitive talent. So, there is job mobility, you can join easily - but very limited upward socio-economic mobility compared to traditional knowledge jobs like coding, writing, engineering, design, or finance.

👉 We aren’t a gig economy - we are becoming a blue collared economy. 

👉 The British pushed India a hundred years behind. This delivery-heavy gig economy will push us another fifty.

#gigeconomy #bluecollaredjobs #cognitivework #india #gigs #delivery #food #unemployment

I tried understanding why India forces banks to lock so much of their money. The answer is SLR. And it explains a lot.

SLR (Statutory Liquidity Ratio) is a rule in India that tells banks to keep 18% of all deposits in government-approved safe assets.
So if a bank gets ₹100, it can’t lend the full amount. 

It must keep ₹18 aside.

This rule was created decades ago to make sure banks always had a safety buffer.

But here is the surprising part:

- The US doesn’t do this anymore.
- America removed its reserve ratio for most deposits.
- Banks there don’t have to keep a fixed percentage of deposits locked away.

They follow a different system based on capital and risk checks, not forced deposit parking.

This means:

- Indian banks have less room to lend.
- US banks have more flexibility.
- Our credit growth slows because too much money stays stuck in low-yield assets.
- Businesses and startups get less access to loans.

Experts say India wants to be a fast-growing economy, but we still use old rules that restrict how banks operate. SLR doesn’t stop fraud. It doesn’t improve accountability. It just limits how much money enters the real economy.

If India wants stronger lending and faster growth, it needs to rethink whether the 18% SLR still makes sense.

I’m still learning, but the more I read, the more I realise that some of our financial rules haven’t kept up with the goals we talk about.

#finance #StatutoryLiquidityRatio #business #india #startup #lending #credit #growth

What happens when a robot becomes cheaper than an employee?

Tesla’s humanoid robot Optimus is now learning real, everyday tasks, sorting items, folding cloth, lifting objects, and assembling parts.

Not a demo. Actual task learning.

And the timing is important.

— The humanoid robot market was $1.8 billion in 2023.

— It’s projected to hit $13.8 billion by 2030.

— Tesla aims to price Optimus below a small car, making it accessible even for mid-scale companies.

This means the disruption won’t just hit the US or Europe.

It will reach India, and faster than we think.

— Manufacturing: 3.5 human workers can potentially be replaced by 1 robot (due to 24/7 shifts).

— Logistics: Moving boxes and organizing warehouses.

— Elderly Care: With global labor shortages, robots may soon be the primary caregivers for the aging population.

Tesla aims to sell Optimus for roughly $20,000.

If a factory can buy a worker for $20k that works 24/7 without breaks, the math changes overnight.

👉 The future of labor isn't human.

#tesla #optimus #robots #robotics #AI #technology

If you had to ask, which company is using AI the most…behind the scenes,

I’d say McKinsey & Company.

1/ They built their own generative-AI platform called Lilli, which searches and summarises their internal knowledge base of 100000+ documents and interviews.  

2/ Over 70% of their 45,000 employees now use Lilli routinely.  
Use cases include: drafting PowerPoint slides, summarising research, finding internal experts, and preparing client-meetings. People save roughly 20-30% of their time on routine tasks.  

For a consulting firm whose value relies on knowledge, insight and problem-solving, using AI to free up time from mundane work means more focus on strategic value for clients.

👉 The largest conglomerates...when asked about ‘AI’ - think about their ‘knowledge foundation’- the documents, frameworks, client-histories, playbooks they have built. If they can put AI on that, they change their operational model, not just their interface.

#AI #interface #GenAI #Lilli #McKinsey #consulting #client #powerpoints

The mystique of tacit knowledge.

January 2007. Macworld Conference.

1. Jobs stood on stage, about to unveil the iPhone. At the time, the world was dominated by Blackberrys with tiny keyboards. Every competitor was using styluses. The entire tech industry believed physical keyboards were non-negotiable for smartphones. ﻿﻿

But Jobs saw something different.

2. Years earlier, he had envisioned a device people could interact with using their fingers, not a stylus. When his team showed him a multi-touch prototype, he had an epiphany: “My God, we can build a phone out of this.” ﻿
﻿
The decision to launch a phone without a physical keyboard was the biggest call they had to make. His team experimented with membrane keyboards. Engineers pushed back. Critics would later call it crazy. ﻿﻿

But Jobs trusted something deeper than data. Something you can’t find in spreadsheets or focus groups.

He trusted his tacit knowledge.

3. Tacit knowledge isn’t something you learn in a classroom or read in a manual. It’s the deep understanding you accumulate through years of experience, the pattern recognition, the intuition, the gut feeling that whispers when logic screams the opposite.

It’s information gained through personal experience that’s difficult to articulate or share with others. 

You can’t write it down. 

You can’t fully explain it. 

But it’s often the most valuable knowledge you possess. ﻿

- You can work 80-hour weeks. 

- You can be the most disciplined person in the room. 

- You can follow every productivity hack.

But without tacit knowledge, without that accumulated wisdom that comes from deep experience, reflection, and trusting your intuition, you’re missing the secret ingredient that separates good from legendary.

#learning #business #Stevejobs #intuition #success #entrepreneur

The new metric for AI apps to focus on is not DAU. It’s DDU.

Daily Durable Users. Not Daily active users.

— DAU shows attention. DDU shows value.
Someone could open your app and leave, still counted as DAU.

— Durable users come back because your product is part of their workflow.
When someone needs your app to think, work, write, code, design, or produce, that’s durability.

For AI consumer apps, the challenge is not just acquisition but making the app indispensable so users stick.

With AI apps, people often open the app out of:

- novelty
- curiosity
- hype
- FOMO

DAU counts those users as “active” even if they don’t care about the tool.

So DAU is a visibility metric, not a value metric.

👉 thoughts? 

#AI #users #Dailyactiveusers #novelty #technology #LLMS #founder #GenAI

The courage it takes to live well has nothing to do with how much you ‘learn’ or ‘educate’ yourself of the world around you. 

Look around you, the people suffering around us aren’t 5th grade pass outs. They’re well-educated, knowledgeable individuals who know how many grams of protein they need per kilogram of body weight.

Look around you, the people getting heart attacks, those committing suicide, those who are perpetually on psychiatric medications are not those who spent decades waking up at the same time, walking to the same bank job, sitting for seven hours, and returning home through the same lanes to the same predictable routine.

Look around you, the people struggling to get out of bed every morning aren’t the middle-aged men who never migrated to cities like Mumbai or Delhi - the ones who still sit by the ghats of Varanasi, sipping their evening tea and living life at a slower, steadier pace. The ones who can’t are increasingly in their 20s, people whose bodies function perfectly, who have two meals a day, who have people who care for them, and who have far more comfort and freedom than the generations before them ever did.

Look around you. The world promised you a lot of things, and those who believed it are suffering. Those who refused it became sages, and those who were fortunate enough to avoid those promises, are blessed enough to go to their terraces and watch the stars twinkling.

#desire #suffering #mumbai #life #heartattacks #mentalhealth #intellect #knowledge

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The Battle

Luke Shalom

Manav Jhaveri

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The Battle

Luke Shalom

Manav Jhaveri

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Shalom's LinkedIn Performance

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