Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

Most founders are stuck in what I call "The Activity Trap".

They’re on LinkedIn every day:

DMing.
Posting.
Commenting.

Trying to be everywhere, still not getting consistent clients.

They’ve been told “show up and it’ll work.” But they’re doing everything and nothing’s compounding.

Instead of building leverage, they’re trapped in a cycle of rented results, ghostwritten content, and cold DMs that never convert.

Eventually they burn out:

- No time to sell
- No energy to market
- No leverage to scale unless they outsource again and hope it works

When you stop feeding the machine, the pipeline dies.

There’s a better way.

We install your Leverage Engine — a Trust-Led Outbound system powered by AI that turns LinkedIn into a client acquisition channel you own.

Everything runs in under 30 minutes a day.

With Atticus, we’ve helped 75+ B2B founders, consultants and experts:

→ Escape the Activity Trap
→ Scale without headcount
→ Drive 5–10 new deals per month from LinkedIn

Over $120M in pipeline booked without ghostwriters, appointment setters, or agency retainers.

Here’s how it works:

1. Attract

We install an AI content agent trained on your voice and expertise, built from 70+ top performers.
No ghostwriters. You own the engine.

2. Convert

A behind-the-scenes system moves prospects from cold to calendar.
By the time they book, they already trust you.

3. Activate

We build and install the full system in 60 days, fully trained, operational, and ready to scale inside your business.

Real wins from the system:

V, agency owner → 5–8 qualified opportunities/month + Forbes feature + six figures closed

B, M&A founder → $750K in sales-qualified pipeline

J, executive coach → 62 calls + $144K pipeline + price increase from $33K to $44K

J, startup consultant → 20 qualified calls in 20 days + $150K pipeline

B, career coach → 12 qualified leads in 8 days post-activation

This is for founders ready to shift from activity-trapped operators to leveraged dealmakers — where every post and DM builds trust, not just traffic.

Want your own AI Demand Engine installed?

Send me a message with “AI” and I’ll walk you through how it works and exactly what it would look like inside your business.

Founder

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

A few crazy things breaking past $50k profit months as a leveraged operator allowed me to do:

- Drive my entire client acquisition funnel on LinkedIn in less than 30 mins a day

- Take afternoons slow again. I finish most days at 3pm because our offers are mostly async delivery (we get paid for our minds and not our time).

- Worked from Colombia for 2 years without the business collapsing every time I travelled.

- Take 4 weeks of holidays this year fully offline (with only a little guilt).

- Be more present with my girl and pup instead of scrolling LinkedIn on the sofa.

- Generate a living income from just my investments > firmly on route to financial freedom.

- Reinvest heavily back into my own skills — I spent $30,000 in my training across mindset + sales this year.

- Perhaps my favorite of all… I finally flew my girl from Colombia to London last year. And this year we will go again to enjoy Christmas with my family (peep the picture of her smile man!).

I built this thing with just my laptop, LinkedIn and AI.

Now it’s put me in a position where I can support myself and the lives of those I love.

That’s what being a leveraged operator is all about.

Get leverage in the places that matter less.

And get more time with the people who matter most.

If you’re still deep in the grind of trying to hit above the $20k profit plateau…
Keep going.

A few simple changes could get you everything you’ve ever wanted.

PS: If you want to add $50k–$100k profit months with 90%+ margins using just LinkedIn, I’m hosting a LinkedIn client acquisition masterclass on the 12th. Smash this link to join biz owners gaining an unfair advantage in 2026 with AI: https://lnkd.in/gGNvBEfB

CEO @ Atticus | AI sales systems for founders | 5–10 deals/month from LinkedIn in <​30 mins/day I $125M+ pipeline generated for 100+ founders

March 2022: I hit 600,000 impressions in 60 days. Guess how much that added to my revenue?...

Exactly $0.

I posted daily.
DM’d like crazy.
My calendar stayed empty.

Back in March 2022, when I went all-in on my business, I had the metrics… not the money:

• 60 posts in 60 days
• 600,000 impressions
• 40 cold DMs per week

And still? Maybe 1 call a week.

That’s when I stopped chasing activity and started building leverage.

Here’s the truth most founders stuck at $20k per month profit don’t want to admit:

Consistency without leverage does not scale growth. It scales exhaustion.

I was doing everything LinkedIn “experts” said to do.

But nothing was translating into predictable deal flow.

So I audited a week of work and realized about 70 percent of my time was non-revenue.

Every morning felt like Day 1.
Staring at LinkedIn.
Anxiety bubbling up.

 “Why is everyone else winning but me?”

 “Another competitor posts a $50k month. Must be nice.”

I didn’t have a content problem.
I had a leverage problem.

Over the next 3 years, I rebuilt my entire client acquisition system around infrastructure, not effort:

- Identified the Rainmaker client persona (the one person I knew who was willing and able to afford me).

- Built an indoctrination strategy for my content—I identified the key ideas my audience needed to believe to buy from me.

- Created an AI content agent in my voice and trained on my brain. I was no longer spending an hour a day writing posts. I could create a week of content in 30 minutes. No AI slop because it’s trained on my library of content.

- Built a team of AI outbound agents that allowed us to scale our outreach to people in our sphere of influence from content and profile views.

Before → After:

- 4 to 8 calls per month → 35 to 50 a month
- $10k profit → $20k to $50k per month
- $270k closed in last 4 months

Try this for 7 days:

 Run an Activity Audit and highlight your activity traps.

- Log everything in 15‑minute blocks
- Tag each block R (revenue‑producing) or NR (non‑revenue)
- Circle your top 3 NR time sinks
- Kill / Automate / Batch anything NR
- Block 1 hour in your calendar for December 12 to join 100 founders building their own AI Demand Engine with LinkedIn on my webinar.

If you’re stuck in the trap, it might be time for a change.

Grab your FREE ticket to my LinkedIn masterclass here: leveragedoperators.com

I thought LinkedIn Thought Leadership Ads were “just brand.” I was wrong. They’re a sales-meeting machine if you structure them right. I spent $3,000 on ads, $1,000 on consulting, and 100 hours of study so you don’t have to. Here are 3 things we did to get our ads delivering leads in 60 days:

BACKGROUND

I sat in a café in Medellín with my father.

Me: “My LinkedIn reach is down 80%, feels like the end of the party.”

Him: “You always knew it wouldn’t last forever.”

Me: “I’m going to need an ad budget to fill the gap.”

Up to that point, I’d only dabbled with LinkedIn TLAs. Decent brand lift, but no leads. So over the last 60 days, I worked with Tom Casoo and learned a killer approach.

5 things that helped me drive meetings from TLAs

1) Having a founder-led brand helps.

Our content already hits the right eyes 300k–500k monthly reach so any spend pours gasoline on what’s circulating. Higher like counts also improve CTR and trust.

2) Tight targeting = better results.

I used to target every startup in the U.S. But our offer is specific: service business owners under $5M with a tech or service arm. Focusing on this ~2M TAM finally brought the right people in.

3) Having the right strategy.

 I stopped boosting random posts and split ads into:
 • Top + middle of funnel
 • Bottom of funnel

Every 2 weeks, I added top-performing posts to TOF/MOF and ran until we hit 1,000+ accounts reached. That became our retargeting pool. CPM was ~$30.

Then I fed that audience into BOF ads... our highest-converting client wins and framework posts. I track which posts cause Calendly bookings and spend more on those.

Pro tip: Add a direct CTA with your Calendly link or tell people to comment “GROW.” It meaningfully increased attribution.

Fitting engagements into our Atticus AI sales system.

We scrape likes, comments, and profile views, score them, and have our AI agent DM high-fit prospects with personalized context.

Adding ads multiplies your organic footprint. It’s just another way to show up in front of buyers... paid or not.

Stuck at $20K/month? I’m hosting a FREE LinkedIn Client Aquisition Masterclass on the 12th of December (usually $1,000 in consulting fees). 

I’ll show you how to build your own AI sales system to add another $50k a month using LinkedIn.

👉 Smash your revenue ceiling: https://lnkd.in/gkishZ_v

(40% gone. Don’t sleep on it.)

POV: thanksgiving after starting a business 😭 


P.S - Stay delusional, my entrepreneurial friends, and keep your cool as you eat turkey today. Happy thanksgiving!
-

Repost from @jimpapi

Every B2B founder wants to generate qualified sales calls on LinkedIn. 

But 95% have no idea where to start. Here are 5 outbound strategies that helped me generate over $125,000,000 in pipeline across 100+ companies (steal them):

1) Content-led outbound

This is where 99% of your hottest leads hide. If someone engages with your content, they already know who you are. Your cover photo acts as a sales billboard when done right.

Start conversations with this flow: 

Open-ended question > What they have tried > Curiosity gap > Pull to Zoom.

Spend 30 minutes a day on this and you will book an extra 5 to 10 calls a week.

2) Profile views and followers

Check profile views and net new followers (your followers list is arranged by who followed last) daily. When your ICP shows up, reach out and start a conversation using the same framework.

3) Messaging with intent

Cold outbound fails because it is unexpected and unwanted. Use an AI SDR to build lists based on intent events like funding rounds, job changes, new hires or key announcements.

Not all intent works for every industry. Ask what your ICP cares most about. For example, funded companies care more about ramp time than unfunded ones. Context matters.

4) The 800 open InMail hack

Every LinkedIn account has 800 extra free InMails on Sales Navigator. Tools with “open InMail campaigns” help you find these accounts fast. You can also check manually inside Sales Navigator.

5) Scaling outbound with multiple LinkedIn accounts

Get your team on Sales Navigator and use sales automation to multiply outbound across multiple open InMail licences. This loop doubles our monthly LinkedIn meetings.

Only do this once you have message market fit with at least a 20 percent response rate. Otherwise you will burn your total addressable market.
I learned all of this from running outbound for 100+ founders. 

If you want the exact AI outbound flow that books us 30 to 50 sales qualified calls a month in less than 30 minutes a day, join my free LinkedIn masterclass here: https://lnkd.in/gGNvBEfB

I'm a passionate design strategist & digital marketer. 

I help entrepreneurs grow their audience, engage their market and build their brand. 

I love working on projects where technology, design, content marketing and engaging UI/UX come together.

My strengths come most alive at the intersection of entrepreneurship, design and education. 

In the past I led:
• 1x startup from $0 - $5M in the fintech space 
• 1x startup from $0 - $1.2M in the metaverse space

Then I burned out. I realized I was working for too many hours for others to benefit. 

So, I pushed it all to the side and decided to learn web design, development and SEO. I then mastered the art of writing and business marketing. 

I founded Mojo Design, in 2019 as a solopreneur and have since scaled it to $100K ARR. 

We've worked with clients like NIKE, ADIDAS, and more. 

My mission is to help 1M people make money doing what they love. 

Some say that all heroes look super fine. I've been told that converting your creativity into paying clients - is a power of mine. 

Want to write your way to freedom? 🧙‍♂️🪄 

Get a FREE consultation: 

https://mojodesign.io/get-a-free-consultation/

Jacob Pegs

Web Developer

Modern Maker

Building 6-7 figure solopreneur businesses in 3-4 days a week.

Founder & CEO

Mojo Design

The simplest way to grow sales with web design & content marketing

Renovi NFT

Co-founder & Technical Advisor

HeyBigMan!

Head of Digital / Project Director

Empire Media

Stack: HTML5, CSS3, JavaScript (ES5, ES6, jQ), VueJS, PHP, Git, GitHub, Sketch.

Senior Web Developer / Tech Lead

Exerte Partners

Stack: Python, pandas, SQL, postgreSQL, Hadoop, mixpanel, JIRA, confluence, tableau, matplotlib, anaconda, GitHub, HTML, CSS, JavaScript, REST APIs.

Ten4 Design

Stack: HTML5, CSS3, JavaScript, Sass, BEM, Rollup, Twig, Slim, Docker, Babel, Gulp, Craft CMS (PHP), Valet, mySQL, Sketch & Git.

Cambridge Blockchain Society

Built a dynamic website for Blockchain department. Learned to: Understand client and adapt to needs. Use Google APIs, ParallaxJS, RegExp, media queries and responsive design. Stack: HTML, CSS, JavaScript.

London Block Exchange

- Managed a team to build a customer base in the thousands of users and obtain over 20,000 email subscribers, 23,000 social media contributors, 900,000 monthly impressions and raise seed funding from private investment (£5M). (Tools: Sketchapp, HubSpot, Google Analytics).

- Oversee UI/UX from idea to launch
- Collect customer feedback and integrate UI/UX flows, new features, fine tune user journey
- Lead team of developers to implement web and native applications

- ReactJS, React Native

Head Of Product Development

CHERR.IO

- Directed UI/UX journey for cherr.io website
- Worked with a team of front end developers & designers remotely and helped create the brand
- Helped startup go from idea to production
- Successful campaign generated over 15,000 Telegram members and 10,000 twitter followers. 
- Successfully obtained funding for “Lajka” in Ethereum to help animals in need.
- Successfully directed and completed the private funding rounds raising over $300,000. 

Visit: https://www.cherr.io/

Product Development Consultant

1 offer. 1 post. 1 email. daily → 1x $20k/m lifestyle business. served: 254+ clients. 2k+ customers. $1m+ made. $4.1m+ in client sales. learn how: jacobpegs.xyz

I walked away from a $500k ARR agency.

4 team members.
Big-name clients.
The whole “7-figure dream.”

And still - something felt off.

I could say all the right things.
But my body said, this isn’t it.

At some point, I stopped asking,
“How do I scale this?”
And started asking:

Does this still feel like me?

The answer, spoken loudest by my nervous system:
No.

Even on the best days, something was missing.

I knew how to sell.
I knew how to lead.
I knew how to deliver.

But I didn’t feel it anymore.

Because the version of me that built that business…

Was built on hustle, not harmony.
Performance, not presence.
Control, not connection.

And I wasn’t willing to sacrifice alignment for applause anymore.

So yeah, I walked away.

From half a million.
From future millions.
From the “security” of a model that no longer fit.

Some people said I left money on the table.

But I know I reclaimed something more important:

Myself.

And here’s the plot twist no one expects:

Because I chose alignment over ego…
Since 2023, I scaled Modern Maker to $1.2M.
Served 250+ clients.
2,000+ customers.
One-person business. No hustle. No sales calls. No DMs.

All of that - because I stopped chasing and started listening.

Here’s what I’m building now:

A one-person business.
Rooted in presence.
Run with peace.
Guided by intuition, not ego.
Fueled by 1 offer, 1 post, 1 email a day.

Where Modern Maker becomes a home for the future I actually want:

To be a present father.
To be a loving, available husband.
To create from heart, not hustle.
To teach from wisdom, not burnout.

Alignment isn’t optional.
Not if you want to enjoy what you build.

I’m not scaling complexity anymore.
I’m scaling clarity.

And if your current path feels like it’s pulling you out of yourself…

It’s not quitting.

It’s remembering.

The moment you stop building a business that impresses…

You can finally build one that expresses who you really are.

And that’s the one your future will thank you for.

Let’s build what’s true.
Not just what works.
If you’re done with the noise - this is your place.

- - -

DM me “MAKER” and I’ll send over a crash course on how I make $10k/week with 1 doc, 1 post, 1 email a day.

You can see if we’re a good fit to work together.


Full-service digital agency. 🦄 Web Design. Websites. Branding. We help brands & businesses accelerate growth, achieve their goals, and win clients through the power of web design and branding.

THIS NEEDS TO STOP.

I just scrolled through 7 people who wrote their LinkedIn posts with AI.

Soulless. Fluffy. Polished af. Just average bollocks automatically typed by a brainwashed human.

Do you realize what that’s doing to your brand?

While they’re “posting” and “being consistent”, dozens of heart-led entrepreneurs created REAL relationships using their energy.

(🚨 PS. Join 6,100+ who got a free 30 page playbook on how to run a heart-led one person business here: https://lnkd.in/dtwPYyqf)

The weirdest part is they hold it as a badge of honor. I post daily too - it takes a few minutes.

“It’s all about speed”

Speed is great. But writing stuff in 2 mins that annihilates your brand and potential client roster, and dumbing humanity isn’t. I can’t believe I’m saying this but… being your authentic self is actually a modern day strategy.

I get it, “you’re not a copywriter”.

But have you considered writing or documenting your raw, true experience?

Literally summarize what you did yesterday.

Sure, I use AI daily too. 

But I don’t outsource my entire job to it and sit and moan about why I can’t get clients.

Like it or not…

The future will separate humans from garbage.

1 offer + 1 post + 1 email → daily • simple, fun & profitable offers • 304+ clients served • $1m+ made • $4.7m+ in client wins → learn how: jacobpegs.xyz

OMGGGGGGGGG. I’m 2 followers away from reaching 50,000.

When that happens, I’m going to do …
… absolutely duck all about it. 😅









- - -

Pls can you get on my list tho. Click “visit my website” at the top.

graphical user interface, text, application

STOP telling people how they’re supposed to post on LinkedIn.

“Don’t like your own posts.”
“Don’t use emojis.”
“Don’t add line breaks.”
“Don’t use dashes.”

BRUH… who appointed you CEO @ Punctuation Limited?

We’re all literally specks of dust on a floating rock, slowly aging and trying our best not to lose our minds before Friday.

— Use the emoji.
— Break the line. (AMAGAD I used em dash)
— Like your own damn post if you feel like it.

You’re not getting a Grammy award for a LinkedIn update, lol.

And the algorithm isn’t sending you to fight Voldemort because you used a dash ffs.

No one’s diagnosing you with severe narcissism because you liked your own post either.

Some people on here act like LinkedIn “etiquette” is a moral code.

Hate to bring it to you, but no one (literally no one) gives a duck.

Why are we shaming people over… punctuation?
Of all things? 😂

Focus on being real.
Focus on being useful.
Focus on leaving people better than you found them.

— Call your mum & dad.
— Send your friends memes.
— Kiss & hug your partner.
— Give your cats & dogs a hug (tell them Uncle Jacob said they’re adorbz — I have treats).

When you’re old and wrinkly looking back on your life, I promise you won’t think:

“Damn… remember when Karen liked her own post about UX design?”

So yeah… 

Open the door.
Go outside.
Eat some watermelon.

Inhaaaaale. It’s all gonna be okay.

Nothing’s that serious, you motherflower.

No alternative text description for this image

There’s a version of you you haven’t met yet.

And s/he’s waiting on the other side of honesty.

Most people don’t heal.

They just outrun themselves.

New goals.
New habits.
New identities.

Same wounds.

And then they wonder why life feels heavy.

Truthfully, I avoided this for years:

You can’t create a life you love while carrying a version of yourself you’ve outgrown.

At some point, you have to stop escaping and start listening.

To your anger.
To your fear.
To your exhaustion.

To the quiet voice that says,

“This isn’t who you are anymore.”

That’s when everything changes.

Not when you grind harder.
Not when you read another book.
Not when you chase another LinkedIn post.

But when you finally look yourself in the eyes and decide to stop abandoning the person you’re meant to become.

You’re not weak.
You’re shedding.
You’re not lost.

You’re remembering.
You’re not behind.
You’re awakening.

Brother. Sister. 
I f*cking see you.
I’m rooting for you.

Keep going.

Remember:

The next version of you is built in silence before it’s lived out loud.

Last week I asked my clients a simple question during a workshop:

“Out of 10, how close are your posts to what you actually want to say?”

The answers shocked me.

I expected a 7 or 8.
Most people said… 1 or 2.

Not because they had nothing to say —
but because they were writing to match a norm.
A template. A formula. A rulebook.

Not writing like them.

And the real danger?

That strategy starts sounding like a voice that isn’t even yours.

And in a world where AI is now learning from AI…
that’s how you end up with content that sounds like everyone else.

The echo chamber grows.
The human signal fades.

Which means this:

It’s never been easier to stand out.

Not by being louder.
But by being clearer.

Clear in frequency. Clear in voice. Clear in who you actually are.

That’s why I’m building a new module:

How to Be a Dangerous Motherf*cker.

For the brave. For the new. For the ones done hiding in strategy and starving for signal.

It’s not just a vibe shift - it’s a skill.

Here’s how I’ve started shifting things:

1. Write like I talk.
If I wouldn’t say it in a voice note to a friend, it doesn’t go in the post.

2. Let the first draft be feral.
Not filtered but real.
I clean it up after I’ve told the truth.

3. Name what I actually believe — before I explain it.
Don’t lead with theory. Lead with conviction.
The post flows easier when it starts with a stand.

4. Design for feeling, not formatting.
Some posts don’t need a hook. Some don’t need a list.
If the energy is clean, the structure can flex.

5. Post with pulse.
If it doesn’t move me, it won’t move them.
I stopped asking “Is this good?” and started asking “Is this true?”

So let me ask you this:

What’s the post you’re actually dying to say -
but haven’t let yourself write yet?

You know the one.
The one that makes your heart beat a little faster.
The one that sounds nothing like a “LinkedIn best practice.”

That’s the post that creates clients, not just content.

Because... hopefully this'll hit:

You don’t need to be louder.
You just need to be realer than the algorithm.

And real?

Is dangerous in the best way.

1 offer + 1 post + 1 email. daily → $20k/m • simple, easy & profitable offers • 304+ clients served • $1m+ made • $4.7m+ in client wins → learn how: jacobpegs.xyz

Stop creating content.

(This strategy attracts ideal clients).

How I collect don’t create content:

1. Use your calendar as an ideation machine:

- What did you do yesterday?
- What problem did your client have?
- What did you do to solve it?

2. Write out the process and demonstrate 

- Think of it as a short list.
- With a brief description of each point.

(🚨 PS. You can also grab my GPT Buddy that tells you if your content converts: https://lnkd.in/duYAJkrz ) 

3. Give your perspective 

- Showing what you did and giving insight
- Shows you know how to solve the problem. 
- Without giving it all away.

Keep it simple.

Collect content, don’t create it.


PS. New prof pic, who dis?

You know those 6&7 figure entrepreneurs we look up to?

I’ve had a couple of them in my DMs,

And what I hear is:

- The stress they undergo
- The complexity in their business 
- The team management overwhelm 
- Their schedule that’s taken over 
- The immense pressure they’re experiencing 

I’ve heard some say.

The business has outgrown who they are.

And one bad month means everything falls apart.

That would result in:

- Firing their favorite team members 
- Having to take out loans 
- Starting the month from zero 

The hustle is commendable.

Though the $$ screenshots are sexy.

That’s the surface. Because behind it all it’s not all fine and dandy.

The truth coming out is “scale” is something they don’t want.

And it takes courage to burn things to the ground.

To see and accept another path.

A path that’s aligned to the business they want to design.

Not a business that’s built by default.

Lesson?

The roses on the outside look good.

But look within to identify the truth.

In a world where we idolize and pedestal.

Know that we’re all figuring things out.

Take what feels aligned & model it.

Drop what doesn’t and move on.

Because you deserve to build a business.

A business on your terms.

That allows you to have fun.

Be at ease & flow.

But most of all — to live.

Your LinkedIn posts work for 2 weeks, then die?

(Here’s a free masterclass)

You post. You get likes. Comments. DMs. Maybe even a few leads.

It feels like you finally cracked it.

Then week 3 hits and… nothing.

Engagement drops. No messages. No new subs.

This is the organic fatigue problem most run into.

I’ll break down my refresh system I use to keep my content from drying up.

👉 The set & forget trap.

You post a few winners. Things go well. You lean into those formats.

You repeat them…

But your audience starts tuning you out.

What worked 2 weeks ago suddenly flops. Why?

Your content’s gone stale.

👉The 2 lane content refresh system 

1. Light Refresh: Weekly

For formats that still work, but are starting to dip.

You don’t reinvent the wheel. Just keep it fresh.

Try this:

• Change the POV (e.g. “client story” → “my mistake”)
• Swap the hook but keep the core message
• Add different visuals (screenshot, selfie)
• Turn a text post into a carousel
• Reverse the order (CTA first, insight second)

It’s the same idea - just dressed differently.

2. Full Refresh: Monthly 

When your whole vibe needs a reset.

You need new angles & post types.

• Introduce a new story series (e.g. “This broke my funnel”)

• Add a new recurring content pillar (e.g. breakdowns)

• Change the CTA format (e.g. from “comment X” to “join the list”)

• Launch a new lead magnet

👉What I’m testing now

Mixing formats + vibes inside the same weekly content rhythm.

Before, I was keeping everything segmented:

• Mondays: Promo
• Tuesdays: Breakdown
• Wednesdays: Breakdown
• Thursdays: Breakdown
• Fridays: Story
• Saturday: Personal
• Sunday: Breakdown

Now, I’m running a combo format loop:

• Story-driven + soft pitch
• Screenshot + insight
• Carousel + CTA
• BTS email → turned into post

It’s messier. Less “planned.” But way more human.

The big “click” for me was realizing most creators default to “teach and tell.”  

But the posts that convert best for me:

Show posts.

Not “here’s how to grow.”

But:

“Here’s what I did last week to fix this.”

That shift alone refreshes your content & makes it sell.

👉 The weekly content routine

Post 1 → Launch something valuable

Post a story that opens curiosity & earns attention.

Post 2 → Test new variation

Change angle, CTA, or format. Light refresh.

Post 3  → Drop something direct

Remind people what you do. Share a result. Invite them.

Monthly → Run a full refresh

Rebuild your content stack. Add a new offer. Change the angle.

The magic to organic growth isn’t what you hear everyone say:

“just keep posting” - that’s garbage.

It’s learning when to evolve the content before your audience gets bored.

Refresh. Rotate. Remix.

Bottom line…

If your content is slowing down…
It might just be time to refresh.

- Light refresh every 7 days
- Full refresh every 30
- Test mixing formats for higher attention
- Rotate show posts to re-earn trust & convert

PS. How often are you refreshing your content strategy right now?

Last year, “experts”” told me I was crazy.

Because I had a $100 power hour sitting in my featured section on LinkedIn.

(I still do for $250 only 3x a week - because of the demand and have been booked for two years straight)

No sales calls. No made up scarcity. No crazy strategy.

Honestly it’s a link that says: “Pay here. Let’s talk.”

People said:

“You’re underselling.”
“This is too valuable.”
“Where’s your leverage?”

(My coach at the time even told me to take it off because I wasn’t thinking “high ticket enough”. I heavily disagreed)

But they misunderstood what the call was.

It wasn’t a glorified brainstorm session where I tried to fix everything in 60 minutes.

It was the funnel.

Here’s what actually happened:

• The client books
• We build a custom Gameplan
• They leave with clarity, momentum, and the next step

And ~25% of them?

They upgraded into 1:1 or group offers — without me needing to “pitch” anything.

Why?

Because I didn’t talk about what I could do.
I showed them.

They paid to experience it.
And that shifted the whole dynamic.
I didn’t chase. I consulted.
And the offer sold itself.

Let’s do the math:

→ ~125 people bought
→ $12,500 front-end
→ 25% converted into $1K–$5K offers
→ That’s how a $100 consult turned into a multiple 6-figure backend

(Approx. $350k in year 1)

All without a funnel.
All without being “on” 24/7.

If you’re overthinking it…

You might just need a LinkedIn profile and a Calendly link connected to Stripe.

Proof of expertise beats promises of value.

Ps. You can tickle my brain in my featured section if you want to build your own version.

Or just do it yourself 🤍

experts

In 2019, I moved back to Cyprus after 9 years in London.

I didn’t come back for a business opportunity.
I came back because my dad was sick.

I wanted to be close.
And I figured… I’d find my way somehow.

That first year?
I made $12,000. Total.

I had zero strategy or vision.
I didn't have an online audience either.
I was throwing spaghetti at the wall, trying to figure out how to make something work online.

Scared.
Clueless.
Determined.

Fast forward to now:

I work 3 days a week.
I’m home with my wife and daughter.
I walk my dogs. I run. I play music.
I sit in cafés with a handful of friends.
And I watch the seasons not change, because Cyprus gives me summer on loop.

The biggest shift?

I stopped chasing big.
And I started repeating simple.

One post.
One offer.
One email.
Every day.

(🚨 ps. I wrote a 30 page book outlining each step of the model. Join 6,100+ legends who got their copy: https://lnkd.in/dtwPYyqf - it’s free)

That’s what got me here:

→ 7 figures profit.
→ 50,000 followers.
→ 6,000 people on my list.
→ 200+ incredible clients that inspire me.

Not because I cracked a code.
But because I kept showing up long enough to find my rhythm.

Now?

I don’t need much.
I just need space to breathe and people I love around me.

I like the slowness of Cyprus.
I like being off the train tracks of big city hustle.
I like that my nervous system isn’t fried.
And I love that I get to work from home - on my own terms.

If there’s any secret to this life, it’s this:

Stop trying to be the best.

Start trying to be a better you tomorrow than you were yesterday.

And keep going.

I'm glad that was cheesy for you. 

Because we need a bit of that sometimes :)

A lot of “experts” online sound like they’re yelling from a stage.

Not because they’re confident - but because they’re scared.

Scared you won’t take them seriously unless they dominate the mic.

Scared to admit they’re still figuring it out too.

But the minute you raise your voice, you raise the barrier.

People don’t feel safer - they feel smaller. And when they feel small, they won’t buy.

They’ll clap. Nod. Praise your confidence.

But they won’t pay for your help.

Buyers aren’t looking for so called ‘gurus’ anymore. They’re looking for guides.

Not someone who “made it” and left. Or looks at you from above. But someone who gets it and stayed.

Someone who makes them feel seen, not corrected.

Ever feel that?

1 offer + 1 post + 1 email. daily → $20k/m • simple, easy & profitable offers • 304+ clients served • $1m+ made • $4.7m+ in client wins → learn how: jacobpegs.co

This month, I made one tiny switch that 1.5x’d my opt-ins (235 leads came through).

I used to write posts the way most people do:

Hook.
Body copy.
PS: “Grab X thingy here.”

Standard. Polite. Predictable.

But this time, I switched it a bit.

I started adding my CTA right up top.
Wove it into the the story, like a savage.
No waiting till the bottom to do a “PS.”

And boom - 1.5x more people clicked.

I believe that happened...
Because readers act when relevance meets timing.
And the best time to offer help… is while they’re still hooked.

So what I'd do is:

1. Start with the incident or insight.
2. Drop the CTA early - as part of the body not the bottom bit.
3. Make it feel natural, not needy.
4. Then expand the post as usual.

I used to tuck my CTA at the end.
Now it lives in the middle of the moment.

'Cos... well, it feels kewl, and it's converting.

It’s not always what you offer.
Sometimes it’s just when you offer it.

PS. LinkedIn doesn’t care about links IN the text anymore; my account actually grew by 27% which is nuts. 

But hey, I’m not your local growth ninja so I’m just saying what’s worked for me - we’re so lucky.

Most people aren’t addicted to hustle.

They’re addicted to the identity they built through it.

For years, I thought feeling icky pressure meant I was progressing, and I held it as a status symbol of sorts (yeah, ridiculous)

If I wasn’t “on” 24/7, I’d get anxious.

If I had white space on my calendar, I’d fill it with something to prove I was useful.

But eventually you realize:

You can’t build a peaceful business while operating from a dysregulated nervous system.

Success created through pressure isn’t safe to the body.

So you sabotage. Or stall. Or start over - again.

I’m in a season right now where I believe…

The work isn’t to scale faster.
It’s to feel safe doing less.

Because when peace becomes your baseline…
Everything flows faster.

Namaste 🙏

Had a wild week.

Mid 5 figures. From what I thought was a failed launch.

I wanted to do a sprint for a cohort. Fill 5 spots. I ended up getting over 47 replies. And selling out the spots by the last day. But what was startling was — people wanted higher ticket stuff. 1:1 mentorship. So I sold more than I ever have. But that’s not what shook me most. I reflected tons.

It was one of those weeks that turns you upside down in the best way - not from breakdown, but from breakthrough.

New clients came through. They do wild numbers.

$200K/mo. $360K/mo. $150K/mo. And when I read their onboarding forms… I had to pause.

Because they didn’t say they hired me for strategy.

Or systems.

Or even funnels.

They said:

“Your vibe.”

And I’ll be real with you —

That confused me for a second.

My brain whispered:

“Why would someone at that level… pick you?”

I sat with it. Let it swirl. Because I’ve always told myself that they buy the offer. The outcome. The map.

But this week reminded me:

They also buy the mirror.

The energy.

The frequency.

The groundedness.

The truth in your posture.

The clarity in your being.

That’s the part no funnel can fake.

And when I asked myself today —

“What would shift if you fully believed you’re not behind, you’re just calibrated to lead a different way?”

I wrote down a line in my notebook I’ll carry forever:

“I don’t need to become more to belong here.
I just need to stay with what’s already true.”

Man.

That hit something ancient in me.

And I figured… maybe it would hit something in you too.

Literally: you are the one you’ve been looking for.

So I’m sharing it here.

Not for praise - but for perspective.

If you’re at a weird edge in your business…

Scaling but unsure. Seen but doubting.

Clients coming in - but identity catching up.

All I can say is…

Don’t perform more to “prove” you belong.

Just get closer to the truth of who you are.

That’s the most magnetic energy in the room.

And it’ll pull in people who feel it.

Even when they’re making more than you.

Even when the voice says “you’re not ready.”

They’re not just buying your model.

They’re buying your mirror.

- - -

PS. Feeling grateful so dropped a 2 min video in the comments, sending you love.

I’m 100% replaceable as a solopreneur.

I’m 100% irreplaceable at home.

For your friends and loved ones, there’s only one of you.

The hours you spend with clients, working and mastering your craft is great.

But they’d be fine if you set some boundaries.

Make spending time with loved ones your top priority.

Because the clock is ticking. 

And we only get one shot, one opportunity, to seize everything you ever wanted in one moment. (Eminem).

Remember:

A better flex than cash in bank, is an empty calendar.

Sending you lots of love.

👇

I have a free e-book for you on running a $250k/yr offer-driven business on 1 offer + 1 post + 1 email a day.

I used to charge for it, but it’s available for $0.

Hit the “visit my website” button to get it.

I’ve had a thought I can’t get rid of lately:

Most people don’t have a marketing problem.
Or an offer problem.
Or even a strategy problem.

They know how to grow.
They’ve done the courses.
They’ve installed all the playbooks.
They’ve gotten crazy results.

But if you’re stuck, stalled, or just weirdly disconnected from your own momentum…

It’s probably not business.

It’s your nervous system.

Because this is what showed up for me:

If your business model overwhelms you, you won’t scale it.

If your sales rhythm drains you, you won’t sustain it.

If your content feels heavy, it’s because you’re not saying what you actually want to say.

And your body notices that long before your brain does.

You can’t outgrow a level your system believes will hurt you.

If “success” feels like pressure, your body will quietly protect you from it.

Delay the launch.

Rebuild the offer again.

Wait for the “perfect moment” that never arrives.

Tell yourself you need more clarity before you move.

It’s not sabotage.
It’s a form of regulation.

Your system keeping you “safe” in the exact place you’re trying to leave.

The work isn’t forcing your way through it.
It’s building a business your body can actually hold.

Something that expands you without frying you.

Something that feels spacious, not just scalable.

Something that’s aligned in practice, not just in theory.

So if you’re feeling resistance or fog right now…

Zoom out for a second.
Not to “fix.”
Simply… listen.

What part of this next level feels unsafe?

Because once you name it, you can meet it.
And when you meet it, things move again.

🤍

I’m a girl dad. Married. Cypriot. And embracing energy, fatherhood & one person business. In that order.

I just had a $40k week which blew my socks off.

I live quite simply.

I don’t like:

- Sales calls
- Outbound DMs 
- Follow ups 
- Scaling big teams
- Doing 12 hour days without rest 

I like:

- Google doc sales
- Inbound emails
- No follow ups 
- Working on my own 
- Doing 4-5 hour days 3x days a week 

So I do more of what’s energetically aligned with me. I follow ease & flow, not hustle.

My model is not for everyone, but I do what works for me.

I designed my business so it works on 1 offer + 1 post + 1 email a day. That’s allowed me to be a full time dad 2x a week on ‘work’ days. A role I’m absolutely loving & wouldn’t change anything for.

To serve clients, I use Skool, Loom, WhatsApp, ThriveCart, Kit, Notion & Google. 

That’s it.

Simple. Fun. Profitable. Offers.

Nothing but grateful 🙏

- - -

ps. If you wanna see how I model it, I wrote a 30 page book breaking it down. Click “visit my website” at the top and it’s yours.

Last week, I did a $1,000 consulting session for $250.

I brought back my 1 hour, 1:1 Gameplan calls since life at home has streamlined itself after we had our baby daughter.

Because that’s a modality that’s aligned with me.

I always yap about demonstrating vs marketing & how powerful that is. 

There’s a catch to it though.

I recorded the hourly consult.

And I told the client upfront: this is a “documented” gameplan. That means 2 things:

1. You get my full process for crafting your high ticket install offer - custom, not out of the box stuff.

2. I get to show what that looks like publicly (with sensitive stuff removed).

Here’s what we built on that call:

• Rebuilt her offer to match the exact price, promise, and positioning her buyers actually say yes to

• Created a $300 consult that sells itself — and upgrades 1 in 4 clients into the big offer

• Designed a tool she can use again and again to make $2k-ish an hour from consulting (without feeling strapped to her calendar)

The reason I did this is because most people talk about their offer.

I wanted to show mine.

If you’ve solved even one problem for someone - and you’re ready to turn that into an offer that sells automagically - I’ll happily build it with you.

It’s now found its home in my featured section under keyword: “tickle my brain”.

Don’t pitch your offer. 
Prove it works.

It’s a lot more fun that way.

PS. When I previously did these, one guy reported in $25,000. Which is a nice ROI.

I used to think scaling meant doing more.

Turns out, doing less is what moved me forward.

(I must admit, I’m a recovering hustle bro)

Anws…Here’s what I mean:

For months, I kept trying to “fix” my business by adding things.

A new offer.
A new funnel.
A new schedule.
A new posting cadence.

Every time something felt off, my brain went straight to:

“What else should I add?”

But the more I added, the heavier everything felt.

I kept hitting $30k-$50k+ months but it never felt stable.

Or calm.
Or predictable.

At some point, I realised the problem wasn’t strategy.

It was my nervous system saying:

“This is too much.”

So I did the thing that felt counterintuitive.

I removed almost everything:

• One offer
• One email
• One post 
• One simple system that runs when I don’t

(🚨 ps. I recorded a 20 min training of it here: https://lnkd.in/dni-3dbk)

My income went up.
My workload went down.
And the business finally felt… safe.

What worked wasn’t more hustle.
Or more effort.
Or more moving parts.

It was building something my body could hold,
not something I constantly had to fight.

If you’re plateaued (is this how you spell it, lol) right now, it might not be because you’re “missing the next step.”

It might be because
you’re carrying too many steps already.

Sometimes the breakthrough isn’t adding more.
It’s building less - but better.

That’s what worked for me.

I don’t know why this little soul picked me to be her dad…

but I’m starting to understand what she came here to do.

She came to wake me up.

To slow me down.

To show me what love feels like when it’s quiet,
and what strength looks like when it’s soft.

I used to think “legacy” was something I had to build.

But now I see it sleeps in the next room,
wearing watermelon pyjamas and drooling on my shoulder.

May she always take up space without apology
and trust her voice, even if it shakes.

May she stay wild, stay weird, and never forget that she came here to move things.

(She loves being barefoot, which I do too 😬)

- -

Her presence teaches me how to be present.

She reminds me that peace matters more than this whole “LinkedIn” thing or work thing.

And when I feel myself drifting into old patterns,
she brings me back to now…to breath, to stillness, to love without earning it.

Little Miss N is 9 months old now.

And somehow, without saying a word,
she’s made me a better man.

*gratitude sigh*

Now, I look to you today. 

Thanks for being part of this wild journey.

I’m still learning how to do this fatherhood thing, still unlearning, and still hoping that she never stops dancing through this world like it was made just for her.

And while doing that…

my mission is to be her (and your) — biggest fan.

Big love to you 🤍

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The Battle

Luke Shalom

Jacob Pegs

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The Battle

Luke Shalom

Jacob Pegs

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Shalom's LinkedIn Performance

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