My personal brand changed my life. Now, let's change yours. | Personal branding + business coach

Your business doesn’t have to look like this:

→ Constantly chasing new clients
→ Revenue up one month, down the next
→ Wondering why things only work when you’re “on”

Truth is, most founders have accepted that as the norm.
But it doesn’t have to be.

“In short, Luke solved a problem I'd been having for months in the first 30 minutes of meeting. As someone who has spent $1000's on coaching and courses, I recommend Luke over anyone I've worked with.” - Steve Swift, Email Marketer

Here’s my backstory: 

I spent 8 years in the corporate world helping companies who made millions.

I did these 2 things to help them scale: 

1/ Keep clients happy (so they stayed)
2/ Streamline how the business ran

Then I spent 3 years learning how to write online, turned it into a repeatable system, and how to turn that attention into sales calls and inbound leads. 

That resulted in 1,000,000s of people reading my content, a LinkedIn Top Voice badge, and 100s of leads along the way. 

“After following his advice, I closed two deals totaling $5k… Now I’m maxed out with side work and can attract more clients anytime.” - JM Domingo, Email & LinkedIn Marketer

Then…
I took all of that knowledge and focused on helping founders build something sustainable. 

And helped 50+ founders to write online, sign clients, and scale their business too. 

I called it the Different Success model.

It works on 3 principles: 

1/ Attract the right-fit people with a clear (and fun) writing system
2/ Positioning your core offer to make it easy for clients to say ‘yes’
3/ Structuring the business so clients WANT to stay (and you get to work around your life)

“We accomplished together: #1 personal growth Linkedin Germany, 10K followers in 6 months, clients, podcast invitations, sponsorships.” - Alexander Plank, Mindset Coach

It's what happens when your business stops relying on constant selling, and starts being built to last.

You’ll attract better clients.
You’ll make consistent sales.

But the best bit: you’ll have the freedom to finish early, take your partner on a date, or travel without guilt, because the business supports your life. Not the other way around. 

If you want to see how I can help, here’s 3 ways: 

1/ Newsletter → Get weekly emails from me to help you grow + win
2/ Power Hour → Get me 1:1 for 60-mins (and ask me anything)
3/ Different Success → My 1:1 coaching programme (DM me)

For any questions, hit DM and I'll get back to you ASAP :-)

Luke Redhead

Your obsession with perfection is what's killing your business. 

Let me show you how: 

Meet Rewrite Rebecca.

(Who I’ve conveniently made up but hear me out)

Who in the past 14 days, has:

→ Designed 4 new banners for her profile
→ Rewritten her about section 5 times
→ Seen 14 posts go viral and questioned her own positioning 14 times

The past 14 days have been filled with work for Rebecca.
But precisely 0 of them have been actually productive.

Rebecca is every founder I've ever met at some point.

(Me included)

It’s so easy to get so caught up in the perfect positioning, the perfect hook, the perfect about section that we forget 1 point:

Nobody cares about anything you do as much as you.
They care about whether you can help them or not.

That's it.

(Btw - Want to see my strategy to simplify your whole business into 1 easy approach? It’s in my playbook here: https://lnkd.in/eNBJy5Ky)

Fast forward 2 weeks. Rebecca stopped tweaking everything. 

Instead, she stuck with 1 angle of positioning (clear for her ICP) and decided to leave it alone for 30 days minimum.

And then just wrote posts around that. 

Then this happened:

→ She started writing from an honest place (and enjoyed the process)
→ No second-guessing whether it "fit her positioning"
→ No more comparing herself to every post post she sees
→ No scrolling endlessly to check what went viral yesterday

Just writing what she knew would help her people, and enjoying the process as much as she can.

The result:

→ Content became FUN to write again
→ Posts took 20 minutes instead of 2 hours
→ Her real personality started showing through
→ DMs started coming in (the right kind)
→ Potential clients started taking notice
→ Opportunities opened up she never had before

All because she stopped overediting, and started creating what felt true to her.
Here's what I tell every founder who gets caught overthinking:

Your content doesn’t need to be perfect.
Your positioning doesn't need to be perfect.
And you, as a person, don’t need to be perfect.

It needs to be clear enough that your reader understands it.

Once you've got that, the rest is just showing up and helping people.

Don't be Rewrite Rebecca.

Be Done-is-better-than-perfect Rebecca.

Your business will thank you for it.

P.S - Still stuck on positioning? My rule: If you can explain what you do to your parents in one sentence, it's good enough. Start there and refine as you go.

Helped 50+ founders find & keep clients long-term with my Different Success model (so far). No plans to stop anytime soon.

10 months from now, my fiance and I will be getting married.

(And I’m so excited you wouldn’t BELIEVE)

Which means I've got the next 10 months to get the business right.

Most founders would double down on growth hacks right now. Or slow down.

I’m more thinking about how I can use the next 10 months and set us up for the best start to married life.

Here’s my focus:

→ Focus on 1 type of client (clarity on positioning)
→ Building recurring revenue that runs with little input
→ Creating systems that'll work for 10+ years (not months)
→ Focusing on clients who stay 6+ months (deeper transformation)
→ Invest profit so we’re set for the future (sets us up for the long-term)

And then saying no to anything that gets in the way of that.

That’s it.

Not just chasing more clients. Or scaling without any real plans.

10+ year thinking.

Which is why I’m rarely worried about things that fall outside of that:

I rarely talk about trends (even if they are popular)
I don't chase algorithm changes (even when reach drops)
I ignore what competitors are doing (even if it's working for them)
I’m not fussed about shiny objects (even if they do look exciting sometimes)

Just 1 goal matters at this point. Set us up. And I’m all in on it.

Ultimate vision → We won't have to worry.

There’s a lot of noise on here folks.

Find what matters to you → Keep focused on the goals you have.

You’ll be glad you did.

In my experience, I’ve found that most business advice online looks good.

Until you try it.

(Sorry to be that guy)

It’s on all our feeds:

→ 100 leads in 100 days
→ Viral within 7 days
→ $100k next month

When it doesn’t happen → it hurts.

The worst bit is most of us are so used to seeing these promises of huge results in fast timeframes, that it’s almost become normal.

Let me say that, chances are, that big promise won't happen.

(Yes, some do work well. But not all)

1% get lucky. But the other 99% have to work HARD for it.

Instead of looking for an overnight fix, here's what actually works:

1/ Write about real client problems
2/ Share what's working for you (and what isn't)
3/ Build genuine relationships (not just collect followers)

Then...

4/ Reach out to people and see what they're stuck with
5/ If it's something you can help with, tell them
6/ Make it an easy next step to work together

And when they sign up...

7/ Go above and beyond every time
8/ Be proactive (don't wait for them to ask)
9/ Get them where they want to go, and make it fun

Yes, it might take a bit longer than the overnight promises.

But stick with it, and you'll see results happen slowly but surely. 

And a LOT more sustainably. 

Instead of chasing overnight results, expect that each day:

→ You’ll start to see it working
→ You may find your next client or two
→ You might get lucky with one or two posts

Just don’t expect your world to change overnight.

P.S - Want the complete system? I break it down step-by-step in my playbook: https://lnkd.in/eNBJy5Ky

The worst thing about running a solo business happened to me last week.

I got ill.

Couldn't work for 2 days straight.

(Blooming cold or flu or whatever it was)

But here's the best bit: Nothing fell apart.

12 months ago it would have:

→ I'd have pushed through (making myself worse)
→ Stressed about emails piling up
→ Apologised to clients 47 times
→ Worked from bed feeling guilty
→ Made myself ill for weeks

Not sustainable (or fun).

But this time:

→ Told my clients I was ill (they said "get better soon")
→ My systems kept running while I was asleep
→ Recurring revenue kept flowing
→ Slept for 2 days, guilt-free (felt like heaven)
→ Came back feeling better instead of just exhausted

And a few days later we’re back in business.

A few of the ways I fixed it from 12 months ago:

→ Switched to 1 clear model with clients (work 1:1 together includes XYZ)
→ Built client success paths (they know exactly what to do between our calls)
→ Set up check-ins (Loom videos + voice notes instead of constant meetings)
→ Automate any manual admin tasks (invoicing etc)
→ Create a content system that makes writing easy (no posts got missed)

Meant every part of my business stayed alive when I felt like death.

Win.

I’m not telling you how to run your biz. If you love the 14+ hour day grind, go for it.

But build something that you can take time off IF you need it.

Call it → The Sickness Test

If you suddenly had to stop working for a week, will it all fall apart?

Because one day, you might need to fall back on that.

And when that happens, you'll wish you'd built something that keeps running.

P.S - I built my business around the same model I teach to clients. It's how the business didn't fall apart. You can learn how it works here: https://lnkd.in/eNBJy5Ky

I reckon that in the next 12 months, there will be 2 core “feeds” on here.

(OK not literally but hear me out here)

The Great LinkedIn Split.

Where you’ll have feed 1, where people are:

→ Using AI to churn out 5+ posts per day
→ Writing whatever worked for someone else
→ Racing to post first about trending topics
→ Chasing impressions over resonance
→ Building "personal brands" (that aren't even THAT personal)

(This is the ‘quantity > quality’ camp)

And feed 2 (where I’ll spend my time), where people are:

→ Writing content that genuinely matters, not just for numbers
→ Focusing on moving 1 person every single day
→ Just being human in this digital world
→ Building proper relationships, not just follower counts
→ Sharing actual experiences, not rehashed stories from others

(This is the ‘quality > quantity’ camp)

(If you want my content strategy, it's in my playbook here. It's helped me write 1,000+ posts that attracted clients and built my business: https://lnkd.in/eNBJy5Ky)

Neither group is wrong per se. I’ve seen both work.

Some will sit somewhere in the middle. Some will make their own approach that's neither of them. 

Whatever happens, it'll be interesting to see how it plays out. 

Because humans are different.

And I think that people are going to naturally gravitate and resonate towards one approach or the other.

Trying to do both is where it’ll be complicated.

There’s no right or wrong when it comes to content, as long as it gets you results.

I just know I’d rather have 100 people who genuinely care than 10,000 who scroll past, and not be pulling my hair out every day for post ideas. 

I've got a business to run and clients I want to help. 

So before you write your next post, ask yourself:

Am I writing this because it matters to me and my ICP?
Or because I saw it work for someone else?

Your answer tells you everything about which feed you're building.

"Make sure you aim for £10k months" they said.

I've never done that.

Honestly, I prefer not to set revenue goals.

(At least don’t set them as the ONLY goal)

Let me show you why:

I worked with a founder a few months ago. In 3 months, JM signed 3 clients worth $1,000s each.

And we never set a revenue goal. Ever.

Instead we just focused on implementing a strategy that he enjoyed running.

And it worked.

Most founders focus on a number first. Then wonder why they're miserable hitting them.

Because they don’t realise that when you only chase revenue, you:

→ Take on nightmare clients, just because they who pay well
→ Change strategy every time someone else hits £50k
→ Work yourself into the ground for a number
→ Build a business you'll hate in 12 months
→ Sacrifice everything that matters for the Stripe screenshot

On paper, the numbers look great. But it makes founders burn out faster than a cheap candle.

So here's what JM and I focused on instead (I do this with all clients):

→ Making sure he was excited to sell his offer
→ Making it easy to talk to potential new clients

And then...

→ Client retention rate (his clients can stay for 12+ months)
→ Hours worked per week (down to around 15)
→ How much he & his clients enjoyed working together (a lot)
→ Time spent on sales calls (almost zero now)
→ Days off without checking messages (every weekend)

We never set a revenue goal. But we often talked about “comfort numbers”.

Safe to say we hit those.

But more importantly: He loves his business again.

Because now he’s got time to be with his newborn daughter, and reliable money coming in, doing work he genuinely gets excited about.

Revenue is a byproduct of doing good work for the right people.

Not a target to hit at any cost.

Focus on the inputs. The outputs take care of themselves.

P.S - Want to build like JM? I documented the process into my playbook here (for free): https://lnkd.in/eNBJy5Ky

A founder client of mine was spending 3-4 hours a DAY scrolling LinkedIn for inspiration.

A. DAY.

Less than 10 minutes later, she had her first post drafted, ready to write.

With 0 external inspiration needed.

Here’s how:

Susan and I spoke last week. She booked a Make it Make Sense session because she wanted to get off the content hamster wheel, and focus more on growing her business. 

Before we spoke, she was:

→ Constantly trying to think of post ideas 24/7
→ Feeling guilty if she couldn’t think of any
→ Spending 3-4 hours a DAY scrolling for inspo

And, as a result, she was struggling to even think of 1 post idea.

Not because she didn’t have them.
Because her brain was redlining 24 hours a day.

Disaster.

On the call she was even overthinking her best post ideas before they even happened.

Not on my watch.

Here’s what we did:

1/ Took 1 pillar of my Timeless Content (we picked ‘Mission’)
2/ Got her to explain it out loud (took 30 seconds)
3/ Saw how that post could influence her ICP
4/ Took a simple structure to draft that post
5/ Tied that back to a point her ICP needs
6/ Added a hook that’ll grab their attention
7/ Gave her the confidence that she CAN write

5 mins later → great post drafted.

Simple. Almost TOO simple.

Yet it works.

But best bit is it’s not just a “post” to tick the box and it’s done.

It’s a post that her ICP will read and go “I like the sounds of that”.

Every follow → Someone wanting to learn more.
Every profile view → Someone curious about her.
Every DM from that → Someone who might be a good fit.

1 post. Less than 10 minutes.

And hours of overthinking removed from every day going forwards.

I’d call that a win :-)

P.S - A fast way to get writing quickly → change your environment. This is where some of my best posts (and some amazing ideas) came to life.

P.P.S - My content strategy helped me write 1,000+ posts. It's written here inside my playbook (for free): https://lnkd.in/eNBJy5Ky

It’s just under 10 months before we get married. 

Which means I have 10 months to get my business positioned so we start married life with a head start (not having money worries, etc). 

Here's exactly how I plan to do it:

—

1/ Write every day

Not for “consistency”. And definitely no chasing trends.

Just sharing thoughts and things happening in my world that the right people will find interesting (to build an audience of my ICP who get it).

—

2/ Focus on relationships > numbers

I’ve been guilty of letting the numbers cloud my vision before. Happens to us all.

But around 80% of my clients come out of nowhere. No likes, no comments. Just DMs/next steps after reading that 1 post that made them move. 

So I’m focusing on writing to build trust and relationships over what “works”.

—

3/ Invite people every day

I’ve never liked the idea of “selling”. I do like talking to founders who I can help. I'll be doing more freebies/mini offers to find them without the awkward sales tactics. 

Inviting them to take the next step > hard sales tactics any day.

—

4/ Share my newsletter more

Every week I write about stuff going on in my business, thoughts I’ve got, observations, and stories, and share it via email. I do it to help founders grow their business and show them my way of doing it.

But there’s no point if I’m not sharing it online.
(P.S - Shameless plug, you can get access here: https://lnkd.in/eNBJy5Ky)

—

5/ Sit at my laptop less

“Work” isn’t the amount of time you sit at a desk. It’s the outputs.
At least 90% of my best ideas come in the gym, or when I’m walking. So strategically getting out to think more = better work done when I do sit down.

—

6/ Structuring the business around life

I’ve tried the 12+ hour work days. Didn’t work for me. (See above)
So I'm changing the systems and model to work around living life first. Which includes cutting about 60% of workload out that didn't do much (other than feel good).

—

7/ Focus 60% effort on keeping clients happy

Most founders don’t realise that happy clients stay 12+ months. New clients can leave after 6 weeks.
Focus on keeping clients happy = better results for them and longer-term stay.

—

That's the system I’m using. They all tie together nicely. 

The end result: 

I can run my business working 20 hours a week. Clients stay 12+ months. And I'm not glued to my screen all day hoping for likes.

In 10 months time, I'll either get it right or I'll have a lot of work to do. 

Most founders don't even realise they have the choice. 

Build for the life you want.

I opened 5 spots in my calendar for founders last week.

Some really cool people booked in:

(And the problems we're solving were brilliant)

1/ Social media agency owner drowning in client work
(but wanted to scale)

2/ Systems consultant losing clients after 2-3 months 
(but had more to help)

3/ VA building her entire business on LinkedIn posts
(and worried if LI ever stopped working for her)

Here’s what’s happening for those 3 founders:

Agency owner:

We restructured their day-to-day operations so client work is less intensive for them personally, and made it easier for them to work ON the business (rather than spending 12+ hours a day in it).

Consultant:

Looked at all the bespoke projects they were offering, and aligned it to 1 core offer they could sell on repeat for future clients (and set a long-term vision for clients to invest in, not just one-off outcomes).

VA:

Changing their content funnel to drive leads from multiple platforms and start collecting them into a newsletter (safer for long-term of the business), as well as started sending emails to nurture those leads.

Each session took under 90 minutes. That's it.

But those 90 minutes will change their entire 2026 now.

Everyone's already thinking about "2026 goals" and "new year planning".
Some are winding down already and calling it “next year’s problem”.

But there's still 7 weeks left in 2025.
7 weeks to fix that one thing that's been holding you back all year.

Most founders will coast until January. Then panic. Then struggle through January trying to catch up.

Don't be most founders.

Find what’s holding you back NOW:
↓
Is it your offer? Your retention? Your leads?
↓
Spend time this week to understand it + create a plan to fix it
↓
Enter 2026 with a plan (and ahead of most)

Because the founders who win next year aren't waiting to start in January.

They're fixing things now.

P.S - If you're stuck, start here: https://lnkd.in/eNBJy5Ky

My whole business is stupidly simple:

Help founders build a business with a handful of high-ticket clients + low-ticket sales so they never panic about content or clients again.

(Told you it was simple)

I’m not worrying about virality anymore.
I’m not chasing hype in every post.

I used to, until I learned that it isn’t as fulfilling as it looks.

Just building a business so I can live a life that I’ll be proud to tell the grandkids about one day.

One where:

→ I get to leave work at 2pm without needing a reason
→ I can travel the world with my fiance ANYTIME we want
→ I wake up happy every morning with who I’m working with

Stories > Numbers is my mantra right now.

And the whole goal is to help others do the same for their biz too.

That’s the entire mission this all ties back to.

Every post → Ties back to this goal
Every offer → Ties back to this goal
Every DM → You guessed where this leads

1 simple mission and a ton of energy going into it.

It’s hard to go wrong when you keep it simple.

Lesson for you: What’s YOUR mission? If you can’t write it in 1 sentence, keep refining until you can.

Your audience invest a lot quicker when it’s easy to understand what they're investing in. 

P.S - I've written 40,000 words on this business model. I think you'll enjoy it (especially section 2, Different Success): https://lnkd.in/eNBJy5Ky

In 10 months time, my fiance and I will be getting married.

And I won’t lie. I’m NOT in good shape.

(Despite the fact the pictures I post on here make it look like I walk 6 marathons a day)

So I signed up for 12 months at the gym to sort it out.

My plan:

→ 3-4x weights per week
→ 1-2x cardio per week
→ Eat better (not weekends)
→ Do ‘fun’ sports more often (squash, swim, etc)
→ And the key one, avoid giving up 4 weeks in (again)

3 weeks in and we’re sore. But enjoying it.

But one really cool (and unexpected) thing that I’ve experienced:

→ Most of my best content ideas are coming whilst I’m on the treadmill
→ Breakthrough concepts are coming when I’m swimming
→ Things I’ve been stuck on for months are clearer now

It’s annoying having to stop working out just to jot ideas down.

But it’s nice to know that most of those problems I’ve been battling with are solvable.

So much so, that now I’ve decided to allocate “thinking” time away from my laptop. 

Every day = some sort of movement now. 

10 months. Let's get it. 

Will keep you posted how it goes.

P.S - Anybody else use movement as part of their workday? Curious to hear how you find it.

Most founders are working 60-hour weeks chasing “more”.

And they think it’ll solve the problem they’re facing.

Sorry. But no.

Let’s say you’re at £5k months with 5 clients.

Common sense tells you that you need 20 clients to hit £20k months.

So you do more.

And your entire focus goes on finding the next 15 clients.

Every post = a push for clients.
Every DM = a push for clients.
Everything = a push for clients.

More posts for more visibility.
More DMs for more opportunity.
More anything surely makes more results.

Yet 3 months later you’re constantly firefighting, working 12+ hours a day, clients keep churning, and now your content performs way worse than before.

“More” isn’t the right playbook for most founders.

(Btw, if you want a better playbook, I wrote one for you. 40,000+ words on my Different Success process showing you how I do it for me + clients: https://lnkd.in/eNBJy5Ky)

A firm belief of mine: It’s not often that the answer is more.

If your content isn’t working, you don’t need “more”.
If your offers aren’t converting, you don’t need “more”.
If your clients aren’t sticking around, you don’t need “more”.

You need to solve the foundations of why it’s not working as good as it can be first.

Yes, more clients can = more money. But sometimes, less works out better:

→ 8 clients at £1,500/month for 12 months = £144k in a year
→ 30 clients at £1,000/month for 6 weeks = £45k in a year

Pretty much same effort to land the client. Yet completely different outcomes.
All because you’ve got space to really help them (so they want to stick around).
Same goes with your content:

→ 21 posts/week that costs you 25 hours a week + 4 hours in the DMs.
→ 4 posts/week that costs you 1 hour per week + 4 hours in the DMs.

One gives you freedom to work 20/hr weeks and still get clients. The other keeps you chained to your desk 12+ hours a day.

I’m all for more, but only when the foundations first work.

4 years ago, I started a business.

(as a 23-year old for the first time)

But 3 years ago, I thought I’d have to quit.

Because I tried to grow it by:

→ Working 12 hours per day (burned out fast)
→ Building complicated funnels (spent all my time fixing them)
→ Posting 7x per week (exhausting at best)
→ Sending 100 cold DMs daily (felt like a spam bot)
→ Chasing every trend on LinkedIn (algorithm changed, I panicked)
→ Offering 'free value' to everyone (attracted freebie-seekers)
→ Running discovery calls with everyone (90% were time-wasters)

Others told me it would work. Yet none of those seemed to work for me.

What DID work was far more simple.

So I built my own approach. 

Creating 1 path to take dream-fit clients from A (where they are), to B (where they want to be), and everything they need to know to get there. 

I called it The A → B Method.

Everything in my business (and my clients) is rooted in the A → B.

It goes like this:

A: Figure out exactly who you’re trying to help, and what stage they’re at
B: Understanding where they want to be (in their work and in their life)
→: Creating the path to get there, YOUR way

Which simplifies everything.

Here's how: 

All of your content is focused on reaching A, showing them to get to B.
All of your offers are focused on A, helping them get to B.
And your work is just you helping them get there.

Real example:

A founder at A: drowning in client work, can't scale.
B: Wants consistent £10k months working 20-30 hours.
→: We structured their offer so 8 clients stay 12+ months.

That’s all they needed. So that’s all they’re focused on now.

Way easier.

It’s incredibly easy to get caught up with tactics and hacks.

I much prefer to keep it simple and focused.
It’s worked for me. It’s worked for 50+ founders I’ve worked with.

I reckon it’ll work for you too.

Find your path. Focus on it relentlessly. Say no to everything else.

Your future self will thank you.

P.S - Want to see exactly how I restructured everything? I documented the entire process in my playbook (free). 100+ founders have downloaded it and used it to streamline their business: https://lnkd.in/eNBJy5Ky

Most founders know exactly what to do.

They just don't have a system to do it consistently.

(Sorry to be that guy)

When you strip everything you need to do right down to the basics, it looks a bit like this:

Post for your ICP (bonus points for personal stories)
↓
Build trust with them as much as you can
↓
Make them an offer
↓
Sign new client

(Yes this is very simplified but you get the idea)

That approach works, because it’s fundamental business.

Please don’t try and reinvent the wheel.

But the problem is most founders get stuck between the steps, or they wing it without realising what’s actually working for them vs what isn’t.

Fix those middle bits = build a stable business.

Here’s the 3 tools I use for each arrow (top to bottom):

--

↓ #1/ Timeless Content

Instead of creating anything that “worked well for someone else” or scrolling endlessly for inspiration, create content that stands the test of time. This includes your opinions, experiences that happen.

Tip: Ask yourself “if someone read this post in 6 months, would it still help my business?”

--

↓ #2/ Multi-Level Brand

Most founders write posts and hope they work. Instead of writing with intention + a goal. My goal is to get attention on here → Guide it into my newsletter, where I share deeper stuff that resonates with the right kind of people.

The idea is the right person who reads one email and “gets it” is way more powerful than 100 surface-level posts.

(I talk about this bit quite a lot in my playbook. If you haven’t read it, you can get it (free) here: https://lnkd.in/eNBJy5Ky)

--

↓ #3/ Invitation Letters

Forget the awkward sales pitch. I write to people like they're already friends. No fake urgency of “1 space left!” or awkward cold pitches to strangers. I’d rather show them what working together looks like to those who get it, and invite them to join.

E.g - "Hey dude, I think this could help you. Here's how we could work together if you're interested."

Remember: People prefer to be invited to a party than forced to go.

--

The difference:

Most founders → Post, panic when it doesn’t work, then spam DMs
For me → Create value, build multiple touch points, invite the right people in

One feels desperate and uncomfortable. The other feels natural.

And guess which one gets clients who stick around for 12+ months.

Stop following the exact same playbook everyone else is using, and hoping you’ll stand out.

Most founders are putting 100% of their effort into new sales.

Yet it’s not as profitable as they might think. 

(Let me show you why)

I see it everywhere.

Constant DMing. New lead magnets. More discovery calls. Another launch.

Yet any new clients slip away after 6-8 weeks.

And founders are wondering why they’re as tired as if they’re running a marathon every single day.

In my opinion: You can't build a real business on a revolving door of strangers.

I don’t believe that builds a successful business.

Because I tried it.

Spent my first year chasing every lead with a pulse. Signed anybody I could.
Lost most of them within 2 months.

Revenue was all over the place. Some months great. Next month bad.

Constantly starting from scratch.

It wasn’t fun.

The old way: 100% effort on new sales
The new way: 60% on keeping clients happy + 40% for everything else.

This is what I found happens:

→ Clients stay 6-12+ months (not 6 weeks)
→ They refer others without being asked
→ Revenue becomes predictable
→ You stop chasing strangers on LinkedIn
→ Work becomes enjoyable again

I’ve had clients stick around for 2+ years, because we work so well together.

And it’s not because I'm doing anything special. I just stopped overthinking sales all the time, and started focusing on people I actually want to help 
succeed.

When you put clients first:

→ You can charge more (because you deliver more value)
→ You need fewer clients (8 good ones beats 30 random ones)
→ Your calendar opens up (no constant "discovery calls")
→ You have so many better things to post about (and find new clients)
→ You build real relationships (not just invoices)

Most founders won't do this. And it’s not their fault.

They're addicted to chasing. They love the "new client signed!" dopamine hit. 

Because that’s what they've been told is successful.

Don't be most founders.

Stop putting 100% into finding new people.
Start putting 80% into keeping the right ones happy.

Your bank balance (and sanity) will thank you.

P.S - Ready to go from chasing to keeping? I break down the exact model I use for my (and my clients) business in my playbook (it’s free): https://lnkd.in/eNBJy5Ky

1,696 days of building a business without following the “rules”.

Which means:

→ No sending 100 cold DMs a day
→ No awkward networking events every week
→ And (my favourite) no working every weekend

And I’ve still managed to replace my old salary and build something I’m pretty happy with.

(P.S - The entire system is in my playbook here. It'll show you how to write, attract, and convert clients: https://lnkd.in/eNBJy5Ky)

I’ve tried nearly every approach. Made a TON of mistakes along the way.

All that helped me figure out this confusing game we call business. 

Here’s some approaches that made that possible (and I’ll be using forever):

Different Success rules

Flying V Group Digital Marketing

As a direct response Copywriter I help FVG with everything from their copy creatives for all their marketing campaigns 

• Email marketing for clients 

• Content fine tunning with the team 

• Blog posts (soon to come with a new website)

• Lead funnels

• Sales pages

• VSLs

• Webinars

Direct Response Copywriter 

Best Seller Publishing, LLC.

Helping the founder of Bestseller Publishing 8-figure entrepreneur Bob Kosberg write daily emails that are highly conversational, personal and relatable to help leverage his huge email list to build his other channels like his Blog, Podcast, and YouTube channel. 

Coming up with angles weekly on how the emails should go while also nailing his brand  voice and giving basically content that drives his list to his other channels

Email Copywriter 

Get More Bu$ine$$, Authority and Engagement on your $ales & News letters as an Expert. Direct Response Marketer & Copywriter

Most 5-figure coaches have Revenue Inconsistency Syndrome.

One month they close $8K. Next month, $2K.

Same offer. Same market. Totally different results.

The problem isn't their coaching. It's their sales psychology.

They're winging the most important part... the psychological sequence that moves prospects from "maybe interested" to "where do I sign?"

I'm a Revenue Psychology Architect.

I don't just build chatbots. I architect intelligent systems that embed proven direct response psychology into every sales conversation.

My proprietary DR-AI Framework combines:

• Schwartz's 5-stage market sophistication analysis
• Cialdini's influence psychology principles  
• Direct response sequence architecture
• AI-powered intelligent delivery

The result? Revenue consistency. 

Instead of random $2K-$8K months, my clients engineer predictable $10K+ growth.

Here's what most coaches don't understand: Your sales conversations fail because you're missing the psychological bridges between awareness stages.

When a prospect says "I need to think about it," that's not an objection. That's a psychology sequencing failure.

When someone ghosts after showing interest, that's not bad luck. That's missing psychological momentum triggers.

When your closing rate varies wildly week to week, that's not market conditions. That's inconsistent psychology application.

I fix this by architecting systems that apply the right psychological pressure at precisely the right moment in every conversation.

My clients stop wondering "why did that conversation go well?" and start engineering "here's exactly why this conversation will convert."

I work exclusively with 5-figure coaches who are tired of revenue rollercoasters and ready for psychological precision.

Not life coaches trying to hit their first $1K month. Not 6-figure coaches who already have systems dialed in.

Specifically coaches making $3K-$8K monthly who want to engineer consistent $10K+ growth through better sales psychology.

If you're ready to stop winging your sales psychology and start engineering it, send me a DM ASAP

But only if you're serious about treating revenue generation like the science it actually is.

Victor Odey

Your prospects don't buy coaching. 

They buy tribal membership.

Had a conversation with a high-ticket coach who was KILLING it in the "executive transformation" space.

Asked him what made his positioning different.

His answer blew my mind:

"I don't talk about what I teach. I talk about who my clients become."

See, here's what most coaches get wrong...

They lead with their METHODOLOGY.

Their frameworks. Their systems. Their certifications.

But prospects don't give a damn about your process.

They care about BELONGING.

There's this thing called Social Identity Theory...

Discovered by Henri Tajfel back in the 70s.

It basically proves that humans will do ANYTHING to feel like they're part of the "winning group."

And AVOID anything that makes them feel like outsiders.

Most 5-figure coaches accidentally trigger "out-group" categorization.

They position themselves as the expert...

And the prospect as the broken person who needs fixing.

That dynamic creates psychological RESISTANCE.

But smart coaches?

They flip the script entirely.

They position their prospects as ALREADY being part of an elite tribe.

"You're the kind of person who..."

"Executives like you understand..."

"High-performers already know that..."

Suddenly, the coaching isn't about transformation.

It's about OPTIMIZATION.

You're not broken. You're just upgrading.

The sale becomes less about convincing...

And more about confirming tribal membership.

Which explains why that coach I mentioned closes 80%+ of his discovery calls.

He's not selling coaching.

He's selling a VIP pass to the tribe his prospects ALREADY see themselves in.

Happy Monday! 

FYI, this is what I built into the DR-AI Framework. You get an elite buyer analysis so you speak directly to your ICP and 30 premium custom bots to supercharge your biz. DM for more :)

P.S. What "tribe" do your ideal clients already believe they belong to?

Revenue Psychology Architect for 5-Figure Coaches | I Turn Inconsistent Sales Months Into Predictable $10K+ Revenue Using My Proprietary Direct Response-AI Framework. Direct Response Copywriting & Marketing

Your landing page passes every 'best practice' test. 

And it's still converting at 2%.  Here's why.

Just audited a baseball training academy's landing page...

Current conversion rate: ~2%
Potential after fixes: 8%
Expected revenue lift: 300%

Here's what's killing their conversions (and probably yours too):

Mistake #1: Wrong audience awareness

They opened with: "Fundamentally changing ballplayers into peak performers."

Sounds professional, right? Here's WHY it's wrong:

Their audience is SOLUTION AWARE (they know they need training)... But they're writing for people who already know their company.

Massive mismatch.

The fix: "Why do some players add 10+ MPH while others plateau despite endless practice?"

Creates immediate curiosity for the RIGHT audience.

Mistake #2: No emotional trigger

The real buying decision happens after a triggering event.

For baseball parents: sitting in the car after their kid struggles... Thinking: "He's a junior. College coaches decide in 6 months. Are we running out of time?"

The page ignores this completely.

No problem identification. No urgency. No emotional amplification.

Mistake #3: Sounds like everyone else

Minneapolis has 10+ baseball facilities. Everyone promises "velocity gains."

Their page sounds identical to competitors.

The market needs a unique mechanism: "The Kinetic Sequencing Protocol used by 12 MLB organizations..."

Mistake #4: Zero risk reversal

Parents spending serious money on their kid's dreams... With zero guarantee.

That's a massive conversion barrier.

"Add 3+ MPH or full refund + 4 free sessions" removes all purchase risk.

Mistake #5: Fake scarcity

"LIMITED SPOTS AVAILABLE" means nothing.

Limited how? By when? What happens if I wait?

Real scarcity: "January Cohort: 17/24 spots filled. Deadline: Dec 20th. Next session starts March (after showcase season)."

The bottom line:

Most landing pages fail because they focus on features... Instead of understanding the psychological triggers that drive decisions.

This page could triple conversions without changing their offer or price.

Just by fixing the psychological messaging.

Most businesses are sitting on massive untapped potential... They just don't know the frameworks to unlock it.

P.S. What's the biggest conversion leak you've noticed on your own pages?

P.P.S. When's the last time you tested a new approach instead of hoping your current page will "magically" start working?

I married my best friend 3 weeks ago.

Here's what it taught me about sales and marketing. 

Oh, I won't bore you with that at all.

Here's a highlight of what has been going on in my life over the last month:

- I married my adorable Wife and we attended the same primary school wayyy back in '05

- I played around with AI agents because it still fascinates me.

- We moved into our new apartment with my wife and I work from my home office.

In ALL God has been kind and faithful, and it feels good to share my thoughts here again.

One of the things I am seeing in the world of copywriting, and marketing is the rate at which even top companies implement AI. 

Now you can spilt-test ad creatives before you say the word JACK.

Many of us are still priding ourselves of being a "Human copywriter" as if they don't use Google docs to write ( you could have used pen and paper since its more human LOL).

I have gone all in on AI on advance levels.

I can get market intelligence report that cuts deep into what any prospect is writing in their 2AM journals.

I can get hooks that shows my prospect's Ephiphany Threshold so I KNOW what to say and avoid saying like a PLAGUE.

This and many more.

AI has been invaluable for me.

I can wait to share all I have been learning.

Oh I am also organizing all my stuff in Claude Projects now not just custom bots like I used to.

I will keep you guys updated. 

Happy Monday.


P.S. Think of anything you want get solved and drop a comment below and I will send you a detailed maybe 40 page prompt to solve that problem. Try it :)

Your last coach told you to "just be yourself."

But "yourself" isn't hitting $10K consistently.

So what now?

Here's the brutal truth nobody wants to admit...

Authenticity without structure is just expensive chaos.

You tried the whole "follow your heart" approach.

Posted what felt right.

Showed up as your "true self."

And your bank account stayed broke.

Because here's what that coach didn't tell you...

Raw authenticity is like having a Ferrari with no steering wheel.

Powerful? Sure.

But you're gonna crash into every wall.

The entrepreneurs crushing it consistently?

They built SYSTEMS around their authentic strengths.

They didn't throw out who they are...

They amplified the parts that actually convert.

Think about it:

→ Gary Vee's authentic energy... channeled through consistent content frameworks.

→ Russell Brunson's genuine excitement... structured through proven funnel systems.

→ Alex Hormozi's natural directness... systematized into repeatable processes.

They didn't choose between authentic and structured.

They chose BOTH.

Because authenticity + structure = predictable revenue.

Your personality becomes the fuel.

Your systems become the engine.

Stop thinking it's an either/or game.

Your authentic voice is your competitive advantage...

But only when it's running through proven frameworks that actually sell.

The market doesn't care how "real" you are if you can't solve their problems predictably.

Build systems that amplify your strengths.

Not systems that hide them.

FYI, this is what I built into the DR-AI Framework. You get an elite build a buyer analysis so you speak directly to your ICP and 30 premium custom bots to supercharge your biz. DM for more :)

P.S. What's one authentic trait you have that could be systematized for consistent results?

Edward Thorndike discovered this in 1920.

Coaches are still getting destroyed by it in 2025.

I just watched a business coach lose a $50K client...

Because of a single TYPO in their bio.

Sounds crazy, right?

But here's what actually happened:

This coach had INCREDIBLE results. 7-figure business. Amazing client testimonials.

But one tiny grammar mistake on LinkedIn made the prospect think:

"If they can't proofread their own profile... how can they help me scale my business?"

Welcome to the dark side of the Halo Effect.

Most coaches know about the POSITIVE halo effect:

One impressive credential makes prospects assume you're good at everything.

Like when you see "Harvard MBA" and suddenly think they're brilliant at marketing, sales, strategy, AND mindset coaching.

But here's what Edward Thorndike discovered in 1920...

And what 99% of coaches STILL don't understand:

The halo effect works BOTH ways.

One small credibility flaw can contaminate everything else about how prospects see you.

I call it "Credibility Contamination."

Your brain literally can't help it.

It's hardwired to make these snap judgments.

So that grammar mistake?

It didn't just make them question the coach's attention to detail.

It made them question their ENTIRE ability to deliver results.

The scary part?

Most coaches are accidentally triggering NEGATIVE halos every single day.

Through their website copy...

Their social media posts...

Even how they show up on Zoom calls...

One inconsistency. One moment of looking "unprofessional."

And suddenly your Harvard MBA doesn't matter anymore.

Your testimonials get discounted.

Your track record gets questioned.

All because your brain got lazy with ONE small detail.

The fix?

Audit your entire client journey for "credibility leaks."

Every touchpoint. Every piece of content. Every interaction.

Ask yourself: "What negative halo could this create?"

Because in the coaching world...

Your credibility isn't built on your BEST moment.

It's destroyed by your WORST one.

And once that negative halo takes hold?

Good luck convincing someone you're worth their investment.

--

P.S. What's one small detail in your business that you've been putting off fixing... that could be costing you credibility without you realizing it?

P.P.S. Have you ever lost a potential client and couldn't figure out why, even though your credentials were solid?


Victor Odey

𝐓𝐡𝐞 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 𝐢𝐬𝐧'𝐭 𝐤𝐢𝐥𝐥𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.

𝐌𝐚𝐫𝐤𝐞𝐭 𝐬𝐚𝐭𝐮𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐬𝐧'𝐭 𝐞𝐢𝐭𝐡𝐞𝐫. 𝐓𝐡𝐢𝐬 𝐢𝐬.

5-figure coaches blame EVERYTHING except the real issue.

The algorithm changed.

Market saturation happened.

Competition got fierce.

But here's what's ACTUALLY happening...

Your prospects' brains are scanning your content for exactly 2.3 seconds.

And in those seconds?

They're asking ONE question: "Is this different from everything else I've seen today?"

Most of the time, the answer is NO.

Because you sound like everyone else.

Same pain points. Same solutions. Same damn promises.

"I help entrepreneurs scale their business."

"I show you how to get more clients."

"Transform your life in 90 days."

Boring. Generic. Invisible.

Your ideal client has seen 47 versions of that message before breakfast.

Here's the brutal truth...

If you can't explain WHY someone should choose YOU over the 500 other coaches saying the same thing...

Neither can your prospects.

And confused minds don't buy.

They scroll.

So how do you fix this?

Stop talking about WHAT you do.

Start talking about HOW you think differently.

What's your contrarian take on the industry?

What does everyone else get wrong?

What unique method do YOU use that nobody talks about?

Example: Instead of "I help people lose weight..."

Try: "I help busy parents lose weight WITHOUT giving up their favorite foods or spending hours at the gym."

That's specific. Different. Memorable.

The market isn't saturated with GOOD messaging.

It's drowning in GENERIC messaging.

So while everyone else fights over scraps...

You can dominate by simply being DISTINCT.

FYI, this is what I built into the DR-AI Framework. You get an elite build a buyer analysis so you speak directly to your ICP and 30 premium custom bots to supercharge your biz. DM for more :)

P.S. What's ONE thing you do differently that your competitors don't even think about?

This is the BuildABuyer Elite tool

I use it to help 5-figure coaches nail down their ICP

I'm talkng down to the:

- Midnight calls they're having with their closest friends about their problem
- 3AM journal entry they would never show anyone else
- Their midnight browsing late at night searching for solutions with the SPECIFIC keywords

In the video below, I took Ryan Musselman's about section and fed it to this beast and it did its magic.

Here's why this is important...

You want to be using the exact words your ICP are using so they feel like you understand them.

This isn't guessing.

It's been strategic with your marketing.

I pair this with 30 custom bots built for 5-figure coaches to help you level up.

Remember It's human + AI to dominate in this era.

Happy Thanksgiving to everyone celebrating.

P.S. If you want something like this send me a DM :)

𝐘𝐨𝐮 𝐜𝐥𝐞𝐚𝐫𝐞𝐝 𝐚𝐥𝐥 𝐲𝐨𝐮𝐫 "𝐦𝐨𝐧𝐞𝐲 𝐛𝐥𝐨𝐜𝐤𝐬"…

𝐁𝐮𝐭 𝐲𝐨𝐮𝐫 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐬𝐭𝐢𝐥𝐥 𝐥𝐨𝐨𝐤𝐬 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞.

I see you over there.

You've done the journaling. The meditations. The shadow work.

You even burned sage while chanting about "abundance mindset."

Yet your bank account is giving you the same middle finger it was 6 months ago.

Here's what nobody wants to admit...

Mindset without skillset = stagnant income.

You can have ALL the confidence in the world...

But if you don't have SYSTEMS that predictably generate cash...

You're just a very optimistic broke person.

The gurus selling you "money blocks" courses love this narrative.

Because it keeps you focused on the WRONG problem.

Your issue isn't that you "don't believe you deserve wealth."

Your issue is that you don't have repeatable processes that CREATE wealth.

Think about it...

Does McDonald's make billions because their CEO did enough vision boards?

Or because they have systematized EVERY aspect of their operation?

Here's the reality:

→ Systems create predictable outcomes
→ Mindset just supports those outcomes
→ You need both, but systems come FIRST

Once you have cash-generating systems in place...

Suddenly your mindset "blocks" become way less relevant.

It's easier to believe in abundance when you can see exactly HOW the abundance gets created.

Instead of hoping and praying...

You're ENGINEERING results.

The bottom line?

Stop trying to think your way to wealth.

MAKE a conscious decision and EFFORT to BUILD your way there.

Have a great weekendy :) 

P.S. What's ONE system in your business that consistently brings in revenue? And if you don't have one... what's stopping you from building it?

The 2AM panic about next month's revenue needs to stop. 

Build a pipeline that never runs dry.

Look, I get it.

You're lying there at 2 in the morning...

Staring at the ceiling like it holds the answers to your cash flow problems.

Wondering if you'll hit your numbers next month.

Or if you'll have to explain to your spouse why the coaching business is "taking longer than expected" to work out.

Here's what most 5-figure coaches are doing wrong...

They're building their business like a damn slot machine.

Pull the lever (launch something).
Hope for the best.
Pray the coins fall out.

Then when the coins stop falling...

They panic and start pulling levers faster.

This is backwards.

The coaches making consistent 6-figures aren't playing slot machines.

They're building vending machines.

Here's the difference:

A slot machine is unpredictable. Sometimes it pays out, sometimes it doesn't.

A vending machine? Put in your dollar, get your Coke. Every. Single. Time.

Here's how you build a vending machine business:

→ Instead of launching random programs every month... create ONE signature program that solves your market's biggest problem.

→ Instead of posting inspirational quotes hoping someone DMs you... create content that pre-qualifies your ideal clients and makes them WANT to work with you.

→ Instead of hoping referrals happen... build a system that turns every client into a referral machine.

Most coaches are addicted to the "launch high" but hate the "launch hangover."

The solution isn't bigger launches.

It's predictable systems.

When you have 15-20 qualified prospects entering your world every month...

And 3-5 of them becoming clients...

Those 2AM panic sessions become a thing of the past.

You stop checking your bank account every morning like you're reading tea leaves.

You start sleeping like a baby.

Because you KNOW exactly how much revenue is coming next month.

The month after that.

And the month after that.

That's the difference between building a business and building a lottery ticket.

Stop playing the lottery.

Build the vending machine.

FYI, this is what I built into the DR-AI Framework. 

You get an elite build a buyer analysis so you speak directly to your ICP and 30 premium customs bot to supercharge your biz. DM for more :)

Happy Thursday. 

P.S. The biggest mistake I see 5-figure coaches make is trying to build 10 different revenue streams instead of perfecting one. What's your ONE signature program that could fund your entire business?

P.P.S. What's keeping YOU up at 2AM about your coaching business right now?

𝐖𝐡𝐲 𝐲𝐨𝐮𝐫 𝟐% 𝐟𝐮𝐧𝐧𝐞𝐥 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞 𝐢𝐬 𝐤𝐞𝐞𝐩𝐢𝐧𝐠 𝐲𝐨𝐮 𝐬𝐭𝐮𝐜𝐤 

(𝐡𝐢𝐧𝐭: 𝐢𝐭'𝐬 𝐧𝐨𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐨𝐫𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜)

Let me guess.

You're exhausted from burning ad spend...

Chasing clicks that don't convert.

And everybody keeps telling you the same broken record: "You need MORE traffic."

Here's the thing they don't tell you...

More traffic to broken messaging is just more EXPENSIVE disappointment.

It's like trying to fill a bucket with holes in it.

The problem isn't the water. It's the bucket.

Here's what's ACTUALLY killing your conversions:

𝐓𝐡𝐞 𝟑 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐊𝐢𝐥𝐥𝐞𝐫𝐬:

1) Unclear Promise
Your prospects land on your page thinking "What exactly am I getting here?"

If they have to WORK to understand your offer... they won't.

2) Intent-Offer Mismatch
You're selling a Ferrari to someone who wanted a taxi ride.

They clicked because they had a SPECIFIC problem. But your solution feels like a detour to Mars.

3) Weak Credibility Anchors
Zero social proof. No authority positioning.

Nothing that says "This person actually knows what they're talking about."

The brutal truth?

You could 10X your traffic tomorrow...

And your conversion rate would STILL be trash.

Because traffic doesn't fix broken messaging.

But when you nail the PRE-FRAME...
When your promise hits like a sledgehammer...
And your credibility is bulletproof...

Suddenly that same 1,000 visitors becomes 10X more valuable.

Instead of chasing more eyeballs...

You optimize for the ones you already have.

That's the difference between spending money... and MAKING money.

====

FYI, this is what I built into the DR-AI Framework. You get an elite build a buyer analysis so you speak directly to your ICP and 30 premium custom bots to supercharge your biz. DM for more :)

P.S. What's the ONE thing stopping you from completely rewriting your funnel messaging right now?

P.P.S. Seriously though... what's your current conversion rate? And what do YOU think is the biggest roadblock?

The Benjamin Franklin effect in client relationships

Why "Reverse Reciprocity" secretly drives revenue

A lot of 5-figure coaches think you gotta GIVE value first to get clients.

But Franklin discovered something weird 250 years ago...

He turned his biggest political enemy into a loyal ally.

Not by doing HIM a favor.

But by asking his enemy to do HIM one.

Here's what happened:

Franklin asked to borrow a rare book from this guy who hated his guts.

The enemy lent it.

And boom... their relationship flipped overnight.

Why?

Because when someone does YOU a favor...

Their brain goes into overdrive trying to justify WHY they helped you.

The only logical conclusion?

"I must actually like this person."

Cognitive dissonance at work.

Your prospects experience the SAME mental gymnastics.

When they invest TIME helping you understand their business...

Answering detailed questions about their challenges...

Sharing their goals and frustrations...

They're not just giving information.

They're psychologically INVESTING in you.

The more they invest... the more committed they become to YOUR success.

Because if you fail... their "investment" was wasted.

Smart coaches reverse-engineer this.

Instead of pitching immediately...

They ask prospects to help THEM understand the market better.

"Can you walk me through your biggest challenge right now?"

"What have you tried that didn't work?"

"If you could wave a magic wand, what would change?"

Each answer deepens their psychological investment.

By the time you present your solution...

They're not just evaluating a service.

They're protecting their emotional investment in YOU.

This is Revenue Psychology 101.

Most people miss it completely.

P.S. What small favor could you ask prospects that would deepen their investment in your relationship?

P.P.S. FYI, this is what I built into the DR-AI Framework. You get an elite build a buyer analysis so you speak directly to your ICP and 30 premium customs bot to supercharge your biz. DM for more :)

Your team instability isn't about money.

It's about trust -- and you're bleeding both.

𝐓𝐡𝐞 𝐇𝐚𝐫𝐝𝐞𝐬𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐀 𝐂𝐨𝐚𝐜𝐡 𝐂𝐚𝐧 𝐇𝐚𝐯𝐞:

"Sorry, we don't have enough work to keep you on next month."

I've watched too many coaches have this conversation.

With their VA who's been handling all their admin...
Their content creator who's been crushing it for months...
Their sales closer who just hit their stride...

And having to tell them the pipeline went dry.

Because three clients didn't renew last month.

And the launch that was supposed to "save everything" flopped.

Here's what most 5-figure coaches don't realize:

Your team instability isn't just about money.

It's about TRUST.

When your assistant can't predict their hours...

When your closer doesn't know if they'll have leads to work...

They start shopping around.

And by the time your next big month hits?
You're back to training newbies instead of scaling with pros.

The 3-Step Stability Plan For Coaches:

1) Build Recurring Coaching Revenue

Stop living launch to launch like some kind of marketing masochist.
One bad month shouldn't tank your whole operation.

Create monthly programs. Ongoing masterminds. VIP coaching tracks.

Anything that renews without you having to "sell" every 30 days.

2) Design Client Retention Systems

Most coaches spend 80% of their time hunting new clients...
And 20% keeping the ones paying their bills.

That's backwards.

Build check-in sequences.
Deliver wins BEFORE clients ask for them.

Make leaving feel like they're abandoning their own success.

3) Track Pipeline Health, Not Just Revenue

Discovery calls booked.
Conversion rates by traffic source.
Client satisfaction scores.

When these dip... you know to panic BEFORE your bank account does.

The blunt truth?

Your team deserves better than feast-or-famine employment.
And you deserve better than constantly rebuilding your support system.

FYI, this is what I built into the DR-AI Framework. You get an elite build a buyer analysis so you speak directly to your ICP and 30 premium customs bot to supercharge your biz. DM for more :)

P.S. What's your biggest challenge when it comes to predicting next month's revenue?

P.P.S. How many team members have you lost because of inconsistent work flow?

T𝐡𝐞 𝐛𝐢𝐭𝐭𝐞𝐫 𝐭𝐫𝐮𝐭𝐡: 𝐘𝐨𝐮𝐧𝐠𝐞𝐫, 𝐡𝐮𝐧𝐠𝐫𝐢𝐞𝐫 𝐜𝐨𝐚𝐜𝐡𝐞𝐬 𝐚𝐫𝐞𝐧'𝐭 𝐛𝐞𝐭𝐭𝐞𝐫 

T𝐡𝐞𝐲 𝐣𝐮𝐬𝐭 𝐝𝐨𝐧'𝐭 𝐡𝐚𝐯𝐞 𝐲𝐨𝐮𝐫 𝐛𝐚𝐠𝐠𝐚𝐠𝐞

That 22-year-old coach with 6 months of experience just landed your dream client.

Here's what happened...

You've got 10+ years of expertise. You've solved every problem under the sun. You've BEEN through it all.

And that's exactly why you're losing.

Because somewhere between year 2 and year 10, you collected baggage. Not experience. Baggage.

• You "learned" that prospects need 47 touchpoints before they buy
• You "discovered" that your market is "too sophisticated" for simple messaging  
• You "realized" that people won't pay premium prices anymore

Meanwhile, that hungry 22-year-old?

They just posted a simple Instagram story...

"I help anxious entrepreneurs sleep better. DM me."

And boom. $5K client.

No 12-step nurture sequence. No "value-first" content calendar. No complex funnel.

Just clarity. Without baggage.

The brutal reality: Your experience didn't make you better. It made you heavier.

Every "failed" campaign taught you what "doesn't work."

Every difficult client convinced you people are "harder to sell."

Every market shift made you believe things are "more competitive now."

But here's what veterans who still dominate understand:

Success isn't about collecting more tactics. It's about removing the mental weight.

They actively UNLEARN the limiting beliefs disguised as "experience."

They question every "rule" they've internalized.

They strip their approach back to what actually moves needles. Not what they think SHOULD work.

The game hasn't gotten harder. You've just gotten heavier.

Time to declutter your beliefs and compete like you're hungry again.

FYI, this is what I built into the DR-AI Framework. You get an elite buyer analysis so you speak directly to your ICP and 30 premium custom bots to supercharge your biz. DM for more :)

P.S. What's one "marketing rule" you learned early on that might actually be holding you back now?

The harder you push, the more they resist. 

Here's why.

Most coaches are accidentally sabotaging their own sales calls.

You know the type...

They get a prospect on a call and immediately start PUSHING.

"You NEED this program."

"This is EXACTLY what you're missing."

"You'd be crazy NOT to invest."

And then they wonder why the prospect goes radio silent after the call.

Here's what's actually happening...

You're triggering something called Psychological Reactance.

It's a concept from psychologist Jack Brehm.

When people feel their freedom to choose is being threatened...

Their brain automatically RESISTS.

Even if they secretly WANT what you're offering.

The harder you push... the more their subconscious fights back.

Think about it...

When someone tells you "you HAVE to watch this movie..."

Don't you immediately want to NOT watch it?

Same thing happens on sales calls.

The irony?

Coaches with inconsistent revenue are usually the ones pushing hardest.

They're desperate for the sale...

So they amp up the pressure...

Which creates MORE resistance...

Which leads to FEWER sales.

It's a vicious cycle.

The solution isn't to stop selling.

It's to sell in a way that PRESERVES their sense of choice.

Instead of "You need this..."

Try "This MIGHT be a fit if..."

Instead of "You have to decide now..."

Try "Take your time to think it through..."

Counterintuitive? Absolutely.

Effective? Hell yes.

When prospects feel like they're choosing freely...

They're WAY more likely to actually choose YOU.

FYI, this is what I built into the DR-AI Framework. You get an elite build a buyer analysis so you speak directly to your ICP and 30 premium customs bot to supercharge your biz. DM for more :)

P.S. What's the most pushy sales tactic someone's tried on you recently?

Most 5-figure coaches are unknowingly sabotaging their own authority...

And it's costing them clients.

Here's what I mean:

You've probably noticed this weird thing that happens in sales calls...

Prospects WANT your expertise. They're literally paying you for it.

But the second you start giving authoritative advice...

They get defensive. Push back. Start questioning everything.

It's like they want you to be the expert... but also hate being told what to do.

Sound familiar?

This isn't a "mindset" problem. It's psychology.

Back in the 1960s, psychiatrist Charles Hofling ran this wild experiment...

He had fake doctors call real nurses and order them to give patients dangerous overdoses. 61% of nurses almost complied.

Even though it violated protocol.

Why?

Because authority triggers automatic compliance... which then creates psychological resistance.

Your prospects go through the SAME cycle:

First, they respect your authority (that's why they hired you). Then, they feel "small" or controlled by it.

So they resist. Question. Delay decisions.

Most 5-figure coaches handle this completely wrong...

They either:
• Double down on being the "expert" (which increases resistance)
• Or back off entirely (which kills their positioning)

Both approaches tank revenue.

Here's what works instead:

Create "Authority Gradients."

Instead of being THE authority... Position yourself as the person who TRANSFERS authority to them.

"Here's what I've learned from 200+ clients in your situation... but YOU know your business better than anyone."

You're still the expert. But now they feel empowered instead of diminished.

This one shift can eliminate 80% of sales objections. And dramatically improve client retention.

Because people don't resist authority they feel they EARNED.

Most revenue inconsistency isn't about your skills or market conditions...

It's about how you position your expertise in the relationship.

Fix the psychology. Fix the revenue.

BTW - I actually systemized this whole authority gradient thing. My DR-AI Framework decodes your buyer's psychology and gives you 30 pre-built bots that nail this positioning every time. 

DM me if you're curious.

P.S. Anyone else notice that prospects want to be "partners" but then hate when you actually lead? Or is that just me?

The most dangerous position in business? 5-figure success.

You've got just enough to protect, not enough to relax.

I had a weird conversation with a potential client last week. Dude's pulling 60K months consistently. Business is solid. Systems are working.

But when I started talking about scaling to 6-figures... He got defensive. Almost hostile.

"I don't need to prove anything to anyone," he said.

Which is when it hit me. I was dealing with status anxiety.

See, here's what most people don't realize about 5-figure coaches...

You're stuck in the most psychologically brutal position in business. You've tasted success. People respect what you've built.

But you're not quite at that "made it" level yet.

And that creates a unique form of resistance most sales trainers completely miss.

The philosopher Alain de Botton calls this "status anxiety"... The fear that admitting you need help... or want MORE... somehow diminishes what you've already achieved.

It's why broke people are easier to sell than successful people.

Broke people have nothing to protect.

But 5-figure coaches? You've got a reputation. A brand. An identity.

Admitting you need help feels like admitting you're not as successful as people think.

So you end up trapped... Between where you are and where you want to be.

Too proud to ask for help. Too smart to stay stuck.

The irony? Every 6-figure coach I know went through this exact phase.

And the ones who broke through fastest... Were the ones who realized that wanting MORE doesn't make your current success any less real.

It just makes you human.

Growth isn't an indictment of where you are. It's a celebration of where you're going.

FYI, this is what I built into the DR-AI Framework. You get an elite build a buyer analysis so you speak directly to your ICP and 30 premium custom bots to supercharge your biz. DM for more :)

P.S. What's the biggest mental block stopping you from scaling right now?

P.P.S. And be honest... when's the last time you actually asked for help with something important in your business?

𝐒𝐭𝐨𝐩 𝐨𝐯𝐞𝐫-𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐭𝐨 "𝐩𝐫𝐨𝐯𝐞" 𝐲𝐨𝐮𝐫 𝐰𝐨𝐫𝐭𝐡.

𝐈𝐭'𝐬 𝐦𝐚𝐤𝐢𝐧𝐠 𝐲𝐨𝐮 𝐛𝐫𝐨𝐤𝐞.

Here's the uncomfortable truth most service providers won't admit:

You're giving 10X value because you're terrified they'll "find out" you're not enough.

That hour-long strategy call that was supposed to be 30 minutes?

The extra revisions you threw in "for free"?

The bonus modules you created at 2AM?

None of that was strategy.

It was fear.

Fear that if you don't PROVE your worth with mountains of deliverables... they'll realize you're a fraud.

But here's what actually happens:

→ You attract bargain hunters who expect miracles for pennies
→ You train clients to devalue your expertise
→ You burn out trying to justify prices you set too low

The fix isn't more deliverables.

It's anchoring your price to TRANSFORMATION, not time.

The Premium Pricing Framework:

Instead of: "I'll deliver X, Y, and Z"
Say: "Here's the outcome you'll achieve"

Instead of: "This includes 47 bonuses"
Say: "This solves your core problem permanently"

Instead of: "I work 80 hours per project"
Say: "You get results in 90 days, guaranteed"

When you lead with CERTAINTY about the outcome...

Rather than desperation to prove your process...

Premium pricing becomes natural.

Because clients don't buy your time.

They buy their future.

And confidence is the most expensive ingredient in any transformation.

FYI, this is what I built into the DR-AI Framework. You get an elite buyer analysis so you speak directly to your ICP and 30 premium custom bots to supercharge your biz. DM for more.

P.S. What's one thing you've been over-delivering on that you could simplify and charge more for?

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Redhead's LinkedIn Performance

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