My personal brand changed my life. Now, let's change yours. | Personal branding + business coach

Your business doesn’t have to look like this:

→ Constantly chasing new clients
→ Revenue up one month, down the next
→ Wondering why things only work when you’re “on”

Truth is, most founders have accepted that as the norm.
But it doesn’t have to be.

“In short, Luke solved a problem I'd been having for months in the first 30 minutes of meeting. As someone who has spent $1000's on coaching and courses, I recommend Luke over anyone I've worked with.” - Steve Swift, Email Marketer

Here’s my backstory: 

I spent 8 years in the corporate world helping companies who made millions.

I did these 2 things to help them scale: 

1/ Keep clients happy (so they stayed)
2/ Streamline how the business ran

Then I spent 3 years learning how to write online, turned it into a repeatable system, and how to turn that attention into sales calls and inbound leads. 

That resulted in 1,000,000s of people reading my content, a LinkedIn Top Voice badge, and 100s of leads along the way. 

“After following his advice, I closed two deals totaling $5k… Now I’m maxed out with side work and can attract more clients anytime.” - JM Domingo, Email & LinkedIn Marketer

Then…
I took all of that knowledge and focused on helping founders build something sustainable. 

And helped 50+ founders to write online, sign clients, and scale their business too. 

I called it the Different Success model.

It works on 3 principles: 

1/ Attract the right-fit people with a clear (and fun) writing system
2/ Positioning your core offer to make it easy for clients to say ‘yes’
3/ Structuring the business so clients WANT to stay (and you get to work around your life)

“We accomplished together: #1 personal growth Linkedin Germany, 10K followers in 6 months, clients, podcast invitations, sponsorships.” - Alexander Plank, Mindset Coach

It's what happens when your business stops relying on constant selling, and starts being built to last.

You’ll attract better clients.
You’ll make consistent sales.

But the best bit: you’ll have the freedom to finish early, take your partner on a date, or travel without guilt, because the business supports your life. Not the other way around. 

If you want to see how I can help, here’s 3 ways: 

1/ Newsletter → Get weekly emails from me to help you grow + win
2/ Power Hour → Get me 1:1 for 60-mins (and ask me anything)
3/ Different Success → My 1:1 coaching programme (DM me)

For any questions, hit DM and I'll get back to you ASAP :-)

Luke Redhead

I built my business from a second-hand desk for years. [AD]

That little old desk helped me achieve a lot: 

→ 1,000,000s of impressions online
→ 50+ clients coached 1:1
→ 20+ talks and podcast appearances

(Fun fact, it was a second-hand desk from my uncle who used it to build his business)

But now we’re going for these: 

→ Share long-form pieces of content weekly (deeper breakdowns)
→ Create video breakdowns around content, offers, and business
→ Become recognised across multiple platforms (not just one)
→ Help more founders create calm money for their business
→ Collaborate with more founders + solopreneurs
→ Systemise the business for more inbound
→ Write more (because I actually love it)

And my favourite one: 

→ Finalise all the details for our wedding later this year

Laptop business is cool.

But a dedicated space to to focus helps a ton. 

So heres the new office, all set up and ready to go. 

(I love it)

Huge shoutout to the team at Plugable for helping me get this office set up properly after seeing my last post. 

They kindly reached out and sent me some tech to make the new office as productive as possible. 

Didn’t expect that. But very much appreciate it :-)

Now I’m off to get stuck in.

P.S - What do you want to see more of first? Long-form or video breakdowns?

Building online businesses by writing online. | DM me for a free 29-minute training on the Different Success model

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“But posting content every day is hard”

Only if you make it hard.

I see this all the time:

→ Founders wait to feel inspired/ready to post
→ Then they stress about not feeling inspired
→ And that means they’re further from writing

And yet the clients out there still have no idea how good it could be to work with them, and business stays stuck. 

It’s a vicious cycle. (One that I’ve been guilty of relying on in the past)

Instead, here’s a solution for you:

I’m running a content challenge. It’s called the Timeless 9-Post Challenge.

The goal: Give you 2-3 weeks of posts using all 9 pillars of my Timeless strategy.

So you can see:

→ Coming up with content ideas doesn’t need to be hard
→ Systemising your content doesn’t remove your personality
→ You can write good content quickly (and get paid by new clients)

I was going to run this exclusively for my email list. But I’m too excited not to share it here too.

So here’s my offer to you today. Get:

→ The 9 pillars of my Timeless strategy
→ 9 post angles, prompts, and structure
→ Video breakdowns for all of them
→ 2 weeks 1:1 access to me for guidance
→ AND if you write + post 3, you get a 1:1 call too

For just £49.

If nothing else, you get 2-3 weeks of posts made easy.

Comment or DM me ‘9 POSTS’ and I’ll send you the details.

(Limited spaces)

I ran a content challenge for my clients over the past few weeks.

Some messages I’ve had:

→ “This challenge has been awesome can’t lie”
→ “It was EXTREMELY easy to come up with it once I had the prompt”
→ “I’m on fire this evening and I’ve literally been writing for about 30 minutes”
→ It came naturally, it doesn’t feel forced or salesy at all - I like it”
→ Timeless Content is GOLD”
→ “It was really good, really simple to write because it was more about the mission”

And my fave ↓

“I've had at least 5 people tell me that my posts really resonated with them and instantly made them connect with me so it's gooood!!”

I didn’t do it because they needed help writing. All of them can write really well.

It was direction they needed.

There are 1,000s of content ideas out there. And your brain easily gets overwhelmed when you try to think of them all.

But limit your thinking to:

→ 9 Principles
→ A handful of angles for each
→ A structure to use each time

You get words on a page a lot quicker (and get buyers to see you). 

Remember: Resonance is the way forwards. Not reach.

Focus on resonating with the right people = your content will do its job well.

P.S - I’m opening this challenge for a handful of people. You'll get 1:1 support from me + all the post structures to get timeless content out there (and get buyers into your world) Want the details? Check the pinned comment below ↓

If you want to sign clients, stop trying to impress them when you talk to them. 

Do this: 

Every single person I meet online, I treat as if they’re an old friend.

Not a stranger.

Most people are scared to get into conversations. Because their gut is telling them:

→ “You need to impress them”
→ “You’ve got to sound/look your best”
→ “You have to deliver some great value here”

And yet all the other person wants is for you to show up and be someone they want to talk to.

Which 99 times out of 100 is just being yourself.

Which means this happens:

→ Their guard drops (because they don’t feel awkward)
→ The conversation flows more easily
→ If it aligns well, an offer feels natural

You get a better feel for working with them from the conversation.
They get a better feel of working with you by how you are.

If both align and it feels natural, the next step is obvious.

(And it’s WAY more fun to make friends than just try and sell all the time)

P.S - This works in the DMs, calls, anywhere. Go try it. You’ll be surprised.

P.P.S - Free training here to see how I'm building a human-first business around my ideas (not feeling like a sellout): https://lnkd.in/eMjQtTzW

In 4 years, I’ve written 1,100+ posts for myself. 

…and helped 50+ clients to build their business here too.

So to help you, here’s every best lesson I’ve learned about writing online (so you can get clients too): 

1/ Attention first. Always. No one buys from posts they don’t read.

2/ A bad post with a good hook beats a good post with a bad hook.

3/ Forget vanity metrics as the goal. It’s a bonus. Revenue > reach.

4/ Going viral is a bonus. Conversions are the objective.

5/ Every post should move people somewhere → belief, action, inbox, email list.

6/ 90% of your posts should have a CTA. Direction = momentum.

7/ Sell yourself as much as your offer. People buy trust before they buy products.

8/ Call out your ICP directly. Specificity makes people feel seen.

9/ Clear beats clever. Every time. EVERY time. 

10/ Position yourself in your content so people think “I need to learn from them”.

11/ Playing it safe is risky. Strong opinions attract strong buyers.

12/ If someone can disagree with you, it means the right ones can agree. 

13/ Repeat your best ideas frequently. Most people didn’t see it the first time.

14/ Name your frameworks and ideas + talk about them. Familiarity builds authority.

15/ Trends get views. Depth builds trust.

16/ 3-4 good posts per week is more than enough to get clients.

17/ Don’t post for the sake of consistency. Post for some shift/outcome to happen.

18/ Move people from platforms you rent to platforms you own (like email).

19/ The human side of your content builds relationships (and sales).

20/ Build a world around your content so people want to learn more from you. 

21/ Don’t chase trends. Buyers care about clarity, not choreography.

22/ Your perspective is far more profitable than “perfection”.

23/ You don’t need permission to share your thinking. 

24/ You can’t build with 0 impressions. But 1,000,000 isn’t the minimum. 

And my favourite one: 

25/ Literally nobody on this planet expects you to write perfectly, or have everything figured out. Now more than ever. And that is the most magnetic, attractive thing for leads right now. A real person who’s sharing ideas and thoughts regardless of what “trends” say to do. Far better. 

I could go on. But my brain is tired. 

So a final question for you: 

If someone read the last 90 days of your content, would they know how you help? What you stand for? Who you are? Where to go next? 

That’s the whole point right there. 

Not the likes. 

P.S - I recorded a 29-minute video breaking down my entire content strategy to attract buyers. Check it out (free) here: https://lnkd.in/eMjQtTzW

I’ve always hated being on video.

Yet I’m doing a lot more of them in 2026. Simple reason:

1/ I want more people to see me in action, not just how I write about it
2/ People are more skeptical about AI, and video can’t be faked
3/ Sometimes concepts need to be explained in deeper detail

What’s beautiful is right now, the more ‘raw’ the better.

No editing = no chance of “fake”.
No cuts = nothing being hidden.

Clients don’t get on a coaching call and expect you to present perfectly.

They expect stumbled words. Thinking pauses. Ums and ahs.

So I’m doing a lot more mini videos to show that side of the business too. Which means:

1/ The right clients get a feel for my coaching style before we meet
2/ People spend more time watching videos > reading a post
3/ I don’t have to worry about “perfection”, I just hit record

I won’t lie, it feels good to just create and put things out there for those who it helps.

But it's also a great way for business right now. 

P.S - I'm doing videos to my email list/as freebies. I've only ever posted one video on here. Should I do my second soon?

Stef Curcio

Growth Marketing Manager

LinkedIn client acquisition in <​15 mins/day | Trusted by the top 1% of LinkedIn’s Creators

“We don't have time to send DMs and create content”

This is the #1 LinkedIn lead generation problem for founders and teams.

- Some companies we’ve worked with have seen revenue boosts of up to 327% in <90 days -

⭐Some people who trust our services:
- Jasmin Alic (290k+ followers)
- Richard Van Der Blom (220k+ followers)
- Okoye Chinelo (150k+ followers)

… and many others.

Most businesses know they should have a DM strategy in place…

But let’s be real...

most people do not have time for this!

(And everyone hates DMs)

But LinkedIn lead generation comes hard for many for mainly 3 reasons:

1) Don’t know how to start a conversation
2) You are used to annoying pitch slaps
3) Have better things to do

We simply do this for you.

**Scale Acqusition**:

A system of AI agents that generates clients on autopilot

*Including*

✅Content Agent
✅Lead validator Agent
✅DMs Generator Agent
✅Appointment setter Agent

🔒**Safe:**
Avoid annoying account restrictions.

👬**Don’t burn through leads:**
Avoid the pray and spray approach.

⏱️**Timeline from start to results:**
Start to see 20%-50% reply rate in 14-21 days.


📈Case studies:

- Trevor Longino, Founder - Crowd Tamers, GTM agency: +$44k in revenue in 30 days
- Gal Agadi, Founder - Gravity, Content agency: +$90k in sales in 40 days
- Beatrice Vladut, Founder - B Branded, Branding: Doubled sales calls in 30 days
- Justin Fowler-Lindner, Founder - The Rose Garden, Lead generation agency: +12 clients in 90 days


✍️How to start:

Copy and paste the URL below to get and learn how to generate clients in <15 minutes a day:

https://bit.ly/15-min-acqusition

Founder

The FREE community for entrepreneurs that want to master Elegant Lead Generation

Join at: 

stefcurcio.com

"Prices are rising next month, but not for you"

Told me the owner of our local cafe in Okinawa.

I go to this cafe at least once a week.

I have introduced it to friends and family.

The owners are a beautiful couple in their late 30s with 2 kids.

They are pretty reserved.

But we have occasionally asked each other questions...

Out of curiosity.

I asked where they were from, why they built a cafe here, who did the renovations, and questions like that.

They asked me what I do for a living, where I am from and why I moved to the Okinawa countryside.

They felt like not raising the prices for me.

I feel that when you build an authentic bond, miracles happen.

You have access to things you did not have before.

But a bond is not somethign you can force.

It's something that is built out of pure curiosity and intention.

You cannot fake it.

If you do, people feel it.

P.S. You can try by yourself... Or do it with me. Just click on "Visit my website" above to start your outreach journey.

Clients with no traffic or followers on LinkedIn | Win the human, win the deal | Trusted by the top 1% of LinkedIn’s Creators

Personalized DMs aren’t the problem.

Getting no reply is.

The problem is not:

- Time spent personalizing DMs.

It is to spend time on DMs to:

- Be ignored
- Have long convos that go nowhere

It's impossible to get a reply to 100% of your DMs.

Or convert every conversation into a sales call.

But there are ways to:

Set yourself up for success.

I have helped 300+ professionals with their outreach.

And here is the fastest way to get to set up a predictable outreach system.

1) Go manual

Spend up to 10-20, even 30 minutes (if needed) per lead and create a hyperpersonalized approach. Reach out to 3-5 prospects/d.

2) Choose your MVP

If you get 2 positive replies with <50 DMs, stop and systemize. Otherwise, repeat: iterate with a new approach.

3) Scale

Keep a manual approach for 3-5 people/day while refining to improve conversion/decrease time spent. Automate/delegate/systemize for another 20 leads a day (approximate your manual approach, the best you can).

- Extra: Every single word has to be focused on the prospect.

P.S. Want to get my help finding your unique content and DM angle to convert leads? Click here: https://lnkd.in/gSRwVezB

Outreach loves action...

And hates overthinking.

I consult at least 1-3 people daily on DMs...

And the number#1 outreach killer is:

- Not doing outreach

Sounds like a ridiculous insight...

But you might have found yourself in one of the following scenarios:

- Not wanting to sound salesy
- Not knowing whom to target
- Not knowing how to start a conversation

The root issue here is the same:

Overthinking and inaction.

And outreach lives "in action".

And many keep that nagging feeling at the back of their mind that tells them:

"You should be sending DMs".

I have worked with many consultants and business leaders...

I have never seen anything that delivers results as quickly as outreach.

It is possible to start getting leads and clients virtually TODAY.

If you do not know where to start, do this:

1) Find leads that fit your ICP

Possibly active. And leave a comment on their post (if not, go to step # 2).


2) Send a connection request

Ask a question about their business.


3) Pivot

When they reply, ask a questionabout their business but related to your services.

P.S. If you want to start your outreach journey, click on "Visit my website" above to schedule a Positioning and prospecting session.

LinkedIn reach has dropped by 60-70%.

But there is a new opportunity in 2026.

LinkedIn, like other social media platforms...

Has reached a maturity point.

It was more sudden and steep because of AI.

A year ago...

Anything below 2-4k views was an "underperforming post" for me.

Nowadays, anything that cracks the 1k views is a success :)

(and I am grateful for every single view)

The opportunity on LinkedIn used to be mostly in the "exposure" of content.

And many are still so focused on what they lost...

That they do not see what is in front of them.


- Before:

You would get several leads a week from content.

CTAs in the content and templated DMs were enough to generate clients.

We didn't have time or need to reach out to each and every one of them in a personalized way.


- Now:

We get a few leads from content.

Templated DMs and CTAs are not as effective because the numbers are smaller.

And a personalized approach becomes the new opportunity.


Here is how I do it:

1) Comment on a lead's post a few times
Be intentional with each and every comment. No AI stuff.

2) Send a conenction request
If they do not connect with you first

3) Start a conversation
Be intentional with your DMs.

P.S. I am creating a resource to show you my entire warm outreach process. Comment or DM "outreach" to receive it when it's ready.

Got my first 47 clients with templated DMs.

Then it stopped working.

Reach dropped. 

Inboxes got saturated. 

The playbook I relied on became everyone's playbook.

I was relying on profile visitors and new followers.

But the algorithm was not as generous as it used to be.

Building relationships from content became harder.

So I had to find another way to keep leads coming in.

And what came out of it is a system that:

- Takes me 30 minutes a day instead of 2 to 4 hours.
- Does not rely on traffic or followers.

Watch the training here👇

https://lnkd.in/gXBkfqjQ

I don't talk business unless I receive permission in one of these ways:

- The lead opens up about an issue you can solve
- You receive a compliment about your [topic]

(I explain my entire process here https://lnkd.in/gXBkfqjQ )

Not everyone gets here on their own...

I gently guide my prospects.

Once I have a conversation...

I ask a simple "this or that" question to gently guide them.

Relationships are built on trust.

If I don't have it... 

I don't move the conversation forward.

For example, yesterday, a prospect replied 

"I'm selling on LinkedIn, but it's hard to keep up with how much time it takes".

Here, I know I have their trust and permission to pivot.

There are other ways to do outreach.

This is the way I chose.

P.S. Do you "talk business" in your first DM?

I am all in for human outreach.

But I am not anti-automation, because:

- You can use automation to enhance the human touch

(and do it outside of your account so it's safe)

Here are 3 examples where automation enhances the human touch:


1) Lead validation

This is a classic repetitive task that is vital, but can easily be done by AI.

This already saves 15-45mins a day, depending on volume.


2) Lead research

To create personalization, you need to do your research. AI is amazing at providing information that you can then turn into a personalized message. Like content recapping or identifying the lead's ICP for example.

This can save 1-3 minutes per lead.


3) Systemization

Knowing exactly when to comment on a lead's post or connect with them and having all the conversation context in one place with Extrovert before reaching out.

Also, if I need to create a reminder when the lead is not ready to have the conversation today, I set a reminder in Kondo: Superhuman for LinkedIn DMs.

Hard to quantify, but can easily save 10-20 mins/day.


Human touch does make a huge difference.

But seeing automation and AI as enemies of intentional outreach is a mistake.

You can use automation to enhance it and free up your time and mental space to focus on leaving intentional comments and DMs to your prospects.

P.S. I am teaching how to go from a stranger to clients to my community every week. Comment or DM "system" to receive the Doc of the program.

One thing I have learned about outreach:

It likes action.

It does not matter if you get it wrong...

Fail...

And get ghosted.

It's ok even if you pitch slap people...

What's important is:

- That you take the lesson.
- Apply the learnings.
- And move on.

You have a unique opportunity to get in front of your ideal clients.

It's up to you to make the best of it.

P.S. Do you DM at all?

Build and scale intentional Client Acquisition systems | Win the human, win the deal | Trusted by the top 1% of LinkedIn’s Creators

To grow a business intentionally means:

To say no a lot more than to say yes.

If:

An opportunity does not align, you say no.

A strategy does not feel right, you say no.

If you don’t want to offer it, you say no.

That is how you unlock the exact opportunities that energize you.

And that is how you grow your business intentionally.

I'm teaming up with Lana Iwabuchi. Leadership & EQ Facilitator and Founder of Rocklit, for a live Zoom event:

How to Grow an Intentional Business

How to generate leads and manage talent effortlessly:

📅 Tuesday, March 24 

⏰ 6pm Japan · 10am CET 

💻 Live on Zoom


Here's what we'll cover: 

→ How to build an intentional LinkedIn lead gen system that brings clients to you consistently 

→ How to scale by building something that energizes you, not exhausts you → How to attract, inspire, and grow the right people around your vision

The best businesses aren't built on hustle alone.

They're built on clarity, the right systems, and the right people.

If you're ready to grow with more ease and purpose, this is your event.

P.S. Click on “attend” to join the event.

taplio

The Battle

Luke Redhead

Stef Curcio

Followers

Posts

Engagements

Likes

Performance ScoreLuke Redhead's LinkedIn Performance

Performance ScoreStef Curcio's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Luke Redhead

Stef Curcio

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Redhead's LinkedIn Performance

Performance ScoreStef Curcio's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLuke Redhead's LinkedIn Performance