My personal brand changed my life. Now, let's change yours. | Personal branding + business coach

Your business doesn’t have to look like this:

→ Constantly chasing new clients
→ Revenue up one month, down the next
→ Wondering why things only work when you’re “on”

Truth is, most founders have accepted that as the norm.
But it doesn’t have to be.

“In short, Luke solved a problem I'd been having for months in the first 30 minutes of meeting. As someone who has spent $1000's on coaching and courses, I recommend Luke over anyone I've worked with.” - Steve Swift, Email Marketer

Here’s my backstory: 

I spent 8 years in the corporate world helping companies who made millions.

I did these 2 things to help them scale: 

1/ Keep clients happy (so they stayed)
2/ Streamline how the business ran

Then I spent 3 years learning how to write online, turned it into a repeatable system, and how to turn that attention into sales calls and inbound leads. 

That resulted in 1,000,000s of people reading my content, a LinkedIn Top Voice badge, and 100s of leads along the way. 

“After following his advice, I closed two deals totaling $5k… Now I’m maxed out with side work and can attract more clients anytime.” - JM Domingo, Email & LinkedIn Marketer

Then…
I took all of that knowledge and focused on helping founders build something sustainable. 

And helped 50+ founders to write online, sign clients, and scale their business too. 

I called it the Different Success model.

It works on 3 principles: 

1/ Attract the right-fit people with a clear (and fun) writing system
2/ Positioning your core offer to make it easy for clients to say ‘yes’
3/ Structuring the business so clients WANT to stay (and you get to work around your life)

“We accomplished together: #1 personal growth Linkedin Germany, 10K followers in 6 months, clients, podcast invitations, sponsorships.” - Alexander Plank, Mindset Coach

It's what happens when your business stops relying on constant selling, and starts being built to last.

You’ll attract better clients.
You’ll make consistent sales.

But the best bit: you’ll have the freedom to finish early, take your partner on a date, or travel without guilt, because the business supports your life. Not the other way around. 

If you want to see how I can help, here’s 3 ways: 

1/ Newsletter → Get weekly emails from me to help you grow + win
2/ Power Hour → Get me 1:1 for 60-mins (and ask me anything)
3/ Different Success → My 1:1 coaching programme (DM me)

For any questions, hit DM and I'll get back to you ASAP :-)

Luke Redhead

This year I’ll be turning 28.

And for the next 12 months, I have only 4 priorities.

(I’ve learned that trying to balance 30 different ideas/goals is far too complicated for my brain)

Here’s where I’m focused for this year:

_

1/ Wedding

In September, I’ll be marrying my fiance. And I can’t wait. But I want us to start married life in the best way possible. To me, that means being financially comfortable, being present, and working towards our dream home.

(As well as trying to get everything sorted before September lol)

_

2/ Health

For years I've been hunched over a computer screen. Didn't do me much good. 2026 I'm getting back into shape: gym 6x a week, walking more, and taking care of the mental health too.

You're only as good as you're able to execute.

_

3/ Business

I help founders make more money with a model that attracts and keeps clients happy long-term. My goal: have the right 10-20 clients onboard at one time. People I’m excited about working with.

No huge empire or big office. Just a small corner of the world that sets me and my fiance up for life.

(Which is also SO much fun to run)

_

4/ Friends

Nothing is lonelier than being a solopreneur sometimes. But there are a ton of amazing people on here who have become great friends over the years. So I’mvputting more effort into those friendships, whilst making new ones.

We’re all on this journey together. Might as well make it more fun.

_

Every single day I’m contributing to at least one of these 4 things. Every day.

They're not there to set the world on fire. 

But it’s exactly the life I want to work towards.

My advice: Find what you want in 12 months, and go for it relentlessly. 

P.S - If you want to see the strategy behind the business + content and how they blend together, I wrote a playbook on it packed with useful insights. You can grab it (free) here: https://lnkd.in/eNBJy5Ky

Helped 50+ founders find & keep clients long-term with my Different Success model (so far). No plans to stop anytime soon.

I’m 27. Run a 1-person business. And in 8 months time, I’m marrying my fiance.

So I’ve got a plan.

The next 8 months = all-in on business to set us up for the best start to married life.

My plan is to help 100+ founders and solopreneurs build a stable business in 2026.

(Then invest as much money as I can into our future)

These are the steps I’m taking:

1/ Use content to attract + build trust with the people I can help
2/ Every post will have a CTA of some sort (to drive conversation)
3/ Spend more time creating videos + articles to share deeper thinking
4/ Share regular insights and behind-the-scenes to my newsletter (you can get it here: https://lnkd.in/eNBJy5Ky)
5/ Run regular lead magnets to give away help + show people how I can help them
6/ Invite people who’d like to go a step further into working with me privately

And these are the rules that I’m following to get there:

1/ Friday’s are planning days. I’ll be using them to review the week gone by and see how things have gone, rather than just working harder.
2/ Limit calls during the week. I’d rather have space to think and deep-dive than be back-to-back every day.
3/ Limit client spots. I only take a small number of clients on at a time so we can work closely instead of me being busy with lots of clients.
4/ Make time for health. I’ll be in the gym 6x per week and doing more walking. Helps the brain as well as the body.
5/ No working weekends or evenings. That’s time where I’m with my fiance, and that’s uninterrupted time.

It’s going to be a good year. I’m excited for it.

I’ll keep you posted how it goes.

P.S - I’m documenting a lot of the journey in my newsletter. If you want to see more unfiltered insights and lessons, check it out here (and get my playbook for free): https://lnkd.in/eNBJy5Ky

I spent the last few months of 2025 getting everything ready to hit January running.

And then spent all of last week in bed with the flu.

(What a great way to start 2026)

Instead of a great first week to the year, I got this:

→ Slept about 16 hours a day
→ Worked maybe 30 minutes max per day
→ Could barely look at my laptop

Still though:

→ 7 new calls booked with leads
→ Clients were still taken care of
→ Business didn't fall to pieces

A year ago, last week would've sent me into a panic where I freak out about the business.

"What if leads go cold?"
“What if clients think I've ghosted them?"
"What if I lose momentum and fall behind?"

But that's the point of building a business that doesn't rely on you being “on" 24/7.

→ Content can be created easily when you have the right system
→ Systems that run without me needing to be there
→ Clients who trust the process (and tell you to rest)

I'm not saying this to brag.

I'm saying it because if your business falls apart the moment you take a sick day, that's not a business. That's a trap.

Build something that gives you room to breathe.

Even when you can barely breathe.

P.S - If you want to see the sick-proof structure I used to build my business, it's all in my playbook here: https://lnkd.in/eNBJy5Ky

My favourite client wins often have nothing to do with revenue.

One of the BEST things about what I do:

Seeing people’s lives change.

At heart, I help people build stable businesses. That’s my whole mission.

We structure their content strategy to get clients and make sure the business is steady month on month. 

But it’s not just about helping them make more money.

It’s for the clients who have goals like these:

→ To be able to take their girlfriend on a fancy date every week
→ To go and play golf on Wednesdays guilt free
→ To log off at 2pm to be with their husband
→ To be free to explore the world, not be stuck behind a desk
→ To raise their newborn (and work around them)

(All things clients have said/done in 2025)

There’s nothing wrong with wanting to make more money. It’s essential if you want to live well. And we all do.

But chase it for the doors it unlocks.

I’m just grateful to be able to help others unlock them.

I’m seeing 2 types of people entering 2026:

Take person A:

→ Constantly checking the metrics
→ Chasing the next best trend to stand out
→ Desperate to keep the numbers in the green
→ Looking at what everyone else is doing
→ Buying every analytics/AI tool they can find

And person B:

→ Accepts that the reach game has changed
→ Focuses on resonating with the right people
→ Writes from their own experiences (not trends)
→ Stays true to what they say, even if it doesn’t “perform”
→ Laser focused on reaching 1,000 people who they can help

There’s no right or wrong way to build a brand.

But if I had to bet on one person winning, it would be person B.

(By “winning” I mean growing business, not burning out, enjoying the process, still around 12+ months later)

Because they’re the person who’s going to resonate.

And that’s what 2026 should be about.
Resonating with the right people.

Remember, you don’t need 100s of leads every single month to build a successful business.

Just the right people who see where you’re taking them, and like you as a person.

Focus on them = everything becomes easier.

P.S - I wrote a playbook that covers my Narrator’s Truth content strategy. It shows you how to become person B with your content (free): https://lnkd.in/eNBJy5Ky

2026 is the year to go deep.

(Read this if you want to win this year)

One of my clients and I started working together in December.

Since then:

→ 4 clients onboarded
→ All good-fit clients (aligned with values)
→ Found their confidence with their business again
→ Felt happier than ever working in their business
→ Found their voice and enjoying creating content again

All because they stopped worrying about the reach game and went all-in on resonating with the right people.

I’m telling you.

Resonance is the word of 2026.

Proof in 1 simple message:

“I didn't have to convince her of anything. She already knew what I did, what she needed help with and so it was like an onboarding call.”

THAT is the magic of resonating with the right people.

Make 2026 the year you go deep for those that count.

It'll be worth it. 

P.S - Next week I’m launching a 30-min training to show you how to do this. The full model, end-to-end. Stay tuned.

1,092 hours. 45.5 days. 6.5 weeks.

That's roughly how much time I've spent on LinkedIn in my life so far.

Some people would argue that time could have been better spent.

I disagree.

Sure, I could've spent that time on long walks or out with friends. Maybe even more fun.

But that time has turned into:

→ 1,000,000s of people seeing my content
→ Meeting some incredible entrepreneurs
→ Working with 40+ 1:1 clients

And building a business that I used to dream of having, but never knew how.

Most founders think short-term with their content.

They think in weeks, not months. 

But if you’re prepared to play the long-term game, you can open some serious doors.

I wrote a playbook that breaks down the system I use now to build my brand and sign clients from content.

It’s built from everything I’ve learned across those 1,092 hours.

If you want to grab it, it's free: https://lnkd.in/eNBJy5Ky

“I hate the idea of being salesy. It puts me off conversations with people”.

That was a conversation I had with someone last week.

Yet 3 hours after our call, she had her first lead.

Here's what happened:

We jumped on a call. Talked through how she could structure her business so conversations feel natural, not forced.

3 hours later, she messages me:

"Just had a call with someone. I followed the approach you gave me."

→ She listened to what he was struggling with
→ She shared her solution to the problem
→ He asked about her services
→ She told him

Then he said he wasn't ready for someone to take over his posts.

(For context, she’s a ghostwriter)

Instead of pushing, she offered a tiny next step:

"Send me 1 post tomorrow. I'll optimise it for LinkedIn. Let me show you what a difference structure makes".

He agreed.

And now she gets to show him how good her work actually is.
(Without feeling awkward or weird)

Which is how it should be in my opinion. 

Your posts are there to build trust with the right people.
↓
You're just having conversations with people who want what you offer.
↓
You get to work with some of the best aligned-clients you’ll ever find.

That's the goal.

P.S - I wrote the process into my playbook here. Check it out for free: https://lnkd.in/eNBJy5Ky

One of my newest clients made me smile on our first call together.

Because they’re not chasing:

→ $100k/year
→ 100,000 followers
→ Endless approval from strangers

The first call I have with any new client is to fully understand where they want to be, so we can create their brand/business around that.

And on this call, they said they’re looking for these:

→ To be able to finish at 2pm every day to spend time with her husband
→ To be comfortable with money, not stressing every month
→ To have fun in their business and with clients

We reverse engineered that, and turns out she only needs a 5-7 good-fit clients onboard at any one time.

So we made a plan to find them, and then we’re making sure they’re never short for new ones if they naturally leave in the future.

(P.S - We used the same structure for their business that I wrote about in my playbook. Get it free here: https://lnkd.in/eNBJy5Ky)

The best bit:

It’s built around their values and the things they’re passionate about.

It’s rewarding getting client results.

It’s even more rewarding when you know it goes deeper than just nice numbers on a page, and you see the impact it has for people.

I love this.

Chances are, at some point in 2026, you’ll mess up.

And it’ll likely be a good thing.

(Because that’s how you improve)

It’s been 2 years since my biggest mess-up:

It was December, and I had too many post ideas flowing to keep track of.

My genius solution → Schedule them all for next year and worry about them then.

Except in my infinite wisdom I scheduled them all for Jan 1st (and accidentally clicked “schedule” rather than “draft”).

And then forgot they were there.

→ Ideas chucked in as notes
→ Unfinished sentences
→ Reminders to myself

And they all went live at 08:00 on New Years day.

Then I woke up at 10:30 to a ton of notifications and panic.

The year started with me thinking I’d ruined my brand on day 1.

But what actually happened:

→ Some people actually liked some of the ideas
→ People laughed about it
→ Nobody really remembers it now
→ Jan 2nd I overhauled my content strategy (no more live scheduling)

And that mistake never happened again. Nor will it ever happen for any of my clients. Because now they get my fool-proof strategy to prevent anything like that happening for them.

That’s one of the best things you can offer clients in 2026.

They don’t want perfection.

They want to learn from your experiences, because you’ve walked the path already.

That’s what people buy into.

Information is everywhere.
But people with experience are rare.

So write about the stuff you’ve seen, things you’ve done, and show how your readers how you can help them from that.
You’ll stand out well.

P.S - If you remember that happening please don’t remind me lol

In 2023, I got laid off with 0 warning. And thought my world was crumbling.

Didn’t know how we’d pay the bills. Scared it would all fall apart.

Turns out, it's not usually the end of the road. 

2 years of going all-in on my little business on here and these moments happened:

1/ Took Sian to New York → It was our bucket list trip and something that we always talked about doing “when we were doing OK”. Well in 2025, we finally were.

2/ Bought my dream motorbike → Something I never thought would happen because I was in survival mode for too long, became real.

3/ Paid all the wedding deposits → Since 2023 it was a bit of a “how will we afford this?”. Now we can.

4/ Stopped working Fridays → Always dreamed of having time in the week for errands, the gym, just life as a whole. And now it’s possible.

Plenty more I could share here.

But the moral to this story is, whatever happens in life: It’s not always the end of the road.

It feels like it at the time. You might not see the next step.

But surround yourself with loved ones who want you to succeed.

And go for it.

P.S - Next WEEK I'm launching a 30-minute training on the exact model that I've used. It'll show you the content strategy, the funnel, and everything you need to see to make this possible. Check the comments for more details.

Where companies go to get noticed | Co-Founder and Managing Director at noticed. |

Morgan Ratcliffe

It's never been easier to be successful. 

99% of what it takes to achieve anything in life is: 

- Learning to do things you don't want to. 
- Showing up ready to get better daily. 
- Taking full responsibility of your life.  
- Taking care of your physical health. 
- Being able to handle stress/failure.
- Forming good daily health habits. 
- Thinking in a 10 year time frame. 
- Being willing to learn constantly. 
- Forming good daily work habits. 
- Believing you can do things.
- Being polite and punctual. 
- Getting enough sleep. 
- Showing up prepared. 
- Maintaining discipline 
- Getting up early. 

Last year someone told me it was impossible to complete an Ironman as your first triathlon, with only 6 months to prepare. 

I booked it, applied this formula, and crossed the line in under 14 hours. 

I'm pretty confident this is the roadmap to building a career, business, or achieving anything in life. 

Anything I missed?

I’ve been thinking a lot recently about how physical challenges bleed into work.

January is long.
The days drag.
Motivation dips.

But all the while we all still have to show up.

And in the same way training for a big event happens over months and years, progress rarely comes from going full gas every day.

There are seasons where you compete hard, chase aggressively, and stretch yourself.

There are others where the win is simply staying consistent, finishing the day, and coming back tomorrow.

The mistake within either is thinking every day needs to feel heroic.

Most of the time, the edge comes from knowing when to push, and when to conserve energy so you can still show up next week, next month, next quarter.

I think a lot of the UK right now will resonate with having to really grit your teeth when days are long dark and cold. 

And although yeah, it's crap in the moment...

I find that growth comes from accepting difficult times, pulling myself together, and showing up with the best I have. 

Both in work and in my personal life.

Most business headlines on LinkedIn aren’t bad because they’re wrong.

They’re bad because they’re written for:

• boards
• press releases
• award submissions

Not buyers.

Take Stripe.

“Help increase the GDP of the internet” is clever, ambitious, and completely detached from how buyers actually think.

No one is lying awake at 2am worrying about the GDP of the internet.

They’re thinking:
• why is payments breaking again?
• why is this so hard to set up?
• why can't I accept international payments?

That’s the gap most B2B headlines miss.

The best headlines don’t explain the product.
They recognise the moment someone is already in.

That’s why:
“Payments shouldn’t be the hardest part of your business.”

Works better than something ten times smarter sounding.

Same with Revolut.
Same with Salesforce.

If your headline answers “who are we?”, it’s probably weak.

If it answers “what’s a problem our buyer moans to their spouse about?”, you’re getting warmer.

I broke down a few well known examples in this carousel, what doesn’t work, and how I’d rewrite them using the same principle we use for high performing ads.

Curious, what’s the worst B2B headline you’ve seen recently?

Drop it below, I’ll rewrite it.

Good vs Bad LinkedIn Headlines ➡️

A lot of companies are still trying to win new clients the old way.

More outbound.
More ads.
More volume.

What changed for us was realising client acquisition has shifted platforms, not principles.

Today, LinkedIn lets you do in one place what used to take multiple channels.

You can launch sales assets.
Start real conversations.
Extend what’s already working with paid.
Build long term visibility through organic content.

When these run together, you don’t just get attention, you get trust, familiarity, and pipeline.

This graphic is how we think about old vs new ways of generating business and why LinkedIn sits at the centre of our acquisition system now.

Not a silver bullet.
Just a more efficient way to do what businesses have always needed to do, get in front of the right people and give them a reason to care.

Keen to hear how others are approaching client acquisition right now...

__

If you are a B2B business that wants to leverage LinkedIn to generate new business this year, then noticed. is where to go.

Go here today: https://lnkd.in/e9JWDNfV

In 2016, the only focus in my life was professional football. 

Today, I've hired 30+ people and haven't kicked a ball in years. 

But there are lessons I learned in professional football that I use in my business and life today. 

Here's everything you need to know ⤵ 
(Without you needing to put the boots on)" 

1. You don’t rise to the occasion, you fall to your habits
 
Match day was decided Monday to Friday.

Same in business.

The launch, the pitch, the big meeting, it’s just a reflection of your daily standards.

__

2. Talent gets attention, consistency gets results

Every club had naturally gifted players.

Very few lasted.

The ones who did, showed up in every area of their lives: 

- Networking
- Time management
- Always showing up

And putting in more work than everyone else. 

It taught me that average effort, get's average results. 

__

3. Feedback is uncomfortable, but optional feedback is a luxury
 
In football, feedback isn’t polite.

It’s immediate and public.

In business, avoiding feedback feels nice, but it caps growth.

Quick, honest feedback is what's best for everyone. 

__

4. Confidence comes from preparation, not motivation

Nobody waited to “feel ready”.

You trained until ready was irrelevant.

Same rule applies when you’re running a company.

__

5. You’re never as good or as bad as the last result

One great game didn’t make you elite.
But also one bad game didn’t end your career.

The key is understanding that your real standard is a cumulation of all your previous results, applied to todays challenge. 

It's the same in business. 

__

Anyway, I don’t play anymore, but there's a few things that stuck for me.

If you’ve made a big identity shift, sport to business, employee to founder, something else entirely, I’d love to hear what carried over for you.

Most companies don’t have a lead problem.

They have an attention problem.

If your ideal customer doesn’t know who you are, they’ll never care how good your offer is.

Here’s what’s worked for us on LinkedIn.

Step 1: Earn attention before you ask for it

- Not hacks.
- Not trends.
- Not “personal brand” fluff.

Just consistently sharing things your ICP actually cares about:
 • Real problems they recognise
 • Opinions they agree with but can’t articulate
 • Behind the scenes of how work really gets done

Takeaway:
If your content could apply to anyone, it resonates with no one.

Step 2: Give them one clear next step

Most people mess this up.

They get attention, then send people to:
 • A homepage
 • A services page
 • Or worse… nothing

We’ve found one clear destination works best.
 A report.
 A tool.
 A simple asset that helps them think better.

Takeaway:
Attention without direction is wasted effort.

Step 3: Let trust compound

When someone consumes multiple pieces of useful content from you, you stop being “another option”.

You become the obvious choice.

- No pressure.
- No chasing.
- No hard sell.

Takeaway: Trust scales.

If you’re using LinkedIn but it’s not driving real conversations, it’s probably not the platform.

It’s your strategy.

More on this soon.

How to run successful LinkedIn marketing campaigns ⤵

One thing I’ve learned running LinkedIn outreach at scale:

The best messages don’t feel like outreach.

Across 23 live campaigns for 6 clients, the replies always come from the same place, relevance, proof, and permission.

Not pitching.
Not “just checking in”.
Not pretending to personalise.

I pulled together a few of the highest performing messages we’re using right now and why they work.

Nothing revolutionary, just what’s actually getting replies.

Sharing the breakdown in the carousel if you’re curious. 

___

If you are a B2B business that wants to leverage LinkedIn to stand out from the competition, or get in front of and sign new clients in 2026...

Go here today: https://lnkd.in/e9JWDNfV

And we'll see you in the new year 🫡

One thing I’ve learned running LinkedIn outreach at scale:

It took me 3 years to go from 0 - £1,000,000 with my company noticed.

And it was tough, but it didn't nearly kill me. 

But it took me 6 months to go from 0 - ironman, 

And yes, I nearly died. 

Basically, I ran a full Ironman under a heat advisory for my first triathlon 

Here's what happened⤵

This is the LinkedIn framework we use to win new clients.

Content creates awareness.
Outreach creates conversations.
Lead magnets create intent.
Email creates trust.
CTAs create movement.

If you run any one of these in isolation, results are inconsistent.

When you connect them, LinkedIn stops feeling random and starts behaving like a pipeline.

This graphic is how we think about it internally, step by step, from first touch to signed client.

Posting it here because LinkedIn gets a lot simpler when you stop asking “what should I post?” and start building a system that compounds.

Most teams are measuring the wrong LinkedIn metrics.

Not because they’re lazy.

But because LinkedIn makes the loud numbers easy to see.

- Impressions.
- Likes.
- Views.

They look good in a report, but they rarely tell you if LinkedIn is actually working.

What matters more in 2026 is this:

Are the right people doing the right things after seeing your content?

A few examples we push clients to look at instead:
• Are ICPs downloading your assets?
• Are industry peers commenting?
• Are videos being watched long enough to signal real interest?
• Are people moving from LinkedIn to one clear next step?
• Are conversations starting?

The shift is simple, but most teams haven’t made it yet.
Stop asking, “Did this post perform well?”

Start asking, “Did this move the right people closer to a decision?”

Strong takeaway:
Visibility is easy to buy or manufacture.
Relevance is harder, and far more valuable.

If LinkedIn is a serious channel for you, measure it like one.

5 thoughts on how to sell high ticket offers on LinkedIn ⤵

After running 200+ LinkedIn outreach campaigns over the last few years, one thing is very clear...

Replies don’t come from clever wording or longer messages.

They come from strategy and approach. 

For example: 

The fastest way to kill a conversation is making it obvious you’re “doing outreach”.

If it sounds templated, people feel it.
If it sounds like AI, people ignore it.
If it takes effort to reply, people move on.

The messages that work are almost boring.

They read like a text you’d actually send.
They’re about the other person, not us.
They offer something useful without asking for anything back.
They’re sent to the right person at the right moment.

Get those three things right and outreach stops feeling pushy and starts working like it should, as a conversation, not a pitch.

Here's what life looks like as a business owner training for a 100KM ultra marathon: 

This weekend I cranked a 18KM trail. 
This weekend I put in 8 hours work.

The weekend before? I cranked 20KM. 
The weekend before? I edited all Sunday.

This morning? I cranked a sprint workout. 
This morning? I started work at 7:00am. 

It's great to have big goals and want to better yourself both inside and out of work, but what I will say is be wary of the work required. 

Need to start work at 7:00? 
That means the alarm goes off at 4:30. 

Want to get up at 4:30? 
That means a 9:30PM bed time. 

I'm pretty much constantly aching, stressed, or both. 

We're currently hiring, growing, delivering for clients, marketing ourselves and shaping internal teams. 

It's a lot.  

And at this point you're probably thinking...

"Why would you even bother? This sounds terrible?!"

But there is a beauty in doing hard things that you only learn from being deep in the trenches. 

It's a great feeling to face something difficult, overcome it, and come out the other side knowing you're the kind of person who can do hard things. 

In my case this year it's ironman Tenby, ultras and marathons. 

But a few years ago it was a masters degree and my first 10K. 

It's all about growing and pushing yourself, whether you're running a global business or taking your first steps. 

Or at least that's been my experience.

HWPO

Here’s how we generated 400+ leads in 4 weeks through a LinkedIn outreach campaign ⤵

Not by sending more messages.
Not by “personalising” names.
Not by chasing reply rates.

We used our system.

First, we defined exactly who the campaign was for and why they would care right now.

Then we built the messaging around outcomes, not services.

Then we controlled targeting, timing, and touchpoints like variables, not guesses.

The goal wasn’t vanity metrics.
It was conversations that could convert, fast.

The full breakdown is in the PDF, including the structure, logic, and numbers behind it.

If you think LinkedIn outreach is random or hit and miss, this will probably change how you look at it.

400 leads in 6 weeks ➡️

Super exciting time to be at noticed.

If you're looking to work with an amazing team and do big things, here's your chance!

We’re growing and #hiring three new roles to join our team! 

We’re opening our doors for: 

- Graphic Designer (Remote) 
- Account Manager (Hybrid - Manchester) 
- Content Videographer and Editor (Hybrid – Manchester) 

Are you someone who is… 

- Ambitious? 
- Enjoys creative freedom? 
- Is looking to learn in a fast-paced environment? 
- Working with global founders, leaders and brands? 
- Has an interest in social media and B2B marketing? 

Throw your hat in the ring and send across your CV/portfolio to: hiring@noticed.co 

Show us what you’ve got! 👀

Here's exactly how my company has grown to £1,000,000 over the last 3 years ⤵

I spent 3 years building my business almost entirely on LinkedIn. 

In that time I went from £0 - £1m in revenue, and signed clients in 8 countries. 

And the success didn't come because I cracked the algorithm, or managed to shoehorn an AI tool into 1000s of new meetings...

It came because I started treating LinkedIn like a sales system.

The biggest shift was this:

Visibility alone doesn’t create pipeline.
Outreach alone doesn’t create trust.
Content alone doesn’t convert.

What worked was combining 3 things into 1 strategy.

A presence that made sense when someone clicked our profile.
Targeted outreach that started real conversations, not pitches.
And a clear place to send people when interest showed up.

Once those 3 were in place, sales were coming thick and fast.

How to convert more clients on LinkedIn ➡️

The No.1 problem I see in many businesses LinkedIn marketing strategy is something most people overlook. 

Entry points. 

No-one ever went from seeing a LinkedIn post, ad or message and spent thousands on a product or service. 

Just like no-one ever landed on your website without knowing you and got their wallet out. 

In b2b, the key is to create simple and creative entry points to collect contact details (emails, names, phone numbers etc) and add potential clients to your CRM. 

This video explains our entry point, why we do it and why it works ⤵

We’re growing, again.

Which means we’re hiring across a few roles at noticed.
• Account Manager
 • Graphic Designer
 • Videographer & Video Editor

But one role in particular stands out.

You’ll be working closely with me and Niall Ratcliffe.

Real responsibility.
Real creative input.
Real projects that actually ship.

You’ll have room to experiment, travel when the work calls for it, and build a body of work you’re genuinely proud of.

It’s the kind of role I would’ve jumped at in my early 20s.

If that sounds like your thing, read the job description and apply.

And if one of the other roles fits you better, just drop me a DM.

Let’s build something great!

Wilmslow, England, United Kingdom (Hybrid)

Where companies go to get noticed | Trusted by NHS, O Beach + more | CEO at noticed. |

We're #HIRING for 3 different roles right now:

- Videographer & Editor (Manchester)
- Graphic Designer (Remote)
- Account Manager (Manchester)

If you're interested, send your portfolio/CV to hiring@noticed.co 

I may be biased, but these are some of the best roles we've hired for. 

The videographer role:

- Work 1-on-1 with me & Morgan
- Full creative freedom to try things
- Shoot content with some massive brand (Ocean Beach, Jane App, + more)

Graphic designer: 

- Full creative freedom
- Chance to work remotely
- A chance to work with one of the best content teams in the country

Account Manager:

- Work 1-2-1 with leaders of the biggest orgs in Europe
- Huge opportunity to learn
- Get the responsibility you'd have to wait years for in a corporate job

Don't overthink it, just apply. 

Email: hiring@noticed.co

P.S. If you're applying for GD or video role, show us your best work!

taplio

The Battle

Luke Redhead

Morgan Ratcliffe

Followers

Posts

Engagements

Likes

Performance ScoreLuke Redhead's LinkedIn Performance

Performance ScoreMorgan Ratcliffe's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Luke Redhead

Morgan Ratcliffe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Redhead's LinkedIn Performance

Performance ScoreMorgan Ratcliffe's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLuke Redhead's LinkedIn Performance