My personal brand changed my life. Now, let's change yours. | Personal branding + business coach

Your business doesn’t have to look like this:

→ Constantly chasing new clients
→ Revenue up one month, down the next
→ Wondering why things only work when you’re “on”

Truth is, most founders have accepted that as the norm.
But it doesn’t have to be.

“In short, Luke solved a problem I'd been having for months in the first 30 minutes of meeting. As someone who has spent $1000's on coaching and courses, I recommend Luke over anyone I've worked with.” - Steve Swift, Email Marketer

Here’s my backstory: 

I spent 8 years in the corporate world helping companies who made millions.

I did these 2 things to help them scale: 

1/ Keep clients happy (so they stayed)
2/ Streamline how the business ran

Then I spent 3 years learning how to write online, turned it into a repeatable system, and how to turn that attention into sales calls and inbound leads. 

That resulted in 1,000,000s of people reading my content, a LinkedIn Top Voice badge, and 100s of leads along the way. 

“After following his advice, I closed two deals totaling $5k… Now I’m maxed out with side work and can attract more clients anytime.” - JM Domingo, Email & LinkedIn Marketer

Then…
I took all of that knowledge and focused on helping founders build something sustainable. 

And helped 50+ founders to write online, sign clients, and scale their business too. 

I called it the Different Success model.

It works on 3 principles: 

1/ Attract the right-fit people with a clear (and fun) writing system
2/ Positioning your core offer to make it easy for clients to say ‘yes’
3/ Structuring the business so clients WANT to stay (and you get to work around your life)

“We accomplished together: #1 personal growth Linkedin Germany, 10K followers in 6 months, clients, podcast invitations, sponsorships.” - Alexander Plank, Mindset Coach

It's what happens when your business stops relying on constant selling, and starts being built to last.

You’ll attract better clients.
You’ll make consistent sales.

But the best bit: you’ll have the freedom to finish early, take your partner on a date, or travel without guilt, because the business supports your life. Not the other way around. 

If you want to see how I can help, here’s 3 ways: 

1/ Newsletter → Get weekly emails from me to help you grow + win
2/ Power Hour → Get me 1:1 for 60-mins (and ask me anything)
3/ Different Success → My 1:1 coaching programme (DM me)

For any questions, hit DM and I'll get back to you ASAP :-)

Luke Redhead

This year I’ll be turning 28.

And for the next 12 months, I have only 4 priorities.

(I’ve learned that trying to balance 30 different ideas/goals is far too complicated for my brain)

Here’s where I’m focused for this year:

_

1/ Wedding

In September, I’ll be marrying my fiance. And I can’t wait. But I want us to start married life in the best way possible. To me, that means being financially comfortable, being present, and working towards our dream home.

(As well as trying to get everything sorted before September lol)

_

2/ Health

For years I've been hunched over a computer screen. Didn't do me much good. 2026 I'm getting back into shape: gym 6x a week, walking more, and taking care of the mental health too.

You're only as good as you're able to execute.

_

3/ Business

I help founders make more money with a model that attracts and keeps clients happy long-term. My goal: have the right 10-20 clients onboard at one time. People I’m excited about working with.

No huge empire or big office. Just a small corner of the world that sets me and my fiance up for life.

(Which is also SO much fun to run)

_

4/ Friends

Nothing is lonelier than being a solopreneur sometimes. But there are a ton of amazing people on here who have become great friends over the years. So I’mvputting more effort into those friendships, whilst making new ones.

We’re all on this journey together. Might as well make it more fun.

_

Every single day I’m contributing to at least one of these 4 things. Every day.

They're not there to set the world on fire. 

But it’s exactly the life I want to work towards.

My advice: Find what you want in 12 months, and go for it relentlessly. 

P.S - If you want to see the strategy behind the business + content and how they blend together, I wrote a playbook on it packed with useful insights. You can grab it (free) here: https://lnkd.in/eNBJy5Ky

Helped 50+ founders find & keep clients long-term with my Different Success model (so far). No plans to stop anytime soon.

I’m 27. Run a 1-person business. And in 8 months time, I’m marrying my fiance.

So I’ve got a plan.

The next 8 months = all-in on business to set us up for the best start to married life.

My plan is to help 100+ founders and solopreneurs build a stable business in 2026.

(Then invest as much money as I can into our future)

These are the steps I’m taking:

1/ Use content to attract + build trust with the people I can help
2/ Every post will have a CTA of some sort (to drive conversation)
3/ Spend more time creating videos + articles to share deeper thinking
4/ Share regular insights and behind-the-scenes to my newsletter (you can get it here: https://lnkd.in/eNBJy5Ky)
5/ Run regular lead magnets to give away help + show people how I can help them
6/ Invite people who’d like to go a step further into working with me privately

And these are the rules that I’m following to get there:

1/ Friday’s are planning days. I’ll be using them to review the week gone by and see how things have gone, rather than just working harder.
2/ Limit calls during the week. I’d rather have space to think and deep-dive than be back-to-back every day.
3/ Limit client spots. I only take a small number of clients on at a time so we can work closely instead of me being busy with lots of clients.
4/ Make time for health. I’ll be in the gym 6x per week and doing more walking. Helps the brain as well as the body.
5/ No working weekends or evenings. That’s time where I’m with my fiance, and that’s uninterrupted time.

It’s going to be a good year. I’m excited for it.

I’ll keep you posted how it goes.

P.S - I’m documenting a lot of the journey in my newsletter. If you want to see more unfiltered insights and lessons, check it out here (and get my playbook for free): https://lnkd.in/eNBJy5Ky

I spent the last few months of 2025 getting everything ready to hit January running.

And then spent all of last week in bed with the flu.

(What a great way to start 2026)

Instead of a great first week to the year, I got this:

→ Slept about 16 hours a day
→ Worked maybe 30 minutes max per day
→ Could barely look at my laptop

Still though:

→ 7 new calls booked with leads
→ Clients were still taken care of
→ Business didn't fall to pieces

A year ago, last week would've sent me into a panic where I freak out about the business.

"What if leads go cold?"
“What if clients think I've ghosted them?"
"What if I lose momentum and fall behind?"

But that's the point of building a business that doesn't rely on you being “on" 24/7.

→ Content can be created easily when you have the right system
→ Systems that run without me needing to be there
→ Clients who trust the process (and tell you to rest)

I'm not saying this to brag.

I'm saying it because if your business falls apart the moment you take a sick day, that's not a business. That's a trap.

Build something that gives you room to breathe.

Even when you can barely breathe.

P.S - If you want to see the sick-proof structure I used to build my business, it's all in my playbook here: https://lnkd.in/eNBJy5Ky

My favourite client wins often have nothing to do with revenue.

One of the BEST things about what I do:

Seeing people’s lives change.

At heart, I help people build stable businesses. That’s my whole mission.

We structure their content strategy to get clients and make sure the business is steady month on month. 

But it’s not just about helping them make more money.

It’s for the clients who have goals like these:

→ To be able to take their girlfriend on a fancy date every week
→ To go and play golf on Wednesdays guilt free
→ To log off at 2pm to be with their husband
→ To be free to explore the world, not be stuck behind a desk
→ To raise their newborn (and work around them)

(All things clients have said/done in 2025)

There’s nothing wrong with wanting to make more money. It’s essential if you want to live well. And we all do.

But chase it for the doors it unlocks.

I’m just grateful to be able to help others unlock them.

I’m seeing 2 types of people entering 2026:

Take person A:

→ Constantly checking the metrics
→ Chasing the next best trend to stand out
→ Desperate to keep the numbers in the green
→ Looking at what everyone else is doing
→ Buying every analytics/AI tool they can find

And person B:

→ Accepts that the reach game has changed
→ Focuses on resonating with the right people
→ Writes from their own experiences (not trends)
→ Stays true to what they say, even if it doesn’t “perform”
→ Laser focused on reaching 1,000 people who they can help

There’s no right or wrong way to build a brand.

But if I had to bet on one person winning, it would be person B.

(By “winning” I mean growing business, not burning out, enjoying the process, still around 12+ months later)

Because they’re the person who’s going to resonate.

And that’s what 2026 should be about.
Resonating with the right people.

Remember, you don’t need 100s of leads every single month to build a successful business.

Just the right people who see where you’re taking them, and like you as a person.

Focus on them = everything becomes easier.

P.S - I wrote a playbook that covers my Narrator’s Truth content strategy. It shows you how to become person B with your content (free): https://lnkd.in/eNBJy5Ky

2026 is the year to go deep.

(Read this if you want to win this year)

One of my clients and I started working together in December.

Since then:

→ 4 clients onboarded
→ All good-fit clients (aligned with values)
→ Found their confidence with their business again
→ Felt happier than ever working in their business
→ Found their voice and enjoying creating content again

All because they stopped worrying about the reach game and went all-in on resonating with the right people.

I’m telling you.

Resonance is the word of 2026.

Proof in 1 simple message:

“I didn't have to convince her of anything. She already knew what I did, what she needed help with and so it was like an onboarding call.”

THAT is the magic of resonating with the right people.

Make 2026 the year you go deep for those that count.

It'll be worth it. 

P.S - Next week I’m launching a 30-min training to show you how to do this. The full model, end-to-end. Stay tuned.

1,092 hours. 45.5 days. 6.5 weeks.

That's roughly how much time I've spent on LinkedIn in my life so far.

Some people would argue that time could have been better spent.

I disagree.

Sure, I could've spent that time on long walks or out with friends. Maybe even more fun.

But that time has turned into:

→ 1,000,000s of people seeing my content
→ Meeting some incredible entrepreneurs
→ Working with 40+ 1:1 clients

And building a business that I used to dream of having, but never knew how.

Most founders think short-term with their content.

They think in weeks, not months. 

But if you’re prepared to play the long-term game, you can open some serious doors.

I wrote a playbook that breaks down the system I use now to build my brand and sign clients from content.

It’s built from everything I’ve learned across those 1,092 hours.

If you want to grab it, it's free: https://lnkd.in/eNBJy5Ky

“I hate the idea of being salesy. It puts me off conversations with people”.

That was a conversation I had with someone last week.

Yet 3 hours after our call, she had her first lead.

Here's what happened:

We jumped on a call. Talked through how she could structure her business so conversations feel natural, not forced.

3 hours later, she messages me:

"Just had a call with someone. I followed the approach you gave me."

→ She listened to what he was struggling with
→ She shared her solution to the problem
→ He asked about her services
→ She told him

Then he said he wasn't ready for someone to take over his posts.

(For context, she’s a ghostwriter)

Instead of pushing, she offered a tiny next step:

"Send me 1 post tomorrow. I'll optimise it for LinkedIn. Let me show you what a difference structure makes".

He agreed.

And now she gets to show him how good her work actually is.
(Without feeling awkward or weird)

Which is how it should be in my opinion. 

Your posts are there to build trust with the right people.
↓
You're just having conversations with people who want what you offer.
↓
You get to work with some of the best aligned-clients you’ll ever find.

That's the goal.

P.S - I wrote the process into my playbook here. Check it out for free: https://lnkd.in/eNBJy5Ky

One of my newest clients made me smile on our first call together.

Because they’re not chasing:

→ $100k/year
→ 100,000 followers
→ Endless approval from strangers

The first call I have with any new client is to fully understand where they want to be, so we can create their brand/business around that.

And on this call, they said they’re looking for these:

→ To be able to finish at 2pm every day to spend time with her husband
→ To be comfortable with money, not stressing every month
→ To have fun in their business and with clients

We reverse engineered that, and turns out she only needs a 5-7 good-fit clients onboard at any one time.

So we made a plan to find them, and then we’re making sure they’re never short for new ones if they naturally leave in the future.

(P.S - We used the same structure for their business that I wrote about in my playbook. Get it free here: https://lnkd.in/eNBJy5Ky)

The best bit:

It’s built around their values and the things they’re passionate about.

It’s rewarding getting client results.

It’s even more rewarding when you know it goes deeper than just nice numbers on a page, and you see the impact it has for people.

I love this.

Chances are, at some point in 2026, you’ll mess up.

And it’ll likely be a good thing.

(Because that’s how you improve)

It’s been 2 years since my biggest mess-up:

It was December, and I had too many post ideas flowing to keep track of.

My genius solution → Schedule them all for next year and worry about them then.

Except in my infinite wisdom I scheduled them all for Jan 1st (and accidentally clicked “schedule” rather than “draft”).

And then forgot they were there.

→ Ideas chucked in as notes
→ Unfinished sentences
→ Reminders to myself

And they all went live at 08:00 on New Years day.

Then I woke up at 10:30 to a ton of notifications and panic.

The year started with me thinking I’d ruined my brand on day 1.

But what actually happened:

→ Some people actually liked some of the ideas
→ People laughed about it
→ Nobody really remembers it now
→ Jan 2nd I overhauled my content strategy (no more live scheduling)

And that mistake never happened again. Nor will it ever happen for any of my clients. Because now they get my fool-proof strategy to prevent anything like that happening for them.

That’s one of the best things you can offer clients in 2026.

They don’t want perfection.

They want to learn from your experiences, because you’ve walked the path already.

That’s what people buy into.

Information is everywhere.
But people with experience are rare.

So write about the stuff you’ve seen, things you’ve done, and show how your readers how you can help them from that.
You’ll stand out well.

P.S - If you remember that happening please don’t remind me lol

In 2023, I got laid off with 0 warning. And thought my world was crumbling.

Didn’t know how we’d pay the bills. Scared it would all fall apart.

Turns out, it's not usually the end of the road. 

2 years of going all-in on my little business on here and these moments happened:

1/ Took Sian to New York → It was our bucket list trip and something that we always talked about doing “when we were doing OK”. Well in 2025, we finally were.

2/ Bought my dream motorbike → Something I never thought would happen because I was in survival mode for too long, became real.

3/ Paid all the wedding deposits → Since 2023 it was a bit of a “how will we afford this?”. Now we can.

4/ Stopped working Fridays → Always dreamed of having time in the week for errands, the gym, just life as a whole. And now it’s possible.

Plenty more I could share here.

But the moral to this story is, whatever happens in life: It’s not always the end of the road.

It feels like it at the time. You might not see the next step.

But surround yourself with loved ones who want you to succeed.

And go for it.

P.S - Next WEEK I'm launching a 30-minute training on the exact model that I've used. It'll show you the content strategy, the funnel, and everything you need to see to make this possible. Check the comments for more details.

I'll build YOU a strong BRAND that will add extra dollars in your pocket! | Ghostwriter and Copywriter | Let's make BUSINESS happen, what say? | Author | Theatre Artist

You’ve got the talent. The ideas. The skills.

But no matter how hard you work, your LinkedIn profile feels like a resume graveyard instead of a lead magnet.

- You post once in a while but get little to no engagement.
- You’re building something valuable, but the world barely notices.
- You know personal branding matters: but don’t have the time, strategy, or content that actually works.

Sounds familiar? You're not alone.

Think about it.
• The opportunities you get.
• The leads that find you.
• The way people perceive your expertise.

All of it is shaped not just by what you do… but by how you're seen.

Here’s the truth most people don’t tell you:
Visibility beats ability.

If people don’t see you, they won’t trust you. And if they don’t trust you, they won’t buy from you.

What sets successful founders and professionals apart is a brand people remember, respect, and buy from.
But building that kind of brand isn’t about posting randomly and hoping something clicks.

It’s about designing a system that works, one that:

→ Positions you as the go-to in your niche
→ Turns content into conversations (not crickets)
→ Builds trust, authority, and influence over time
→ Brings you qualified leads, without endless cold pitching

The question is: are you ready to stop being invisible and start becoming unforgettable?
So tell me: What would shift in your career or business if LinkedIn became your #1 source of leads and opportunities?

Meghanjana Nag

One of my friends charged $500 per client.
Another charged $2000.


I know both of them.
Spoke to both of them.
Worked closely with both.

So what was the difference?

Not talent.
Not experience.
Not effort.

The difference was how they saw themselves.

The $500 one kept explaining.
Justifying.
Discounting before anyone even asked.

The $2000 one did something simple.
They spoke with clarity.
They knew exactly who they were for—and who they weren’t.

No long pitches.
No chasing.
No “let me know your budget.”

Same work.
Different confidence.
Different positioning.

Price is rarely about what you do.
It’s about how clearly you communicate the value of it.

People don’t pay more for more work.
They pay more for certainty.

If you’re underpricing right now,
ask yourself - is it really the market…
or is it how you’re showing up?

Curious - what do you think actually drives pricing?

Tired of posting, praying & getting nothing? | Our strategy builds a BRAND that gets 10x growth & consistent leads in 90 days, or you pay $0, Curious?

I lost more clients than I closed last year.


And it was the best business decision I ever made.


Because really? I was just scared.
Scared of saying no. 
Scared of losing revenue. 

So I kept saying yes.

To projects that drained me.
To clients who didn't value my expertise.

And sure, the money came in.

But so did the resentment. 

The nagging feeling that I was building a business I didn't even want to run.

Last year,

I started asking different questions on discovery calls.

Not just "What do you need?" but 

Why now? 
What happens if this doesn't work? 
Are you actually ready to do this?

I'd just turned away money. 

Real money. Money I could've used.

And yes, my closing rate dropped.

Way down.
But here's what nobody tells you about saying no:

The clients you DO say yes to become infinitely better.
Because now I am  only working with people who:

1. Actually valued what I brought to the table.
2. Were ready to do the work, not just talk about it.
3. Respected my boundaries, my process, my expertise.

The results got better because we were aligned from the start.

The referrals started coming from people who genuinely loved working with me, not people I had to chase down for testimonials.

Because the people you lose were never meant to be long-term fits anyway.

I used to think business growth meant adding more.
More clients. More projects. More revenue. More everything.

But growth isn't always an addition.
Sometimes it's subtraction.

Have you ever lost clients after raising your standards?

I didn’t come from a business background.
I came from nothing.


No family business to fall back on.
No business degree.
No mentors waiting in my DMs.
No “upper hand.”

Just a laptop.
A lot of self-doubt.
And the fear of failing in public.

When I say I started from zero, I mean absolute zero.

I didn’t know how to price.
Didn’t know how to sell.
Didn’t know what a “funnel” was.
Didn’t even know if I was cut out for this.

All I had was a problem I wanted to solve
and a stubborn refusal to give up.

So I learned the hard way.

I undercharged.
I overdelivered.
I trusted the wrong people.
I worked late nights wondering if this would ever work.

Some days I made progress.
Some days I questioned everything.

But here’s what starting from zero taught me:

You don’t need confidence to begin.
You need courage to stay.

You don’t need a perfect plan.
You need the ability to learn fast and adapt faster.

You don’t need an “upper hand.”
You need patience when nothing is working yet.

Most people don’t fail because they aren’t smart.
They fail because they quit when the results are silent.

No one talks about that phase.
The phase where you’re invisible.
Where no one is cheering.
Where you’re building in doubt.

That’s where businesses are actually made.

If you’re starting from zero right now—
no background, no support, no clarity—

you’re not behind.

You’re building the strongest foundation possible.

Slow progress is still progress.

Quiet wins still count.

And one day, this “zero” will be the story you’re proudest of.

No one gives a shit about the number of followers you have.



I have clients making over $50,000 per month with less than 5,000 followers.

And I'm about to show you exactly how they do it.

But first, let me destroy a lie you've been sold.

You've been told that building a business online is a numbers game.

Get more followers. Post more content. Show up everywhere.

Bullshit.

I've watched people with 50,000 followers struggle to pay rent.

And I've watched people with 3,000 followers buy their dream house in cash.

The difference?

One built an audience. The other built a business.
Here's what nobody talks about:

Followers don't pay your bills. Clients do.

And clients don't come from having a massive audience. 

They come from having a CLEAR message.

Think about it.
Would you rather have 100,000 people who scroll past your content?
Or 2,000 people who see your post and think "holy shit, that's exactly what I need right now"?

I'll take the 2,000 every single time.

Because those 2,000 people actually convert.

They don't just like your posts. They book calls. 

They send DMs. They pull out their credit cards.
Last month, one of our clients with 4,100 followers made $73,000.

Not because they went viral.
Not because they posted fifteen times a day.
Not because they cracked some secret algorithm code.

Because every single person in their audience knew EXACTLY what problem they solve.

There was zero confusion. Zero ambiguity. Zero guesswork.

Someone lands on their profile and within 8 seconds they know:
- What this person does.
- Who they help.
-.What result they deliver.

That's it. That's the entire formula.

Meanwhile, I see people with tens of thousands of followers and I have absolutely no idea what they do.

See the people who need what you offer? They're already out there.

Scrolling. Searching. Hoping someone can solve their problem

The question is: will they know it's you?

this year, i want to travel.

not a lot.
not to collect photos.
not to prove anything.

just two trips.

for years, travel lived in the “later” box.
after work feels stable.
after money feels safe.
after life feels lighter.

but later kept moving.
and somewhere along the way, i forgot to live a little.

i forgot what it feels like to wake up in a place i don’t know.
to walk without checking the time.
to look around and realize the world is much bigger than my worries.

this isn’t about running away.
it’s not about escaping my life.

it’s about remembering i have one.

two trips where i don’t count my value by how much i produce.
two trips where i’m not trying to be impressive.
two trips where i let myself just exist.

and for the first time… i’m saying it out loud.

because when i say things out loud, they stop being quiet wishes and start becoming promises i respect.

i’m learning that rest doesn’t have to be earned through burnt out.
that i don’t need permission to want more.
that even small promises to myself deserve to be kept.

what’s one promise you’re finally ready to make public this year?

 i wanna hear them?

Founders rarely talk about this part.



The part where you’ve done everything right on paper - the product works, the roadmap makes sense, the effort is real - and yet, it still feels like you’re carrying the entire story alone.

Most founder struggles aren’t technical.
They’re invisible.

Invisible thinking.
Invisible trade-offs.
Invisible decisions that never make it into pitch decks or product updates.

And that’s where personal branding quietly matters.

Not as marketing.
Not as self-promotion.

But as relief.

When a founder starts sharing how they think -
why they chose one path over another,
what didn’t work,
what surprised them,
they stop carrying the weight alone.

The market begins to understand them before they explain.
Users feel familiarity before they onboard.
Conversations skip the surface level.

Founders who stay silent often rely on:
ads, long explanations, and constant proof.

Most founders already have everything they need to build a strong personal brand.

The clarity exists.
The experience exists.
The lessons exist.

Just the question is, are you ready to get things started?

"I've tried personal branding before and it didn't work."



And honestly? I don't blame them.

Because most personal branding advice is complete garbage.

And after 3 months of grinding, you had maybe 200 new followers and exactly zero clients.

So you thought: "This doesn't work for me. Personal branding is bullshit."


Here's what actually happens when you don't have a real strategy:

- You attract the wrong people. People who love your content but will never buy from you. People who engage but aren't your ideal clients. People who drain your energy asking questions they could Google.

- You say yes to everything. Because you're desperate for traction, you take any call. You help anyone who asks. You give away your expertise for free hoping it'll lead somewhere. It doesn't.

- Your content isn't connected to your offer. Your message is too broad. You're trying to help everyone so you end up helping no one. You have no conversion system. You're waiting for people to magically figure out what you do and reach out.

Here's what actually works:

1. Start with the end in mind. 

What do you want people to DO after seeing your content? Book a call? Download something? DM you? If you don't know, neither will they.

2. Speak to ONE person. 

Not everyone. Not "anyone who wants to grow their business." One specific person with one specific problem that you solve better than anyone else.

3. Make your offer visible. 

Not pushy. Not salesy. Just clear. If someone lands on your profile right now, can they figure out in 10 seconds how to hire you? If not, you're losing money every single day.

The question is: "Am I building a brand that's designed to generate revenue, or am I just creating content that makes me feel busy?"

Because one leads to clients.

The other leads to burnout.

Which one are you building?

I’ve seen more businesses fail than succeed.



And no, it’s not because they don’t work hard.

Most of them work too hard.

They wake up early.
They sleep late.
They sacrifice weekends, health, relationships.

They’re exhausted.
They’re sincere.
They’re trying.

But hard work isn’t the problem.

The real reason most businesses fail?

They’re building noise, not clarity.

They sell without positioning.
They post without a message.
They hustle without direction.
They copy what others are doing and hope something sticks.

No clear audience.
No clear offer.
No clear reason why someone should choose them.

Hard work without clarity doesn’t create success.
It creates burnout.

The businesses that survive don’t do more.
They do less, but better.

They know who they’re for.
They know what problem they solve.
And they say the same thing again and again - clearly.

That’s it.

If this made you pause for a second,
maybe it’s time to stop working harder…
and start thinking clearer.

What do you think wins, hard work or clarity?

You get leads.
Calls happen.
Conversations start.

And then… nothing closes.

It’s tempting to blame:
– the market
– the price
– the lead quality

But here’s the part people rarely say out loud:

Most deals don’t die because of objections.
They die because the lead feels uncertain about you.

Not your skills.
Not your results.

You.

People can sense when you’re trying to prove something.
When you’re adjusting your words to be liked.
When you’re selling instead of standing still in your value.

And uncertainty kills decisions.

The best closers aren’t persuasive.
They’re grounded.

They don’t rush silence.
They don’t over-explain.
They don’t negotiate against themselves.

They let the other person feel the weight of the decision.

Here’s something I learned the hard way:

If your content attracts everyone,
your calls will feel heavy.

If your content filters clearly,
your calls feel like confirmations.

Closing doesn’t happen on the call.
It happens before the call—
in how you show up publicly, consistently, honestly.

People don’t say yes when they’re convinced.
They say yes when they feel safe.

Safe in your clarity.
Safe in your boundaries.
Safe in your confidence.

If leads aren’t closing,
don’t tweak your pitch yet.

Check your presence.

Are you being clear…
or are you trying to be chosen?

That difference changes everything.

Yes or no?

I was invisible last year.

Not just on social media.
But in life.

I slowly disappeared from conversations.
From posting.
From replying.
From people who were used to seeing me show up.


But quietly. Slowly.

I kept functioning on the outside.

But inside, everything felt unstable.

Some days I was okay.
Some days I couldn’t breathe properly.
Some nights my mind wouldn’t stop replaying conversations, memories, what-ifs.

So I went quiet.

Because talking felt exhausting.
Because pretending felt heavier than silence.
Because healing isn’t something you can rush just to look “normal” again.

A few people noticed.

They just checked in.

“hey, just wanted to see if you’re alright.”
“thinking of you.”
“no need to reply, just here.”

Those messages mattered more than they’ll ever know.

Because when you’re invisible, being seen quietly can save you.

So this post is for that.

To say thank you to everyone who reached out.
To those who sent DMs, texts, or just held space.
To those who didn’t judge my absence.

I’m still healing.
Still learning how to carry love that didn’t last.
Still finding my way back - slowly, honestly.

And if you’ve been quiet too,
please know this:

You’re not weak for disappearing.
You’re not broken for needing time.
And you don’t owe anyone your healing timeline.

And if you’re someone who checks on people who go silent - thank you.

You have no idea how much that kindness mean 💙

Everyone is a “Founder” these days.


Somewhere along the way,
founder stopped meaning builder and started meaning everything that it's not 

A website went live → founder.
A domain was bought → founder.
An Instagram page with 3 posts → founder.

But business doesn’t work like that.
It never did.

It’s:
• solving a problem people actually pay for
• hearing “no” more times than “interested”
• chasing invoices instead of likes
• fixing things that break at 2 AM
• showing up even when the excitement dies

Most days, it’s not glamorous.

It’s quiet.
Messy.
Uncertain.

Real businesses are built in silence, not captions.

No one sees:
- the months of zero revenue
- the self-doubt after every failed launch
- the awkward sales calls
- the pricing mistakes
- the days you wonder if you’re just fooling yourself

And that’s okay.

What’s not okay is skipping the work and wearing the badge.

Founder isn’t who you say you are.

And honestly?
There’s nothing wrong with saying:

“I’m building.”
“I’m learning.”
“I’m figuring it out.”

That’s more respectable than pretending you’ve already arrived.

Titles don’t build businesses.
People do.

You get inquiries.
Just not from people who respect your price.

They ask for discounts before understanding the work.
They compare you to cheaper options.
They want “something similar” for less.

And it makes you question yourself.

Here’s the uncomfortable truth I learned:

It’s rarely a pricing problem.
It’s an audience problem.

Your content is doing its job - just for the wrong people.

When your messaging focuses on:
- tips
- hacks
- “anyone can do this” energy

you attract people looking for shortcuts.

But when you speak about:
- standards
- trade-offs
- boundaries
- how you actually work

something changes.

The wrong people stop reaching out.
The right ones don’t ask for discounts, they ask about availability.

Respect doesn’t start in the proposal.
It starts in the positioning.

If your audience doesn’t understand the cost, they won’t respect the value.

So don’t lower your price to fit them.
Raise your clarity so they disqualify themselves.

Right clients only.
Always.

If this hit a nerve,
your content is trying to tell you something.

i go to movies alone.
i book a table for one at restaurants.
i take long walks without music sometimes.
i sit in cafés without pretending to be busy on my phone.
i celebrate small wins quietly, with no one clapping.
i hold my own hand on days when it gets heavy.


and honestly?
i am not shy.
i am not lonely.
i am not “sad inside” like people assume.
i enjoy my own company.

not because i never wanted anyone -
but because life slowly, painfully taught me something i didn’t learn from books or people.

people leave.

sometimes without explanations.
sometimes after promising they wouldn’t.
sometimes when you need them the most.

and when they do,
you are still here.
breathing.
waking up.
carrying everything alone.

so i learned to sit with myself.
to listen to my own thoughts without running away.
to not abandon myself just because someone else did.

choosing myself wasn’t a sudden decision.

it came from nights where no one checked in.
from days where i cried silently and still had to function.

from moments where i realized -

if i don’t show up for me, no one else will.

i don’t wait for company to live my life anymore.
i don’t pause my happiness until someone says i'm doing good
i don’t shrink just to be chosen.

i choose myself.
even on days it hurts
especially on days it hurts.

and if that makes me different -
i’m okay with that.

taplio

The Battle

Luke Redhead

Meghanjana Nag

Followers

Posts

Engagements

Likes

Performance ScoreLuke Redhead's LinkedIn Performance

Performance ScoreMeghanjana Nag's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Luke Redhead

Meghanjana Nag

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Redhead's LinkedIn Performance

Performance ScoreMeghanjana Nag's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLuke Redhead's LinkedIn Performance