My personal brand changed my life. Now, let's change yours. | Personal branding + business coach

Your business doesn’t have to look like this:

→ Constantly chasing new clients
→ Revenue up one month, down the next
→ Wondering why things only work when you’re “on”

Truth is, most founders have accepted that as the norm.
But it doesn’t have to be.

“In short, Luke solved a problem I'd been having for months in the first 30 minutes of meeting. As someone who has spent $1000's on coaching and courses, I recommend Luke over anyone I've worked with.” - Steve Swift, Email Marketer

Here’s my backstory: 

I spent 8 years in the corporate world helping companies who made millions.

I did these 2 things to help them scale: 

1/ Keep clients happy (so they stayed)
2/ Streamline how the business ran

Then I spent 3 years learning how to write online, turned it into a repeatable system, and how to turn that attention into sales calls and inbound leads. 

That resulted in 1,000,000s of people reading my content, a LinkedIn Top Voice badge, and 100s of leads along the way. 

“After following his advice, I closed two deals totaling $5k… Now I’m maxed out with side work and can attract more clients anytime.” - JM Domingo, Email & LinkedIn Marketer

Then…
I took all of that knowledge and focused on helping founders build something sustainable. 

And helped 50+ founders to write online, sign clients, and scale their business too. 

I called it the Different Success model.

It works on 3 principles: 

1/ Attract the right-fit people with a clear (and fun) writing system
2/ Positioning your core offer to make it easy for clients to say ‘yes’
3/ Structuring the business so clients WANT to stay (and you get to work around your life)

“We accomplished together: #1 personal growth Linkedin Germany, 10K followers in 6 months, clients, podcast invitations, sponsorships.” - Alexander Plank, Mindset Coach

It's what happens when your business stops relying on constant selling, and starts being built to last.

You’ll attract better clients.
You’ll make consistent sales.

But the best bit: you’ll have the freedom to finish early, take your partner on a date, or travel without guilt, because the business supports your life. Not the other way around. 

If you want to see how I can help, here’s 3 ways: 

1/ Newsletter → Get weekly emails from me to help you grow + win
2/ Power Hour → Get me 1:1 for 60-mins (and ask me anything)
3/ Different Success → My 1:1 coaching programme (DM me)

For any questions, hit DM and I'll get back to you ASAP :-)

Luke Redhead

I built my business from a second-hand desk for years. [AD]

That little old desk helped me achieve a lot: 

→ 1,000,000s of impressions online
→ 50+ clients coached 1:1
→ 20+ talks and podcast appearances

(Fun fact, it was a second-hand desk from my uncle who used it to build his business)

But now we’re going for these: 

→ Share long-form pieces of content weekly (deeper breakdowns)
→ Create video breakdowns around content, offers, and business
→ Become recognised across multiple platforms (not just one)
→ Help more founders create calm money for their business
→ Collaborate with more founders + solopreneurs
→ Systemise the business for more inbound
→ Write more (because I actually love it)

And my favourite one: 

→ Finalise all the details for our wedding later this year

Laptop business is cool.

But a dedicated space to to focus helps a ton. 

So heres the new office, all set up and ready to go. 

(I love it)

Huge shoutout to the team at Plugable for helping me get this office set up properly after seeing my last post. 

They kindly reached out and sent me some tech to make the new office as productive as possible. 

Didn’t expect that. But very much appreciate it :-)

Now I’m off to get stuck in.

P.S - What do you want to see more of first? Long-form or video breakdowns?

Building online businesses by writing online. | DM me for a free 29-minute training on the Different Success model

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“But posting content every day is hard”

Only if you make it hard.

I see this all the time:

→ Founders wait to feel inspired/ready to post
→ Then they stress about not feeling inspired
→ And that means they’re further from writing

And yet the clients out there still have no idea how good it could be to work with them, and business stays stuck. 

It’s a vicious cycle. (One that I’ve been guilty of relying on in the past)

Instead, here’s a solution for you:

I’m running a content challenge. It’s called the Timeless 9-Post Challenge.

The goal: Give you 2-3 weeks of posts using all 9 pillars of my Timeless strategy.

So you can see:

→ Coming up with content ideas doesn’t need to be hard
→ Systemising your content doesn’t remove your personality
→ You can write good content quickly (and get paid by new clients)

I was going to run this exclusively for my email list. But I’m too excited not to share it here too.

So here’s my offer to you today. Get:

→ The 9 pillars of my Timeless strategy
→ 9 post angles, prompts, and structure
→ Video breakdowns for all of them
→ 2 weeks 1:1 access to me for guidance
→ AND if you write + post 3, you get a 1:1 call too

For just £49.

If nothing else, you get 2-3 weeks of posts made easy.

Comment or DM me ‘9 POSTS’ and I’ll send you the details.

(Limited spaces)

I ran a content challenge for my clients over the past few weeks.

Some messages I’ve had:

→ “This challenge has been awesome can’t lie”
→ “It was EXTREMELY easy to come up with it once I had the prompt”
→ “I’m on fire this evening and I’ve literally been writing for about 30 minutes”
→ It came naturally, it doesn’t feel forced or salesy at all - I like it”
→ Timeless Content is GOLD”
→ “It was really good, really simple to write because it was more about the mission”

And my fave ↓

“I've had at least 5 people tell me that my posts really resonated with them and instantly made them connect with me so it's gooood!!”

I didn’t do it because they needed help writing. All of them can write really well.

It was direction they needed.

There are 1,000s of content ideas out there. And your brain easily gets overwhelmed when you try to think of them all.

But limit your thinking to:

→ 9 Principles
→ A handful of angles for each
→ A structure to use each time

You get words on a page a lot quicker (and get buyers to see you). 

Remember: Resonance is the way forwards. Not reach.

Focus on resonating with the right people = your content will do its job well.

P.S - I’m opening this challenge for a handful of people. You'll get 1:1 support from me + all the post structures to get timeless content out there (and get buyers into your world) Want the details? Check the pinned comment below ↓

If you want to sign clients, stop trying to impress them when you talk to them. 

Do this: 

Every single person I meet online, I treat as if they’re an old friend.

Not a stranger.

Most people are scared to get into conversations. Because their gut is telling them:

→ “You need to impress them”
→ “You’ve got to sound/look your best”
→ “You have to deliver some great value here”

And yet all the other person wants is for you to show up and be someone they want to talk to.

Which 99 times out of 100 is just being yourself.

Which means this happens:

→ Their guard drops (because they don’t feel awkward)
→ The conversation flows more easily
→ If it aligns well, an offer feels natural

You get a better feel for working with them from the conversation.
They get a better feel of working with you by how you are.

If both align and it feels natural, the next step is obvious.

(And it’s WAY more fun to make friends than just try and sell all the time)

P.S - This works in the DMs, calls, anywhere. Go try it. You’ll be surprised.

P.P.S - Free training here to see how I'm building a human-first business around my ideas (not feeling like a sellout): https://lnkd.in/eMjQtTzW

In 4 years, I’ve written 1,100+ posts for myself. 

…and helped 50+ clients to build their business here too.

So to help you, here’s every best lesson I’ve learned about writing online (so you can get clients too): 

1/ Attention first. Always. No one buys from posts they don’t read.

2/ A bad post with a good hook beats a good post with a bad hook.

3/ Forget vanity metrics as the goal. It’s a bonus. Revenue > reach.

4/ Going viral is a bonus. Conversions are the objective.

5/ Every post should move people somewhere → belief, action, inbox, email list.

6/ 90% of your posts should have a CTA. Direction = momentum.

7/ Sell yourself as much as your offer. People buy trust before they buy products.

8/ Call out your ICP directly. Specificity makes people feel seen.

9/ Clear beats clever. Every time. EVERY time. 

10/ Position yourself in your content so people think “I need to learn from them”.

11/ Playing it safe is risky. Strong opinions attract strong buyers.

12/ If someone can disagree with you, it means the right ones can agree. 

13/ Repeat your best ideas frequently. Most people didn’t see it the first time.

14/ Name your frameworks and ideas + talk about them. Familiarity builds authority.

15/ Trends get views. Depth builds trust.

16/ 3-4 good posts per week is more than enough to get clients.

17/ Don’t post for the sake of consistency. Post for some shift/outcome to happen.

18/ Move people from platforms you rent to platforms you own (like email).

19/ The human side of your content builds relationships (and sales).

20/ Build a world around your content so people want to learn more from you. 

21/ Don’t chase trends. Buyers care about clarity, not choreography.

22/ Your perspective is far more profitable than “perfection”.

23/ You don’t need permission to share your thinking. 

24/ You can’t build with 0 impressions. But 1,000,000 isn’t the minimum. 

And my favourite one: 

25/ Literally nobody on this planet expects you to write perfectly, or have everything figured out. Now more than ever. And that is the most magnetic, attractive thing for leads right now. A real person who’s sharing ideas and thoughts regardless of what “trends” say to do. Far better. 

I could go on. But my brain is tired. 

So a final question for you: 

If someone read the last 90 days of your content, would they know how you help? What you stand for? Who you are? Where to go next? 

That’s the whole point right there. 

Not the likes. 

P.S - I recorded a 29-minute video breaking down my entire content strategy to attract buyers. Check it out (free) here: https://lnkd.in/eMjQtTzW

I’ve always hated being on video.

Yet I’m doing a lot more of them in 2026. Simple reason:

1/ I want more people to see me in action, not just how I write about it
2/ People are more skeptical about AI, and video can’t be faked
3/ Sometimes concepts need to be explained in deeper detail

What’s beautiful is right now, the more ‘raw’ the better.

No editing = no chance of “fake”.
No cuts = nothing being hidden.

Clients don’t get on a coaching call and expect you to present perfectly.

They expect stumbled words. Thinking pauses. Ums and ahs.

So I’m doing a lot more mini videos to show that side of the business too. Which means:

1/ The right clients get a feel for my coaching style before we meet
2/ People spend more time watching videos > reading a post
3/ I don’t have to worry about “perfection”, I just hit record

I won’t lie, it feels good to just create and put things out there for those who it helps.

But it's also a great way for business right now. 

P.S - I'm doing videos to my email list/as freebies. I've only ever posted one video on here. Should I do my second soon?

Communication & Storytelling Coach for Founders & Executives | I help you tell the stories that drive business | 20+ yrs consulting global brands like PepsiCo, Pfizer, 3M | Speaker | Podcast host

Disruptive founders, leaders & brands know this truth: Stories that sell, scale.

Because…

• Great stories stand out.
• Great stories connect.
• Great stories convert.

The problem?

Most leaders struggle to clarify, craft, and deliver their story in a way that breaks through the noise - and feels true to them.

That’s where I come in.

I’m The Disruptive Storytelling Coach.

I work with founders, leaders & brands who want their story to drive revenue, influence, and opportunity. Stories loaded with presence, persuasion, and personality.

Over my career I’ve:

• Delivered 2,000+ pitches
• Helped unlock $150M+ in investment
• Built disruptive stories for global brands including PepsiCo, Doritos, 3M, Pfizer, Nivea & Durex

I know what it takes to shift a room, win a deal, and change the trajectory of a business.

Today, I coach, train, and speak on:

• Founder stories & pitches that feel right and real
• Brand narratives & strategies that stand out
• Storytelling & presence skills that make people buy

I’m also the host of the Disruptive Influence Podcast, where I sit down with brilliant minds who are breaking patterns and making their story matter.

And yes - I believe storytelling should be fun!
Come ready to laugh, disrupt, and do the work.

👉 Ready to craft a story that sells?

DM me or book an intro call to get started.

- - - - -

Stories better told. Stories better sold.

// Jeff


Jeff Abracen

Every bold brand has this in common:

Disruptive DNA™

They skip the commodity line, and lean into

* Differentiation: what you own that competitors can’t
* Narrative: the story buyers remember and repeat
* Activation: how attention turns into action

TODAY at 12PM EST, we're breaking it down LIVE.

The former agency VP, Creative Director (that's me).
The Co-Founder & Rainmaker (that's Jake).

One who's built bold stories for billion-dollar brands.
One who's boldly building a billion-dollar brand.

We're going to talk about what it takes to tell stories that stick.

Join us live and ask questions.

Have a brand? Raise your hand for a chance at live feedback.

Know a founder or brand lead who should be there?
Tag them or share this.

RSVP here: https://lnkd.in/eJaJerR6

Let's GOOOOO!

P.S. Does you brand tell a story that sticks?

I Build Better Storytellers | Story-led Communication Coach & Advisor | 20+ Yrs helping billion dollar brands tell stories that sell | Pfizer, PepsiCo, 3M | Host, Disruptive Influence Podcast

The image shows Jeff Abracen, executive storytelling & communication advisor and coach, and Jake Karls, co-founder and rainmaker of the brand mid-day squares, in a split screen format. Jeff is wearing his signature thick rimmed glasses and a motorcycle jacket, and is standing outside on a balcony in the fall in Montreal. Jake is being super expressive on stage, pointing to the crowd, in his mid-day squares branded cap and signature sunglasses. In front are screenshots of a quick conversation about going love on linkedin to talk brand storytelling.

My # 1 rule for teaching people?

Make it fun.

I got this feedback after a corporate workshop I ran couple weeks back:

"Fantastic session Jeff, I really enjoyed it and you made it fun. Thank you!"

For me, mission accomplished.

Why?

Because there's already soooo much boredom in the world.
And people don't learn as well when they're bored.
I can back that up with science.

(But you already know it.)

I figure, why be boring?

People learn more when it's fun.
People retain more when it's fun.
People enjoy more when it's fun!

So that's how I approach every workshop I lead, every coaching call I run, every podcast I host or guest on, and every conversation I have...

I add the fun!

It's part of my promise. People appreciate it. And it works.

(And if you know me, I wouldn't have it any other way!)

So, when in doubt: Boring's been done. Make it fun.

PS. Do you learn better when it's fun?

The image shows Jeff Abracen, Executive Storytelling and Communication Coach, standing and smiling in a conference room while running a workshop. Behind him is a tv screen showing a glimpse of his presentation, and you can see the arm on an attendee to give a hint that there's people in the room. Above, in lime green, is a quote from an attendee thanking Jeff for making the workshop fun.

Are you building out loud?

(Here's why you should be...)

Every time you share what you're
learning, building, or struggling with…

Your luck & success surface area grows.

More people discover you.
More opportunities appear.
More unexpected doors open.

It's all about storytelling & serendipity!

Take it from Jake Karls, Co-Founder & Rainmaker at Mid-Day Squares,
and one of the best examples of founder-led storytelling today.

We got together to talk about:

Building brands out loud,
brand storytelling, community,
and what it really takes to get people to care.

[Listening links in comments ↴]

P.S. Have you had a Mid-Day Square today?

If your brand isn't landing,

Maybe your story isn't sticking!

On Feb 25, I’m going LIVE with Jake Karls,
Co-Founder & Rainmaker at Mid-Day Squares!

We’re breaking down:

☞ What actually makes a brand different
☞ Why emotion beats information
☞ How to turn story into momentum

And we’re putting real founders in the hot seat.

If your brand still sounds like everyone else’s…

Come jam with us.

Let's gooooo!

👇 Join here.

The BRAND JAM: How To Tell Brand Stories That Stick!

Guess who’s going LIVE next week?

And guess who’s joining me!

Want to know?

1) Check my last post
2) Press “attending”
3) Or…

https://lnkd.in/e-WhTFSU

Let’s gooooo 🍓

I was a guest storytelling advisor

On the 1st episode of ZERO*NDA!

Creative Director | Building In Public @ ZERO*NDA

Thanks for joining our exclusive live broadcast. Feel free to share your questions and interact with other participants in the chat.

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The Battle

Luke Redhead

Jeff Abracen

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Redhead's LinkedIn Performance

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