My personal brand changed my life. Now, let's change yours. | Personal branding + business coach

Your business doesn’t have to look like this:

→ Constantly chasing new clients
→ Revenue up one month, down the next
→ Wondering why things only work when you’re “on”

Truth is, most founders have accepted that as the norm.
But it doesn’t have to be.

“In short, Luke solved a problem I'd been having for months in the first 30 minutes of meeting. As someone who has spent $1000's on coaching and courses, I recommend Luke over anyone I've worked with.” - Steve Swift, Email Marketer

Here’s my backstory: 

I spent 8 years in the corporate world helping companies who made millions.

I did these 2 things to help them scale: 

1/ Keep clients happy (so they stayed)
2/ Streamline how the business ran

Then I spent 3 years learning how to write online, turned it into a repeatable system, and how to turn that attention into sales calls and inbound leads. 

That resulted in 1,000,000s of people reading my content, a LinkedIn Top Voice badge, and 100s of leads along the way. 

“After following his advice, I closed two deals totaling $5k… Now I’m maxed out with side work and can attract more clients anytime.” - JM Domingo, Email & LinkedIn Marketer

Then…
I took all of that knowledge and focused on helping founders build something sustainable. 

And helped 50+ founders to write online, sign clients, and scale their business too. 

I called it the Different Success model.

It works on 3 principles: 

1/ Attract the right-fit people with a clear (and fun) writing system
2/ Positioning your core offer to make it easy for clients to say ‘yes’
3/ Structuring the business so clients WANT to stay (and you get to work around your life)

“We accomplished together: #1 personal growth Linkedin Germany, 10K followers in 6 months, clients, podcast invitations, sponsorships.” - Alexander Plank, Mindset Coach

It's what happens when your business stops relying on constant selling, and starts being built to last.

You’ll attract better clients.
You’ll make consistent sales.

But the best bit: you’ll have the freedom to finish early, take your partner on a date, or travel without guilt, because the business supports your life. Not the other way around. 

If you want to see how I can help, here’s 3 ways: 

1/ Newsletter → Get weekly emails from me to help you grow + win
2/ Power Hour → Get me 1:1 for 60-mins (and ask me anything)
3/ Different Success → My 1:1 coaching programme (DM me)

For any questions, hit DM and I'll get back to you ASAP :-)

Luke Redhead

I built my business from a second-hand desk for years. [AD]

That little old desk helped me achieve a lot: 

→ 1,000,000s of impressions online
→ 50+ clients coached 1:1
→ 20+ talks and podcast appearances

(Fun fact, it was a second-hand desk from my uncle who used it to build his business)

But now we’re going for these: 

→ Share long-form pieces of content weekly (deeper breakdowns)
→ Create video breakdowns around content, offers, and business
→ Become recognised across multiple platforms (not just one)
→ Help more founders create calm money for their business
→ Collaborate with more founders + solopreneurs
→ Systemise the business for more inbound
→ Write more (because I actually love it)

And my favourite one: 

→ Finalise all the details for our wedding later this year

Laptop business is cool.

But a dedicated space to to focus helps a ton. 

So heres the new office, all set up and ready to go. 

(I love it)

Huge shoutout to the team at Plugable for helping me get this office set up properly after seeing my last post. 

They kindly reached out and sent me some tech to make the new office as productive as possible. 

Didn’t expect that. But very much appreciate it :-)

Now I’m off to get stuck in.

P.S - What do you want to see more of first? Long-form or video breakdowns?

Building online businesses by writing online. | DM me for a free 29-minute training on the Different Success model

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“But posting content every day is hard”

Only if you make it hard.

I see this all the time:

→ Founders wait to feel inspired/ready to post
→ Then they stress about not feeling inspired
→ And that means they’re further from writing

And yet the clients out there still have no idea how good it could be to work with them, and business stays stuck. 

It’s a vicious cycle. (One that I’ve been guilty of relying on in the past)

Instead, here’s a solution for you:

I’m running a content challenge. It’s called the Timeless 9-Post Challenge.

The goal: Give you 2-3 weeks of posts using all 9 pillars of my Timeless strategy.

So you can see:

→ Coming up with content ideas doesn’t need to be hard
→ Systemising your content doesn’t remove your personality
→ You can write good content quickly (and get paid by new clients)

I was going to run this exclusively for my email list. But I’m too excited not to share it here too.

So here’s my offer to you today. Get:

→ The 9 pillars of my Timeless strategy
→ 9 post angles, prompts, and structure
→ Video breakdowns for all of them
→ 2 weeks 1:1 access to me for guidance
→ AND if you write + post 3, you get a 1:1 call too

For just £49.

If nothing else, you get 2-3 weeks of posts made easy.

Comment or DM me ‘9 POSTS’ and I’ll send you the details.

(Limited spaces)

I ran a content challenge for my clients over the past few weeks.

Some messages I’ve had:

→ “This challenge has been awesome can’t lie”
→ “It was EXTREMELY easy to come up with it once I had the prompt”
→ “I’m on fire this evening and I’ve literally been writing for about 30 minutes”
→ It came naturally, it doesn’t feel forced or salesy at all - I like it”
→ Timeless Content is GOLD”
→ “It was really good, really simple to write because it was more about the mission”

And my fave ↓

“I've had at least 5 people tell me that my posts really resonated with them and instantly made them connect with me so it's gooood!!”

I didn’t do it because they needed help writing. All of them can write really well.

It was direction they needed.

There are 1,000s of content ideas out there. And your brain easily gets overwhelmed when you try to think of them all.

But limit your thinking to:

→ 9 Principles
→ A handful of angles for each
→ A structure to use each time

You get words on a page a lot quicker (and get buyers to see you). 

Remember: Resonance is the way forwards. Not reach.

Focus on resonating with the right people = your content will do its job well.

P.S - I’m opening this challenge for a handful of people. You'll get 1:1 support from me + all the post structures to get timeless content out there (and get buyers into your world) Want the details? Check the pinned comment below ↓

If you want to sign clients, stop trying to impress them when you talk to them. 

Do this: 

Every single person I meet online, I treat as if they’re an old friend.

Not a stranger.

Most people are scared to get into conversations. Because their gut is telling them:

→ “You need to impress them”
→ “You’ve got to sound/look your best”
→ “You have to deliver some great value here”

And yet all the other person wants is for you to show up and be someone they want to talk to.

Which 99 times out of 100 is just being yourself.

Which means this happens:

→ Their guard drops (because they don’t feel awkward)
→ The conversation flows more easily
→ If it aligns well, an offer feels natural

You get a better feel for working with them from the conversation.
They get a better feel of working with you by how you are.

If both align and it feels natural, the next step is obvious.

(And it’s WAY more fun to make friends than just try and sell all the time)

P.S - This works in the DMs, calls, anywhere. Go try it. You’ll be surprised.

P.P.S - Free training here to see how I'm building a human-first business around my ideas (not feeling like a sellout): https://lnkd.in/eMjQtTzW

In 4 years, I’ve written 1,100+ posts for myself. 

…and helped 50+ clients to build their business here too.

So to help you, here’s every best lesson I’ve learned about writing online (so you can get clients too): 

1/ Attention first. Always. No one buys from posts they don’t read.

2/ A bad post with a good hook beats a good post with a bad hook.

3/ Forget vanity metrics as the goal. It’s a bonus. Revenue > reach.

4/ Going viral is a bonus. Conversions are the objective.

5/ Every post should move people somewhere → belief, action, inbox, email list.

6/ 90% of your posts should have a CTA. Direction = momentum.

7/ Sell yourself as much as your offer. People buy trust before they buy products.

8/ Call out your ICP directly. Specificity makes people feel seen.

9/ Clear beats clever. Every time. EVERY time. 

10/ Position yourself in your content so people think “I need to learn from them”.

11/ Playing it safe is risky. Strong opinions attract strong buyers.

12/ If someone can disagree with you, it means the right ones can agree. 

13/ Repeat your best ideas frequently. Most people didn’t see it the first time.

14/ Name your frameworks and ideas + talk about them. Familiarity builds authority.

15/ Trends get views. Depth builds trust.

16/ 3-4 good posts per week is more than enough to get clients.

17/ Don’t post for the sake of consistency. Post for some shift/outcome to happen.

18/ Move people from platforms you rent to platforms you own (like email).

19/ The human side of your content builds relationships (and sales).

20/ Build a world around your content so people want to learn more from you. 

21/ Don’t chase trends. Buyers care about clarity, not choreography.

22/ Your perspective is far more profitable than “perfection”.

23/ You don’t need permission to share your thinking. 

24/ You can’t build with 0 impressions. But 1,000,000 isn’t the minimum. 

And my favourite one: 

25/ Literally nobody on this planet expects you to write perfectly, or have everything figured out. Now more than ever. And that is the most magnetic, attractive thing for leads right now. A real person who’s sharing ideas and thoughts regardless of what “trends” say to do. Far better. 

I could go on. But my brain is tired. 

So a final question for you: 

If someone read the last 90 days of your content, would they know how you help? What you stand for? Who you are? Where to go next? 

That’s the whole point right there. 

Not the likes. 

P.S - I recorded a 29-minute video breaking down my entire content strategy to attract buyers. Check it out (free) here: https://lnkd.in/eMjQtTzW

I’ve always hated being on video.

Yet I’m doing a lot more of them in 2026. Simple reason:

1/ I want more people to see me in action, not just how I write about it
2/ People are more skeptical about AI, and video can’t be faked
3/ Sometimes concepts need to be explained in deeper detail

What’s beautiful is right now, the more ‘raw’ the better.

No editing = no chance of “fake”.
No cuts = nothing being hidden.

Clients don’t get on a coaching call and expect you to present perfectly.

They expect stumbled words. Thinking pauses. Ums and ahs.

So I’m doing a lot more mini videos to show that side of the business too. Which means:

1/ The right clients get a feel for my coaching style before we meet
2/ People spend more time watching videos > reading a post
3/ I don’t have to worry about “perfection”, I just hit record

I won’t lie, it feels good to just create and put things out there for those who it helps.

But it's also a great way for business right now. 

P.S - I'm doing videos to my email list/as freebies. I've only ever posted one video on here. Should I do my second soon?

I’ve worked with 200+ founders to build demand, waiting lists, and revenue directly through LinkedIn.

Along the way, one thing became impossible to ignore:

All buyers do this one thing before they buy:

- They educate themselves with content.
- They want to recognize you first.
- They discover you through a LinkedIn post.
- Then consume your POV through longer form content.
- Then decide whether you’re the person they trust.

That’s how modern B2B buying actually works.

But this didn’t come from theory.

After leaving my role as Head of Product at the world’s largest media company serving 500M monthly users and generating $300k per day, I built two 6 figure businesses in 8 months and helped 200+ founders do the same.

The results:

- Multi six figure profit in 8 months
- Podcast launched to #1 in 9 countries on day one
- $100k+ per year generated from the podcast alone
- Built a $3BN+ network starting with under 10k followers
- 50+ qualified HOT leads every month, predictably

Which is why the goal of content is to be obvious.

You need to position yourself as the authority people already trust before they ever speak to you.

Today, AI is accelerating this, but only if it’s trained on the right positioning.

We use AI to:

- Encode your POV
- Multiply what already works
- Turn LinkedIn posts into sales assets

You need a new ocean on LinkedIn - where you’re undeniable to your ideal clients.

That’s why we built a positioning first, AI powered approach to LinkedIn.

→ Learn more: https://joinrecognized.com/academypb
→ Or DM me if you want to build demand the right way

Freddie Pullen

You can create your own life.

I'm marrying my best friend of 14 years in a few weeks. 
No honeymoon booked (yet). 
Moving to the South of France. 

I flipped properties with her. 
Got a lodger. 
Quit jobs. 

Moved to Dubai. 
Moving out of Dubai. 

No fancy BS. 
Got a Casio.
hashtag

#CasioMentality 

Travelling more.

You can do whatever the hell you want.

Grow your service based business with LinkedIn using the Digital Bistro Table Model | 200+ clients | $3M generated | Founder @ Recognized | Top 1% podcast host

3.5 years in Dubai...

I loved it.

But somewhere in the middle of it, I lost something.

I'd started measuring things differently.

Success started looking like what the people around me had.

I confused where I was with who I was becoming.

I kept coming back to one question:

What do I actually want?

Not what looks good. 

Not what the loudest voices said I should want.

What do I actually want?

And slowly the answer got simpler.

Space to think properly again.

The Côte d'Azur.

Next chapter coming soon 😉

Helping service businesses scale past £30k/month using LinkedIn | 200+ clients | £3M generated LY | Founder @ Recognized | Top 1% podcast host

Meet Olsen.

Fox red Labrador. 5 years old.

Born in Wales.
Grew up in England.
Spent 3 years living in Dubai.

And is now back in England doing what he was always meant to do:

Rolling in mud, swimming in the sea and eating carrots at every available opportunity.

He is the most well travelled dog I know.

And he has absolutely no idea what's coming next.

Because I haven't told him yet...

But he's moving to the South of France later this year.

Apparently the dogs there are really well behaved.

Which is why Olsen is currently at boarding school with his grandma in Devon.

We're hoping he picks up some manners.

Maybe a little French.

We'll see.

(that last bit is satire... mostly)

It’s not hard to grow on LinkedIn.

Here are 2 things that help you turn attention into trust.


1. Borrow trust before you ask for it

(This is the one most people miss)

People don’t decide whether to trust you in isolation.

They decide based on who already trusts you.

A simple example:

You don’t trust a new restaurant because of their website.

You trust it because:

- A friend recommended it
- A chef you respect mentioned it
- Or you saw someone credible eating there

Same food.

Borrowed trust.

LinkedIn works the same way.

When someone sees you:

- Speaking on a podcast they already listen to
- Working with a founder they recognise
- Referenced alongside an idea, framework, or person they already trust

That’s how trust is transferred to you.

This idea is actually the backbone of my book which will be released soon.


2. Make your thinking visible (not just your advice)

Advice is easy to agree with.

Thinking is what people trust.

Most posts stop at:

- What worked
- What to do
- What people should try

Very few show:

- How the decision was made
- What was ruled out
- What nearly didn’t happen

When you show your thinking, people don’t just learn from you.

They start thinking like you.

Outcomes get attention.

Thinking builds belief and that strengthens your positioning.

Simple? Yes.

Easy? Only if you’re willing to be clear.

Curious to know… which one do you think most people avoid?

I don't know what's happening on LinkedIn... 

But while everyone's complaining about the algorithm... 

And debating whether AI agents can replace entire teams... 

We're just quietly delivering actual results for our clients:

- 9.5 million impressions per year for one client
- 200+ webinar signups each week for another
- 5 sales qualified calls booked weekly for another
- 10 hot sales conversations every week for another
- 3 high ticket sales monthly with zero sales calls for another

Meanwhile, the feed is FULL of people crying about their views dropping. 

They spent 30 seconds writing posts in ChatGPT. 

And the majority of comments are fake engagement.

I'm honestly confused. 

We make LinkedIn super easy for our clients by giving them the full ecosystem for explosive business growth. 

It's the same system I used to scale my agency (and was asked to speak about on a panel to 50+ entrepreneurs). 

Now I'm teaching founders and I've broken it down in a 37 minute workshop. 

It's free for now.

Link here → https://lnkd.in/dgexTZP5

They offered me £100,000 a year.

I said no.

Not because I was confident.

Not because I had a plan.

Honestly? I was a little naive.

I just knew that sitting across from someone else's desk for the next 40 years wasn't it for me.

So I left.

Started a business.

Figured it out as I went.

Made mistakes (plenty of them)

Still am.

But 8 months in, I'd hit multi 6 figures.

And here's the thing I didn't expect:

The stuff that worked for me is working for my clients too.

- The way I told my story. 
- The way I positioned what I did. 
- The way I stopped trying to sound impressive.

That's the thread.

I'm still learning every day.

But if my journey can shortcut even a bit of yours... that's why I show up here.

Service owner stuck under £20K/month?

DM me 'workshop' for a free 37 minute workshop breaking down exactly what I did.

A few years ago, I turned down a £100k corporate job.

On paper, it made absolutely no sense, but I took the risk.

- I burned a serious amount of my savings on ads that didn’t work.
- I neglected my health more than I should’ve.
- I moved countries without a solid plan.
- I worked way too much.

There were moments where it felt reckless.

And moments where it felt irresponsible.

But it was the only way I could find out.

Fast forward to last year.

- We generated $3M+ results for clients.

- We drove 16,017,936 impressions across LinkedIn for founders who needed demand.

- We helped people build positioning that actually turned into sales.

None of that came from playing it safe.

It came from betting on myself when the outcome wasn’t guaranteed.

From doing the unglamorous work.

From being willing to look stupid for longer than most people are comfortable with.

People love to talk about balance.

I think balance comes after you’ve taken the leap.

Not before.

Because the moves that change your life rarely feel sensible at the time.

They feel uncomfortable.

Lonely.

And slightly mad.

But those are usually the ones worth taking.

Agree… or is that just me justifying bad decisions that happened to work out?

34y/o consultant from England.

17 failed attempts at LinkedIn before we spoke.

90 days later:

— 10 booked calls per week from leads ready to buy 
— 20 live sales conversations a week 
— 2,000,000 impressions

Here's what happened:

He FAILED.

He failed his way to one that worked.

We pivoted the approach 6 times.

SIX.

— Different angles. 
— Different content formats. 
— Different positioning.

Most people quit after pivot two.

He didn't.

And here's what I want you to hear:

There is no one size fits all playbook.

Anyone who sells you one is selling you a shortcut that leads nowhere.

What works is finding YOUR version of the system.

And that takes testing, honesty & someone in your corner who won't let you give up when post 14 lands like a stone.

He now has more qualified conversations in a week than he used to have in a quarter.

Just because he stopped being afraid of getting it wrong.

The 17 failures weren't wasted.

They were the work.

The post you spent 3 hours writing?

Gone in 24 hours.

The positioning you build over 90 days?

That stays.

That's what shows up when someone Googles you.

That's what people reference when they recommend you.

That's what makes a stranger feel like they already know and trust you before you've ever spoken.

Content is rented.
Authority is owned.

It's time to start building the thing that compounds.

Antonia said she would never go backpacking.

(but we did)

She said she would never move halfway around the world.

(but we did)

She said she would never go on a podcast.

(but she did)

She said she would never build a life with no set schedule.

(but we did)

She said she would never plan a wedding whilst also figuring out which country to live in.

And yet...

Here we are.

Engaged. Moving countries. Getting married in less than a month.

Turns out the only thing she hadn't accounted for was doing all of it at the same time.

Neither had I, to be fair.

🤣😅

Why I left Dubai for a small town in France...

I was running a marketing agency in Dubai which grew pretty quickly.

Team of 10 people with three in full time sales.

From the outside it looked like I was winning. 

But: 

- I was working 14 hour days stuck to my laptop.
- I couldn't take a proper holiday without something breaking.
- I couldn't enjoy dinner without checking my phone every 10 mins.

The breaking point came on a Sunday at the pool.

I was fixing a client issue instead of relaxing with my fiancé Antonia.

I sat there thinking what am I doing this for?!?

So I made a choice most people thought was insane.

I restructured my entire business around lifestyle not hustle.

I built the Digital Bistro Table model.

(message me if you want a full breakdown of this for free)

- Now I work in the mornings doing deep focused work.
- Afternoons are mine for walks & lunch with friends.
- Sales calls take 15 mins instead of 2 hours.

My business grew faster in the 15 weeks I was on holiday than when I was grinding.

The content I created does the selling for me while I live my life.

If you're interested in hearing the full story as to why I left Dubai... comment or DM 'lifestyle' and I'll send you a short video of my explanation 👀

I've sat down with over 130 millionaires and 2 billionaires on my podcast. 

I can tell you something that nobody wants to hear but everyone needs to know.

The ones who hustle the hardest will admit they're not the happiest. 

And honestly that realisation hit me harder than I expected. 

Because I grew up thinking that if you just work hard enough, grind long enough, sacrifice everything, you'll eventually be happy.

But that's not how it works.

Even Alex Hormozi, the literal king of hustle, sat down with Tony Robbins recently and admitted that maybe he got it wrong. 

He only works so hard because he's never found happiness outside of the workplace. 

His whole philosophy is:

"find something you care about so much you don't mind suffering for" 

And when Tony heard that he just said:

"you don't need to suffer"

Your work is your business. 

Your life is literally the business if you have a business. 

So why would you build something that makes you miserable?! 

Why would you create a prison and call it freedom?? 

Why would you sacrifice the people you love to get there?

My worldview is simple and I'll never apologise for it: lifestyle beats hustle 

- Quality of life
- Time with the people you love
- Freedom to live where you want

That's the real win for me. 

When I share this the right people lean in and the wrong people self-select out.

And tbh that's exactly what I want because I'd rather work with someone who values their life than someone who's trying to escape it.

Thoughts?

I don't know who needs to hear this today.

But the piece of content you've been holding off posting because it's not the "optimal time" for engagement?

Post it now. 

Or don't post it at all.

Stop planning content around algorithms.

Stop saving your best ideas for peak posting windows.

Stop letting the fear of bad timing become the reason you never actually say anything.

Stop letting the fear of being judged become the reason you never show up.

Show up because you've got something worth saying.

Not because Tuesday at 8am gets 2% more reach.

Most business coaches teach founders how to scale.

The irony? Many have NEVER scaled a business themselves.

And very few can say what I’m about to say next.

By 22, I had a Bachelor's Degree in Business Management and a Master's Degree in Economics.

By 24, I was the Lead Data Analyst for a 9-figure hospitality group in the UK.

Every week I reported directly to the board of directors on performance, opportunities, and strategy.

By 26, I became Product Manager at the world’s largest digital publisher.

We generated 500 million organic monthly views on authoritative written content every single month.

That translated to over $300,000 in profit per day.

By 27, I left my job and built my own podcast into the top 1% of all podcasts globally, interviewing more than 130 millionaires and 2 billionaires.

By 28, I started my own company in a completely different country.

Using LinkedIn and no ads.

Just the same trust-building strategies I had previously implemented inside a billion-dollar business.

We scaled to £50k per month organically before spending a single pound on advertising.

By 29, I had:

• appeared on TV
• been featured in international press
• taken my podcast on tour across 5+ countries
• helped more than 200 founders scale their businesses

All using a growth model very few people are aware of.

Today, at 30, my business generates multi-six figures in profit.

But the real success looks very different from what social media might tell you.

You won’t see me posting Lamborghinis on Instagram.

You won’t see a gold Rolex on my wrist.

Instead you’ll see my $15 Casio watch.

You’ll see weekends judged by how tired my fox-red Labrador is after long walks.

And you’ll see me exploring the world with my partner, Antonia, enjoying the simple things in life.

You’ll also see me doing the work I love.

Speaking with millionaires and billionaires about their expertise…

And translating those insights into practical strategies my clients can actually use.

Because the people I attract are very similar to me.

Founders who want to build something meaningful.

But not at the cost of the life they’re trying to build.

Working less has made me more money.

That sounds crazy in a world obsessed with hustle, doesn’t it?

But after building a business and working with 200+ founders, I’ve seen something most people miss.

Work is about inputs.

And if you don’t think carefully about the inputs you're making, you won’t win.

Now, I think it’s worth saying here, failing is good. 

Taking risks is good.

Moving forward is good.

But working endlessly for the sake of it?

That’s rarely the answer.

In fact, one thing I tell every client on our calls is this:

Without a hobby, this business is unlikely to work.

Sounds strange.

But the founders who build the best businesses usually have something outside of it.

Something that forces them to step away.

For me it’s training, cooking, exploring new places.

These hobbies give me space to think.

Space to process.

Space to see things clearly.

The irony is that when I stopped working 12 hour days, six days a week, the business grew faster.

I’ve realised that the real game isn’t just effort.

It’s where your effort goes.

And that’s why I choose lifestyle over hustle every day.

taplio

The Battle

Luke Redhead

Freddie Pullen

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taplio

The Battle

Luke Redhead

Freddie Pullen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Redhead's LinkedIn Performance

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Performance ScoreLuke Redhead's LinkedIn Performance