My personal brand changed my life. Now, let's change yours. | Personal branding + business coach

Your business doesn’t have to look like this:

→ Constantly chasing new clients
→ Revenue up one month, down the next
→ Wondering why things only work when you’re “on”

Truth is, most founders have accepted that as the norm.
But it doesn’t have to be.

“In short, Luke solved a problem I'd been having for months in the first 30 minutes of meeting. As someone who has spent $1000's on coaching and courses, I recommend Luke over anyone I've worked with.” - Steve Swift, Email Marketer

Here’s my backstory: 

I spent 8 years in the corporate world helping companies who made millions.

I did these 2 things to help them scale: 

1/ Keep clients happy (so they stayed)
2/ Streamline how the business ran

Then I spent 3 years learning how to write online, turned it into a repeatable system, and how to turn that attention into sales calls and inbound leads. 

That resulted in 1,000,000s of people reading my content, a LinkedIn Top Voice badge, and 100s of leads along the way. 

“After following his advice, I closed two deals totaling $5k… Now I’m maxed out with side work and can attract more clients anytime.” - JM Domingo, Email & LinkedIn Marketer

Then…
I took all of that knowledge and focused on helping founders build something sustainable. 

And helped 50+ founders to write online, sign clients, and scale their business too. 

I called it the Different Success model.

It works on 3 principles: 

1/ Attract the right-fit people with a clear (and fun) writing system
2/ Positioning your core offer to make it easy for clients to say ‘yes’
3/ Structuring the business so clients WANT to stay (and you get to work around your life)

“We accomplished together: #1 personal growth Linkedin Germany, 10K followers in 6 months, clients, podcast invitations, sponsorships.” - Alexander Plank, Mindset Coach

It's what happens when your business stops relying on constant selling, and starts being built to last.

You’ll attract better clients.
You’ll make consistent sales.

But the best bit: you’ll have the freedom to finish early, take your partner on a date, or travel without guilt, because the business supports your life. Not the other way around. 

If you want to see how I can help, here’s 3 ways: 

1/ Newsletter → Get weekly emails from me to help you grow + win
2/ Power Hour → Get me 1:1 for 60-mins (and ask me anything)
3/ Different Success → My 1:1 coaching programme (DM me)

For any questions, hit DM and I'll get back to you ASAP :-)

Luke Redhead

I built my business from a second-hand desk for years. [AD]

That little old desk helped me achieve a lot: 

→ 1,000,000s of impressions online
→ 50+ clients coached 1:1
→ 20+ talks and podcast appearances

(Fun fact, it was a second-hand desk from my uncle who used it to build his business)

But now we’re going for these: 

→ Share long-form pieces of content weekly (deeper breakdowns)
→ Create video breakdowns around content, offers, and business
→ Become recognised across multiple platforms (not just one)
→ Help more founders create calm money for their business
→ Collaborate with more founders + solopreneurs
→ Systemise the business for more inbound
→ Write more (because I actually love it)

And my favourite one: 

→ Finalise all the details for our wedding later this year

Laptop business is cool.

But a dedicated space to to focus helps a ton. 

So heres the new office, all set up and ready to go. 

(I love it)

Huge shoutout to the team at Plugable for helping me get this office set up properly after seeing my last post. 

They kindly reached out and sent me some tech to make the new office as productive as possible. 

Didn’t expect that. But very much appreciate it :-)

Now I’m off to get stuck in.

P.S - What do you want to see more of first? Long-form or video breakdowns?

Building online businesses by writing online. | DM me for a free 29-minute training on the Different Success model

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“But posting content every day is hard”

Only if you make it hard.

I see this all the time:

→ Founders wait to feel inspired/ready to post
→ Then they stress about not feeling inspired
→ And that means they’re further from writing

And yet the clients out there still have no idea how good it could be to work with them, and business stays stuck. 

It’s a vicious cycle. (One that I’ve been guilty of relying on in the past)

Instead, here’s a solution for you:

I’m running a content challenge. It’s called the Timeless 9-Post Challenge.

The goal: Give you 2-3 weeks of posts using all 9 pillars of my Timeless strategy.

So you can see:

→ Coming up with content ideas doesn’t need to be hard
→ Systemising your content doesn’t remove your personality
→ You can write good content quickly (and get paid by new clients)

I was going to run this exclusively for my email list. But I’m too excited not to share it here too.

So here’s my offer to you today. Get:

→ The 9 pillars of my Timeless strategy
→ 9 post angles, prompts, and structure
→ Video breakdowns for all of them
→ 2 weeks 1:1 access to me for guidance
→ AND if you write + post 3, you get a 1:1 call too

For just £49.

If nothing else, you get 2-3 weeks of posts made easy.

Comment or DM me ‘9 POSTS’ and I’ll send you the details.

(Limited spaces)

I ran a content challenge for my clients over the past few weeks.

Some messages I’ve had:

→ “This challenge has been awesome can’t lie”
→ “It was EXTREMELY easy to come up with it once I had the prompt”
→ “I’m on fire this evening and I’ve literally been writing for about 30 minutes”
→ It came naturally, it doesn’t feel forced or salesy at all - I like it”
→ Timeless Content is GOLD”
→ “It was really good, really simple to write because it was more about the mission”

And my fave ↓

“I've had at least 5 people tell me that my posts really resonated with them and instantly made them connect with me so it's gooood!!”

I didn’t do it because they needed help writing. All of them can write really well.

It was direction they needed.

There are 1,000s of content ideas out there. And your brain easily gets overwhelmed when you try to think of them all.

But limit your thinking to:

→ 9 Principles
→ A handful of angles for each
→ A structure to use each time

You get words on a page a lot quicker (and get buyers to see you). 

Remember: Resonance is the way forwards. Not reach.

Focus on resonating with the right people = your content will do its job well.

P.S - I’m opening this challenge for a handful of people. You'll get 1:1 support from me + all the post structures to get timeless content out there (and get buyers into your world) Want the details? Check the pinned comment below ↓

If you want to sign clients, stop trying to impress them when you talk to them. 

Do this: 

Every single person I meet online, I treat as if they’re an old friend.

Not a stranger.

Most people are scared to get into conversations. Because their gut is telling them:

→ “You need to impress them”
→ “You’ve got to sound/look your best”
→ “You have to deliver some great value here”

And yet all the other person wants is for you to show up and be someone they want to talk to.

Which 99 times out of 100 is just being yourself.

Which means this happens:

→ Their guard drops (because they don’t feel awkward)
→ The conversation flows more easily
→ If it aligns well, an offer feels natural

You get a better feel for working with them from the conversation.
They get a better feel of working with you by how you are.

If both align and it feels natural, the next step is obvious.

(And it’s WAY more fun to make friends than just try and sell all the time)

P.S - This works in the DMs, calls, anywhere. Go try it. You’ll be surprised.

P.P.S - Free training here to see how I'm building a human-first business around my ideas (not feeling like a sellout): https://lnkd.in/eMjQtTzW

In 4 years, I’ve written 1,100+ posts for myself. 

…and helped 50+ clients to build their business here too.

So to help you, here’s every best lesson I’ve learned about writing online (so you can get clients too): 

1/ Attention first. Always. No one buys from posts they don’t read.

2/ A bad post with a good hook beats a good post with a bad hook.

3/ Forget vanity metrics as the goal. It’s a bonus. Revenue > reach.

4/ Going viral is a bonus. Conversions are the objective.

5/ Every post should move people somewhere → belief, action, inbox, email list.

6/ 90% of your posts should have a CTA. Direction = momentum.

7/ Sell yourself as much as your offer. People buy trust before they buy products.

8/ Call out your ICP directly. Specificity makes people feel seen.

9/ Clear beats clever. Every time. EVERY time. 

10/ Position yourself in your content so people think “I need to learn from them”.

11/ Playing it safe is risky. Strong opinions attract strong buyers.

12/ If someone can disagree with you, it means the right ones can agree. 

13/ Repeat your best ideas frequently. Most people didn’t see it the first time.

14/ Name your frameworks and ideas + talk about them. Familiarity builds authority.

15/ Trends get views. Depth builds trust.

16/ 3-4 good posts per week is more than enough to get clients.

17/ Don’t post for the sake of consistency. Post for some shift/outcome to happen.

18/ Move people from platforms you rent to platforms you own (like email).

19/ The human side of your content builds relationships (and sales).

20/ Build a world around your content so people want to learn more from you. 

21/ Don’t chase trends. Buyers care about clarity, not choreography.

22/ Your perspective is far more profitable than “perfection”.

23/ You don’t need permission to share your thinking. 

24/ You can’t build with 0 impressions. But 1,000,000 isn’t the minimum. 

And my favourite one: 

25/ Literally nobody on this planet expects you to write perfectly, or have everything figured out. Now more than ever. And that is the most magnetic, attractive thing for leads right now. A real person who’s sharing ideas and thoughts regardless of what “trends” say to do. Far better. 

I could go on. But my brain is tired. 

So a final question for you: 

If someone read the last 90 days of your content, would they know how you help? What you stand for? Who you are? Where to go next? 

That’s the whole point right there. 

Not the likes. 

P.S - I recorded a 29-minute video breaking down my entire content strategy to attract buyers. Check it out (free) here: https://lnkd.in/eMjQtTzW

I’ve always hated being on video.

Yet I’m doing a lot more of them in 2026. Simple reason:

1/ I want more people to see me in action, not just how I write about it
2/ People are more skeptical about AI, and video can’t be faked
3/ Sometimes concepts need to be explained in deeper detail

What’s beautiful is right now, the more ‘raw’ the better.

No editing = no chance of “fake”.
No cuts = nothing being hidden.

Clients don’t get on a coaching call and expect you to present perfectly.

They expect stumbled words. Thinking pauses. Ums and ahs.

So I’m doing a lot more mini videos to show that side of the business too. Which means:

1/ The right clients get a feel for my coaching style before we meet
2/ People spend more time watching videos > reading a post
3/ I don’t have to worry about “perfection”, I just hit record

I won’t lie, it feels good to just create and put things out there for those who it helps.

But it's also a great way for business right now. 

P.S - I'm doing videos to my email list/as freebies. I've only ever posted one video on here. Should I do my second soon?

Bill Fanter

Former bank executive with 35 years of experience | Options trading expert who has taught 500+ students | Join my Masterclass to learn the strategy I used to create a 6-figure income stream

Want to break free from the 9-to-5 grind?

When I was stuck in the 9-to-5 cycle:

- I felt trapped, exhausted, and unfulfilled.
- The daily grind left me with little time for my family, friends, or personal passions.

I knew there had to be a better way to live—
- A way to achieve financial freedom, flexibility,
- And a more fulfilling lifestyle.

That's when I discovered the power of trading stock options.

I escaped that 9-to-5 grind with it.

Learn how I did it and built a 6-figure income stream from trading.

Reach out to me if:

- You want financial security and independence.
- You're looking to supplement your current income.
- You'd like to build location freedom, time freedom, or both.
- You crave lifestyle improvements and luxury experiences.
- You're interested in options but feeling a little bit skeptical.

I can feel you because I was you when I was in that 9-to-5 cycle.

I'll teach you my method that has:

- Daily ROIs of 30-300%
- Documented win rates of 78-80%

And I can even help you turn your spouse into a believer.

Ready to achieve financial freedom, build a reliable second income, and enjoy a flexible lifestyle?

Great! What are you waiting for?

Reserve your spot in my next course at www.BillFanter.com.

Still skeptical?

I get it. My husband used to be a skeptic, too.

Just send me a DM and we'll grab a few minutes to talk.

Client Testimonials

• “I never anticipated that this training would be so incredibly comprehensive from start to finish.”

• “I have already made my investment back and then some on the first day of trading.”

• “This class has been pure gold!”

• “What an energizing class and I wish we could keep meeting weekly as there’s so much knowledge which Bill possesses.”

• “I loved the simulated trading which really brought everything together full-circle – Great job!”

• “This has been, by far, one of the best investments (if not the best) I've ever made in my own education.”

• “I was blown away by all the details Bill provided, making this absolutely turnkey for anyone to succeed.”

• “I’ve already referred 3 colleagues to sign up for the next round as this program is a game changer.”

Founding Member

A business and social community centered around growing your brand, building your network, scaling your business, and establishing trust

They like me 
They really do like me 

I get over 50,000 profile views a year and 27% of them come from US Bank employees. 

Either they are cheering me on or waiting for my demise. 

Based upon how I talk about how awful the bank is run with a bunch of consultants… I’d vote for the latter. 

Regardless, I still love you all! ❤️

Live trading with 30%-300% returns | Options trading expert who has taught 1,450+ students | Learn how to rent stocks for pennies a day.

In Austin Powers, Dr. Evil wakes up after being frozen for 30 years.

He demands: "ONE MILLION DOLLARS!"

His henchman replies: "A million dollars isn't exactly a lot of money these days. Virtucon alone makes over $9 billion a year."

Dr. Evil was frozen in 1967.

Back then, $1 million was like $9.5 million in today's money.

And people even laughed at that in 1997.

And 1997 was almost 30 years ago now.

Still think a million dollars is a lot?

Ready to make a fortune on Monday with me? 

Bitcoin falls below $64,000 as Israel launches strikes on Iran.

Over $100 million worth of levered longs have been liquidated in 15 minutes.

Play stupid games, win stupid prizes. 🤡

Come watch me live. 
BillFanter.com

Block just laid off 4,000 employees - nearly HALF their workforce - and blamed it on AI.

Jack Dorsey didn't sugarcoat it: "We are choosing to shift how we operate... to move faster with smaller, highly talented teams using AI to automate more work."

This is the canary in the coal mine.

Block isn't struggling. They're not going bankrupt. They just reported strong earnings and beat analyst expectations. They laid off 4,000 people because AI can do their jobs better, faster, and cheaper.

Here's Dorsey's chilling prediction:
"Within the next year, I believe the majority of companies will reach the same conclusion and make similar structural changes."

Translation: Your job isn't safe. No one's job is safe.

The brutal math:
• 10,205 employees → 6,000 employees
• Same revenue, same growth
• 40% cost reduction overnight
• Stock is up 18% in premarket

Wall Street is rewarding companies for replacing humans with AI.

This isn't about "enhancing productivity" anymore. This is about wholesale replacement of human workers with intelligent systems.

The uncomfortable truth: If a payment processing company can cut their workforce in half using AI, what industry is immune?

The question isn't IF this will happen to your industry - it's WHEN. 

Are you building skills that complement AI, or are you waiting to be automated away? 

Why not let me help you before it's too late?

BillFanter.com

I get all kinds of unsolicited financial advice here on LinkedIn. 

You should buy an Airbnb 
You should invest in our LLP 
You shoud trade Cryptocurrency 
You should buy a boring business 
You should buy Commercial Real Estate 

Then I think to myself? 

Why would I do any of that when I can get a 73% ROI in 2 minutes? 

No customer complaints 
No tied up capital 
No receivables 
No employees 
No inventory 
No nothing 

So I’m just going to keep focusing in on what I know best. 

Trading stock options! 

Come watch us do it live each and every day of the week. 

BillFanter.com

"Won't AI replace traders too?" 

Maybe eventually.

But you know what's happening right now? 

Every retail trader with a $20 ChatGPT subscription thinks they've got an edge. They're all running the same RSI signals, the same moving average crossovers, the same pattern recognition.

Which means they're all getting the same buy/sell signals at the exact same time.

Which means they're a herd that we can make money off of. 

The 10 AM retail rush gets STRONGER every month as more people day-trade from home. 

More predictable behavior = more exploitable opportunities for people who actually understand what they're doing. 

I've never been trying to outsmart anyone. I've always just taught my students how to take the other side of retail mistakes. We're pattern-matching – not predicting anything. 

Could AI eventually automate all retail trading? Maybe. 

But your VP job could in the next restructuring cycle. And that timeline feels a lot more important.

Trading skills based on reading human behavior under stress has  a longer shelf life than "Senior Director of Strategic Initiatives."

Jobs where you can make $3,334 in a day:

-> Neurosurgeon (after 16 years of training)
-> Orthopedic surgeon (after 15 years of training)
-> Partner at a top law firm (after 15 years of training)
-> Options trader (after learning a system)

And one of these doesn't require a decade of debt and 80-hour weeks!

--

P.S. Why haven't you checked out my Discord yet?

Get real-time trading alerts and support from a community of 1,300+ traders here:

https://lnkd.in/gja4fXvu

Want me to whisper in your ear too? 

I do it every morning with 200+ individuals so you can learn while you earn. 

Now doesn’t that sound way better than a zoom call with your boss talking about a bunch of nonsense? 

At least with me you’ll get paid what you’re really worth. 

Come see what it’s all about! 
BillFanter.com

What’s going to move the stock market this week? 

As we head into a new trading week, there are a few important things investors should keep an eye on.

Not because every one will move every stock, but because they set the backdrop for market sentiment and volatility.

First, economic data will be center stage. 

Investors will closely watch February’s U.S. employment report on Friday to see whether job growth is slowing or staying strong. 

That number often drives broader market direction because it influences expectations around Federal Reserve policy and interest rates and when rates stay higher for longer, stocks can react more strongly. 

In addition to data, earnings continue to matter. 

Several big names, including retailers like Target and Best Buy, consumer staples, and tech-related companies are reporting results throughout the week. 

Stocks often move ahead of these reports and after they come out as traders react to both the numbers and the company’s forward guidance. 

Finally, geo-political news and macro themes are adding volatility. 

Ongoing Middle East tensions have lifted oil prices and can influence risk sentiment across global markets, and that kind of uncertainty tends to make correlations between stocks stronger. 

This week isn’t about one big event, it’s about a mix of employment data, earnings catalysts, and macro uncertainty. 

Each of them on their own might not move every stock, but together they’ll shape how the market behaves.

Grab my FREE video weekly watchlist and let me show you how I’ll trade some of the most popular names.

https://lnkd.in/gQ9PJ2eq

taplio

The Battle

Luke Redhead

Bill Fanter

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Performance ScoreLuke Redhead's LinkedIn Performance

Performance ScoreBill Fanter's LinkedIn Performance

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taplio

The Battle

Luke Redhead

Bill Fanter

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Redhead's LinkedIn Performance

Performance ScoreBill Fanter's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLuke Redhead's LinkedIn Performance