Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

Building a business in public on LinkedIn™ is a challenge. 

The internet has changed. AI slop is everywhere and everyone is trying to figure out how much to share? 

Should you share selfies?
Do you need video?
How much of your personal life do u disclose?
Why do posts about pizza do better than talking about ur business?
Is AI safe to use? 

It's a lot to figure out.

You also have a real business and a reputation to uphold. 

You want to take advantage of more opportunities through visibility on social media, but you know there are privacy risks that come with that.... 

Most AI models take your data and sell it. 
Most social media platforms take your data and sell it.
Most marketers don't understand this, which can expose your company.

That's where I come in. 

I've been marketing for over 10 years on social media, built over 250k followers across all platforms, and I've ghostwritten for some of the biggest personal brands in the world. 

I've shared some of the most unhinged content you will ever see. Streamed drunk from the Scottish highlands, given away 1000s of dollars of pizza, hosted live meme competitions and roasted other influencers LIVE...

I've also been banned over 10 times on LinkedIn and experienced a lot of drama by sharing real opinions that not everyone enjoyed.

So you could say I've learned the hard way how to find the line for what to share and how much to share. 

Despite the wild journey, I do value privacy and staying hidden. 

It takes skill to build a personal brand that not only generates revenue for your company but also remains secure and private. 

But the truth is finding that line between private and public is hard. 

I help you find that line.
I help you use AI without giving away all your personal info.

So if that interests you give me a follow and subscribe to my free newsletter that dives deeper on how to use private AI, approach social media minimally and make it your slave and not vice versa. 

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝗔𝗜 𝘀𝗮𝗳𝗲𝗹𝘆?

Follow me and subscribe to my email list to learn how to use AI tools safely and securely without exposing your data and private life to the world. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack. 

--

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗻 𝗮 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗽𝗼𝘀𝘁?

Email me at luke@wizardofoddmarketing.com

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

Hollywood is no longer relevant. 

We don't watch movies. We don't care about celebrities. 

And now.... We don't need the directors or big budgets either. 

Everyone focus on the doom and gloom of AI.

But AI gives the small creators a chance. 

This animated holiday short by Artlist was made by 3 people in 3 weeks. 

No Studio. No massive budget. 

Just AI tools on Artlist. 

Try it here: https://lnkd.in/ejKNGHgQ

In 2025 you can create almost anything with the right tool, a creative skillset and a determined mind. You don't need a big budget or famous movie stars (I guess u could make an hot AI avatar tho)..

Now with that being said...

I'm gonna go put on the Hobbit because for some reason I enjoy watching that trilogy over the holidays!!

PS What's your go to holiday Christmas movie?

Brand partnership • I got banned 10x so you don’t have to. Learn to separate your private and digital life by using AI tools securely (and discover how to build online without the drama).

I have been banned over 10x on LinkedIn. 

The brutal truth is the system ain’t fair…

In business and in life those willing to cater to the system (and exploit you) end up profiting from it. 

Social media has made this reality worse. 

It’s not about how skilled you are.
It’s about how skilled you can talk. 

(& it’s about who u know aka how good you are at kissing up to leaders and using errr befriending them on your climb to a seat at the table)

I decided this rat race wasn’t for me. 

So I’m playing a different game now. 

Rebuilding in the shadows. 
Learning new skills. 
Making new friends…

Friends that are hackers, rebels and the anonymous geniuses defending digital freedom…

Because look, complaining about broken systems accomplished nothing…

Action wins. 

PS Hi LinkedIn. Who’s still here?

2 posts in a week whoa 🤓

Luke M

Vibe coding has risks. But you can deploy securely.

4 ways to use replit safely (in an isolated work sandbox)

Let's be real. The idea of just telling an AI to build an app feels fast and loose. Because it is.

AI suggestions can be riddled with vulnerabilities. replit's own research says up to 40% of them can be insecure.

So, just blindly trusting an AI to write your code is like leaving your front door wide open.

You don't do that.

But you also don't have to code like it's 2005. The power of vibe coding is real, you just have to be smart about it.

It's about control. It's about isolation.

I run my digital life in sandboxes. replit is no different. It's a powerful tool, and I use it inside my secure workflow. Here's how I do it without exposing my data:

1. 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 𝗮𝗿𝗲 𝗻𝗲𝘃𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗱𝗲. 
  
This is non-negotiable. Hardcoding API keys is a rookie mistake. replit's built-in Secrets manager encrypts them and keeps them completely separate from your source code. I can even set them at the account level and reuse them without ever pasting them into a prompt. Simple.

2. 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 𝗶𝘀𝗼𝗹𝗮𝘁𝗲𝗱. 
  
Just like I use different OS environments, replit runs every project in its own isolated container on GCP. This is a fundamental security principle. Your app isn't touching other apps. It's sandboxed by default.

3. 𝗜 𝗯𝘂𝗶𝗹𝗱 𝘄𝗶𝘁𝗵 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗔𝗽𝗽𝘀. 
  
Not every idea needs to be public. For anything sensitive, I use replit's Private Apps feature. Only people I invite can access them. You decide who gets in. Not the entire internet.

4. 𝗧𝗵𝗲 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗶𝘀 𝗿𝗶𝗴𝗵𝘁 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁. 
  
Replit builds full-stack apps by default, separating the front-end from the back-end. This means sensitive logic and data processing happen in a secure, hidden environment, not in the user's browser. It's the right way to build, and it's automatic.

The point isn't to avoid powerful tools. 
It's to use them without becoming the product.

You can move fast without sacrificing security. 

You just need the right environment and the right controls.

PS Do you vibe code? (How do u protect your data if so...)

Start here: https://lnkd.in/ecZX3z4S

I used to spend 8 hours a day engaging on LinkedIn. 

In 2025 I spent less than 30 minutes a day... 

So why change?

Well for starters I shut down a lot of things this year. I ghosted the platform for months, I shut down my old businesses and went into the shadows to consider a rebuild. 

But last year a lot changed on the platform.

Commenting alone is now far less effective for growth.

There are too many AI comments.
There are too many thought leader ads.
There are too many virtual assistants focused on ROI.

The odds of your comment alone being seen, considered and replied to simply went down a lot. 

So here's what I have been doing in Q4:

I comment for 15 minutes a day.
I make sure each comment is interesting.
I follow up the comment with a simple DM. 

(oh and yes I remove all my comments, posts and footprint 30-60 days after with a pretty cool AI tool.... DM if your curious why I do this!) 

No you wont get a ton of reach or follower growth this way!

But you will start conversations....

PS Have you changed your strategy in 2025?

I got banned 10x so you don’t have to. Learn to separate your private and digital life by using AI tools securely (and discover how to build online without the drama).

It's easy to get 1000 likes a post (like I used too)

Here's how to be a LinkedIn influencer: 

1. Talk about LinkedIn. 
2. Be good looking and post pictures.
3. Write short, broad content. 
4. Spend all day commenting. 
5. Do this for 90 days. 

OR 

69. Pay a team to do it all for you. 

But here's the truth about this blueprint. 

You missed the window when this was possible for anyone. It's too late now on LinkedIn to do this organically. The market has changed, agencies don't work as well, organic is dying and this actually isn't the best strategy unless you want to pretend the old system still works. 

The better way? 

Cut the dopamine. Pick a niche. Speak to that niche. 
Accept less reach. Accept slower growth. 

But reach a very targetd audience. 

In summary...

You need a real skill and a real niche to focus on.

The generic LinkedIn growth expert is playing an old game to take your hard earned money by fooling you with cheap dopamine. 

You will never become them. 

You don't need a personal brand.

You just need to be an expert with a real skill and a specific niche.

PS Who bought cool AI tools for Black Friday?

I changed my profile picture to a cartoon for 6 months. 

Here's what it did for my business....

1. I gained -1000 followers in 189 days.
2. I gained - 90% profile views in the last 90 days. 
3. I gained -500 subscribers in 2025. 
4. I have 0 comment on revenue :D

All jokes aside... 

Cartoon profile pictures are a challenge on LinkedIn. 

People like faces. It's the cost of doing business here.

During this 6 months I learned a lot.

I've cleaned up years of accounts and content. 
I've learned to separate public and personal data.

I have a work environment (with tools and an email).
I have a personal environment (on separate devices).

I have decided to use my name and face here for now.

Because the truth is....

Altho I scrubbed years my content, comments and likes I do not have the hacker skills as of yet to remove all the video clips, pictures and posts shared about me by other digital creators.

It seems I did too good a job at marketing myself lol.

PS How was your 2025 internet person?

I now separate work and my personal life.

But not for balance... I do it for privacy.

If you wanna work 16 hours a day and find joy in that then I see no reason at all to say that's unhealthy. 

So this post isn't about encouraging balance.

I mean, I'm the guy who posted 3x a day and spent 8 hours+ a day commenting and connecting on LinkedIn for years who now has a cartoon profile pic, posts 1x a week and barely comments...

I enjoy the unhinged and unbalanced life.

More fun. More purpose. More stories.

And yet I've worked hard to seperate personal and business in 2025.

That's meant shutting down a lot of social media accounts, AI tools, services, clients and ways that I show up on the internet. 

I use Linux for personal stuff.
But Windows for work. 

I use a rebuilt android OS for personal stuff.
And only use an IPhone hardened for work.

I still post on LinkedIn for work. 
But I removed all pics and stories connected to my life.

I could go on and on...

But for me, seperating work and my personal life hasn't been about balance. It's been about privacy and being more intentional with my time, my words and my efforts... 

I believe the internet is no longer a place for authenticity. 

It's simply a place to do commerce. 

So look, do you but if your password is the same for your bank and your LinkedIn account....

Maybe it's time for an audit of yourself eh peasant? 

🧙‍♂️

Do you share your live location with social media apps? 

I do not. Here's a quick why/why not list... 

✅ Positives to location sharing:

It's convenient (easy to meet up & connect)
It's social proof (events, hotspots, clout)
It gives you steak recommendations. 

✖️ Negatives to location sharing: 

It creates movement patterns for 1000s to study.
It allows your data to be harvested more easily.
It establishes a physical digital footprint.

I have always been careful to not share my live location.

I analyze every photo or post written and consider what kind of footprint I'm leaving behind. 

Am I paranoid? 

Perhaps... But this elder-millennial is gonna keep walking the line between using tech and disappearing into the shadows..

PS Sharing any photos adds to your risk. 

This photo has clues in it. 

Where do you think this photo was taken?

The gatekeepers are losing their grip.

For years, "world-class" meant big budgets, big teams, and exclusive tools. You had to be part of the club.

That era is over.

AI has kicked the door down. A new report from Artlist, based on insights from 6,500 creators, calls this "The third wave of democratization."

What does that mean?

It means anyone with a laptop can now produce studio-quality work. It means a couple of skilled individuals can take on companies in the hundreds. It means the playing field is wide open for anyone willing to learn.

Of course, when anyone can make anything look perfect, the game changes.

It's no longer just about technical skill. It's about taste. Vision. Strategic thinking.

As the report says, direction now matters more than ever. AI handles the production, but only you can choose the ideas that move people. Your choices are what set you apart.

This is why I find AI so appealing. It's not about replacing humans; it's about empowering the ones that choose to accept the new game. It is the great redistributing. An opportunity for anyone willing to learn, not just those with deep pockets.

The little guy has a chance. The rebel. The creator with a dream. The expert with a real skill.....

I think that's pretty cool.

PS if you want to read more about the state of AI check out the AI Trend Report 2026 from Artlist (who sponsored this post).

https://lnkd.in/gf7e8aXE

How to pay $0 with 9 private AI tools.

(I replaced my tech stack with these brands)

This summer I quit using most AI tools that required overpriced monthly subscriptions/credits and stored my data in their clouds. 

So I had to replace 99% of my tools. 

From $500 to less than $25 a month.

Here's my list:

Notion >Crypt(.)ee for note taking and ideas.
Airtable > AppFlowy for content management.
G-Suite > Proton for secure email and file hosting.
ChatGPT > Okara for private open source AI. 
Loom > Cap so I can record my screen with video.
Perplexity > DeepSeek with Ollama for research.
Canva > Penpot for self hosting creative assets.
Manus > Venice for AI research purposes.
Slack > Signal cz I don't need all the fluff.

So yeah this list is a lot longer.

But I know your attention span is short.

I'm still getting used to some of these new tools.

(and I paid for Proton Premium too btw)

The truth is, it's inconvenient. 
I was used to my tool stack. 

Learning new software and setups is a challenge.

But avoiding subscriptions the best I can and maintaining max control of my data is my decision maker.

PS Yes I left out the self-hosting tools and process...

(I gotta make you follow for more somehow right?)

I am a terrible community leader. 

So join my group chat for remote workers to kick off 2026...

5 years ago I ran a free Discord during lockdowns that featured:

Meme battles.
Free pizza. 
Daily chats. 
Live gaming sessions....

Yes. Yes it ended with me firing all my admins, unhinged topics/rants and a slow descent into madness that ruined a community of 1000+ remote workers...

So why do it again? 

Well since I ghosted LinkedIn for most of 2025 I'm curious if anyone will join and I'm curious how many of you work remote, feel like there's no community online anymore and just wanted a place to chat with some fellow nomads.

This time I'm hosting on telegram. 

It's free. Not sure about pizza. No growth tips or value given.

Just simply a remote workers hangout place during your work days.

If that sounds cool comment WOO and I'll send u the link.

PS How long will this chat last?

Merry Christmas to everyone scrolling the LinkedIn feed alone with a half eaten box of chocolate...

You are either a workaholic OR...

The holidays are a hard time for you. 

If that's you comment GRINCH and I'll share a link to my free telegram chat for remote workers. 

Come hang out while you finish that box of chocolate.

No grift. No growth tips. No value except a casual online chat.

Oh and maybe a meme battle lets see what happens.

Happy holidays!

PS I'm grilling a steak tonight how about you?

Geraldine Spurway

Head of Sales & Marketing

The Spur Way LTD

We help you scale your business the right way.
With a sprinkle of magic and a lot of fun.

📈 Company & Personal Brand Building 

🏆 Performance Coaching 

🎤 Events Production  

🧘‍♀️ Corporate training

CEO & Founder

Wellnergy

Advising on the GTM strategy, strategic sales partnerships and marketing strategy of the number one wellness festival in the UK.

Strategic Advisor

Unipro 

Responsible for the rebrand and new marketing strategy for the business, including the development of the new website visual identity, creative design, messaging and copy.

Investis Digital

As an Associate Director, my role consisted of managing and developing business with key accounts amongst FTSE 250 global companies, consistently growing revenues from international customers, whilst ensuring long-term commitments from prominent companies and brands. Clients include BCA Marketplace, Michael Page, ITV, Go Compare, Standard Life Aberdeen, StageCoach, Ibstock, Just Group, Pantheon, Saffery Champness, Cineworld, Next, Boohoo, the AA, Pennon Group

Associate Director 

Reading Room

Independently built a pipeline of new business opportunities resulting in steady revenue growth, working  alongside strategists, developers and designers, following an Agile methodology. Clients include Carluccio, Visit England and Countryside Alliance.

Business Development Consultant

Journeo plc

Heading up the International sales Division, consistently developed sales opportunities resulting in a steady revenue growth and a 60% gain in the company's international market share. Designed and implemented the sales and marketing strategy for France, winning exclusive new business with the leading transport operator in France. Increased sales year on year and opened 4 new untapped territories in the EMEA region, leading 21st Century Technology to become the main telematics provider in France with clients including Keolis, RATP, Veolia.

Business Development Director - EMEA

ZZZ Corporate Accommodation

International Sales Manager

Building Top Tier Leaders & Accelerating Business Growth | Certified Breathwork & Executive Coach | 1:1 & Corporate Workshops

Everyone wants to stand out. Few know how.

I partner with CEOs, senior executives, and founders to transform them into brands people can’t stop buying from.

How I help:

✘ Brand Strategy (Personal & Company): Position your brand to scale and lead your market.

✘ Authentic Leadership & Visibility: From LinkedIn to the stage — master storytelling, stage presence, and influence.

✘ Personal Growth & Energy Mastery: Break through subconscious blocks with somatic healing & breathwork.

🏆 All workshops & events are CPD Accredited.

What I believe:

Strategy builds businesses.
Storytelling and energy create movements.
When you master both, growth becomes inevitable.

Whether it’s a keynote, a corporate workshop, a retreat, or consulting, I help leaders rise.

📩 Message me when you’re ready.

geraldine@thespurway.com

See you on the feed 🥐


Founder | Brand Director

Stories that sell: copywriting, photoshoots and videos production for CEOs, Entrepreneurs & Busy Executives.

In English 🇬🇧 & French 🇫🇷

>>> Let's position you as the expert that you are.

My 2025 prediction was correct…

Brand isn’t a “nice to have” anymore. It’s the filter people use to decide who gets paid.

People are sharper now. Less impressed.

They’re not investing in credentials alone, or big promises anymore.

The businesses that actually blew up this year…

🥂 built trust before they asked for the sale
🥂 were known for one clear thing
🥂 message cut through instead of blending in
🥂 knew their dream client so well that their content felt personal, not generic

This is the real shift:
Your ability to communicate your value now matters more than your ability to deliver it.

If you want 2026 to be your biggest year yet, this isn’t optional work:

→ Own your positioning instead of hiding behind versatility.

→ Add nuance and depth instead of repeating safe, overused talking points.

→ Share perspectives that make your dream clients think, “This is exactly who I need”.

→ Speak directly to their fears, desires, and internal dialogue, not “everyone”.

→ Use storytelling that creates emotional charge and positions you as the obvious guide.

And if your income didn’t grow the way you wanted this year, it’s not because you’re not good enough or people aren’t buying.

It’s because your content isn’t yet making people feel like hiring you is the obvious next step.

That part? Can be changed.

Thoughts? ↓

P.S: My Brand by Design activations are back. $555. Limited spots only. DM me if you are ready to smash your next level.

Geraldine  Spurway

LinkedIn Login, Sign in | LinkedIn

JSESSIONID

li_at

CEO | Brand Strategist | Growth Partner | Speaker | Powered by Neuroscience

Here are the top 11 things I did to sell my first 30K month.

(Which turned me into a sales superstar and enrol clients without any hard sell.)

1. Create the right messaging to attract highly qualified prospects from the get go.
→ Who do you help and how? Be specific.

2. Create a no-brainer, hell yeah offer with clear deliverables.
→ First own your genius and value.

3. Pre-qualify the client by asking the right questions.
→ Don't jump on the call with every single person.

4. Show up with an intention to serve and detach from the outcome. 
→ This was HUGE.

5. Understand what the client REALLY needs and what’s holding them back. 
→ Dig deeper than the surface level problem.

6. Talk about the transformation and not about the process.
→ Your process is your blind spot.

7. Welcome energy match and watch out for any red flags.
→ Dare to say no to “nightmare client”.

8. Don't project your own fears, don't presume they can't afford you, 
→ Don’t discount your services.

9. Set up the right expectations, you are a guide not the saviour. 
→ The client is responsible for the wins and the losses.

10. Coach the client to make a decision on the call when possible. And follow up.
→ No is a decision. 

11. Stop wanting to 'save' clients.
→ You are only doing them a disservice (learned the hard way). 

I learned how to do all of the above using Human Design. A combination of effective communication skills, energy alignment and behaviour psychology.

Hope you find it useful, saved, and took notes 

P.S: Do you sell a premium offer?

Really curious to know.

My secret to setting boundaries that work

(Like, save, reshare for the friend who needs this.)

The shift?

It happens when you stop living for others.

When you realise saying “yes” to everything
is saying “no” to yourself.

Boundaries aren’t walls.
They’re clarity.

Clarity about the career you want.
The business you’re building.
The life you’re designing.

2026 is coming…

Step into it knowing WHO you are
and WHAT you stand for.

→ Say yes to what aligns with your values.
→ Say no to what doesn’t.

And here’s how to make it happen:

	1.	Call out what no longer serves you.

	2.	Focus on your desired outcome.

	3.	Protect your energy like it’s your greatest asset

(because it is).

Boundaries aren’t selfish.
They’re where growth begins.

PS: 80% of my biggest wins in 2025
came from saying “no.”

One thing you’ll say no to in 2026?

No alternative text description for this image

Most people think they’re learning.

( they are not)

They binge-watch courses.
They consume content.
They take notes.

But they never implement.

And if they do?

They do it once…and never loop back for refinement.

Real learning isn’t about watching.

It’s about:

- Trying → Failing → Integrating
- Teaching it to someone else.
- Getting real-time feedback from people ahead of you.

That’s how mastery is built.

If you’re consuming more than you’re implementing….

You’re not actually learning. 

Most people will save this.
A few will act.

Which one are you?

P.S: Don’t know about you, but I am so ready for a change?🙆‍♀️ Message me if you are.

CEO | Brand Strategist | Growth Partner | Speaker Powered by Neuroscience & Breathwork

People think life abroad is champagne skies and freedom on demand.

That distance is glamorous. 
That movement means happiness.

What they don’t talk about is the quiet cost.

Being far. Always being far.

We convince ourselves that time is guaranteed. 
That we’ll go back “soon.”
That love waits. 
That nothing changes when we’re not looking.

And then one call pulls the floor from under your certainties.

Yesterday morning, I called my mother.
But this time, another voice answered.
My heart dropped into my heels.
For a few seconds, everything went silent inside me. 
My heart stopped beating.

In those seconds,
money meant nothing.
Visibility meant nothing.
Achievements meant nothing.

Only one thought remained:
Please, let her be okay.

The hardest part of distance is not missing.
It’s not knowing. It’s not being able to run.
It’s the helplessness of loving
with an ocean in between.

And suddenly, every priority rearranges itself.
Quietly. Ruthlessly.

What is success, really?
A number on a screen?
Or the ability to show up in the good
and the unbearable?

Today reminded me of what actually matters.
Not later. Now.

Distance teaches you what matters the hard way. 
Not through milestones. 
Through moments that take your breath away.

Hold your people close.
Even when you’re far. 🫶

P.S: Ready to fly back home.

CEO | Brand Strategist | Strategic Advisor | Speaker | Neuroscience Obsessed

I get asked all the time:
“How do you build confidence in business?”

The answer?

Act like you’re already there.

You don’t become a rockstar because people pay you.
People pay you because you act like a rockstar.

→ Write like the leader you want to be.
→ Speak like the expert you already are.
→ Sell like you believe in your offer 1000%.

If you only feel confident once people show up
if you’re always waiting for external validation …

you’ll always struggle.

But if you show up as if they’re already here?

They will be.
One breath, one step at a time.

📌 What’s the ONE thing that instantly boosts your confidence on days you doubt yourself?

P.S : Guess where I was for this photoshoot?

I did not prepare this post.
( I know, shocking)

No dramatic hook.
No bullet-pointed insights.

Just a quiet moment of reflection after an evening that reminded me what it means to be in the right room.

I was invited to the Mayfair Collective  ball in London by the amazing Corina Goetz.

Not for business.
Not to network.
Not to be seen.

I accepted because something about the invitation felt real, intentional.

The room was beautiful.
The people, even more so.
But what truly stood out was the atmosphere: elegant, intelligent, generous.

No one asked, “So, what do you do?”
Instead, we spoke about ideas. Transitions. Quiet power.
Legacy-building without the noise.
The kind of conversations that stay with you long after the music fades.

There is a quiet confidence in spaces like that.
Where people listen more than they speak.
Where presence is the only currency that matters.

I left feeling inspired and reminded of this:

The right people. The right room. The right moment.

That is where the magic lives.

No call to action. No lead magnet. No “connect with me below.”

Just a reflection:

Put yourself in more rooms that lift you.
You never know who you will walk away with.

P.S: Ever been to a black tie ball before?

The shortcut to being the one people remember

(they log off their phone and just want to work with you)

Doing something most people look at and say:

“I could never do that. That’s crazy.”

That’s when they feel it.
That’s when they remember you.
That’s when the DMs start flooding in.

Bravery demands respect.
Not because it’s loud.
But because it’s rare.

We say we want growth.
We say we want visibility.
We say we want wealth and wildly successful.

But what does that actually require?

→ Being part of the 1%.
→ Daring to be seen.
→ Daring to lead.

To march to the beat of your own drum.
To move differently than the crowd.
To make people feel what they couldn’t name.

And when you do that…
You activate something special
they didn’t know they had in them.

The fire it takes to go there?
People will feel it.
Even if they don’t understand it.

That’s why it’s a shortcut.

Because if you let it lead?

You wouldn’t need someone’s else script to speak.

P.S. If this stirred something uncomfortable in you, good. That’s the part of you that’s ready to lead. 🔥😎

Most people think you need a massive audience to get noticed.

(You don’t )

Someone could open a brand-new account today, post with precision, and reach millions faster than ever before.

I’ve seen it happen.

No connections.
No lucky break.
No farming pods.

Just one unfair advantage:

They understood attention.

→ Strong hooks
→ High retention
→ Relentless consistency

That’s the game now.

Not who you know.
What you create.

I built my audience the same way.

No inherited network.
No overnight virality.
Just repetition, refinement, 
and showing up when it felt quiet.

Here’s the part most people forget:

The algorithm doesn’t care about your title.
It doesn’t care about your past.
It only cares about one thing:

Does your content make people stop?

So if you’re waiting to be “big enough” to start posting:

Stop waiting.
Start now.
Write today.
Publish messy.
Refine in public.

Small audiences still have big impact.

P.S: Tag your favourite small creator below 👇🏻 
They are my fav to support 🫶

Linkedin is more crowded than ever. 

( here is how to stand out 👇🏼)

Build your brand with what you have.
No shortcuts. No trendy hacks.

1- What's your unfair advantage?
2- What’s your zone of genius?
3- Why do people come to YOU?

Now, here is how to keep you going:
( even if it feels so out of reach… )

→ Show up consistently with valuable content.

→ Write 30 minutes a day from
your heart.

→ Have one real conversation daily. No selling.

→ Share insights to teach and inspire.

Learn → Connect → Grow

Focus on lasting impact  (not quick wins).

And watch your brand grow in 2026. 

Building a brand that grows with your life — not against it — is the real flex.


♻️ Repost if you’re ready to cross the finish line with momentum.

PS: Officially Out Of Office, in France, working on my next chapter. 🥐

Before you outsource your content: integrate your story.

AI can replicate your tone.
It can learn your syntax, pacing, language.
But it cannot channel your becoming.

Don’t delegate your voice
until you’ve embodied it.

Every word you post 
is an extension of your nervous system.
Calibrate there first.

Then let the tools
amplify the truth
you already hold.

If this landed, don’t scroll.

Repost it for the people who still think AI is the only voice.

P.S: Post fully written with AI. But real pic 🫶

Save this like your LinkedIn fame depends on it (because it does).

If your reach dropped, this might sting a little.

It’s not shadow banning.
It’s not just the algorithm.
It’s not just LinkedIn “changing the rules.”

💡 It’s your audience evolving faster than your content.

Let’s say the quiet part out loud:

Educational content is exhausted.
Not because it’s bad.
But because it all sounds the same.

People don’t want more tips.

They want truth.
They want context.
They want real stories from real humans.

Blaming the algorithm won’t save you. Adapting will. You either keep up or fade away. 

Here’s your million-dollar question: 👇🏻

Do you actually know what makes you unforgettable?

– Your unreal story
– Your unfair advantage
– Your unique magnetism
– The thing people remember after scrolling away

🥐 For me?

It’s the obsession with wellbeing, the art of storytelling, and yes…..an unreasonable love for croissants.

Not because it’s cute.
But because it’s me.

Now your turn 👇🏻

What’s the one thing people would remember you for if your content disappeared tomorrow?

Drop it in the comments.
Let’s make personal brands human again.✌🏻

P.S. I’m in it too…mid brain evolution, mid brand reinvention.

Some people think: “If I just knew the exact step-by-step, I’d be successful.”

But that’s not true.

Even if I handed you the exact playbook,
by step three, you’d do it slightly differently.

And without feedback?

You wouldn’t even realize where you went  wrong.

That’s why success isn’t about information.
It’s about correction.

Try. Get feedback. Adjust. Repeat.

Most people get stuck because they skip the feedback loop.

Progress accelerates when someone sharpens the way you move.

P.S. The fastest way to grow is letting someone mirror what you can’t see yourself.

~

📌 What’s the most absurd LinkedIn advice you’ve ever received?

➜ I’m Géraldine Spurway, Global Brand Strategist & Performance Coach.

➜ To strengthen your visibility and accelerate your growth, DM me.

Kim Kardashian’s new show got a ZERO rating.
(Yes, zero. Let that sink in.)

She’s still one of the biggest stars in the world.

Still woke up rich, famous, and unbothered.

Visibility dips. Algorithms wobble.

So chill.
You’re going to be fine.
Even if only a few people like you.🫶

“I’m doing all the things, and it’s not working.”

(p.s: I build brands by day AND run wellness events by passion.)

I hear this all the time:

→ I’m posting consistently.
→ I’m having the conversations.
→ I’m showing up every day. 

And still… nothing.

That’s when you learn the hard truth:

Doing the thing isn’t enough. 
You have to do it at a level of excellence.

And that’s where most people get stuck.

You think you’re “doing everything right.” 

But are you?

In some industries, second place gets nothing.

→ The difference between Olympic bronze and fourth place? A fraction of a second.

→ The difference between going viral and crickets? A sharper hook.

→ The difference between a full client roster and struggling? The right offer.

You don’t need a complete overhaul.
You just need to be a little bit better.

And that’s where the magic happens.

p.s.s: like, save and comment if you enjoyed this post. We, small business, need you.

hear me out 🍵 

most people think they're not morning people.

they're just not sypporting their cortisol rhythm, circadian rhythm, and dopamine cycle.

these 11 tiny habits are based on actual
neuroscience and physiology:

1. 5-4-3-2-1: get up before your brain argue
2. Affirmations > scrolling: set the tone
3. Make your bed: close the night, open the day
4. High five the mirror: sounds silly, works
5. Water + minerals: hydration first, always 
6. Sunlight in 30 mins: cortisol reset, mood boost
7. Box breathing: 4-4-4-4, calm + sharp
8. Ice roll: puffiness gone, mind on
9. Protein breakfast: energy > empty carbs
10. Matcha / coffee: steady energy, calm focus
11. Move ( or dance ) for 5 mins: momentum over motivation

hope they help 🤞🏻

~

📌 save for later
💌 follow for more tips

➜ I’m Géraldine Spurway, global brand strategist & coffee lover 

➜ wanna pick my brain to grow your business? book a call here : https://lnkd.in/eGUCB_xU

CEO | Brand Strategist | Growth Partner | Speaker Powered by Neuroscience

No prep. No script. Just flow.

And it turned into my favourite conversation.🫶

Thank you for inviting me on your podcast Tomas it’s been a privilege sharing my story🔥 

P.S: Incredible editing

LinkedIn's Podcast Guy | Host of ‘Produced By’ | Co-Founder of FenPost | Helping you build authority on LinkedIn

Confidence isn’t built on stage. It starts in the body.

Most people practise their talk.
Geraldine Spurway trains the nervous system.

She helps leaders breathe through fear.
Speak with presence.
And own their voice.
Bfore they even say a word.

In this episode, Geraldine Spurway shares:

↳ Why stillness is more powerful than your script
↳ What true confidence actually feels like on stage
↳ How to prepare your energy, not just your outline
↳ The breakdown moment that reshaped her career
↳ How breathwork calms mind and sharpens message

Full episode now live:

YouTube: https://lnkd.in/ePMAcKFn
Spotify: https://lnkd.in/eSYGt5jd

Edited by Shahadat Hossain
↳ Crisp, cinematic, effortlessly watchable
↳ DM him before your favourite creator does
↳ Follow if you believe editing is an art

♻️ Repost if you’ve ever practised a speech on your dog.

PS: What’s your worst speaking disaster story?
PPS: FenPost is like breathwork, but for your content anxiety.

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The Battle

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Performance ScoreGeraldine Spurway's LinkedIn Performance

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taplio

The Battle

Luke Matthews

Geraldine Spurway

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Matthews's LinkedIn Performance

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